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A Study on the Sales Promotion Functions of Packaging Elements Using AHP -Focusing on Vitamin Water- (AHP를 이용한 패키징이 소비자의 제품선호도에 미치는 영향 측정 -비타민워터를 중심으로)

  • Kang, Donghyun;Ko, Euisuk;Song, Kihyeon;Kim, Deuksoo;Kim, Jaineung
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.20 no.3
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    • pp.113-120
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    • 2014
  • Packaging has played important function on marketing as a silent salesman. As an interface of consumer and products, packaging fulfills several functions such as protection, sales promotion, communication and convenience during the distribution process. For the appearance of self-service sales method, packaging could be regarded as important salesman influencing consumers' preference on shelf in the shop. In this study, Vitamin water was selected as the proper target product for lower impact of prices and brands. With previous studies, Vitamin water packaging elements were classified as 'packaging material', 'packaging shape', 'label color', 'logo layout', then each packaging element was consist of details. To measure the influence of each packaging element on consumers' preference quantitatively and to minimize respondent's subjective judgment, Analytic Hierarchy Process (AHP) was used as a tool. Through AHP result, packaging element of the most influence on consumers' preference is 'label color (0.370)', and 'container shape (0.246)', 'container material (0.230)', 'logo layout (0.154)' was in order. Among the detail packaging element, 'plastic (0.405)' has the greatest influence in 'container material' and 'cylinder (0.423)' in 'container shape', 'magenta (0.329)' in 'label color', 'vertical layout (0.572)' in 'logo layout'.

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Characteristics of Seedling Quality of Daphniphyllum macropodum 2-year-old Container Seedlings by Shading Level (굴거리나무 2년생 용기묘의 피음수준별 묘목품질 특성)

  • Song, Ki Seon;Choi, Kyu Seong;Sung, Hwan In;Jeon, Kwon Seok;An, Kyoung Jin;Kim, Jong Jin
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.390-396
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    • 2015
  • This study was carried out in order to closely examine quality index by shading level of 2-year-old (1-1 seedling) container seedling of Daphniphyllum macropodum which is known as the species of having shade tolerance that is evergreen broad leaved tree in the warm temperate region. The shading treatment was regulated with the shading level of full sunlight, and 35%, 55%, 75%, 95% of full sunlight. As a result of surveying growth according to the shading level, both height and root collar diameter were surveyed to be the highest with 45.1 cm and 8.22 mm, respectively, under 75% of shading. The next was surveyed to be 43.2 cm & 8.05 mm and 42.5 cm & 7.98 mm, respectively, in order of 35% and 55% in shading. Leaf, shoot, root, and whole dry mass production were the highest under 75% of shading. The next was higher in leaf, stem, and whole dry mass production under 55% of shading. A root was higher under 35% of shading in the next. H/D ratio was the range of 5.29~5.35 under the 35~75% shading that showed the relatively high height and root collar diameter. T/R ratio was the lowest with 1.17 under 35% of shading. It was 0.41 under 95% of shading as for LWR, 0.24 under 75%-95% of shading as for SWR, and 0.46 under full sun and 35% shading as for RWR. QI was the highest with 3.74 under 75% of shading. As a result of surveying the whole experiment, it is concluded that the production of D. macropodum seedling is more effective under 75% shading

An analysis of horizontal deformation of a pile in soil using a beam-on-spring model for the prediction of the eigenfrequency of the offshore wind turbine (해상풍력터빈의 고유진동수 예측을 위한 지반에 인입된 파일의 탄성지지보 모델 기반 수평 거동 해석)

