• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.297-315
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• 2013

This study aims to analyze and evaluate term suggestion services of major search portals, Naver and Google Korea. In particular, this study evaluated relevance and currency of related search terms provided, and analyzed characteristics such as number and distribution of terms, and queries that did not produce terms. This study also analyzed types of terms in terms of the relationship between queries and terms, and investigated types and characteristics of harmful terms and terms with grammatical errors. Finally, Korean queries and English queries, and popular queries and academic queries were compared in terms of the amount and relevance of search terms provided. The results of this study show that the relevance and currency of Naver's related search terms are somewhat higher than those of Google. Both Naver and Google tend to add terms to or delete terms from original queries, and provide identical search terms or synonym terms rather than providing entirely new search terms. The results of this study can be implemented to the portal's effective development of term suggestion services.

• Journal of the Korean Society for Library and Information Science
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• v.17
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• pp.299-337
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• 1989

In this study, an Intermediary System for Searches has been designed and implemented. This System has some key functions as follows: First, in each stage of a search process, the information related to a definite term could be provided. Second, through displaying semantic categories for terms this system 'helps a searcher in modifying search terms when he fails to retrieve. Third, being consulted, this system could assist a searcher in making a Boolean search statement in terms of search specificity Fourth, to make a final search statement, a searcher could have several rounds of search cycles through displaying related terms, semantic categories, and frames.

• Journal of the Korean Society for Library and Information Science
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• v.19
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• pp.189-241
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• 1990

This study identified cognitive styles of online searchers in terms of Field Dependence (FD) and Field Independence (FI) dimension and determined whether searching performance was affected by FD / FI cognitive differences between online searchers and the extent to which searching performance was affected by the FD / FI dimension of cognitive style. This study used a quasi experimental design with 41 student subjects using the Lockheed DIALOG system and ERIC ONT AP database. Cognitive styles of student subjects were measured by using GEFT (Group Embedded Figure Test) and the subjects were divided into two cognitive groups- FD and FI based on the GEFT scores. Each subject was assigned two predetermined searches which had different search goals-a 'high precision search' and a 'high recall search.' Search performance of the two cognitive groups on the two problems was compared in order to see how these two groups responded to achieving different search goals in terms of search strategy, search inputs, and resulting search outputs. The major findings of this study were: 1. The pattern of approaching a search problem regardless of whether it was a high precision search or a high recall search was not significantly different between the two cognitive groups. 2. The FI group tended to use significantly more terms for the high recall search than the FD group but slightly less time than the FD group. However, significant differences in connect time between the two groups were not revealed. 3. For both search problems the FI group achieved a significantly higher success rate than the FD group. The FI group were significantly more successful searchers than the FD group. As for unit / cost, although the FI group were more cost effective than those of the FD group for both searches, these differences were too small to be statistically significant. 4. Mean differences of the search performance variables between the FD / FI groups were consistent across the two types of search questions. The FI group seemed to be equally effective for both types of search questions. In conclusion, the differences found in number of terms used and success rate between the two cognitive groups apparently resulted from different cognitive styles.

• Journal of the Korea Society of Computer and Information
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• v.18 no.12
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• pp.91-101
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• 2013

One issue with keyword search in general is its ambiguity which can ultimately impact the effectiveness of the search in terms of the quality of the search results. This ambiguity is primarily due to the ambiguity of the contextual meaning of each term in the query. In addition to the query ambiguity itself, the relationships between the keywords in the search results are crucial for the proper interpretation of the search results by the user and should be clearly presented in the search results. We address the keyword search ambiguity issue by adapting some of the existing approaches for keyword mapping from the query terms to the schema terms/instances. The approaches we have adapted for term mapping capture both the syntactic similarity between the query keywords and the schema terms as well as the semantic similarity of the two and give better mappings and ultimately 50% raised accurate results. Finally, to address the last issue of lacking clear relationships among the terms appearing in the search results, our system has leveraged semantic web technologies in order to enrich the knowledgebase and to discover the relationships between the keywords.

• Journal of Korean Society of Archives and Records Management
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• v.11 no.1
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• pp.93-112
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• 2011

This study investigated whether search terms analysis of archival Web sites could be utilized effectively for archival information services. The focus was on designing a methodology which brings the search terms analysis and development of archival information services closer, especially for the contents services. The data were collected from the Presidential Archives because it can be characterized as a public archives as well as subject archives. It also tends to draw interests from a broad range of general public. The analysis was conducted with respect to three dimensions: (1) general search terms; (2) names of individual president; (3) subject categories of search terms. The results of search terms analysis have a number of practical implications for developing archival information services including contents services, decision on the menu of the Web sites, exhibition, and education.

