• Title/Summary/Keyword: Search intention

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A Study on the Security Threats of IoT Devices Exposed in Search Engine (검색엔진에 노출된 IoT 장치의 보안 위협에 대한 연구)

  • Han, Kyong-Ho;Lee, Seong-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.65 no.1
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    • pp.128-134
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    • 2016
  • IoT devices including smart devices are connected with internet, thus they have security threats everytime. Particularly, IoT devices are composed of low performance MCU and small-capacity memory because they are miniaturized, so they are likely to be exposed to various security threats like DoS attacks. In addition, in case of IoT devices installed for a remote place, it's not easy for users to control continuously them and to install immediately security patch for them. For most of IoT devices connected directly with internet under user's intention, devices exposed to outside by setting IoT gateway, and devices exposed to outside by the DMZ function or Port Forwarding function of router, specific protocol for IoT services was used and the devices show a response when services about related protocol are required from outside. From internet search engine for IoT devices, IP addresses are inspected on the basis of protocol mainly used for IoT devices and then IP addresses showing a response are maintained as database, so that users can utilize related information. Specially, IoT devices using HTTP and HTTPS protocol, which are used at usual web server, are easily searched at usual search engines like Google as well as search engine for the sole IoT devices. Ill-intentioned attackers get the IP addresses of vulnerable devices from search engine and try to attack the devices. The purpose of this study is to find the problems arisen when HTTP, HTTPS, CoAP, SOAP, and RestFUL protocols used for IoT devices are detected by search engine and are maintained as database, and to seek the solution for the problems. In particular, when the user ID and password of IoT devices set by manufacturing factory are still same or the already known vulnerabilities of IoT devices are not patched, the dangerousness of the IoT devices and its related solution were found in this study.

Subtopic Mining of Two-level Hierarchy Based on Hierarchical Search Intentions and Web Resources (계층적 검색 의도와 웹 자원을 활용한 2계층 구조의 서브토픽 마이닝)

  • Kim, Se-Jong;Lee, Jong-Hyeok
    • KIISE Transactions on Computing Practices
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    • v.22 no.2
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    • pp.83-88
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    • 2016
  • Subtopic mining is the extraction and ranking of possible subtopics, which disambiguate and specify the search intentions of an input query in terms of relevance, popularity, and diversity. This paper describes the limitations of previous studies on the utilization of web resources, and proposes a subtopic mining method with a two-level hierarchy based on hierarchical search intentions and web resources, in order to overcome these limitations. Considering the characteristics of resources provided by the official subtopic mining task, we extract various second-level subtopics reflecting hierarchical search intentions from web documents, and expand and re-rank them using other provided resources. Terms in subtopics with wider search intentions are used to generate first-level subtopics. Our method performed better than state-of-the-art methods in almost every aspect.

The Effect of Perceived Value, Satisfaction and Self-Congruity on the Revisit Intention and the Word-of-Mouth Intention (스키장 방문자들의 가치, 만족, 자아일치성이 재방문의도와 구전의도에 미치는 영향)

  • Hong, Sung-Kwon;Kim, Jae-Hyun;Jang, Ho-Chan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.2
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    • pp.74-85
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    • 2012
  • As competition increases, ski resort managers need to search for ways to attract previous visitors or to gain new visitors through word-of-mouth. This study examined the impact of skiers' perceived value, satisfaction and self-congruity on the revisit intention and the positive word-af-mouth intention. Total respondents were also segmented into a promotion-focus and prevention-focus individuals then later examined the differences in the effect of independent variables between groups in order to suggest a managerial direction that will enhance business competency of ski resorts. Results from regression analysis showed that all independent variables utilized in this study were good predictors of two dependent variables. Specially, satisfaction was a highly significant predictor. Promotion and prevention-focused individuals were also differed in evaluating the importance of independent variables for their revisit and word-of-mouth intention. It means that self-regulatory focus is an effective variable for segmentation. More specifically, satisfaction was the only variable influencing the revisit intention for promotion-focused individuals; whereas both satisfaction and self-congruity had significant effects on the revisit intention for prevention-focused individuals. All independent variables had significant effects on the word-of-mouth intention, except self-congruity for promotion-focused individuals. This research suggests several managerial implications on the findings based on the analysis and the characteristics of the visitors.

Effects of the Coffee Shop Selection Attributes on Revisit Intention Using the Information Search (정보검색을 통한 커피전문점 선택속성이 재방문의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.01a
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    • pp.205-206
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    • 2018
  • 오늘날 인터넷 대중화로 다양한 분야에 걸쳐 누구나 쉽게 정보 공유가 가능한 환경 속에 살고 있다. 최근 모바일 기기들의 확산으로 커피전문점 방문 할 때 정보검색의 영향력이 커짐에 따라 인터넷 후기 등이 작성되어 있는 블로그는 목적지 선택에 많은 영향을 미치고 있다. 본 연구에서는 정보검색을 포함한 기존의 커피전문점의 선택속성의 커피전문점의 만족도와의 관계를 살펴보고자 하였다. 정보검색을 통해 방문한 적이 있는 커피전문점 방문자를 대상으로 176개의 설문지를 회수 하였고, SPSS 18.0를 이용하여 분석하였다. 본 연구에서는 정보검색 일치성을 포함한 커피전문점의 기존의 선택속성들을 독립변수로 두고, 커피전문점의 추천도를 종속변수로 두어 회귀분석을 실시하였다. 분석결과, 정보검색을 통해 커피전문점 방문시 '분위기와 정보검색결과의 일치성', '일반적 선택속성', '커피의 맛', '주차 편리성' 요인이 추천에 유의한 영향을 미치는 것으로 나타났다.

