• 한국산학기술학회논문지
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• 제13권4호
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• pp.1625-1632
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• 2012

본 연구는 2000년부터 2007년 말까지 일본의 상장제조기업 중에서 자산을 매각한 기업과 그것을 구입한 기업을 대상으로 자산매각의 경제적 성과를 측정하고 이에 영향을 미치는 요인을 분석하였다. 사건연구 방법에 의한 분석결과, 자산매각 공시전후의 단기간에는 매각기업의 경우 양(+)의 초과 수익률을 얻었지만, 매수기업의 주주의 손익에는 변화가 없었다. 하지만, 같은 자산을 매각한 기업과 매수한 기업만을 분석한 결과 매각기업과 매수기업의 초과수익률은 유의한 양(+)이며 합동 초과수익률 또한 유의한 양(+)으로 나타났으므로 자산매각은 기업가치를 증가시키는 거래라고 결론지을 수 있다. 기업성과와 재무적 특성과의 횡단면회귀분석의 결과를 보면, 매각기업의 공시효과와 ROA, 부채는 유의적인 양(+)의 관계를 갖고 있고, 매수기업의 공시효과는 부채, 외국인 주주비율과 유의적인 양(+)을 보였지만 기업규모와는 유의적인 양(-)의 관계를 나타냈다. 그 외의 토빈의 q와 임원주주비율, 은행주주비율은 중요한 요인이 되지 못하고 있다.

• 디지털융복합연구
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• 제17권10호
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• pp.169-176
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• 2019

최근 한국경제는 일본의 경제보복조치와 미국과 중국 간 무역전쟁, 한국은행의 0.25% 기준금리 인하, 한국의 경제성장률 전망치 수정으로 혼잡한 상황이다. 본 연구의 목적은 한국종합주가지수와 소비자물가지수, 국고채(3년) 금리, 전산업의 매출실적을 분석하여 각 지수별로 종합주가지수에 미치는 영향을 살펴보는데 있다. 분석기간은 2003년 1월부터 2019년 6월까지이고, 각 지수별로 종합주가지수에 미치는 정도를 분석하였다. 본 연구는 수치분석에서 상관계수와 회귀분석을, 모형분석에서 분포도, 사분위도, Scatter, Box-Plot, Impulse Response를 살펴보았다. 이를 통해 각 지수별 변동성과 동행성을 찾아보았다. 분석결과 종합주가지수는 매출실적과 국고채금리 순으로 높은 동행성과 변동률을 보인 반면 소비자물가지수와는 매우 낮은 상관관계를 보여 주었다. 앞으로 종합주가지수는 매출실적과 금리의 영향을 받을 것으로 보여 꾸준한 관심이 필요해 보인다.

• 인터넷정보학회논문지
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• 제23권3호
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• pp.125-135
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• 2022

본 연구는 데이터, 네트워크, 인공지능을 기반으로 산업 생태계 조성을 위해 구축된 정부통계지표가 약국 매출액에 영향을 미치는지 머신러닝을 이용하여 변인을 탐색하고 약국 매출액 예측에 적합한 분석 기법을 제공하고자 한다. 이에, 본 연구는 28개 정부통계지표와 소매업종인 약국을 대상으로 2016년 1월부터 2021년 12월까지의 분석 데이터를 활용하여 머신러닝 기법인 랜덤 포레스트, XGBoost, LightGBM, CatBoost을 통해 예측 변인 및 성능을 탐색하였다. 분석결과 경기관련 지표인 경제심리지수, 경기동행지수순환변동치, 소비자심리지수는 약국 매출액에 영향을 미치는 중요한 변인으로 나타났고, 회귀성능은 지표 MAE, MSE, RMSE를 살펴본 결과 랜덤 포레스트가 XGBoost, LightGBM, CatBoost 보다 성능이 가장 우수하게 나타났다. 이에, 본 연구는 머신러닝 결과를 토대로 약국 매출액에 영향을 미치는 변인과 최적의 머신러닝 기법을 제시하였으며, 여러 시사점과 후속연구를 제안하였다.