• Journal of the Korean Society for Library and Information Science
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• v.31 no.2
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• pp.177-197
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• 1997

The study measured whether two search engines retrieve different Web documents for 6 queries. Two different search engines, Alta Vista in terms of keyword search engines and Yahoo in terms of subject directory engines were measured using as criteria, total number of documents retrieved, total number of relevant documents retrieved, recall and precision ratios. In addition, Alta Vista was suitable for specific and technical terms, while Yahoo was effective for general and plain terms. However, more elaborate research needs to be tested in terms of query characteristics.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.4
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• pp.53-63
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• 2013

Together with soaring interest on Big Data, now there are vigorous reports that unearth various social values lying underneath those data from a number of application areas. Among those reports many are using such data as Internet search histories from Google site, social relationships from Facebook, and transactional or locational traces collected from various ubiquitous devices. Many of those researches, however, are conducted based on the data sets that are accumulated over the North American and European areas, which means that direct interpretation and application of social values exhibited by those researches to the other areas like Korea can be a disturbing task. This research has started from a validation study against Korean environment of the former paper which says an investment strategy that exploits up and down of Google search volume on a carefully selected set of terms shows high market performance. A huge difference between North American and Korean environment can be eye witnessed via the distinction in profit rates that are exhibited by the corresponding set of search terms. Two sets of search terms actually presented low correlation in their profit rates over two financial markets. Even in an experiment which compares the profit rates with two different investment periods with the same set of search terms showed no such meaningful result that outperforms the market average. With all these results, we cautiously conclude that establishing an investment strategy that exploits Internet search volume over a specified word set needs more conscious approach.

• International Journal of Contents
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• v.12 no.2
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• pp.31-36
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• 2016

The purpose of this research is to realize interactive art based on user's motions information using real time internet search terms. For this purpose, real-time search terms and related news information were extracted from three domestic and foreign portal sites, and the extracted information was used to generate content for interaction with the user. For interaction between the generated content and the user, a motion-based interactive technology that optimizes the intentions and experiences of the user was developed. A motion-based interactive system can be used to develop an immersive interface that induces user interest.

• Journal of Oriental Neuropsychiatry
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• v.34 no.1
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• pp.13-21
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• 2023

Objectives: The aim of this study was to analyze correlations among searches of hwa-byung, depression, and suicide using big data. Methods: Keywords searches were performed using both Google Trends and Naver Data Lab on December 13, 2022. From 2016 to 2022, search results for keywords 'hwa-byung', 'depression', and 'suicide' were extracted with a score between 0 and 100 in terms of relative search popularity (RSP). Monthly time analysis, correlation analysis, and regional analysis were then conducted for these scores. Results: Regardless of the search period, RSP for both portal sites was in the order of 'suicide', 'depression', and 'hwa-byung'. Over time, search for 'depression' tended to increase in Google (slope: 0.0092), whereas search for 'hwa-byung' showed a slight increase in Naver (slope: 0.0024). Correlation coefficient for search terms 'depression' and 'suicide' was 0.3969 in Google Trends and 0.4459 in Naver Data Lab, showing clear positive correlations. On the other hand, there was little correlation between search results of 'hwa-byung' and 'depression' or between 'hwa-byung' and 'suicide'. However, compared to males, females showed higher positive associations between search results of 'hwa-byung' and 'depression' and between 'hwa-byung' and 'suicide'. Search terms 'depression' and 'suicide' showed high RSPs in most regions in South Korea. However, 'hwa-byung' had distinct regional differences in terms of RSP. Conclusions: Results of this study will help us understand Korean public's perception of the relevance of hwa-byung, depression, and suicide and plan future research in this topic. In addition, findings of this study may provide future public health implications for reducing the high suicide rate in Korea.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.49
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• pp.461-490
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• 2011

The purpose of this study is to examine which factors are encouraging SMEs to participate in uTradeHub(focused on the uTrade search service) in terms of product characteristics and sourcing patterns. The three factors encouraging Trade e-Marketplaces are identified in this study. First, internal factors include the support of top management, mature of IT infrastructure. Second, external factors include the pressure of industry, industry competition, dependence of trading partners. Third perception factors are perceived Usefulness, perceived easy of use. The empirical analysis had the following results. First, it reveals that support of top management, mature of IT infrastructure, industry competition have significant influence upon uTrade Search Services. On the other hand, pressure of industry, dependence of trading partners, Perceived relative benefits are not significant variable of the participation in uTrade Search Services. Second, the factors affecting the participation in uTrade Search Services are differentiated in terms of product characteristics and sourcing patterns. And the support of top management, mature of IT infrastructure, Perceived relative benefits are emphasized very important factors affecting the participation of uTrade Search Services in SMEs. The industry competition is recognized as more important factor in horizontal market in which Spot sourcing just like Operating products is trading. On the other hands, the dependence of trading partners are significant factor in vertical market in which Systemic sourcing just like Manufacturing products is trading.