• 품질경영학회지
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• 제16권1호
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• pp.67-77
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• 1988

Quality Assurance is a system of activities whose purpose is to provide assurance that the over all quality control job is in fact being done effectively. In this paper, we tried to develop the fundamental quality assurance procedures that can be applicable to the new-product design stage, to the production stage and to the after-sales stage of the production system.

• 한국의상디자인학회지
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• 제9권3호
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• pp.59-73
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• 2007

The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

• 유통과학연구
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• 제17권7호
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• pp.45-53
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• 2019

Purpose - The relationship between multinationality and performance has become a hot topic in academic circles and is very important for multinational firms, especially for Chinese multinational firms, who need more experience to enter the international market. Given this background, this paper attempts to figure out the importance of multinationality to China's firm performance and to explore whether the Four-stage Theory can also be applied to China's firms. Research design, data, and methodology - We employ the panel data of 435 multinational firms from 2008 to 2017 chosen from China's A-shares to conduct an empirical analysis by using a fixed-effects model. In the paper, the performance is represented by ROA (return on assets), treated as a dependent variable, and multinationality is represented by FSTS (foreign sales/total sales), treated as an independent variable. Results - We find that the performance first decreases then rises, then falls down, and rises again in the end. Hence there is a W-shaped relationship between the multinationality of the Chinese manufacturing industries and firm performance, proving that the four-stage theory is also applicable to Chinese multinational firms. Conclusions - These empirical results can provide some advice for policymakers to improve the firm performance such as reducing the logistics cost of multinationality.

• Industrial Engineering and Management Systems
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• 제13권2호
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• pp.203-209
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• 2014

This research designed and implemented a supply chain risk management platform and applied it to a case study of reduced-fat Lanna pork sausage as a new product development project. The proposed framework has three stages: risk identification, risk assessment, and risk mitigation. Seventeen risk agents with 17 risk events were identified based on SWOT analysis and the Porter Five Forces concept through the process of planning, sourcing, making and delivering, partially captured from the supply chain operations reference model in the first stage. In the second stage, an house of risk (HOR) framework was applied to present the impacts of each risk agent. In the third stage, eight risk agents with high impact were selected to design 21 preventive actions. Finally, three preventive actions with the highest effectiveness to difficulty ratio scores-'sales evaluation of familiar products', 'increasing distribution channels and promotions to improve sales', and 'work flow improvement for work safety'-were then recommended for this new product development.

• 기술혁신연구
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• 제22권4호
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• pp.235-259
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• 2014

신제품 또는 신기술의 개발은 기업의 생존과 직결한 문제로써 급변하는 경영환경과 심화하는 경쟁 속에서 성과 창출과 향상에 대한 관심이 증대하고 있다. 그러나 중소기업은 국가 경제에서 차지하는 위상에 비해 규모와 보유자원 등의 한계를 가지므로 국가에서 는 다양한 정책적 지원을 제공한다. 조직수명주기에 관한 연구에 따르면 성장단계별로 기업의 한계와 애로사항이 다르므로 차별적 지원이 이루어져야 할 필요가 있음을 알 수 있다. '2011년 중소기업기술통계'에 응답한 2,575개 기업 자료를 대상으로 기술개발공정의 기술능력 수준과 편차가 R&D 매출성과에 어떤 영향을 끼치는지 검증하였다. 분석 결과, 기술능력 수준은 R&D 매출성과에 정(+)의 영향을 끼쳤다. 또한, 기술능력의 편차와 R&D 매출성과간에 관계를 정부지원이 조절하는 것을 알 수 있었다. 하지만, 정부지원이 기술수준이 R&D 매출성과에 미치는 영향을 성장단계별로 다르게 조절할 것이라는 가설에 대한 실증 분석 결과 성장단계별로 조절효과가 유의적으로 각각 다르게 나타났다. 연구의 이론적인 시사점은 성장단계를 고려하지 않은 단순한 역학관계를 떠나 좀 더 실제로 복잡한 중소기업 환경을 직시할 수 있는 현실적인 인과 모형을 제시하였고, 따라서 다양성을 다각적인 방법으로 측정하여 연구변수로 활용해야하는 당위성을 마련하였다. 또한 실무적 시사점은 성장단계별 정부지원에 대한 정책을 차별적으로 수립할 수 있고, 각자 다른 성장단계에 있는 중소기업으로 하여금 맞춤식의 정책을 순응하도록 하여 정부지원금의 효과적으로 사용할 수 있는 가이드라인을 제시하였다는 것이다.

• International Journal of Advanced Culture Technology
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• 제6권3호
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• pp.151-162
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• 2018

In deriving the economic order quantity (EOQ) formula, it is tacitly assumed that the buyer has to pay product price while receiving the product from the supplier. However, as a marketing policy, some suppliers permit a delay in payments to the buyers to increase demand for the product they made. Credit transactions would have a positive effect on both suppliers and buyers. For a supplier who offers trade credit, it is an effective means of price differentiation to increase the demand for the product. Availability of opportunity to delay the payment in buyer effectively reduces the cost of holding stocks and therefore, the buyer has a lot of price options to choose his sales price for a customer. Since the buyer's order is affected by the customer's demand, the problems of determining the sales price and EOQ are interdependent and must be solved simultaneously. From this perspective, this paper evaluates the problem of determining the optimal sales price and EOQ for the buyer at the same time when the supplier allows a delay in payments for the product whose demand is represented as a function that decreases linearly with the sales price. For the analysis, it is also assumed that inventory is exhausted not only by customer's but also by decay.

