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A Study on the Impact of Sense of Community on Public Delivery Applications Attitudes and Intentions to Use (지역공동체의식이 공공배달 앱 이용태도와 이용의도에 미치는 영향에 관한 연구)

  • Chung, Jibok
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.127-133
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    • 2022
  • In the wake of COVID-19, more consumers prefer non-face-to-face services and the explosion in the use of delivery apps is shaping a new delivery culture. Meanwhile, in order to solve social problems such as platform monopoly of private delivery apps and increased brokerage fees, many municipalities are launching public delivery apps from 2020 onwards. However, consumers who are used for the existing private delivery apps are not aware of the public delivery apps and the utilization rate is low. In this study, we will look at the impact of sense of community and service quality (information quality, delivery quality) on the intend to use public delivery apps. Studies have shown that SOC and information quality have a significant impact on the attitude of using public delivery apps, but not delivery quality. In addition, the attitude of using public delivery apps has been shown to have a mediating effect on the relationship between SOC, information quality and public delivery app use intentions respectively. Therefore, to activate the public delivery apps, it was found that it is necessary not only to promote, but also to improve user convenience, such as product search and user review inquiry to improve information quality, along with efforts to strengthen the sense of local community.

Stakeholder Awareness of Rural Spatial Planning Data Utilization Based on Survey (농촌공간계획 데이터 수급에 대한 이해당사자 인식조사)

  • Zaewoong Rhee;Sang-Hyun Lee;Sungyun Lee;Jinsung Kim;Rui Qu;Seung-Jong Bae;Soo-Jin Kim;Sangbum Kim
    • Journal of Korean Society of Rural Planning
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    • v.29 no.3
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    • pp.25-37
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    • 2023
  • According to the 「Rural Spatial Reconstruction and Regeneration Support Act」, enacted on March 29, 2024, all local governments are required to establish a 'Rural Spatial Reconstruction and Regeneration Plan' (hereinafter referred to as the 'Rural Spatial Plan'). In order for the 'Rural Spatial Plan' to be appropriately established, this study analyzed the supply and demand of spatial data from the perspective of user stakeholders and derived implications for improving rural spatial planning data utilization. In conclusion, three key recommendations come from this result. Firstly, it is necessary to establish an integrated DB for rural spatial planning data. This can solve the problem of low awareness of scattered data-providing websites, reduce the processing time of non-GIS data, and reduce the time required to acquire data by securing the availability of data search and download. In particular, research should be conducted on the establishment of a spatial analysis simulation system to support stakeholders' decision-making, considering that many stakeholders have difficulty in spatial analysis because spatial analysis techniques were not actively used in rural projects before the implementation of the rural agreement system in 2020. Secondly, research on how to improve data acquisition should be conducted in each data sector. The data sector group with the lowest ease of receiving are 'Local Community Domain', 'Changes in Domestic and International Conditions', and 'Provision and Utilization of Daily Life Services'. Lastly, in-depth research is needed on how to raise each rural spatial planning data supply stakeholder to the position of player. Stakeholders of 'University Institutions' and 'Public Enterprises and Research Institutes' should give those who participate in the formulation of rural spatial plans access to the raw data collected for public work. Stakeholders of 'Private company' need to come up with realistic measures to build a data pool centered on consultative bodies between existing private companies and then prepare a step-by-step strategy to fully open it by participating various stakeholders. In order to induce 'Village Residents and Associations' stakeholders to play a leading role as owners and producers of data, personnel should be trained to collect and record data related to the village. In addition, support measures should be prepared to continue these activities.

A Study on Effective Adversarial Attack Creation for Robustness Improvement of AI Models (AI 모델의 Robustness 향상을 위한 효율적인 Adversarial Attack 생성 방안 연구)

  • Si-on Jeong;Tae-hyun Han;Seung-bum Lim;Tae-jin Lee
    • Journal of Internet Computing and Services
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    • v.24 no.4
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    • pp.25-36
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    • 2023
  • Today, as AI (Artificial Intelligence) technology is introduced in various fields, including security, the development of technology is accelerating. However, with the development of AI technology, attack techniques that cleverly bypass malicious behavior detection are also developing. In the classification process of AI models, an Adversarial attack has emerged that induces misclassification and a decrease in reliability through fine adjustment of input values. The attacks that will appear in the future are not new attacks created by an attacker but rather a method of avoiding the detection system by slightly modifying existing attacks, such as Adversarial attacks. Developing a robust model that can respond to these malware variants is necessary. In this paper, we propose two methods of generating Adversarial attacks as efficient Adversarial attack generation techniques for improving Robustness in AI models. The proposed technique is the XAI-based attack technique using the XAI technique and the Reference based attack through the model's decision boundary search. After that, a classification model was constructed through a malicious code dataset to compare performance with the PGD attack, one of the existing Adversarial attacks. In terms of generation speed, XAI-based attack, and reference-based attack take 0.35 seconds and 0.47 seconds, respectively, compared to the existing PGD attack, which takes 20 minutes, showing a very high speed, especially in the case of reference-based attack, 97.7%, which is higher than the existing PGD attack's generation rate of 75.5%. Therefore, the proposed technique enables more efficient Adversarial attacks and is expected to contribute to research to build a robust AI model in the future.

