• Title/Summary/Keyword: Search Ranking Model

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Study on the improvement of Search Engine Optimization

  • Sunhee Yoon
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.358-365
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    • 2023
  • As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

Implementation and Verification of Dynamic Search Ranking Model for Information Search Tasks: The Evaluation of Users' Relevance Judgement Model (정보 검색 과제별 동적 검색 랭킹 모델 구현 및 검증: 사용자 중심 적합성 판단 모형 평가를 중심으로)

  • Park, Jung-Ah;Sohn, Young-Woo
    • Science of Emotion and Sensibility
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    • v.15 no.3
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    • pp.367-380
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    • 2012
  • The purpose of this research was to implement and verify an information retrieval(IR) system based on users' relevance criteria for information search tasks. For this purpose, we implemented an IR system with a dynamic ranking model using users' relevance criteria varying with the types of information search task and evaluated this system through user experiment. 45 participants performed three information search tasks on both IR systems with a static and a dynamic ranking model. Three Information search tasks are fact finding search task, problem solving search task and decision making search task. Participants evaluated top five search results on 7 likert scales of relevance. We observed that the IR system with a dynamic ranking model provided more relevant search results compared to the system with a static ranking model. This research has significance in designing IR system for information search tasks, in testing the validity of user-oriented relevance judgement model by implementing an IR system for actual information search tasks and in relating user research to the improvement of an IR system.

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Development of a XML Web Services Retrieval Engine (XML 웹 서비스 검색 엔진의 개발)

  • Sohn, Seung-Beom;Oh, Il-Jin;Hwang, Yun-Young;Lee, Kyong-Ha;Lee, Kyu-Chul
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.121-140
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    • 2006
  • UDDI (Universal Discovery Description and Integration) Registry is used for Web Services registration and search. UDDI offers the search result to the keyword-based query. UDDI supports WSDL registration but it does not supports WSDL search. So it is required that contents based search and ranking using name and description in UDDI registration information and WSDL. This paper proposes a retrieval engine considering contents of services registered in the UDDI and WSDL. It uses Vector Space Model for similarity comparison between contents of those. UDDI registry information hierarchy and WSDL hierarchy are considered during searching process. This engine suppports two discovery methods. One is Keyword-based search and the other is template-based search supporting ranking for user's query. Template-based search offers how service interfaces correspond to the query for WSDL documents. Proposed retrieval engine can offer search result more accurately than one which UDDI offers and it can retrieve WSDL which is registered in UDDI in detail.

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A Prototype Model for Handling Fuzzy Query in Voice Search on Smartphones (스마트폰의 음성 검색에서 퍼지 쿼리 처리를 위한 프로토타입 모델)

  • Choi, Dae-Young
    • The KIPS Transactions:PartD
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    • v.18D no.4
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    • pp.309-312
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    • 2011
  • Handling fuzzy query in voice search on smartphones is one of the most difficult problems. It is mainly derived from the complexity and the degree of freedom of natural language. To reduce the complexity and the degree of freedom of fuzzy query in voice search on smartphones, attribute-driven approach for fuzzy query is proposed. In addition, a new page ranking algorithm based on the values of attributes for handling fuzzy query is proposed. It provides a smartphone user with location-based personalized page ranking based on user's search intentions. It is a further step toward location-based personalized web search for smartphone users. In this paper, we design a prototype model for handling fuzzy query in voice search on smartphones and show the experimental results of the proposed approach compared to existing smartphones.

Performance Evaluation of Re-ranking and Query Expansion for Citation Metrics: Based on Citation Index Databases (인용 지표를 이용한 재순위화 및 질의 확장의 성능 평가 - 인용색인 데이터베이스를 기반으로 -)

  • HyeKyung Lee;Yong-Gu lee
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.249-277
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    • 2023
  • The purpose of this study is to explore the potential contribution of citation metrics to improving the search performance of citation index databases. To this end, the study generated ten queries in the field of library and information science and conducted experiments based on the relevance assessment using 3,467 documents retrieved from the Web of Science and 60,734 documents published in 85 SSCI journals in the field of library and information science from 2000 to 2021. The experiments included re-ranking of the top 100 search results using citation metrics and search methods, query expansion experiments using vector space model retrieval systems, and the construction of a citation-based re-ranking system. The results are as follows: 1) Re-ranking using citation metrics differed from Web of Science's performance, acting as independent metrics. 2) Combining query term frequencies and citation counts positively affected performance. 3) Query expansion generally improved performance compared to the vector space model baseline. 4) User-based query expansion outperformed system-based. 5) Combining citation counts with suitability documents affected ranking within top suitability documents.

Keywords and Spatial Based Indexing for Searching the Things on Web

  • Faheem, Muhammad R.;Anees, Tayyaba;Hussain, Muzammil
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.5
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    • pp.1489-1515
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    • 2022
  • The number of interconnected real-world devices such as sensors, actuators, and physical devices has increased with the advancement of technology. Due to this advancement, users face difficulties searching for the location of these devices, and the central issue is the findability of Things. In the WoT environment, keyword-based and geospatial searching approaches are used to locate these devices anywhere and on the web interface. A few static methods of indexing and ranking are discussed in the literature, but they are not suitable for finding devices dynamically. The authors have proposed a mechanism for dynamic and efficient searching of the devices in this paper. Indexing and ranking approaches can improve dynamic searching in different ways. The present paper has focused on indexing for improving dynamic searching and has indexed the Things Description in Solr. This paper presents the Things Description according to the model of W3C JSON-LD along with the open-access APIs. Search efficiency can be analyzed with query response timings, and the accuracy of response timings is critical for search results. Therefore, in this paper, the authors have evaluated their approach by analyzing the search query response timings and the accuracy of their search results. This study utilized different indexing approaches such as key-words-based, spatial, and hybrid. Results indicate that response time and accuracy are better with the hybrid approach than with keyword-based and spatial indexing approaches.

