• Title/Summary/Keyword: Science and Media

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The Impact of Media Selection on End - user Satisfaction : An Empirical Study Based on SERVQUAL Framework (미디어선택이 최종사용자의 만족도에 미치는 영향: SERVQUAL 연구 틀을 이용한 실증적 연구)

  • 이상근;유상진
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.179-189
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    • 2002
  • In this paper, we investigate the relationship between the use of different media and customer satisfaction in help desk service. Different dimensions of customer satisfaction were derived based on SERVQUAL : reliability, empathy, assurance, tangibles, and responsiveness. The results support our hypotheses that use of conventional media (face-to-face and telephone) is related to help desk satisfaction through reliability and empathy and electronic media (e-mali and internet) users show higher satisfaction in tangibles and assurance. Also, hybrid media users (multi-media users by task) show a higher level of satisfaction in reliability and responsibility. The results suggest that automating help desks should be considered as a way to provide more options to end-users.

News Consumption and Behavior of Young Adults and the Issue of Fake News

  • Nazari, Zeinab;Oruji, Mozhgan;Jamali, Hamid R.
    • Journal of Information Science Theory and Practice
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    • v.10 no.2
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    • pp.1-16
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    • 2022
  • This study aimed to understand young adults' attitudes concerning news and news resources they consumed, and how they encounter the fake news phenomenon. A qualitative approach was used with semi-structured interviews with 41 young adults (aged 20-30) in Tehran, Iran. Findings revealed that about half of the participants favored social media, and a smaller group used traditional media and only a few maintained that traditional and modern media should be used together. News quality was considered to be lower on social media than in traditional news sources. Furthermore, young adults usually followed the news related to the issues which had impact on their daily life, and they typically tended to share news. To detect fake news, they checked several media to compare the information; and profiteering and attracting audiences' attention were the most important reasons for the existence of fake news. This is the first qualitative study for understanding news consumption behavior of young adults in a politicized society.

MediaCloud: A New Paradigm of Multimedia Computing

  • Hui, Wen;Lin, Chuang;Yang, Yang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.4
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    • pp.1153-1170
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    • 2012
  • Multimedia computing has attracted considerable attention with the rapid growth in the development and application of multimedia technology. Current studies have attempted to support the increasing resource consumption and computational overhead caused by multimedia computing. In this paper, we propose $MediaCloud$, a new multimedia computing paradigm that integrates the concept of cloud computing in handling multimedia applications and services effectively and efficiently. $MediaCloud$ faces the following key challenges: heterogeneity, scalability, and multimedia Quality of Service (QoS) provisioning. To address the challenges above, first, a layered architecture of $MediaCloud$, which can provide scalable multimedia services, is presented. Then, $MediaCloud$ technologies by which users can access multimedia services from different terminals anytime and anywhere with QoS provisioning are introduced. Finally, $MediaCloud$ implementation and applications are presented, and media retrieval and delivery are adopted as case studies to demonstrate the feasibility of the proposed $MediaCloud$ design.

Information Professionals' Knowledge Sharing Practices in Social Media: A Study of Professionals in Developing Countries

  • Islam, Anwarul;Tsuji, Keita
    • International Journal of Knowledge Content Development & Technology
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    • v.6 no.2
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    • pp.43-66
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    • 2016
  • The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust

  • Liang QIAO;Pao Jui SUN
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.21-31
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    • 2024
  • Purpose: The primary aim of this study is to explore how social media marketing influences customer purchase intention, focusing on the roles of customer engagement and trust as mediators. Research Design, Data, and Methodology: The investigation utilized an online survey conducted in Chinese on the Questionnaire Star platform. It targeted male and female consumers aged 18 and above who purchase products online, yielding 1107 valid responses from across major Chinese cities. Results: Analysis reveals that social media marketing significantly affects customer purchase intention in a positive manner. It also enhances customer engagement and trust, which serve as crucial mediating variables linking social media marketing to purchase intention. The study found that engagement and trust facilitate brand identification and alignment, thereby directly boosting purchase intention. Conclusion: The findings offer essential insights for businesses aiming to improve their social media marketing impact on consumer behavior. It highlights the importance of fostering user engagement and trust, as well as creating a favorable brand image. These elements are key to influencing consumer purchase decisions within social media contexts. The study advises businesses to engage deeply with consumers and build trust, providing practical recommendations for navigating the evolving social media environment towards sustainable growth.

