• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.574-582
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• 2011

The aim of this study was to classify Korean consumers based on their food-related lifestyle type, and to investigate the relationship between sushi consumption and food-related lifestyle type. Self-reported questionnaires were completed by 300 Korean adults. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, cluster analysis, ANOVA, and chi-square test. A factor analysis extracted four factors comprising foodrelated lifestyle, which we named Health-seeking (factor 1), Taste-seeking (factor 2), Convenience-seeking (factor 3), and Economy-seeking (factor 4). According to a cluster analysis based on those four factors, consumers were classified into three clusters. Cluster 1 was the Taste and Health-seeking cluster, Cluster 2 was the Convenience-seeking cluster, and Cluster 3 was the Passive Eating Habits cluster. The results also indicated that the selection attributes of each cluster were significantly different in terms of perception, the global state of sushi, sushi preference, frequency, companions, place of sushi consumption, and preference for different sushi sub-ingredients. Based on these results, consumer characteristics in the sushi market are discussed.

• Journal of the Korean Institute of Intelligent Systems
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• v.25 no.4
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• pp.386-391
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• 2015

This paper proposed the optimal attributes for text classification based on Korean and Chinese linguistic features. The experiments committed to discover which is the best feature among n-grams which is known as language independent, morphemes that have language dependency and some other feature sets consisted with n-grams and morphemes showed best results. This paper used SVM classifier and Internet news for text classification. As a result, bi-gram was the best feature in Korean text categorization with the highest F1-Measure of 87.07%, and for Chinese document classification, 'uni-gram+noun+verb+adjective+idiom', which is the combined feature set, showed the best performance with the highest F1-Measure of 82.79%.

• Journal of Internet Computing and Services
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• v.17 no.5
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• pp.111-119
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• 2016

In recent years, the opinion analysis is one of the key research fronts of any domain. Opinion target extraction is an essential process of opinion analysis. Target is usually referred to noun or noun phrase in an entity which is deliberated by the opinion holder. Extraction of opinion target facilitates the opinion analysis more precisely and in addition helps to identify the opinion polarity i.e. users can perceive opinion in detail of a target including all its features. One of the most commonly employed algorithms is a sequence labeling algorithm also called Conditional Random Fields. In present article, recent opinion target extraction approaches are reviewed based on sequence labeling algorithm and it features combinations by analyzing and comparing these approaches. The good selection of features combinations will in some way give a good or better accuracy result. Features combinations are an essential process that can be used to identify and remove unneeded, irrelevant and redundant attributes from data that do not contribute to the accuracy of a predictive model or may in fact decrease the accuracy of the model. Hence, in general this review eventually leads to the contribution for the opinion analysis approach and assist researcher for the opinion target extraction in particular.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1671-1686
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• 2010

This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult women was conducted for the purpose of empirical analysis of the fashion adoption process. The results show that fashionability and popularity (the primary attributes of fashion goods) have direct effects on resistance and adoption as well as indirectly through social compatibility and personal compatibility in the evaluation stage. In conclusion, on the theoretical side, this study verified the fashion process model according to consumer participation in the adoption process of fashion goods existing at different stage of the fashion cycle, internally through negotiating with individual tastes, and externally through interacting with others. On the practical side, this study presented an empirical result that can apply to merchandizing strategy centered on merchandizing type by connecting consumer adoption for the fashion goods released by actual companies.

• Industrial Engineering and Management Systems
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• v.10 no.2
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• pp.140-153
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• 2011

Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling.up and returning the Questionnaires by the individuals are essential for determining Kano evaluation. But many Questionnaires have not been returned in that case. Moreover, many possible consumers could not get opportunity to fill-up questionnaire. These uncertain or unknown consumers' opinions are also essential for product development. The choices of Kano evaluations have been outlined by: Attractive, One-dimensional, Must-be, Indifferent and Reverse. In this study, choices of evaluation of unknown customer are considered uniform cumulative vector probability (scenario 1). This study is based on the Monte Carlo simulation method, concept of probability and Kano model. This model has also been tested for its soundness and found fairly consistent including existing Kano model (scenario 2) and case survey for headlight of bicycle (scenario 3).