  • Ryue, Jungsoo;Baik, Kyungmin;Kim, Tae-Ryong
    • The Journal of the Acoustical Society of Korea
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    • v.35 no.4
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    • pp.261-271
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    • 2016
  • In the prediction of response of a pile in soil, numerical approaches such as a finite element method are generally applied due to complicate nonlinear behaviors of soils. However, the numerical methods based on the finite elements require heavy efforts in pile and soil modelling and also take long computing time. So their usage is limited especially in the early design stage in which principal dimensions and properties are not specified and tend to vary. On the contrary, theoretical approaches adopting linear approximations for soils are relatively simple and easy to model and take short computing time. Therefore, if they are validated to be reliable, they would be applicable in predicting responses of a pile in soil, particularly in early design stage. In case of wind turbines regarded in this study, it is required to assess their natural frequencies in early stages, and in this simulation the supporting pile inserted in soil could be replaced with a simplified elastic boundary condition at the bottom end of the wind turbine tower. To do this, analysis for a pile in soil is performed in this study to extract the spring constants at the top end of the pile. The pile in soil can be modelled as a beam on elastic spring by assuming that the soils deform within an elastic range. In this study, it is attempted to predict pile deformations and influence factors for lateral loads by means of the beam-on-spring model. As two example supporting structures for wind turbines, mono pile and suction pile models with different diameters are examined by evaluating their influence factors and validated by comparing them with those reported in literature. In addition, the deflection profiles along the depth and spring constants at the top end of the piles are compared to assess their supporting features.

Community Distribution on Forest Vegetation of the Geochilbong Area in the Deogyusan National Park, Korea (덕유산 국립공원 거칠봉 일대 삼림식생의 군락분포에 관한 연구)

  • Oh, Jang-Geun;Kim, Chang-Hwan;Lee, Nam-Sook;Gin, Yu-Ri
    • Korean Journal of Ecology and Environment
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    • v.46 no.3
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    • pp.449-459
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    • 2013
  • Forest vegetation of Geochilbong (1,177 m) in Deogyusan National Park is classified into mountain forest vegetation and flatland forest vegetation. Mountain forest vegetation is subdivided into deciduous broad-leaved forest, valley forest, coniferous forest, afforestation and etc., while riparian forest was found under the category of flatland forest vegetation. Including 89 communities of mountain forest vegetation and 4 communities of other vegetation, the total of 93 communities were researched; the distributed colonies classified by physiognomy classification are 32 communities deciduous broadleaved forest, 21 communities of valley forest, 12 communities of coniferous forests, 24 afforestation and 4 other communities. As for the distribution rate for surveyed main communities, Quercus mongolica, Quercus serrata, Quercus variabilis communities account for 56.54 percent of deciduous broad-leaved forest, Fraxinus mandshurica, Cornus controversa community takes up 46.58 percent of mountain valley forest, Pinus densiflora community holds 74.98 percent of mountain coniferous forest holds. In conclusion, minority species consisting of Quercus mongolica, Quercus serrata, Quercus variabilis, Fraxinus mandshurica, Cornus controversa, Pinus densiflora are distributed as dominant species of the uppermost part in a forest vegetation of Geochilbong in Deogyusan National Park. In addition, because of vegetation succession and climate factors, numerous colonies formed by the two species are expected to be replaced by Quercus mongolica, Carpinus laxiflora and Fraxinus mandshurica which are climax species in the area. However, the distribution rate of deciduous broad-leaved forest seems to increase gradually due to global warming and artificial disturbance.

Community Distribution on Forest Vegetation of the Namdeogyusan Area in the Deogyusan National Park, Korea (덕유산 국립공원 남덕유산 일대 삼림식생의 군락분포에 관한 연구)

  • Oh, Jang-Geun;Kim, Chang-Hwan;Kang, Eun-Ok;Gin, Yu-Ri
    • Korean Journal of Ecology and Environment
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    • v.46 no.3
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    • pp.440-448
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    • 2013
  • Forest vegetation of Namdeogyusan (1,507 m) in Deogyusan National Park is classified into mountain forest vegetation and flatland forest vegetation. Mountain forest vegetation is subdivided into deciduous broad-leaved forest, valley forest, coniferous forest, afforestation and other vegetation. Including 45 communities of mountain forest vegetation and 8 communities of other vegetation, the total of 53 communities were researched; mountain forest vegetation classified by physiognomy classification are 22 communities deciduous broad-leaved forest, 11 communities of valley forest, 5 communities of coniferous forests, 7 afforestation and 8 other vegetation. As for the distribution rate for surveyed main communities, Quercus mongolica, Quercus serrata and Quercus variabilis communities account for 79.30 percent of deciduous broad-leaved forest, Fraxinus mandshurica community takes up 82.96 percent of mountain valley forest, Pinus densiflora community holds 53.31 percent of mountain coniferous forest holds. In conclusion, minority species consisting of Quercus mongolica, Fraxinus mandshurica, Quercus serrata, Pinus densiflora, and Quercus variabilis are distributed as dominant species of the uppermost part in a forest vegetation region in Deogyusan National Park. In addition, because of vegetation succession and climate factors, numerous colonies formed by the two species are expected to be replaced by Quercus mongolica, Carpinus laxiflora and Fraxinus mandshurica which are climax species in the area.