Effect on user evaluation, purchase intention, and satisfaction of personalized recommendation services by purchase journey in mobile fashion commerce (모바일 패션커머스의 구매여정별 개인화 추천서비스 사용자 평가와 구매의도 및 만족도에 미치는 영향)

  • kang, Sun-Young;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.63-70
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    • 2022
  • Fashion is a field in which personal taste acts as the first criterion for purchase, and it is being refined as an important strategy to increase purchase conversion on mobile. Although related studies have been conducted, there are insufficient studies to confirm this according to the detailed purchasing journey of consumers. The purpose of this study is to examine whether the evaluation of user experience factors of personalized recommendation service differs by purchase journey, and to reveal whether it affects purchase intention and satisfaction. Variety, reliability, and convenience showed a significant difference at the level of 0.001% and usefulness at the level of 0.05%. Satisfaction levels were different for each stage, such as novelty and usefulness in the cognitive and interest stage, and high reliability and diversity in the search stage. It has theoretical significance in that it enhances the understanding of the purchase journey by revealing that there is a difference in user evaluation of the personalized recommendation service, and it has practical significance in that it suggests the direction of improvement of the personalized recommendation service strategy. If research on effectiveness is conducted in the future, it will be able to contribute to an advanced strategy.

Awareness Survey for Building MZ Generation-Friendly Information Portal: Focusing on ScienceON (MZ세대 친화적 정보 포털 구축을 위한 인식조사 - ScienceON을 중심으로 -)

  • Noh, Younghee;Wang, Dongho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.1
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    • pp.123-138
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    • 2022
  • In order to improve ScienceON as a customized portal for MZ generation, this study investigated the characteristics of MZ generation's use of information portals and the demand for ScienceON to derive ways to improve ScienceON. To this end, a survey was conducted on Generation MZ who had experience using ScienceON, and the direction of improvement of ScienceON was derived. The ScienceON improvement plan proposed in this study is as follows. First, it is necessary to derive a plan to be familiar with the MZ generation for the MZ generation seeking familiarity and convenience. Second, it is necessary to improve the portal, such as arranging intuitive menus and providing convenient information, and various ways such as improving design and UI and reorganizing functions provided by ScienceON are needed. Third, it is necessary to promote the spread of Science ON by providing content through various platforms such as SNS and YouTube. In the future, as interest in the MZ generation continues to increase, analysis studies on the characteristics and demand of the MZ generation are expected to increase. Therefore, this study can be used as basic data for research on MZ generation, and it is expected that it can be used as a reference for the demand for information search and services of MZ generation.

A Study on the user attributes for acquisition of information by analyzing the durability of real-time issues (실시간 이슈의 지속성 분석을 통한 사용자 정보 습득에 대한 특성과 패턴에 대한 연구)

  • Oh, Junyep;Lee, Seungkyu;Lee, Jooyoup
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.4
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    • pp.299-314
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    • 2017
  • Technological advances in media have expanded users' consciousness. At the same time, users have changed from passive into active voice by interacting media. The emergence of mobile made different structures and contents compared to the past. Especially, Korean culture of mobile converted original media channels to contents in a category. Plus, the usage structure of internet of this time converges in massive portal sites. It is because that the structure has aspect of emitting through remediation in the sites. Also, Korean massive portal sites have provided specific service named 'real-time issues'. This is not only the unique way of offering information that exists in Korea but also high usability of getting issues. We therefore considered the meaning of durability of real-time issues in the view of journalism, compared original media channels. Then, this paper identified the user attributes for acquisition of information following ways using informal and formal data from Korean massive portal sites named 'Daum' and 'Naver'.

