• 제목/요약/키워드: Sales Possibility

검색결과 116건 처리시간 0.029초

A Study of Sales Increase and/or Decrease by Campaign Using a Differential Equation Model of the Growth Phenomenon

  • Horinouchi, Kunihito;Takabayashi, Naoki;Yamamoto, Hisashi;Ohba, Masaaki
    • Industrial Engineering and Management Systems
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    • 제13권3호
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    • pp.289-296
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    • 2014
  • With society becoming more advanced and complex, the required management engineering makes essential the development of human resources that can propose solutions for problems of new phenomena from a different perspective. As an example of such phenomena, we note a consumer electronics 'Eco-point' system campaign in this study. To mitigate global warming, revitalize the economy, and encourage the adoption of terrestrial digital compatible TVs, the consumer electronics Eco-point system campaign was implemented in May 2009 in Japan. In this study, we note a model which is constant term with exponential curve with notion of the growth phenomenon (Nakagiri and Kurita, Journal of the Operations Research Society of Japan, 2002). In our study, we call this model the 'differential equation model of the growth phenomenon.' This model represents a phenomenon with a hierarchical structure for capturing the properties of n species. In this study, we propose a new model which can represent not only the impact of largescale campaigns but also seasonal factors. Accordingly, we understand the phenomenon of fluctuation of sales of some products caused by large-scale campaigns and predict the fluctuation of sales. The final goal of this study is to develop human resources that can propose provision and solution for pre-consumption and reactionary decline in demand by understanding the impact of large-scale campaigns. As the first step of this goal, our objective is to propose a new regression method with different conventional perspective that can describe the fluctuation of sales caused by large-scale campaigns and show the possibility of new management engineering education.

A Study on the Feasibility of Win-Win Growth in Wholesale Market

  • WON, Jong-Moon
    • 산경연구논집
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    • 제11권4호
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    • pp.31-38
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    • 2020
  • Purpose: At a time when the distribution industry is dominated by capital and technology, win-win growth among businesses groups (BGs) in wholesale market is becoming a social issue. Therefore, through analysis of market growth, market concentration (MC) and market power (MP), we want to identify the structure of the wholesale market and the competitiveness of the BGs in terms of market share (MS), sales-profit ratio (SPR), and labor productivity (LP) to explore the possibility of win-win growth. Market situation: Wholesale and Retail sales ratio (W/S) continues to increase, which also means inefficiency in distribution channels or opportunities in wholesale markets. Wholesale sales have grown 8.3 percent annually over the past 15 years, while the number of companies and workers has declined since 2017, which is why some restructuring is believed to begin in the wholesale industry. In terms of MC and MP, the growth potential of SBG can be found in FCB, ARM, FBT and CME BTs. Methodology and data: Through ANOVA and Regression Analysis, the 2015 Economic Census Data of KOSTAT was analyzed. Results: The results of ANOVA show that statistically significant SBG has a larger MS than LBG. The SPR was not different among BGs. LP is higher for LBG than for other BGs. Regression results show that the employment weight (EW) and the company size (SC) have positive effects on the MS, but the company weight (CW) and employment size (SE) have negative effects. In the case of SPR, the CW is positive and the EW is negative. In addition, LP appears to be more positive as SC in the BGs is larger. Conclusions: Although there is sufficient potential for SBG in the wholesale market, there is a problem that needs to increase LP. Therefore, the SBG needs to restructure in terms of number of companies and SC to improve the efficiency of employment. In terms of MC and MP, the SBG looks for possibilities in FCB, ARM, FBT and CME BTs. In addition, SBG that seeks higher returns with human services rather than simple sales is found to be competitive in the HHG, MES and CME BTs.

