• Culinary science and hospitality research
• /
• v.19 no.1
• /
• pp.42-56
• /
• 2013

This study showed that a sales executive officer, a founder of foodservice, and marketing methods and activities influence the duration of business and business performance. The hypotheses of the study are as follows. First, a foodservice business will influence marketing management. Second, marketing management will influence business performance. Third, founding a foodservice business influences business performance. Fourth, marketing management will influence the duration of business. Fifth, business performance will influence the duration of business. As a result, all the hypotheses are adopted. Consequently, business methods such as marketing activities and costs should be continually studied to improve management, and founders and managers should invest in marketing management in various ways.

• Korean Institute of Interior Design Journal
• /
• no.1
• /
• pp.39-45
• /
• 1992

Today the design is recognized as indispensible part in business activities and it is demanded as one of the management strategies. since the ultimate goal of a hotel lines in the pursuit of profit, it is important that the design of a hotel faithfuly reflects the demands of management at the time of its construction planning. Furthermore, hotel planning undergoes a complicated design phases on a large scale, thus, utilization of a design process that accomodates retional approaches scientific and structural design activities, which will further reduce errors in design steps and pave a way for effective attainment of the target. Especially the management and designers review and confirm the design in relation to the strategic manegiable objective sat the early basic stage. The baseline set here will serve as a direction for the detailed design. In this context, this thesis formulates a reference baseline in dividing the space in view of the overall profitability and is based upon a survey conducted on the correlation between the operation of food and beverage section and the space. First, downtown hotels now take on the role of a public facility to a great extent and the number of Koreans who visit the autxiliary facilities of hotel increases. Second, recently revenue from a food and beverage section is in downtown and the trend is especially obrious at western restaurant, buffet and bar. This necessitates the reevaluation of the business space allocation. Third, sales promotion plan includes diversification, dessection and scaling down of the food and beverage section areas, Fourth, a proper number of seats must be determined in regard to the average area of one seat shown in the survey. Fifth, dense seat arrangement would entail a curtailment rather than a hike in revenue. Sixth, the installation of private dining room is on the rise and in particular, in Japanese and Chinese restaurants. Seventh, business space with declined revenue tends to induce the integration of similar businesses.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.15
• /
• pp.6299-6302
• /
• 2015

Background: The rise in consumption of tobacco products among youth is a public health concern in India. Several studies have shown that advertisements promoting tobacco products influence decisions and behaviour of youth towards smoking. Objective: To ascertain which method of Tobacco Advertising, Promotion and Sponsorship (TAPS) was more influential for initiating tobacco use in youth in India. Materials and Methods: The secondary data of youth (15-24 years) from nationally representative Global Adult Tobacco Survey (GATS) conducted in 2009-2010 was analyzed. Odds ratio and p-value were used to know the association between TAPS and initiation of use of tobacco products among youth. Logistic regression was used to determine the most significant means of TAPS altering the youth's behaviour towards tobacco products. Results: Out of 13,383 youths, 1,982 (14.7%) used smokeless forms of tobacco and 860 (6.38%) used smoke forms. Logistic regression reveals that promotional activities mainly through cinemas (p<0.05) and providing free samples of tobacco products (p < = .001) were most influential means of initiating consumption of tobacco products among youth. Conclusions: The smoking in youth is associated with watching advertisements particularly in cinema and promotional activities like distribution of free samples, coupons and sales on the price of tobacco products. Stronger legislative measures should be enforced to curb promotional advertisements in cinemas and distribution of free samples.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.3
• /
• pp.317-325
• /
• 2020

The purpose of this study is to examine the current status and R&D activities of disabled enterprise, and to find ways to support R&D. Through this study, the company's demand for R&D and the characteristics of companies with active R&D activities were derived, and the research and development support plan was proposed by integrating them. As a result of comparing the location quotient (LQ) of small and medium-sized businesses and disabled enterprise by industry, the number of workers with disabilities showed great specialization by business type. R&D was active in companies with sales of over 2 billion won in four industries including manufacturing. As a result of the research, R&D support for disabled enterprise needs to be supported by categorizing them into field-hardened technology-oriented and innovative technology-oriented, depending on the type of business and the size of the company.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.96-104
• /
• 2020

As consumers' consumption activities become more active due to the activation of online shopping malls, companies are conducting item trend analyses to boost sales. The existing item trend analysis methods are analyzed by considering only the activities of users in online shopping mall services, making it difficult to identify trends for new items without purchasing history. In this paper, we propose a trend analysis method that combines data in online shopping mall services and social network data to analyze item trends in users and potential customers in shopping malls. The proposed method uses the user's activity logs for in-service data and utilizes hot topics through word set extraction from social network data set to reflect potential users' interests. Finally, the item trend change is detected over time by utilizing the item index and the number of mentions in the social network. We show the superiority of the proposed method through performance evaluations using social network data.

