• Journal of Distribution Science
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• v.12 no.12
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• pp.43-54
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• 2014

Purpose - This study examines how perceived benefits and costs of traditional market support affect relationship quality and support for a marketeer. In addition, it investigates whether support for traditional market aid programs leads to support for the government. The author developed a structural model comprising several variables, in which perceived benefits and costs comprising economic, social, and environmental costs were proposed, to affect the relationship quality (satisfaction and trust) of traditional market aid programs and the government. Consequently, marketeers satisfied and trusted by traditional market aid programs and the government would support the traditional market aid program, resulting in higher support for the government. The model proposed that customer satisfaction would improve customer loyalty and business performance. Thus, the relationship quality (satisfaction and trust) of the traditional market aid program and government was proposed as a core mediating variable between perceived benefits and costs and support. Research design, data, and methodology - To analyze the proposed model, this study investigates the scenario with a traditional marketeer. Data were collected from 331 respondents, and analyzed with SPSS/PC 18.0 and AMOS 18.0. To test the unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of the reliability test with Cronbach's and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. Results - First, perceived benefit affects the relationship quality of traditional market aid programs and government. Second, perceived costs affect the satisfaction of traditional market aid programs and government. Third, the relationship quality of a traditional market aid program affects the support of a traditional market aid program, and the relationship quality of government affects the support of government. Finally, the support of traditional market aid program affects support of government. The results confirm the findings of previous studies that local development positively influences support, based on the social exchange theory. Conclusions - The theoretical and managerial contributions of this study are as follows. First, it is the first such study, and defines mediating variables, analyzing relationship quality (satisfaction and trust) between perceived benefits and costs and support for the traditional market industry. Further, it investigates the structural relationships between them with the AMOS program. Second, while most previous studies investigating the relationship between similar variables and those of the present study analyzed how perceived benefits and costs influenced support, this study identified the transfer relationship between the support for traditional market programs and support for the government. This study confirms that support for traditional market aid program increases support for the government. Therefore, government policy makers for traditional market aid programs should explain to marketeers the benefits and costs of traditional market development in terms of economic, social, and environmental factors. At the end, limitations, further research directions, and implications are suggested.

• Journal of Industrial Convergence
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• v.20 no.3
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• pp.73-79
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• 2022

The purpose of this study was to examine the relationship between parental participation motivation, satisfaction, and intention to reuse children with developmental disabilities using psychomotor centers. To this end, a questionnaire survey was conducted on the parents of children participating in psycho-exercise programs at a private developmental disability center located in the metropolitan area. The collected data was 188 copies, and the causal relationship was verified through descriptive statistics, factor analysis and reliability analysis, correlation analysis and regression analysis. As a result of the analysis, the following conclusions were obtained. First, in the relationship between parental participation motivation and satisfaction with regard to psychological exercise participation of children with developmental disabilities, only pleasure and social factors were significant in use satisfaction, and only social, health and physical fitness factors in performance satisfaction showed a significant influence. Second, in the relationship between participation motivation and intention to reuse, there were significant influences on pleasure, skill development and sense of achievement, and social factors. Third, in the relationship between satisfaction and intention to reuse, intention to reuse was significantly explained in factors of satisfaction with use and satisfaction with performance. In order to increase the reuse rate of psychomotor centers in the future, it is judged that additional analysis is necessary in addition to the measurement variables of this study.

• Korean Journal of Health Education and Promotion
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• v.32 no.1
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• pp.23-32
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• 2015

Objectives: The main objectives of this research is to reveal the mediating effects of subjective health rates on the relationship between stress and life satisfaction of the persons with mental illness. Methods: This study used the data from 2011 Disabled survey by Ministry of health and welfare. The study subjects were 98,801 persons with mental illness. Mediating effects of subjective health rate was analyzed using regression analysis and sobel test. Results: The stress was negatively correlated with the subjective health rates and life satisfaction. And the subjective health rates was positively correlated with life satisfaction. Second, the subjective health rates worked as partial mediators on the relationship between stress and life satisfaction of the persons with mental illness. The implication and limitations of this study were discussed, and suggestions for further study were proposed. Conclusion: This study highlights that the mediating effects of subjective health rates on the relationship between stress and life satisfaction of the persons with mental illness. Health and welfare policy encouraging subjective health rates and reducing level of the stress to improve life satisfaction of the persons with mental illness should be considered.