이터테인먼트의 개념을 적용한 푸드코트 선택 연구 (Research about food court that apply entertainment)

  • 안성근
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제16권2호
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    • pp.97-119
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    • 2005
  • Recently, the internal hotels try to strategic diversification of hotel administration in the eating and drinking area, that is do reasonable by long-term recession. Wished to consider effect entertainment's application possibility and alternative presentation that food court and eatertainment introduction in hotel restaurant which improve administration and sales extension. This research is questioned between 30 from September 1, 2004 by population total 426 collected, man and woman who more than 18 years olds takes in Seoul expert restaurant(south and north of river).

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컵라면 용기의 종이컵 대체 (The substitution of paper cup for the PSP noodle cup)

  • 김성진
    • 한국포장학회지
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    • 제5권2호
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    • pp.59-62
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    • 1999
  • After reported that Styrene dimer and Styrene trimer was Endocrine Disrupter, if it was a fact or not, the sales of PSP noodle cup was rapidly decreased and social responsibilities of the substitution materials development was raised. Therefore we had studied many materials like paper, pulp mold, PP injection molding, PP lamination, etc as substitution materials and selected paper cup which was safe in many sides and easy to recycle. Mainly we had checked the shape, safety, stability and recycling possibility of paper cup and secured many data which could prove them.

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에어프라이어의 화재사례와 재현실험을 통한 화재위험성 분석 (Fire Risk Analysis through Airfryer's Fire Cases and Reproduction Experiments)

  • 이정일;조명식
    • 대한안전경영과학회지
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    • 제22권2호
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    • pp.39-46
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    • 2020
  • This paper recognizes the risk of ignition of air fryer (machine that can cook fried dishes with hot air without oil) that is far exceeding the sales rate of microwave ovens, which is necessary to modern household kitchen, and identifies fire risk through the operation principle of the process of heat transfer, and the main structure of the machine. The fire test that we conducted is to observe the risk of ignition of the machine due to the damage to the safety system and the possibility of igniting oil paper along with food, to experiment with the possibility of ignition due to blockage of the exhaust due to obstacles, and accumulation of oil stains on the hot wire, and to present the method of fire control and devise countermeasures.

철도역사 편의점 매출에 영향을 미치는 입지요인에 관한 연구 : 스토리웨이(Storyway)를 중심으로 (A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -)

  • 김용래;백성준
    • 부동산연구
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    • 제28권1호
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    • pp.7-21
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    • 2018
  • 본 연구의 목적은 철도역사내에서 영업 중인 스토리웨이 편의점 매출에 영향을 미치는 입지요인에 대하여 분석하고자 함이다. 기존 선행연구는 주거 상업지역 또는 도로변에 위치한 편의점 위주로 이루어졌다. 본 연구는 철도교통로 인한 철도역사의 특성을 반영하여 기존 선행연구와의 차별성을 두었다. 연구의 대상 편의점은 전국 198개 역사 내에서 운영 중인 스토리웨이 301개이며 전국과 수도권으로 구분하여 더미변수와 헤도닉 가격 모형 함수를 활용한 다중회귀분석을 시행하였다. 연구결과 첫째, 철도이용인원과 점포 면적은 매출액에 정(+)의 영향을 미치고 있었으나, 다른 브랜드 경쟁 편의점은 부(-)의 영향을 미치고 있었다. 둘째, ktx정차역 등 국철역이나 전철역 등 철도역사 형태는 매출액에 별다른 영향을 주지 못하며, 환승여부에 따라 미 환승역이 다른 환승역보다 매출액이 더 감소하는 것으로 나타났다. 셋째, 점포 위치에 있어서도 승강장과 연결통로에 위치한 점포는 맞이방이나 광장에 위치한 점포보다 매출액이 감소하는 것으로 나타났다. 이와 같은 연구 결과는 현재 국내의 편의점은 과다 경쟁으로 인하여 쇠퇴기에 들어간 시점에서 향후 철도역사내 편의점 창업시에는 철도이용인원과 면적, 경쟁점, 환승여부, 그리고 맞이방이나 광장 등 고객이 가시성이 좋은 곳에서 창업을 해야 한다는 시사점을 지닌다.