• 한국건설관리학회논문집
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• 제20권2호
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• pp.86-94
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• 2019

건설프로젝트가 복잡화, 대형화됨에 따라 사업단계별 참여주체 간 의사소통 및 협업을 위해 BIM기술 도입이 가속화 되고, BIM을 활용한 효율적인 시각화 방식의 도입에 대한 사용자의 요구가 발생하고 있다. 이러한 요구에 따라 BIM과 NUI 융복합 기술의 세계 시장은 지속적으로 성장하고 있지만 국내에서는 전무한 실정이다. 특히 공동주택의 분양단계는 고객의 의사결정을 위해 건축정보를 가장 효과적으로 전달해야 하는 필요가 있다. 본 연구는 공동주택 분양단계 프로세스별 분양마케팅 전략 및 마케팅 사례분석을 통해 공동주택 분양단계의 현황을 분석하고, 분양마케팅 시 건축정보 전달 측면에서 발생하는 문제점에 대해 AHP 기법을 활용하여 중요도 및 우선순위 분석을 진행하였다. 이를 해결하기 위해 BIM 기반의 가상현실 기술을 적용할 수 있는 방안을 제안한다.

• 산업경영시스템학회지
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• 제47권1호
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• pp.28-40
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• 2024

Maintaining the permanence of a company in the current rapidly changing business environment is not an easy task. Rather, the lifespan of a company can be said to be gradually decreasing. As such, the author of this paper, which describes the current market environment, is the sales organization of a large company. While leading the company, I thought about how to overcome the rapidly changing market and create an organization that continues to grow. As a result, I succeeded in creating an organization that continued to grow over the past two years, and the main activity of this result was the use of sales computer. It was clear that it was an information sharing activity. This can be said to be a result of proving that a series of activities to create and share information is important for the sales organization of ICT companies to actively respond to the rapidly changing market environment. Therefore, this study attempted to examine the relationship between knowledge management and business performance in the sales field of ICT companies, which has not been covered so far. Knowledge management is a four-stage activity from a process perspective, divided into knowledge creation, knowledge storage, knowledge transfer, and knowledge utilization. did. As a result of the study, first, knowledge management activities, such as knowledge creation and knowledge storage, were found to have a significant impact on financial performance. Second, knowledge management activities such as knowledge creation, knowledge storage, knowledge transfer, and knowledge utilization were all found to have an impact on non-financial performance. In the end, this study confirmed that efforts to turn tacit knowledge into knowledge in order to respond to the ever-changing ICT market are ultimately an important factor in growing a company.

• 대한산업공학회지
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• 제41권5호
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• pp.425-438
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• 2015

This study proposes a three-stage model of R&BD performance which captures commercialization outcomes as well as conventional R&D performance. The model is composed of three factors : inputs (R&D budgets and researchers), outputs (patents and papers), and outcomes (technical fees, products sales, and cost savings). Three stages are defined for each transformation process between the three factors : efficiency stage from input to output (stage 1), effectiveness stage from output to outcome (stage 2), and productivity stage from input to outcome (stage 3). The performance of each stage is measured by data envelopment analysis (DEA). DEA is a non-parametric efficiency measurement technique that has widely been used in R&D performance measurement. We measure the performance of 171 projects of 6 public R&BD programs managed by Seoul Business Agency using the proposed three-stage model. In order to provide a balanced and holistic view of R&BD performance, the R&BD performance map is also constructed based on performance of efficiency and productivity stages.

• 한국산학기술학회논문지
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• 제14권5호
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• pp.2215-2224
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• 2013

본 연구는 충남(천안 아산)지역 중소기업을 대상으로 성장단계별(창업 성장 확장)기업이 필요로 하는 지원정책을 측정하기 위하여 시도 되었다. 분석결과는 다음과 같다. 첫째, 창업단계에서는 자금과 인력, 판로, 기술 그리고 창업 성장 확장단계는 조직 관리를 핵심역할로 인식하였다. 지원정책 관련, 창업단계에서는 자금, 성장단계는 국내마케팅과 인력, 확장단계는 해외마케팅과 연구개발지원을 성장단계별 필요한 지원정책으로 인식하였다. 둘째, 경향방향(방침) 관련, 창업단계는 기존시장진입과 틈새시장진입을 성장단계에서는 시장창출로 인식하였다. 셋째, 핵심인력은 창업단계는 기술과 영업 그리고 경영기획인력, 창업과 확장단계는 마케팅, 확장단계에서는 생산인력을 성장단계별 핵심인력으로 인식하였다. 넷째, 자금은 창업과 성장단계는 기술개발자금, 공장입지확보자금, 인력운영자금, 판로확보자금, 운영자금을 확장단계는 설비투자자금을 성장단계별 필요자금으로 인식하였다. 다섯째, 중점기술 관련, 창업단계는 신제품개발, 기존제품개선, 기존공정개선, 신공정개발, 성장단계는 가공기술, 확장단계에서는 신공정개발을 성장단계별 중점기술로 인식하였다. 여섯째, 판매방식 관련, 창업단계는 대기업납품, 해외시장판매, 공공기관납품, 중소기업납품으로 인식하였다. 일곱째, 창업단계에서는 창업보육지원, 연구개발 지원, 정보교류, 연구개발성과 활용 및 판매지원, 공장설립 입지지원으로 인식하였다. 경영관리와 관련, 성장단계는 교육, 확장단계에서는 시험생산을 지역기관에 요구하는 지원프로그램으로 인식하는 것으로 나타났다.