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AI Chatbot Providing Real-Time Public Transportation and Route Information

  • Lee, So Young;Kim, Hye Min;Lee, Si Hyun;Ha, Jung Hyun;Lee, Soowon
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.7
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    • pp.9-17
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    • 2019
  • As the artificial intelligence technology has developed recently, researches on chatbots that provide information and contents desired by users through an interactive interface have become active. Since chatbots require a variety of natural language processing technology and domain knowledge including typos and slang, it is currently limited to develop chatbots that can carry on daily conversations in a general-purpose domain. In this study, we propose an artificial intelligence chatbot that can provide real-time public traffic information and route information. The proposed chatbot has an advantage that it can understand the intention and requirements of the user through the conversation on the messenger platform without map application.

Search Log Analysis for Extract User's Search Intention (사용자 검색 의도 추출을 위한 검색로그 분석)

  • Ji, Hye-Sung;Lyu, Ki-Gon;Lim, Heui-Seok
    • Annual Conference of KIPS
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    • 2011.11a
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    • pp.376-379
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    • 2011
  • 본 연구에서는 사용자 검색로그를 분석하여 사용자의 검색 목적에 따라 분류하고 그 안에 내제되어 있는 사용자의 검색 의도를 찾고자 하였다. 분석은 질의어 110개에 대한 검색로그를 기반으로 검색 목적에 따라 Navigational, Informational, Transactional로 분류하였다. 또한, 질의어를 카테고리별로 분류하였으며 각 결과를 가지고 사용자 검색 의도가 내제되었는지에 대하여 분석하였다. 분석 결과 각 질의어에 따른 검색 목적에 따라서 분포는 다르지만 검색 목적에 따른 검색 의도가 3가지 모두 내제되어 있음을 알 수 있었다. 또한, Informational의 경우에는 질의어에 대한 서로 다른 정보가 나타났으며, 질의어 안에서 사용자의 검색 의도가 나타남을 확인할 수 있었다.

A Search Efficiency Improvement Method using Internal Contiguity in Query Terms (질의 내부 단어 인접도를 이용한 검색 효율 향상 기법)

  • Yoon, Soung-Woong;Chae, Jin-Ki;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.35 no.2
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    • pp.192-198
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    • 2008
  • It is difficult to get relevant information on vast Web data. Search engines summarize and store Web information and show the ranked lists based on user queries affected by relative importance and user-adaptation. But these have limitation with showing user-intended information at the top priority. User intention is presented in general within query itself. In this paper, we propose the selective rankup methodology of user-intended search results based on weighting internal contiguity in query terms. With experimental results, we can find user-intended results with 75.8% probability using this simple method only, and efficiency of rerank proposed outperforms ordinary case by $13{\sim}20%$.

TA Study on the Effects of the Price Sensitivity on the Flow at the Internet Shopping (가격민감도가 인터넷 쇼핑몰 플로우에 미치는 영향에 관한 연구)

  • Shin, Jong-Kuk;Park, Min-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.4
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    • pp.201-221
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    • 2007
  • Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

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Development of portal web service contents for nursing students' career search (간호대학생 진로 탐색을 위한 통합 인터넷 정보망 콘텐츠 개발)

  • Kim, Jeong-Guk;Lee, Soo-Kyoung
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.245-254
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    • 2019
  • The purpose of this study is to develop portal web contents for nursing student's career search. The portal web contents named 'Nurse Dream' was designed and developed by using 134 nursing students' survey data and referring to expert consultation. 97.0% of respondents expressed intention of using website or application for career search if it is completed. What they want to know was 'income(19.0%)', 'qualifications for job(18.0%)', 'path to job(18.0%)'. With survey analysis and expert consultation, 'Nurse Dream' was designed to have various categories including 'Nurse Career Guidance', 'Nurse Recruitment'. Developing portal web contents suggests that it is possible for nursing students to get enough information for career search and enhance career satisfaction, which is likely to give them positive impact.

Consumer Preference for the Types of Labels of Cereal Products and Purchase Intention of Nutrition-labeled Products (시리얼제품의 표시유형별 선호와 영양표시 제품의 구매의도)

  • You, So-Ye;Park, Myeong Eun
    • The Korean Journal of Community Living Science
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    • v.24 no.3
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    • pp.327-342
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    • 2013
  • The purposes of this study were to explore consumer preference for the types of nutrition label of cereal products and to identify some influencing factors on purchase intention and choice probability of nutrition-labeled products. First, most of the respondents preferred the nutrition fact panel with traffic light-GDA(TL-GDA), while the nutrition fact panel only type and the nutrition fact panel with front-of-package(FOP) type were preferred by few respondents. However, consumers evaluated higher for TL-GDA type and FOP symbol type, while the nutrition fact panel only type was evaluated much lower. Second, consumer preference for label types was partially related with 'eating breakfast' and consumer evaluations of the types of labels for the nutrition fact panel only and the nutrition fact panel with FOP were found to be significantly different by gender. Lastly, both purchase intention and choice probability for nutrition-labeled products were found to be significantly influenced by information search and product attitude. In addition, choice probability was found to be significantly influenced by individual characteristics such as gender and grade. It is necessary to find the relationship between nutrition labels and consumer response as this can help consumers make a better choice of food as well as providing some useful information on consumers to the related parties such as companies and consumer organizations.