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Ecological Approach and Environment Approach for Marketing (마아케팅의 생태학적(生態學的) 접근법(接近法)과 환경적(環境的) 접근법(接近法))

  • Chang, Kwang-Soo
    • Korean Business Review
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    • v.3
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    • pp.47-75
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    • 1990
  • This study focuses on the ecological and environmental approach for marketing in the attempt to harmonize the objectives and resources of the organizations with the changing environment. This study presents the deductive and nomative method for analyzing recurrent marketing problem and contains seven chapters. The marketing environment is the place the company must start in searching for oportunities and in monitoring threats. It consists of all the actors and forces that affect the company's ability to transact can be divided into two componets-The marketing environment comperies a microenvironment consists of the actors in the company's immediate environment that affect its ability to serve its customers, namely, the company, market channal firms, customers, competitors and publics, the macroenvironment consists of the larger societal forces that affect all the actors in the macroenvironment, nanly, the demographic, economic, natural, technological and cultural forces. Most marketing executives took the phyisical environment for granted. Few consistered it one of the most dynamic elements in the totoal environment of business. However, two development have brought the physical environment to the forefront of business decision. The first has been labeled the ecological crisis-the polution and deterioration of air, water and land, the second is the accelerated depletion of the earth's natural resources. Currently, most product are designed to obtain an optimum combination of customer acceptances and production and distribution efficiencies. If we look to the future, products increasingly will be planned to obtain an optimum combination of market acceptance increasingly, efficiency and environmental protection. The entire ecological cycle of product will have to be considered.

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A Study on Computational Efficiency Enhancement by Using Full Gray Code Genetic Algorithm (전 영역 그레이코드 유전자 알고리듬의 효율성 증대에 관한 연구)

  • 이원창;성활경
    • Journal of the Korean Society for Precision Engineering
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    • v.20 no.10
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    • pp.169-176
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    • 2003
  • Genetic algorithm (GA), which has a powerful searching ability and is comparatively easy to use and also to apply, is in the spotlight in the field of the optimization for mechanical systems these days. However, it also contains some problems of slow convergence and low efficiency caused by a huge amount of repetitive computation. To improve the processing efficiency of repetitive computation, some papers have proposed paralleled GA these days. There are some cases that mention the use of gray code or suggest using gray code partially in GA to raise its slow convergence. Gray code is an encoding of numbers so that adjacent numbers have a single digit differing by 1. A binary gray code with n digits corresponds to a hamiltonian path on an n-dimensional hypercube (including direction reversals). The term gray code is open used to refer to a reflected code, or more specifically still, the binary reflected gray code. However, according to proposed reports, gray code GA has lower convergence about 10-20% comparing with binary code GA without presenting any results. This study proposes new Full gray code GA (FGGA) applying a gray code throughout all basic operation fields of GA, which has a good data processing ability to improve the slow convergence of binary code GA.

A Case Study of Problem-Based Learning and Action Learning at a University

  • CHANG, Kyungwon
    • Educational Technology International
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    • v.11 no.1
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    • pp.145-169
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    • 2010
  • Many universities are searching for educational methods to cultivate problem-solving ability and cooperative learning ability or already trying to implement them. Problem Based Learning(PBL) and Action Learning(AL) are effective teaching and learning methods to cultivate men of talent qualified for problem-solving and cooperative learning abilities that universities are seeking after. PBL and AL have something in common in that learning is accomplished while learners are solving the authentic problem. But, in spite of this similarity, PBL and AL have differences. However, most literatures and cases on these two models introduce only the outline of commons and differences and do not provide teachers with actual helping aids to select a model appropriate for the actual design or operation of classes. Accordingly, many teachers usually select and utilize a familiar model rather than select a proper model to the nature of a subject and the educational goal. Teaching and learning methods or learning environment should be selected appropriately to the educational goal. This study indicates the characteristics of PBL and AL that are being introduced and utilized as a principal teaching and learning method of college education and then shows how this method can be realized in the university by comparing the cases of classes applied in two methods.