신규고객 유치에 따른 기존고객의 이탈가능성 연구 (A Study on the Current Customer's Defection Due to Promotions Focused on New Customer Acquisition)

  • 이기순;김상용
    • 한국경영과학회지
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    • 제32권1호
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    • pp.105-124
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    • 2007
  • CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

초현실주의 회화의 Automatism 기법을 이용한 패션디스플레이 (Fashion Display by Automatism Techniques of Surrealism Paintings)

  • 이은경
    • 한국생활과학회지
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    • 제12권5호
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    • pp.755-766
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    • 2003
  • The surrealism for the revelation of the unconscious realms shares the inner world of mentality with modern fashion display for the visual expression of sensation each other. The analysis of the influence which automatism technique of surrealism exerts on fashion display showed as follows : 1) The automatism technique elevated the dramatic effect of the sales room by scraping the perspective, or the principle of visual arts. 2) It maximized the effect of subject of the display by coinciding surrealism with realism. 3) The technique which distorts the things heralded the strong message to customers by letting them keep away from the fixed idea. 4) Humorous expression of display brought about the effect of sales stimulation by giving astonishment, shock and exaggeration. 5) Expression of surrealism and realism caused customers to feel shock, illusion, fantasy. 6) The automatism technique expressed the high-tech image, and free expression by revealing the diversity of subject. 7) Display hinted from nature satisfied the mental desire of the human beings to be assimilated with nature. The formative characteristic presented the new possibility of combination of display with arts through the avant-garde sensation. Sale's room, or the marketing space was to be sublimated to three dimensional art space, which enhanced the image of sale's room, furthermore meeting the demand of moderner's lifestyle.

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택배 네트워크 설계를 위한 최적화/시뮬레이션 반복기법 : 화물터미널 용량과 수주마감시간 결정 (A Recursive Optimization/Simulation Procedure for Express Courier Service Network Design : Determination of Terminal Capacity and Cut-off Time)

  • 고창성;이희정
    • 대한산업공학회지
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    • 제33권2호
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    • pp.282-289
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    • 2007
  • While demands for express couriers service are rapidly increasing due to recent progress of electronic commerce, express courier service companies are struggling to take a larger market share through ongoing improvement in their service processes. Cut-off time is the time limit that all orders delivered before the limit are guaranteed for the delivery within the very next day. Extending cut-off time for express service centers can provide the express company with increase of total sales, but it may also cause increasing the possibility not to satisfy customer needs due to work delay in the consolidation terminal. We develop a design model for express courier service network based on a recursive optimization/simulation procedure. With the optimization model, we seek key design parameters such as the cut-off time for express service centers and the capacity of the consolidation terminal maximizing total sales profit while satisfying the desired level of performances. With the simulation model, we consider the dynamic nature of the network and obtain relationships between the design parameters and the performance measures with the multiple linear regression. The validity of the model is examined with an example.

오프라인 상점의 개인화 (Personalization of Brick-and-Mortar Retail Stores)

  • 김찬영;조윤호
    • 지능정보연구
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    • 제14권4호
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    • pp.117-134
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    • 2008
  • 온라인 시장의 매출 성장률은 오프라인 시장을 크게 앞지르고 있으며 그 원인은 상점의 개인화를 통한 쇼핑 시간 절약, 상대적 편이성으로 알려져 있다. 온라인 상점의 개인화는 인터넷, 웹 테크놀로지가 제공하는 고객 쇼핑 행태에 관한 다양하고 상세한 고객의 쇼핑 데이터의 사용으로 가능하다. 과거에는 오프라인 상점에게 이와 같은 데이터가 제공될 수 없었으나, 최근 확산되고 있는 RFID 기술은 오프라인 상점에게 상점의 개인화라는 새로운 기회와 가능성을 제공한다. 본 논문에서는 오프라인 상점이 온라인 상점과의 상대적 경쟁력 향상을 위하여 그들 상점의 개인화에 사용할 수 있는 BRIMPS(BRIck-and-Mortar Personalization System) 시스템을 제안한다.

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