• Journal of the Korean Data and Information Science Society
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• v.20 no.5
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• pp.879-886
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• 2009

The purpose of this article is to present the application of Least Squares Support Vector Machine in analyzing the existing structure of brand. We estimate the parameters of the Market Share Attraction Model using a non-parametric technique for function estimation called Least Squares Support Vector Machine, which allows us to perform even nonlinear regression by constructing a linear regression function in a high dimensional feature space. Estimation by Least Squares Support Vector Machine technique makes it a good candidate for solving the Market Share Attraction Model. To illustrate the performance of the proposed method, we use the car sales data in South Korea's car market.

• Journal of Mechanical Science and Technology
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• v.14 no.4
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• pp.369-379
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• 2000

In industrial production-distribution systems, production and purchasing rates, associated inventories, and sales are very critical for the profits of each component in the system. The objective of this study is to investigate an effective information control scheme for a production -distribution system by automatic feedback control techniques. In this work, a dynamic control scheme that has an integrated -error with state-feedback and filtering (ISFF) is proposed as a new algorithm for a dynamic controller. Generalized formulations of the dynamic control are proposed in the continuous-time and discrete-time cases. A methodology for an evaluation of ISFF controller gains using the eigen structure property is presented. When an upper-limit is imposed on the production capability by available factory space and capital equipment, supervisory control is provided to avoid integrator-windup and deterioration of system performance.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.140-151
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• 1999

This research was designed to study the different kinds of ancient patterns applied to the Korean traditional suit and the symbolism associated with these patterns being used the prevalent Han-bok collections in markets. The shapes and changes in the use of the patterns can be summarized as follows. The published collections in the last 5 years were specifically concentrated between 1996 and 1997, proving that the development in Han-bok designs was most active during that time. But the trend decreased due to the effects of a depressed domestic economy. The plant pattern was the most utilized pattern for practical purposes. It looks beautiful and it is also easily manufactured with open space. Symmetrical and linear arrangements make customers feel stable at sight and these patterns tend to attract public gaze resulting in increased sales. There is a problem whether to continue using the existing patterns of the Han-bok without any correction or whether to copy the pattern of the kimono or the western suit. Copying other patterns definitely hurts the elegance of the Han-bok. It is time for us to not only keep our own traditions but also to study and develop new patterns that are distinct from the Chinese and Japanese patterns. The following are suggested as the basic materials.

• Convergence Security Journal
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• v.16 no.3_2
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• pp.55-63
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• 2016

The purpose of this study is that there viewing at the future development direction and awareness of the cultural contents industry targeting college students for the activation of the domestic cultural content industry. And we want to find the need of the security industry & Concert Hall Safety. Recent worldwide it has occurred 'Soft target' terror targeting unspecified civilian in the cultural space of theater and music venues, stadiums etc. But security and safety systems against terror in Korea are very deficient situation. US security market has increased sales significantly interest in increasing against crime and terrorism prevention and depending on the price cut and technology development. It is expected to require a security industry in a variety of applications to the cultural contents industry development about Korean pop music and theatrical performances, and internet and mobile games stc.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.4
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• pp.33-40
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• 2008

This paper aims to clarify the spatial form and functional transition of Korean traditional shop house in Maehwa marketplace, Uljin. The general form of Korean traditional shop house of Maehwa marketplace was the timbered house of the tin roof built in the 1960s. As the scale of a building being comparatively small-scale, building area is $60m^2$ and the yard was mainly made behind the building. When the spatial form of Korean traditional shop house is considered, the composition of 4 by 2 is most. And in the front of a building, the shop is located, and when the back of a building prepares a residence, integration of a sales function and a habitation function is seen. The shop of Korean traditional shop house is converted into living space by change of the function, and the position is the middle of a front of building. This is considered as what inherited the Korean lifestyle. And the last, Although it is not different from the appearance of the shop house of other areas, since there are few grades of the change in comparison, the extension situation of Korean traditional shop house is recognized as an example important for future research.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.140-149
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• 2008

The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

• Journal of Fashion Business
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• v.24 no.3
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.177-188
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• 2014

A fur has emerged as one of fashion staples. there has been a rising interest in fur industry. Therefore, this study investigated how to estimate the amount of raw materials consumed at the production of fur clothes, and the scope of the study was limited to mink clothes. For an empirical study, in addition, Koreans' favorable mink design was chosen based on previous studies and sales of fur clothes, and its consumption was estimated. The consumption of mink clothes depends on the special feature of natural resources such as place of origin, gender and variety. Therefore the method of consumption for mink clothes is inevitably different from it of fiber clothes. Considering the procedure of mink clothe's production as collect same kind of a fur and process though pattern placement, first is outfut work for consumption. At estimation of the consumption of mink clothes, the number of minks was counted by matching the area of mink skin with that of the mink cloth patterns. Then, the usable area of the patterns was calculated after splitting them into diverse figures such as triangle, quadrangle and trapezoid. If we divide area by using the similar in shape of pattern and calculate, We can find high efficiency by reducing extra space. Specially we can expect more efficient work system when we use computers for efficient division of area.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.100-105
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• 2005

Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

• Journal of Information Management
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• v.40 no.1
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• pp.183-197
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• 2009

With development of the internet, internet shopping is taking its place as one of digitalization industries transcending time and space beyond the scope of commercial activities as the means of goods sales and purchase. We studied about the relations of customer value, environment of internet shopping mall, customer satisfaction and loyalty. Customer value is customers' subjective evaluation, which is formed after their purchasing and consuming. Customer satisfaction can be characterized as post-purchase evaluation of product quality given pre-purchase expectations. Customer loyalty is a potentiality or ensure of durative relationship between customer and enterprises. Customer satisfaction functions as an antecedent of customer loyalty, while customer value does customer satisfaction. It prevents customer churn and consolidates retention, thereby constituting an important cause of customer loyalty. This study shows that customer value, environment of internet shopping mall and customer satisfaction are each found to have a direct effect on customer loyalty. The results provide empirical support for relation between customer satisfaction and loyalty. To increase customer satisfaction and customer loyalty in internet shopping mall is the primary purpose of this study. We believe that only high quality based customer programs accompanied by well designed loyalty programs can be effective in increasing customer retention.