Jeong Yak-Yong's Zhong-yong: The Habit of Moral Behavior Through Grasp (정약용의 중용: 장악을 통한 도덕적 행위의 습관화)

  • Gao, Ming-Wen;Mo, A-Yeong
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.8
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    • pp.793-803
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    • 2018
  • Since Confucius presentied 'zhong-yong' and Zi Si wrote Zhong-Yong (The Doctring of the Mean), specially since Zhu Xi edited Zhong-Yong as one of Si-Shu (The Four Books) and interpreted it, zhong-yong was not only recognized as the extreme of morality but also as a significant category of Confucianism. The purpose of this paper is to clarify how Jeong Yak-Yong criticized Zhu Xi's interpretation of zhong-yong, and furthermore, to search how Jung Yak-yong explain the zhong-yong by tree concepts of 'grasp', 'moral behavior', and 'habit'. Zhu Xi interpreted zong as a measured absolute middle of two-side and a non-launched original nature. Interpreted yong as a common truth. Therefore he interpreted zhong-yong as a common truth of neither excessive nor enough. Accordingly, Zhu Xi's zhong-yong can be understood as absolute zhong-yong without human's reflection and moral behavior. But Jeong Yak-Yong interpreted zhong as the state of a man's very hard-concentrate and grasp of situation, and interpreted yong as the state of a man's very hard-effort moral behavior and it's habit. Therefore he explained zhong-yong as a habit of moral behavior through grasp.

Implementation of Security Information and Event Management for Realtime Anomaly Detection and Visualization (실시간 이상 행위 탐지 및 시각화 작업을 위한 보안 정보 관리 시스템 구현)

  • Kim, Nam Gyun;Park, Sang Seon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.5
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    • pp.303-314
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    • 2018
  • In the past few years, government agencies and corporations have succumbed to stealthy, tailored cyberattacks designed to exploit vulnerabilities, disrupt operations and steal valuable information. Security Information and Event Management (SIEM) is useful tool for cyberattacks. SIEM solutions are available in the market but they are too expensive and difficult to use. Then we implemented basic SIEM functions to research and development for future security solutions. We focus on collection, aggregation and analysis of real-time logs from host. This tool allows parsing and search of log data for forensics. Beyond just log management it uses intrusion detection and prioritize of security events inform and support alerting to user. We select Elastic Stack to process and visualization of these security informations. Elastic Stack is a very useful tool for finding information from large data, identifying correlations and creating rich visualizations for monitoring. We suggested using vulnerability check results on our SIEM. We have attacked to the host and got real time user activity for monitoring, alerting and security auditing based this security information management.

A Study On The Exploring Alternatives In After-School Program According To The Application Of Contract Law (방과후학교에서 계약법 적용에 따른 대안 모색)

  • Jeong, Yeong-Mo
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.7
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    • pp.219-228
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    • 2016
  • This research aimed at investigating policy change process of after school contracting out and suggesting future alternative. Also, this research conducted a literature search for the research data related to policy and related regulations. As the result of investigation, the Ministry of Education established management plan for after school, however there have been changes in policy, e.g. contracting out was executed from 2004 to 2008 upon autonomy of unit school through school steering committee deliberation(consultation), while standardized procedure was conducted, which was suggested in 'After school operation guideline', produced in cooperation between the Ministry of Education and municipal ministry of education from 2008 to 2015, while since 2016, contract law should be applied when after school contracting out is adopted. Policy change since 2016 is based on the legal necessity that contract law should be followed as the contract size of after school contracting out has become larger along with necessity of clarity of after school contracting out. Nevertheless, there's a worry that quality of after school education could be degraded due to lowest price bidding. The government suggested an alternative to prevent excessive price competition by paying a regular rate of basic price as personnel expenses, however this research suggested a plan to enact an ordinance in regard of specialty of after school educational activities and cities and provinces as the fundamental solution plan.

A Study on Improvement of Satellite Surveying Infrastructure through Analysis of Operation Status of GNSS CORS (GNSS 상시관측소 운영 현황 분석을 통한 위성측량 인프라 개선방안 연구)

  • Park, Joon Kyu;Um, Dae Yong
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.11
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    • pp.933-940
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    • 2017
  • The modern society is changing paradigm by the 4th industrial revolution. In these changes, the importance of geospatial information leading to the fusion and connection of persons and objects is increasing day by day. GNSS CORS(Continuously Operating Reference Station) plays a pivotal role in the geospatial information by providing basic data for surveying control points, mapping, navigation, geophysical research, and so on. On the other hand, the satellite surveying technologies are developing rapidly and it is necessary to investigate the status of the satellite surveying environment and search for future directions. In this study, the environment related to satellite survey by operation status of domestic and overseas CORS(Continuously Operating Reference Station) was tried to analyze. Through the research, The operation status of NGII and IGS CORS were presented. It was found that the availability ratio of multiple satellites to the CORS of NGII are lower than that of IGS CORS. Considering the improvement of positioning performance by using multiple GNSS, it is necessary to use multi-satellites in the future.