Effect of Dye-absorbing Duration and Environmental Conditions on Quality of Preserved Leaves in Eucalyptus cinerea (염료 흡수기간 및 환경조건이 유칼립투스의 보존엽 품질에 미치는 영향)

  • Lim, Young Hee;Kim, So Eun;Oh, Wook
    • Horticultural Science & Technology
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    • v.32 no.3
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    • pp.390-399
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    • 2014
  • The objective of this study was to establish a processing technology for preserved leaves based on the results from the examination of the optimal period and condition for dye-absorbing treatment for Eucalyptus cinerea F. Mull. ex Benth. (silver dollar eucalyptus) being used frequently as plant material for flower design. Cut foliages of E. cinerea with uniformly matured leaves were cut into 20 cm lengths and their lower stem parts were placed in dye solution in growth chambers with different temperatures (10, 20, 30, and $40^{\circ}C$), vapor pressure deficits (VPD; 0.23, 0.70, 1.17, and 1.61 kPa), and photoperiods (0, 6, 12, 24 hours) for 3, 6, 9, and 12 days, and then dried in a room of $20^{\circ}C$ for three days. Lower temperature during preserving dye treatment reduced the changes in leaf color compared with fresh leaves and decreased ${\Delta}E$ value. Especially, high temperature increased red degree (a) and decreased yellow degree (b) due to browning. Lower VPD reduced the change in leaf color compared with fresh leaves and decreased ${\Delta}E$ value. Shorter photoperiod reduced the change in leaf color compared with fresh leaves and decreased ${\Delta}E$ value. The ${\Delta}E$ value increased with increasing absorbing duration under three environmental conditions. The flexibility of stem and leaves after dipped into preserving dye solution and dried for 3 days increased with decreasing temperature, VPD and dipping duration. Therefore, the optimal environment condition for dye treatment was 0.23-0.70 kPa VPD at $10-20^{\circ}C$ in the darkness, and the optimal and economical duration was 3 days. These conditions reduced the speed of water loss by decreasing transpiration, so yellowing or browning by rapid water loss deteriorated the quality of preserved leaves out of these ranges.

A Study on the Forest Vegetation of Deogyusan National Park (덕유산 국립공원 삼림식생에 관한 연구)

  • Kim, Chang-Hwan;Oh, Jang-Geun;Lee, Nam-Sook
    • Korean Journal of Ecology and Environment
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    • v.46 no.1
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    • pp.33-40
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    • 2013
  • From March 2012 to January 2013, this study was conducted as a part of the project for making a precise electronic ecological zoning map of vegetation on a highly reduced scale of 1 to 5,000 with a view to improving management efficiency of national parks and enlarging the availability of the data produced from the basic research monitoring the resources of national parks. For the research accuracy and rapidity, a vegetation map was specially created for the on-the-site-vegetation research. To make the map more meticulous, we categorized the vegetation database into five groups: broadleaved forest, coniferous forest, mixed forest, rock vegetation and miscellaneous one. After comparing the results of the data built for the vegetation research and the actual research findings, it was made clear that vegetation of both categories was almost the same in case of broad-leaved forest with 72.20% and 78.45% respectively, and also equivalent in other groups like, for example, coniferous forest (16.70%, 13.41%), mixed forest (9.50%, 7.49%) and rock vegetation (0.60%, 0.15%). According to the precise vegetation map produced from the research, the deciduous broad-leaved forest was the most widely prevalent type in the correlated hierarchical classification of vegetation, occupying 65.78% of the overall vegetation. It was followed by mountain valley forest (15.17%), coniferous forest (10.90%), and plantation forest (7.00%) in order. It is particularly noteworthy that Mt. Deogyusan national park has retained a very stable and versatile forest vegetation in the outstanding state since approximately 20% of the mountain turns out to belong to the I grade vegetation conservation classification which contains climax forests, unique vegetation, subalpine vegetation, matured stands which are older than 50 years and etc.