• The Journal of Information Systems
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• v.26 no.2
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• Journal of the Korean housing association
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• v.14 no.3
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• pp.9-18
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• 2003

This study is designed to explore the relationship between the level of housing satisfaction and housing values, as well as family characteristics and characteristics of residence. Questionnaires are administered to 526 adolescents from the four residential areas in Kwangju. Most of the adolescents are satisfied with their housing environment, especially indoors, however, they show a lower level of satisfaction toward the appearance and organization of the unit plan. It is found that the level of the safety, comfortability and social values predicted a meaningful variance in the level of housing satisfaction. Those with a higher degree of safety and social values tend to be associated with stronger housing satisfaction, whereas those with lower comfortability values are more associated with stronger housing satisfaction. Groups with higher household incomes are more likely to be satisfied with their housing environment. Groups living within a younger and larger house are more likely to be satisfied with their housing environment. Also, owners tend to show a stronger degree of housing satisfaction than renters.

• The Journal of Information Systems
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• v.26 no.3
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• pp.211-228
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• 2017

Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.45-56
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• 2021

Purpose - The research was conducted to understand how the values of customers using airline SNS affects customer satisfaction and trust. By finding out which characteristics of customer values lead to customer satisfaction and gaining trust, research concludes with suggestions for various airlines to utilize such characteristics to maintain customers through SNS. Research design, data, and methodology - The data were collected from May to July 2020 for two months from the people who used SNS operated by domestic airlines. 342 samples were selected and used as final samples for the study. Result - The results of the relationship between customers' values and customer satisfaction amongst those who use airlines' SNS show that practical, pleasure and social components all have a positive effect on customer satisfaction. The relationship between customers' values and customer trust amongst those who use airlines' SNS show that practical and pleasure components have a positive effect on customer trust while social component didn't yield a positive impact on customer trust. Conclusion - Identifying and understanding SNS users' value structure and providing specific guidelines for customer value components can help demonstrate the causal relationship between customer value components, customer satisfaction, and trust. Also, evidence of applicable customer value theory could be provided.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.16 no.4
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• pp.515-523
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• 2009

Purpose: The purpose of this study was to examine the relationship between work-family conflict, social support, job satisfaction, and organizational commitment which are closely linked to staff turnover from the perspective of married hospital nurses. Method: A survey was conducted using self-report structured questionnaire from 220 married nurses. Data analysis included descriptive statistics, t-test, one-way ANOVA, correlation and multiple linear regression with SPSS Win 17.0 program. Results: Job satisfaction, social support, work-family conflict and age were strong predictors of organizational commitment. These variables explained 46.5% of the variance of the organizational commitment. Higher levels of organizational commitment were associated with greater job satisfaction and social support. Nurse with lower levels of work-family conflict and older age reported a high level of organizational commitment. Conclusion: These results show that improving job satisfaction has the best effect on enhancing nurses' organizational commitment. Also supportive relationships, reduction of work-family conflict and older age were significantly correlated with organizational commitment. Organizations should design more family-friendly policies and provide opportunities for career development to health professionals to induce organizational commitment.

• Journal of the Korean housing association
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• v.26 no.3
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• pp.33-43
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• 2015

According to aging society and social network society, the necessary of suitable alternative housing in the era has been increasing. The purpose of this research is to understand housing preference depended on the social relation of the elderly who lives in Beijing, China. The social relation was comprised of contact degree with child, contact degree with friend, contact degree with relative, degree of community participation, satisfaction with spouse and satisfaction with child. The housing preference was comprised of housing ownership, housing location, housing size and housing type. The survey was conducted on the elderly of 150 above fifties who lived in Beijing, China. For the result, the social relation was associated with the housing preference. Particularly, the relationship between the children was related to the housing ownership, housing location and housing size. The relationship between friends was related to the housing type. The level of community participation was related to the housing location. Social independence of the elderly, family cohesion, community attachment and adaption tendency were correlated with the housing preference. In conclusion, it was empirically identified that the social relation of the elderly had a relation with predicting housing preference. This result is expected to be useful in development of housing for the elderly in the future.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.347-370
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• 1995

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social, economical influence of the elderly population has been increasing, too. Research regarding elderly people is important because many elderly people take care of their appearance and clothing, and clothing plays an important role in the elderly women's everyday life. This study investigated the life satisfaction, appearance satisfaction, and clothing behavior of women aged 55 years and older who were residents of Seoul. The results of this study are as followings: 1. The importance of various factors on clothing behavior is different. They are management, clothing importance, fashion indifference, information search and purchase planning, clothing dependence, status symbol, and conformity in order of the importance. 2. Age has a positive relationship with each of fashion indifference and clothing dependence, but a negative relationship with information search and purchase planning. 3. Age has a positive relationship with each of life satisfaction and allowance. 4. Appearance satisfaction is positively related with age, but is significantly related with neither allowance nor education. 5. There are positive relationships between life satisfaction and all clothing behavior factors except status symbol. 6. Appearance satisfaction are siginicantly correlated with management, conformity, clothing dependence, and clothing importance. And life satisfaction has more significant relationship with clothing behavior than appearance satisfaction does.