The comparative effectiveness and evaluation study of user groups of the various web search tools (다양한 형태의 웹 탐색도구의 이용자집단간 비교효용성 및 평가에 관한 연구)

  • 박일종;윤명순
    • Journal of Korean Library and Information Science Society
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    • v.31 no.1
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    • pp.87-114
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    • 2000
  • The purpose of this study is offering appropriate system and training program to helf the system designer and the trainer in addition to analyze information use behavior about the web search tools and evaluate the estimated system by user groups. The results of the study are as follows $\circledS1$ It is desirable to consider age than other demographic variables in the case of web search tool. $\circledS2$ It is desirable to design Directory Search Tool in the case of web search tool which serves the student user group. $\circledS3$ An Intelligent Search Tool is more appropriate for the students who are using keyword search tool than any other tools. $\circledS4$ A discussion about standard classification of the web information should be accomplished soon because users feel confused in using web search tools due t o absence of standard mode of classification about classified item. $\circledS5$ Librarians need the cognition about data on internet s a source of information and need positive service and user training program about these information because student users hardly get help from librarians or library orientation for learning method to use web search tool. $\circledS6$ Internet use experience and years of computer use had effect on their use ability when using web search tool, whereas computer use experience, library use experience and Online Public Access Catalogs (OPAC) use experience had no effect on it. Especially, OPAC use experience had no effect on use ability of web search tool of student user group because student user groups had no information about internet and web search tool and they did not recognized the difference about search method between web search tool and OPAC. $\circledS7$In the case of web search tool, it si important to index the increasing web resource automatically by a searching robot. But in the case of student users, web search tool is much more needed to index by index expert due to the absence of ability about selecting and combining keyword.

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The Effects of Daily Commodities on Students이 Scientific Knowledges, Inquiring Abilities and Scientific attitudes (생활 주변 자료의 활용이 과학 지식, 탐구 능력 및 과학적 태도에 미치는 영향)

  • 진성욱;이제용
    • Journal of Korean Elementary Science Education
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    • v.17 no.2
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    • pp.113-121
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    • 1998
  • This study was performed to examine the effects of daily commodities on student's scientific knowledges, inquiring abilities and attitude toward science in elementary school science classes. Daily commodities were collected and sorted properly so as to be readily utilized as experimental instruments in science classes. 164 students of elementary school 5th grade in Taejon City were selected for the study and they were evenly divided into two different groups, one for experiment and the other for comparation respectively. In every science classes throughout the school semester, the experimental group was supplied with daily commodities in addition to conventional instruments while the controlled group for comparation was supplied only with conventional instruments. Student's responses to the questionnaire were treated by statistical analysis and for that purpose the computer programme of SPSS WIN(6.0) was employed. The results of the study are as follows; 1. There is no expressive disparity appeared in the increments of scientific knowledge between experimental and controlled (comparing) groups. 2. The disparity of increments in inquiring ability between experimental and controlled groups is fairly expressive (P<0.05). The experimental group with daily commodities in science classes attained 5% more in increment of inquiring ability than the controlled group. 3. The disparity of the changes in student's attitudes toward science between two groups is remarkable (P<0.001). Student's attitude toward science was much more improved in experimental group than controlled group. The difference in improvement rate between two groups is 8%. The facts mentioned above make it evident that in elementary school science course daily commodities are very effective to enhance student's positiveness as far as both inquiring ability and attitude toward science are concerned. In this respect, a lot of efforts are expected to be made in searching and supplying further the proper daily commodities for elementary science courses. In addition, it is also called for that the examples of replacing conventional instruments with daily commodities will be introduced in future editions of elementary school science book and its guide book if possible.

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Verification of the Difference in Project Completing Abilities Depending on a Learning Style using an Educational Programming Language (교육용 프로그래밍 언어를 활용한 학습에서 학습양식에 따른 프로젝트 완성 능력의 차이 검증)

  • Jang, Yun-Jae;Kim, Ja-Mee;Lee, Won-Gyu
    • The Journal of Korean Association of Computer Education
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    • v.14 no.1
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    • pp.1-12
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    • 2011
  • Educational Programming Language has been reported to expand thinking ability and to give help in creative problem solving ability by numerous researches. Researchers are verifying the educational effects of EPL by applying it to various area, but researches in effective application of EPL is yet incomplete. Thus, for effective application of EPL, this research has verified the project completing ability depending on studying style targeted to college senior students. As results of verification, first, the results showed significant differences in project completing abilities depending on information processing methods, and learners who preferred self-reflecting introspection showed high scores. Second, in learning style the divergers showed the highest scores. This research suggested the necessity of guidance and detailed planning of self-reflecting introspective activity in ideas that would be realized by learners through searching for factors that could enhance the degree of project completion in programming learning using EPL.