• Journal of the Korean Home Economics Association
• /
• v.36 no.3
• /
• pp.173-190
• /
• 1998

This study reviewed both consumer movement and consumer policy of government in Japan. Their evolution since the Second World War will be reviewed and compared multiple periods, after the Second World war till the late 1960s, the period of the 1970s, the period after 1980s. In addition, firms' consumer satisfaction policies were briefly reviewed in order to fully understand consumer protection activities in japan. This study found four major characteristics of consumer protection activities led by both voluntary consumer organizations and government. First, consumer protection policy of government in Japan after the late 1960s was more active than that of consumer movement by consumer organizations. Second, major concerns for consumer protection were variant over time. The major goal in the first stage of period(during the 1960s) was to protect consumer safety from defective and dangerous goods and services, whereas the goal after the late 1970s was extended to cover various areas concerning the quality of life. Those areas refer to the quality of services, the way of sales and marketing, pollution of environment, and the quality of consuming life. Third, this study found that computer networks, aiming at collecting and analyzing the very useful to improve the consuming life of Japanese by providing sufficient consumer information to encourge rational choices of consumers. Forth, a close cooperation between the central and local administrations was crucial for the successful outcome In Japan This paper gives us useful guideline regarding how to improve consumer movement and govemments' policies for protecting consumer in Korea. In addition, other lessons on successful consumer satisfaction policies of Japanese firms may enable Korean firms to shape effective consumer policies of enhancing their competitiveness.

• Journal of Korea Planning Association
• /
• v.54 no.3
• /
• pp.5-14
• /
• 2019

Starting with the market vitalization project in 2008, The Gwangju Dae-in Art Market has attracted to many artists, changing into cultural and art market. After the project was carried out for a certain period of time, a study was conducted to determine the differing opinions of the artists and merchants in regards to the market. The study also examined and analyzed the factors affecting the artists' continuous activities. The difference in recognition perception between artists and merchants was analyzed through a T-test. PLS-regression analysis was used for the artists' continuing intention to work. As a result, the artists and merchants recognized that the number of visitors increased after the influx of artists. Programs that had a positive impact on the artist's intention for sustainable activities were as follows: the 'Art Products Creation Workshop', where artists, merchants, and citizens collaborate to develop commodities needed for the market; 'Hanpyeong Gallery', where artists directly or indirectly interact with merchants and citizens; the 'Artist-Merchant Workshop', where artists and merchants produce articles required for the market; 'C'est Si Bon', which expresses the placeness of the market into art; and the 'Dae-in Art Night Market', where citizens, merchants and visitors can sell their own works. On the other hand, programs with the negative effect were those where artists' participation was low or none, as the policy implications, they should be actively develop this type of programs, where artists could participate and interact with citizens and merchants, like this visitors and sales can be increased.

• Advanced Industrial SCIence
• /
• v.2 no.2
• /
• pp.25-30
• /
• 2023

The purpose of this study is to empirically analyze the impact of corporate innovation activities on corporate innovation performance using data from companies participating in the smart farm project. A company's innovation activities were divided into planning capacity, R&D capacity, and commercialization capacity, and the impact of each innovation activity on the company's sales and patent creation was estimated. The moderating effect was also analyzed. Regression analysis was conducted as a research method, and as a result of the analysis, it was found that planning capacity, R&D capacity, and commercialization capacity related to innovation within a company have an impact on corporate performance creation. appeared to be In order to increase the business performance of technology commercialization, it was confirmed that planning and R&D capabilities as well as governmental technology policy support are needed.

• Korean Business Review
• /
• v.20 no.2
• /
• pp.87-104
• /
• 2007

With the effectuation of Kyoto Protocol, one of the important movement throughout the world is reducing the emission of greenhouse gas which is the main reason of making global warming. The actual factor of greenhouse gas is CO2, and in year of 2002 20% of total CO2 emission was produced only through transportation throughout the South Korea. In the contrary, the recycling of municipal wastes in South Korea was 44.0% in 2002, but it will be targeted upto 53.5% in 2011. This study applied survey research for the activities affecting to the emission of CO2 and packaging wastes produced from transportation and packaging stages in logistics area. For this, survey questionary was constructed with five specific areas - strategy, transportation & distribution, custody, packaging, and information. Based on the 144 returned survey questionaries, this study analyzed 54 categories and finally suggests necessary four alternative in Korea.

• Journal of the Korean housing association
• /
• v.18 no.3
• /
• pp.115-123
• /
• 2007

The purpose of this study was to examine how housing facilities have been progressed, how housing life has been technicalized and which factors contributed to the modernization of Korean housing in the economic development era. Review of advertising material for apartment sales in the newspaper from 1970s' to the 1990s' are mainly utilized to follow up the changes of kitchen equipment and furnitures, bathroom equipments, heating and cooking facilities and their fuel system, information and telecommunication system as well as security and intelligent system. However, high technology in apartment was a symbol of modem housing in each time. The improvement of housing facilities brought about the improvement of efficiency in household works. In other words, housing space plays as "Living Machine". And appearance of new technology systems leaded to a pluralistic activities in the home. As well as improvement on the material environments accelerated the individualization phenomena in housing space.