3D Coordinate Estimation Technical Research in Multi-view Image for 3D Immersive Sound (3차원 입체 음향 표출을 위한 다시점 영상에서의 실제 좌표 추정 기술 연구)

  • Jeong, Ju-Heon;Hwang, Dong-Ho;Song, Min-Ki;Yang, Ji-Hee;Park, Goo-Man
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.11a
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    • pp.128-130
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    • 2018
  • 이 논문은 3D 입체 음향에 대한 좌표 취득 및 표출 방법을 제안한다. 3차원 좌표를 추정하기 위해 다시점 영상의 색상 영상을 통해 중간 시점의 깊이 영상을 생성한다. 깊이 영상 내에서 객체에 대한 이미지 좌표와 깊이 정보를 이용하여 3차원 좌표를 취득한다. 실험 결과를 통해 깊이 영상에서 도출된 객체의 좌표를 음원의 좌표로 설정하여 3D 입체 음향 표출의 효율을 높일 수 있음을 확인한다.

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A Study on Utility of Magnetic Resonance Imaging for Female Pelvic Cavity using Enteral MRI Contrast Media (Enteral MRI contrast media를 이용한 여성골반 자기공명영상의 유용성)

  • Kim, Ham-Gyum
    • Journal of radiological science and technology
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    • v.20 no.1
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    • pp.29-34
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    • 1997
  • For radiological test in soft tissue or neighboring part with same signal intensity, proper test method and equipment shall be selected as needed. In case of female pelvic cavity, ultrasonography or computed tomography alternatively used, but MRI can be more usefully applied to design treatment method or operation plan by improving the diagnostic accuracy and careful observation of lesion characteristics. Magnetic Resonance Imaging using recently developed Enteral MRI contrast media can acquire more diagnostic information than using only intravenous contrast media. Thus this study attempted to examine the utility of anatomic structure and diagnostic acquisition by imaging the female pelvic cavity using Enteral MRI contrast media. As a result of analyzing magnetic resonance Imaging after administering Enteral MRI contrast media to pelvic cavity suspect patients, more diagnostic information media could be acquired than only using Intravenous contrast. Expecially, in the diagnosis of lesion position, shape, distinction from neighboring tissues it is thought that external Enteral MRI contrast media should be used.

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Developmental Potential of Interspecies Nuclear Transferred Embryos using Mouse Embryonic Fibroblast In Vitro

  • B.S.Koo;Yoon, J.I.;Son, H.Y.;Kim, M.G.;Park, C.H.;Lee, S.G.;Lee, Y.I.;Lee, C.K.
    • Proceedings of the Korean Society of Developmental Biology Conference
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    • 2003.10a
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    • pp.109-109
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    • 2003
  • Even though success in birth of live offspring from nuclear transfer(NT) using somatic cells in many species, detailed information on processes or mechanisms of development are not well known. Cytoplasm of bovine oocyte has been known to support the development of nuclear transferred embryos using nuclear donor cells from different species. Therefore, interspecies NT might be used to find answers of some questions in basic aspect of nuclear transfer In this study, we examined the developmental potential of reconstructed embryos when bovine oocyte as a cytoplasm recipient and mouse embryonic fibroblast as a nuclear donor were used. The nuclear transfer units were aliocated in Group 1 (murine block media and normal media) and Group 2. (bovine block media and normal media). NT units were not blocked at 2-cell stage regardless of types of medium. On mouse media, poor development of interspecies NT units was observed compared to bovine media. However, as NT units cultured in bovine normal medium, embryos developed over 8-cell stage. Further studies performed to increase the developmental rate in condition of antioxidant treatment. Despite low development, bovine-murine interspecies nuclear transferred embryos could develop to blastocysts and they showed that blastocyts rate of antioxidant group was superior to those of non-antioxidant group. Next, we investigated gene expression pattern which is carried out for zygotic activation. The Xist gene is expressed in female mouse embryo after zygotic activation of 4-cell stage. But interspecies nuclear transferred embryos do not express Xist gene at 4-cell stage. As a result, it is suggested that the bovine cytoplasm controls the early preimplantation development in interspecies NT However, the development of later stages might require genomic control from transferred donor nucleus. Therefore, even though the involvement of several other factors such as mitochondrial incompatibility, effective development of embryos produced by interspecies NT requires proper genomic activation of donor nucleus after overcoming the cytoplasmic control of recipient oocytes.

