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http://dx.doi.org/10.14699/kbiblia.2022.33.1.123

Awareness Survey for Building MZ Generation-Friendly Information Portal: Focusing on ScienceON  

Noh, Younghee (건국대학교 문헌정보학과)
Wang, Dongho (지식콘텐츠연구소)
Publication Information
Journal of the Korean BIBLIA Society for library and Information Science / v.33, no.1, 2022 , pp. 123-138 More about this Journal
Abstract
In order to improve ScienceON as a customized portal for MZ generation, this study investigated the characteristics of MZ generation's use of information portals and the demand for ScienceON to derive ways to improve ScienceON. To this end, a survey was conducted on Generation MZ who had experience using ScienceON, and the direction of improvement of ScienceON was derived. The ScienceON improvement plan proposed in this study is as follows. First, it is necessary to derive a plan to be familiar with the MZ generation for the MZ generation seeking familiarity and convenience. Second, it is necessary to improve the portal, such as arranging intuitive menus and providing convenient information, and various ways such as improving design and UI and reorganizing functions provided by ScienceON are needed. Third, it is necessary to promote the spread of Science ON by providing content through various platforms such as SNS and YouTube. In the future, as interest in the MZ generation continues to increase, analysis studies on the characteristics and demand of the MZ generation are expected to increase. Therefore, this study can be used as basic data for research on MZ generation, and it is expected that it can be used as a reference for the demand for information search and services of MZ generation.
Keywords
Generation MZ; Academic Information Portal; Information Portal; ScienceON; Demand Analysis;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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