Ontology Selection Ranking Model based on Semantic Similarity Approach (의미적 유사성에 기반한 온톨로지 선택 랭킹 모델)

  • Oh, Sun-Ju;Ahn, Joong-Ho;Park, Jin-Soo
    • The Journal of Society for e-Business Studies
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    • v.14 no.2
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    • pp.95-116
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    • 2009
  • Ontologies have provided supports in integrating heterogeneous and distributed information. More and more ontologies and tools have been developed in various domains. However, building ontologies requires much time and effort. Therefore, ontologies need to be shared and reused among users. Specifically, finding the desired ontology from an ontology repository will benefit users. In the past, most of the studies on retrieving and ranking ontologies have mainly focused on lexical level supports. In those cases, it is impossible to find an ontology that includes concepts that users want to use at the semantic level. Most ontology libraries and ontology search engines have not provided semantic matching capability. Retrieving an ontology that users want to use requires a new ontology selection and ranking mechanism based on semantic similarity matching. We propose an ontology selection and ranking model consisting of selection criteria and metrics which are enhanced in semantic matching capabilities. The model we propose presents two novel features different from the previous research models. First, it enhances the ontology selection and ranking method practically and effectively by enabling semantic matching of taxonomy or relational linkage between concepts. Second, it identifies what measures should be used to rank ontologies in the given context and what weight should be assigned to each selection measure.

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Applying Stochastic Fractal Search Algorithm (SFSA) in Ranking the Determinants of Undergraduates Employability: Evidence from Vietnam

  • DINH, Hien Thi Thu;CHU, Ngoc Nguyen Mong;TRAN, Van Hong;NGUYEN, Du Van;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.583-591
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    • 2020
  • Employability has recently become the first target of the national higher education. Its model has been updated to catch the new trend of Industry 4.0. This paper aims at analyzing and ranking the determinants of undergraduate employability, focusing on business and economics majors in Ho Chi Minh City, Vietnam. In-depth interviews with content analysis have been primarily conducted to reach an agreement on a key group of factors: human capital, social capital, and identity. The Stochastic Fractal Search Algorithm (SFSA) is then applied to rank the sub-factors. Human capital is composed of three major elements: attitude, skill, and knowledge. Social capital is approached at both structural and cognitive aspects with three typical types: bonding, bridging, and linking. The analysis has confirmed the change of priority in employability determinants. Human capital is still a driver but the priority of attitude has been confirmed in the contemporary context. Then, social capital with the important order of linking, bridging, and bonding is emphasized. Skill, knowledge, and identity share the least weight in the model. It is noted that identity is newly proposed in the model but a certain role has been found. The findings are crucial for education strategies to enhance university graduate employability.

Query Processing Model Using Two-level Fuzzy Knowledge Base (2단계 퍼지 지식베이스를 이용한 질의 처리 모델)

  • Lee, Ki-Young;Kim, Young-Un
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.4 s.36
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    • pp.1-16
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    • 2005
  • When Web-based special retrieval systems for scientific field extremely restrict the expression of user's information request, the process of the information content analysis and that of the information acquisition become inconsistent. Accordingly, this study suggests the re-ranking retrieval model which reflects the content based similarity between user's inquiry terms and index words by grasping the document knowledge structure. In order to accomplish this, the former constructs a thesaurus and similarity relation matrix to provide the subject analysis mechanism and the latter propose the algorithm which establishes a search model such as query expansion in order to analyze the user's demands. Therefore, the algorithm that this study suggests as retrieval utilizing the information structure of a retrieval system can be content-based retrieval mechanism to establish a 2-step search model for the preservation of recall and improvement of accuracy which was a weak point of the previous fuzzy retrieval model.

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Search Re-ranking Through Weighted Deep Learning Model (검색 재순위화를 위한 가중치 반영 딥러닝 학습 모델)

  • Gi-Taek An;Woo-Seok Choi;Jun-Yong Park;Jung-Min Park;Kyung-Soon Lee
    • The Transactions of the Korea Information Processing Society
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    • v.13 no.5
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    • pp.221-226
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    • 2024
  • In information retrieval, queries come in various types, ranging from abstract queries to those containing specific keywords, making it a challenging task to accurately produce results according to user demands. Additionally, search systems must handle queries encompassing various elements such as typos, multilingualism, and codes. Reranking is performed through training suitable documents for queries using DeBERTa, a deep learning model that has shown high performance in recent research. To evaluate the effectiveness of the proposed method, experiments were conducted using the test collection of the Product Search Track at the TREC 2023 international information retrieval evaluation competition. In the comparison of NDCG performance measurements regarding the experimental results, the proposed method showed a 10.48% improvement over BM25, a basic information retrieval model, in terms of search through query error handling, provisional relevance feedback-based product title-based query expansion, and reranking according to query types, achieving a score of 0.7810.