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A Study on the Development of Media Type according to Media Concept and Classification Criteria (미디어 개념과 분류기준에 따른 미디어 종류 개발)

  • Park, Juhyeon;Park, Sunghoon;Kang, Bong-Suk
    • Journal of the Korean Society for information Management
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    • v.36 no.3
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    • pp.81-107
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    • 2019
  • The purpose of this study is to assert the justification for actively accepting media education in Library and Information Science and to suggest the media type according to the concept and classification criteria of the media from the perspective of Library and Information Science. In order to present the media type according to the concept of the media, the dictionary concept of the media was reviewed, the language and media for high school students in Korean language, the educational materials for elementary and secondary school students written by Media Education Committee of Korean Society for Journalism & Communication Studies, the educational textbooks for elementary and secondary school students in Library and Information Science, and media classification presented in the RDA of the cataloging rules were analyzed. In addition, the implications were derived based on the analysis results of the concepts and media type. The concept of media was set based on the analysis results and implications, and the media types were presented according to the concepts and classification criteria. In this study, the media was set up in the same meaning as the medium, and it was defined that the media function as a means of communication and that information contained in it can be obtained through the human sensory apparatus through physical objects that contain, transmit or reproduce information. The media was set up as three logical components of the media in this study: information in the media, materials, and representation devices.

Comparative Evaluation of Culture Media for Quantification of Lactic Acid Bacteria in Various Dairy Products

  • Eiseul Kim;Shin-Young Lee;Yoon-Soo Gwak;Hyun-Jae Kim;Ik-Seon Kim;Hyo-Sun Kwak;Hae-Yeong Kim
    • Microbiology and Biotechnology Letters
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    • v.51 no.1
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    • pp.10-17
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    • 2023
  • Dairy products are extensively used as carriers of probiotic strains that have potential health benefits. Assessment of the viability of probiotic strains during manufacturing is important to ensure that products meet recommended levels. Hence, the method for accurately quantifying lactic acid bacteria (LAB) in probiotic or dairy products is required. The present study aims to examine the performance of de-Man Rogosa Sharpe (MRS), plate count agar with bromocresol purple (PCA with BCP), and glucose blood liver (BL) agars recommended in the Korea Food Code guidelines for counting LAB. Analysis of the performance of culture media containing 19 lactic acid bacterial species commonly encountered in probiotic and dairy products showed no statistically significant difference between 18 reference strains and three culture media (p > 0.01). Furthermore, the suitability of three culture media was verified for the quantitative assessment of LAB in 25 probiotic and dairy products. The number of LAB in three culture media was determined to be more than 107 colony-forming unit (CFU)/ml for fermented milk products and 108 CFU/ml for condensed fermented milk and probiotic products, indicating that they all satisfied the Korea Food Code guidelines. Moreover, there was no statistically significant difference in the amount of LAB counted in all three culture media, suggesting that they can be used to isolate or enumerate LAB in commercial products. Finally, three culture media will be useful for isolating and enumerating LAB from fermented foods as well as gut microflora.