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.88-96
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• 2018

The income level of people in South Korea has risen as the gross national income per capita reached the milestone of 30,000 dollars. More and more consumers try to change their houses according to their tastes just like they express themselves through clothes, bags, and other fashion items, thus pursuing value-based consumption. The changes to the housing culture including the greater percentage of one- or two-person households and the growing trend of lease and monthly rent have made consumers increase their demands for products to express their lifestyles. As a result, global lifestyle shops with characteristic and diverse concepts entered the South Korean market and were joined by South Korean fashion brands, large-sized stores, department stores, and fancy stationery manufacturers, which launched their own brands, in the expansion of lifestyle shops across the nation. Lifestyle shops have a couple of unique attributes including the relatively clear selection of target consumers and a clear set of VMD strategies accordingly. Based on a judgment that there was cost differentiation among brands, the investigator categorized the comparison and analysis criteria into high, middle, and low prices to apply case analysis. This study set out to analyze VMD strategies for spatial composition through cost differentiation among lifestyle shops, take the results into total consideration, and propose an effective and competitive VMD strategy for lifestyle shops through spatial composition elements.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.112-121
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• 2014

The purpose of this study is to develop the user-oriented housing interior space sensibility evaluation tools: The user-oriented housing interior space sensibility evaluation tools shall be developed through the systematic selection process of the extracted housing interior space images, which were linked with the adjectives of sensibility evaluation selected for the housing interior space preferred by the user from the specific words of the sensibility extracted to identify the characteristics of the user's sensibility which is recently being changed. In the results of analyzing the words of sensibility for the residential space preferred by the users with 48 pairs of adjectives. The user-oriented sensibility assessment tool was built by extracting 8 sensibility factors of 'cozy', 'practical' 'cheerful', 'traditional', 'unique', 'congenial', 'sensuous', and 'gorgeous' in the exploratory factor analysis. The image scale was constructed in two-dimensions of the sense of space and the type of space for the residential interior space images. The dimension of the 'sense of space' is explained by the axis of open-closed and the dimension of 'type of space, is explained by the axis of 'natural-artificial'. Such a structural model of the residential interior design attributes were divided into 8 groups. And the 42 images representing each group were selected and the user-oriented residential interior space image tool was built by adding user's selective elements.

• The Korean Journal of Health Service Management
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• v.10 no.2
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• pp.25-34
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• 2016

Objectives : This study was conducted to examine what types of attributes advertising and promotion staff members working at different medical institutes consider when performing their advertising duties. It also seeks to identify satisfaction levels with the advertising conditions and tasks required of them to perform the actual advertising. Methods : This study subjects were members registered in the address book of the Korean Hospital Public Relations Association with 127 actual test respondents targeted. Results : Regarding the selection of the types of advertising message appeals, those with less than five years of work experience were found to prefer emotional messages, whereas those with more than six years of work experience were found to prefer rational messages. male advertising planners preferred rational messages, whereas female advertising planners preferred emotional messages. Conclusions : The medical advertising facilities at hospitals and equipment to produce the main materials to improve the effectiveness of advertising should be considered.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.2
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• pp.40-50
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• 2015

This study deals with transfer passengers in hub airports. The research objective is to derive measures for transfer passenger quantity enhancement at Incheon International Airport by applying Analytic Hierarchy Process. In pursuing the above objective, this study conducted a survey to evaluate various selection criteria for choosing transfer airports and ranked attributes in weight order with Analytic Hierarchy Process. Furthermore, based on the trend analysis of Incheon International Airport's transfer passenger movement, this paper analysed main transit routes of Incheon International Airports against competitor airports among the region. The main result found from the study is flight frequency, ticket price and connecting hour were the most important 3 factors when people choose transit airports. Therefore, it is recommended government, airport authority and airlines to cooperate closely to meet the transfer passengers' needs on frequency, price and transit hour of flights.

• Journal of KIISE:Software and Applications
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• v.36 no.12
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• pp.1024-1027
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• 2009

In this letter, we evaluate the classification performance of mixed numeric and categorical data for comparing the efficiency of feature filtering and feature wrapping. Because the mixed data is composed of numeric and categorical features, the feature selection method was applied to data set after discretizing the numeric features in the given data set. In this study, we choose the feature subset for improving the classification performance of the data set after preprocessing. The experimental result of comparing the classification performance show that the feature wrapping method is more reliable than feature filtering method in the aspect of classification accuracy.