Recent Progress in Air-Conditioning and Refrigeration Research : A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2009 (설비공학 분야의 최근 연구 동향 : 2009년 학회지 논문에 대한 종합적 고찰)

  • Han, Hwa-Taik;Lee, Dae-Young;Kim, Seo Young;Choi, Jong-Min;Baik, Yong-Kyu;Kwon, Young-Chul
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.22 no.7
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    • pp.492-507
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    • 2010
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2009. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) Research trends of thermal and fluid engineering have been surveyed as groups of general thermal and fluid flow, fluid machinery and piping, and new and renewable energy. Various topics were covered in the field of general thermal and fluid flow such as an expander, a capillary tube, the flow of micro-channel water blocks, the friction and anti-wear characteristics of nano oils with mixtures of refrigerant oils, etc. Research issues mainly focused on the design of micro-pumps and fans, the heat resistance reliability of axial smoke exhaust fans, and hood systems in the field of fluid machinery and piping. Studies on ground water sources were executed concerning two well type geothermal heat pumps and multi-heat pumps in the field of new and renewable energy. (2) Research works on heat transfer area have been reviewed in the categories of heat transfer characteristics and industrial heat exchangers. Researches on heat transfer characteristics included the heat transfer in thermoelectric cooling systems, refrigerants, evaporators, dryers, desiccant rotors. In the area of industrial heat exchangers, researches on high temperature ceramic heat exchangers, plate heat exchangers, frosting on fins of heat exchangers were performed. (3) In the field of refrigeration, papers were presented on alternative refrigerants, system improvements, and the utilization of various energy sources. Refrigeration systems with alternative refrigerants such as hydrocarbons, mixed refrigerants, and $CO_2$ were studied. Efforts to improve the performance of refrigeration systems were made applying various ideas of suction line heat exchangers, subcooling bypass lines and gas injection systems. Studies on heat pump systems using unutilized energy sources such as river water, underground water, and waste heat were also reported. (4) Research trend in the field of mechanical building facilities has been found to be mainly focused on field applications rather than performance improvements. In the area of cogeneration systems, papers on energy and economic analysis, LCC analysis and cost estimating were reported. Studies on ventilation and heat recovery systems introduced the effect on fire and smoke control, and energy reduction. Papers on district cooling and heating systems dealt with design capacity evaluation, application plan and field application. Also, the maintenance and management of building service equipments were presented for HVAC systems. (5) In the field of architectural environment, various studies were carried to improve indoor air quality and to analyze the heat load characteristics of buildings by energy simulation. These studies helped to understand the physics related to building load characteristics and to improve the quality of architectural environment where human beings reside in.

Development of Prism Dot-sight Combined with Thermal Imaging Camera (열영상 카메라가 결합된 프리즘 도트사이트 개발)

  • Park, Seung-Hwan;Jung, Bo-Seon;Lee, Dong-Hee
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.4
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    • pp.479-485
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    • 2014
  • Purpose: This study relates to the development of the prism dot-sight combined with the thermal imaging camera. Methods: We have placed a reflector designed to the doublet type in the front of a BS (beam splitting) prism, have placed an OLED panel and a dot reticle generator to the top and bottom of the reflecting surface of the BS prism, and have placed a detachable magnifier between the BS prism and the observer by which the observer can see the magnified image of the OLED panel. By doing this, we were able to configure the new type prism dot-sight combined with the thermal imaging camera. Results: By placing the removable magnifier designed with a new type between the BS prism and the observer, we could design the new type prism dot-sight which performs the role of the dot sight by removing the magnifier during the day-time, and performs the role of the night scope during the night-time by which we can observe the enlarged image of the thermal imaging camera through the BS prism by attaching the removable magnifier. Conclusions: In this study, we have developed the prism dot-sight combined with the thermal imaging camera which is able to play the role of the day or night scope selectively, by disposing the designed magnifier characterized by the focal length of 44 mm, the viewing angle of ${\pm}7.0^{\circ}$, and the MTF value of 0.5 or more at the criterion of 50 lp/mm and the 0.7 field between the BS prism and the observer. By doing so, we could design and fabricate the new type prism dot-sight combined with the thermal imaging camera which can further increase the rapidity of firing and provide more convenience in the mounting of a firearm than the detachable combination of an existing dot sight and an existing night scope.

