• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.489-498
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• 2015

Since companies and organizations prefer tour for awards, incentive tour market has been increasing recently. Many countries are putting a lot of effort to attract incentive tourists. This research has investigated incentive tourists from China, Japan, and Thailand, focusing on strength and satisfaction of Korea Tourism, also expenditure during incentive tour. As a result, 'shopping' marked high score from three nation tourists and showed differences among three countries. While Japanese tourist showed high satisfaction with food, Chinese expressed low satisfaction, Also, with regard to expenditure, Chines tourists spent more than Japanese and Thailand ones.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.414-423
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• 2010

The purpose of this study was to provide basic data to establish MICE(meeting, incentive, convention, exhibition) marketing strategies in Busan Metropolitan by examining its satisfaction level. Surveys were conducted for participants of 10 cases of Meetings, Incentive, Conventions and Exhibition in Busan Metropolitan. A time series analysis was performed by its data from 2002 to 2008. Research findings showed that accomodations, facilities and MICE operation were highly scored, while connected tour, shopping, easy access to airport, and interpretation were scored relatively low. Especially connected tour was scored very low. Therefore, we should concentrate on tourism attractions and tourism information services to improve visitors satisfactions. Second, we should develop shopping items to improve satisfactions of MICE visitors. Since this study only targeted the 10 MICEs they cannot represent the entire MICEs in Busan and absolute comparison was difficult because of different content and size of each MICE, which could be the limitation of this study.