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Optimum design and vibration control of a space structure with the hybrid semi-active control devices

  • Zhan, Meng;Wang, Sheliang;Yang, Tao;Liu, Yang;Yu, Binshan
    • Smart Structures and Systems
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    • v.19 no.4
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    • pp.341-350
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    • 2017
  • Based on the super elastic properties of the shape memory alloy (SMA) and the inverse piezoelectric effect of piezoelectric (PZT) ceramics, a kind of hybrid semi-active control device was designed and made, its mechanical properties test was done under different frequency and different voltage. The local search ability of genetic algorithm is poor, which would fall into the defect of prematurity easily. A kind of adaptive immune memory cloning algorithm(AIMCA) was proposed based on the simulation of clone selection and immune memory process. It can adjust the mutation probability and clone scale adaptively through the way of introducing memory cell and antibody incentive degrees. And performance indicator based on the modal controllable degree was taken as antigen-antibody affinity function, the optimization analysis of damper layout in a space truss structure was done. The structural seismic response was analyzed by applying the neural network prediction model and T-S fuzzy logic. Results show that SMA and PZT friction composite damper has a good energy dissipation capacity and stable performance, the bigger voltage, the better energy dissipation ability. Compared with genetic algorithm, the adaptive immune memory clone algorithm overcomes the problem of prematurity effectively. Besides, it has stronger global searching ability, better population diversity and faster convergence speed, makes the damper has a better arrangement position in structural dampers optimization leading to the better damping effect.

A Case Study Of Scientific Gifted Education in Russia (러시아의 과학영재교육 사례연구)

  • Oh, Hee-Jin;Lee, Hyo-nyong
    • Journal of Science Education
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    • v.32 no.1
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    • pp.85-100
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    • 2008
  • Korea has begun institutional education for the gifted since 2002. It has quantitatively expanded, but needs rather qualitative growth. The purpose of this study is investigating a case of scientific education for the gifted in Russia. Three principal of Russian science academy, one educational psychologist, and one education-government official had in-depth interviews for this study. All data from interviews were carefully analyzed. The Science education for the gifted in Russia gives us full assurance that students should reveal their potential ability with the specialized program in school. The Russian run various, particular academies because they try to search for potential ability in manifold areas. The people in charge of scientific education in Korea should make an effort to seek for varied routes in the way of searching for hidden originality and potential ability.

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A Study on the Effective ICT used Learning for the Lifelong Education by e-Learning (이러닝 평생교육을 위한 효과적인 ICT 활용 교육 방안)

  • Ahn Seong-Hun
    • The Journal of the Korea Contents Association
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    • v.6 no.6
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    • pp.64-73
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    • 2006
  • In this paper, I explored the direction of ICT used learning that can improve the access ability of e-learning to activate a neglected class's lifelong education by e-learning. I had a good grasp of a neglected class's actual condition of the access ability of e-learning and presented the direction of basic ICT used learning for the adults that can improve the access ability for the lifelong education by e-learning. According to the result of this research, it was found that the adult learners had a considerable disparity by age group. Therefore, it is desirable that they had to learn ICT used learning with considering the actual condition by age. Teenagers and 20 years of age need to be learned in order of an Internet club, word processor, moving picture and etc. It needs to be teamed for the $30{\sim}40$ age bracket lil order of a chat, an Internet club, searching engines and etc and for the $30{\sim}40$ age bracket in order of a chat, an Internet club and moving picture and etc. And also it needs to induce a neglected class to develope participation abilities for themselves by activating an internet club activity.

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Large Scale Unit Commitment Using Parallel Tabu Search (병렬 타부 탐색법을 이용한 대규모의 발전기 기동정지계획)

  • Kim, Hyeong-Su;Mun, Gyeong-Jun;Jo, Deok-Hwan;Hwang, Gi-Hyeon;Park, Jun-Ho
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.50 no.11
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    • pp.528-536
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    • 2001
  • This paper proposes a method of solving a unit commitment problem using parallel tabu search(PTS) approach. Tabu search is a heuristic optimization method that has the tabu list to control the search process. To improve the searching ability of a global solution, we used a method of exchanging solutions among connected processors as a diversification strategy, and to reduce the computation time, a new evaluating method was proposed which evaluates only a changed par. To show the usefulness of the proposed method, we simulated for 10 units system and 110 units system. Numerical results show improvements in the generation costs and the computation time compared with other conventional methods.

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