A Study on the Origin and Transformation of Jeonju-Palkyung (전주팔경의 시원(始原)과 변용(變容)에 관한 연구)

  • Rho, Jae-Hyun;Son, Hee-Kyung;Shin, Sang-Sup;Choi, Jong-Hee
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.33 no.3
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    • pp.1-15
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    • 2015
  • Based on the analysis and interpretation of the headwords and poetic words of a group of eleven collecting sceneries of Jeonju, the origin and transformations of the Jeonju-Palkyung(Eight sceneries of Jeonju) investigated by a time-series analysis are as follows. As there is no collection of landscape with a formal structure similar to that of the current Jeonju-Palkyung, prior to the Palkyung by Chujae(秋齋) Cho Soo-Sam(趙秀三, 1762~1849), there is no significant problem in assuming the eight poems in Chujaejib(秋齋集) are the origins of the Jeonju-Palkyung, and it is estimated to have been produced in 1829. In the late-19th century poem 'Wansanseunggyeong(完山勝景)', 'the Palkyung in Yeollyeo Chunhyang Sujeolga', and 'the Palkyung delivered by poet Shin Seokjeong in the Japanese colonial era', only the 'Dongpogwibeom(東浦歸帆)' changed from Dongjipo to Dongchon of Bongdong as for 'Landscape Setting There($L_{ST}$)' according to changes in district administration; despite this change, the fact that they are not too different from the Palkyung of Cho Soo-Sam, also supports this. Moreover, according to the headword concordance analysis, it is proven that the Jeonju-Palkyung was established in the late-19th century and continued to be the region's representative sceneries even during the Japanese colonial era, and later 'Namcheonpyomo(南川漂母)' and 'Gonjimangwol(坤止望月)' were added to expand to the Jeonju-Sipkyung(ten sceneries of Jeonju). But when we see there are famous spots that are the origins of the Jeonju-Sipkyung, including Gyeonggijeon, Geonjisan, Jogyeongdan, Omokdae, and Girinbong, Deokjinyeon, and Mangyeongdae, all of which have great representational significance as the capital of Jeolla Provincial Office as well as of the place of origin for Joseon Dynasty in the grouping of sceneries during the early Joseon Dynasty, including "Paehyangsipyeong (沛鄕十詠)", "Gyeondosipyeong (甄都十詠)", and "Binilheonsipyeong(賓日軒十詠)", the beginnings of the semantic Jeonju-Palkyung should be considered up to the first half of Joseon Dynasty. During this period, not only the fine sceneries with high retrospective merit as the capital of Hubaekje, like Gyeonhwondo(甄萱都), but also the sceneries like Mangyeongdae that reminds people of Jeong Mongju(鄭夢周) and Yi Seonggye(李成桂) in the late period of Goryeo appeared, elevating the status of Jeonju as the capital of Hubaekje and shortening the historical gaps as the place of origin of the Joseon Dynasty. The Jeonju-Palkyung is an organic item that carries the history of the Joseon Dynasty after Hubaekje and has gone through many cycles of disappearing and reappearing, but it has continued to change and transform as the region's representative sceneries. The Jeonju-Palkyung is a cultural genealogy that helps one understand the 'Jeonju Hanpunggyeong(韓風景: the sceneries of Korea in Jeonju)', and the efforts to preserve and pass it down to the next generation would be the responsibility of the people of Jeonju.