• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권7호
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• pp.2383-2399
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• 2014

Due to the low conversion rate of social commerce, its sustainability is questioned. To solve this problem, this study aims to verify the different antecedents between visit intention and purchase intention. For a visit intention, this study employs the concept of the scarcity heuristic and its momentary characteristic. The scarcity heuristic is created by a scarcity of time and quantity, and provisional coupons. In previous studies, the scarcity heuristic has often been treated as a major factor in which to influence purchase intention. However, this study examines the scarcity heuristic only as an antecedent of the visit intention, not of the purchase intention, because of its momentary characteristic. Contrary to previous studies, as this study expected, the attributes of the scarcity heuristic had a significant relationship only with the visit intention in social commerce. Additionally, the results suggest that there are two distinct intentions in social commerce: visit intention and purchase intention. This study verified that the antecedents of the two distinct intentions are different from one another. This study helps to understand why people visit social commerce sites regularly but do not buy.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권4호
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• pp.1409-1425
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• 2021

In wide-ranging information society, fast and easy access to information in language of one's choice is indispensable, which may be provided by using various multilingual Natural Language Processing (NLP) applications. Natural language text contains references among different language elements, called anaphoric links. Resolving anaphoric links is a key problem in NLP. Anaphora resolution is an essential part of NLP applications. Anaphoric links need to be properly interpreted for clear understanding of natural languages. For this purpose, a mechanism is desirable for the identification and resolution of these naturally occurring anaphoric links. In this paper, a framework based on Hobbs syntactic approach and a system developed by Lappin & Leass is proposed for resolution of reflexive anaphoric links, present in Urdu text documents. Generally, anaphora resolution process takes three main steps: identification of the anaphor, location of the candidate antecedent(s) and selection of the appropriate antecedent. The proposed framework is based on exploring the syntactic structure of reflexive anaphors to find out various features for constructing heuristic rules to develop an algorithm for resolving these anaphoric references. System takes Urdu text containing reflexive anaphors as input, and outputs Urdu text with resolved reflexive anaphoric links. Despite having scarcity of Urdu resources, our results are encouraging. The proposed framework can be utilized in multilingual NLP (m-NLP) applications.