• Asia Marketing Journal
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• 제15권2호
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• pp.175-194
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• 2013

The purpose of this study is to investigate the effects of the locomotion orientation on salespeople' sales performance with the mediating effect of selling behavior(adaptive selling behavior, SOCO). And we figure out the relationship between customer-oriented selling behavior and adaptive selling behavior because those relationships are not clear. The authors infer research hypotheses based on literature review. We have confirmed the reliability and validity test and those results can be acceptable. Hypotheses test were conducted with structural equation modeling, AMOS. All paths in the research model reasoned by authors have been supported statistically at the significant level. This study with the theoretical implications is as follows. First, this study is the first attempt to investigate the path between locomotion orientation and adaptive selling behavior and SOCO. Secondly, there is an empirical conflict between our study and Franke and Park(2006)'s study. Our study was contradictory to Franke and Park(2006)'s consequences. And so, figuring out clearly those causal paths remains. This study with practical implications are as follows. First of all, the salespeople' selling performance was affected by adaptive selling behavior, customer-oriented selling behavior, and sales-oriented activities, such as the importance of selling behavior once again proven. It is necessary to enhance the capabilities that can be transformed into action appropriate to the needs of customers each sales step-by-step in the process of salespeople for various system through education and incentives, and to interact with customers and understand their customers relative to salespeople will. In order to enhance adaptive selling behavior, the company needs to do educational program and monitoring system with the positional promotion when salespeople get the high adaptive selling behavior. Secondly, the locomotion orientation of the salespeople is to cause this selling behavior. Management style to increase locomotion orientation is needed, which means, salespeople' superior about something should be conducted. In order to stimulate the selling behavior of the salespeople, most supervisors should use some managerial tools such as feedback, engagement, and rewards.

• 벤처혁신연구
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• 제6권4호
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• pp.1-21
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• 2023

이 연구는 스타트업이 대기업 및 금융기관 등과의 오픈이노베이션 협업 성과와 관련한 연구이다. 일반적인 기업의 생애주기에서 스타트업의 성장은 예측하기 힘든 위치에 있다. 혁신적인 기술력을 보유하고 있으나 설립된지 얼마되지 않은 스타트업은 대기업 및 금융기관과의 오픈이노베이션 참여를 통해 이들이 보유하고 있는 기술 및 능력에 대해 검증하고자 하며, 더 나아가 기업 성장의 발판을 마련하려고 노력한다. 하지만, 이론적 상생방안으로만 접근한다면 스타트업 입장에서는 막연한 시도로만 여겨질 것이다. 이 연구는 대기업과 중소기업(스타트업)의 오픈이노베이션 참여를 기준으로 매출 성과를 목적으로한 스타트업의 매출 성장 차이를 분석함으로써, 오픈이노베이션의 유익성을 차별성 있게 검증하는 것을 목적으로 하고 있다. 이를 검증하는데 있어 실제 오픈이노베이션 협업 B2C 모델의 매출 결과를 기준으로 분석하였으며, 협업 이전과 이후를 비교함으로써 차이를 확인하고자 하였다. 여기에 성장이론인 기업성장 단계이론을 반영함으로써 연구의 차별성을 더하였다. 기업성장 단계이론 배제한 경우 스타트업의 오픈이노베이션에 의한 매출 성장은 3개월차부터 적용됨이 확인되었으며, 참여 여부에 따른 매출 성장은 유의미한 것으로 확인되었다. 반면, 기업성장 단계이론이 적용된 경우 매출성장은 유의미하게 나타나지 않았으나, 4개월차부터 그 성장 차이를 확인할 수 있었고, 참여 여부에 따른 매출 성장에서도 확인하였다. 결과적으로 이 연구는 스타트업의 오픈이노베이션 참여시 얻을 수 있는 효과를 객관적으로 확인할 수 있는 내용으로써, 대기업, 금융기관 및 정부기관에서 주도하고 있는 오픈이노베이션이 양질의 프로그램 환경으로 발전되길 기대한다.

• 복식문화연구
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• 제31권4호
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• pp.519-532
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• 2023

The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers' behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study's findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

• 산경연구논집
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• 제8권5호
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• pp.23-33
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• 2017

Purpose - The present study aims to examine the relationship between small enterprise start-up preparatory factors and increases in sales and operating profits, which are business performances utilizing the National Survey of Actual Conditions of Small Enterprises conducted by the Small Enterprise, Market Service. Research design, data, and methodology - Start-up preparatory factors were divided into six types; business type, start-up history, start-up motives, preparatory periods, and start-up funds to figure out the relationship between sales and operating profits with regression analyses. Regression analyses were conducted based on the foregoing with a view to identifying the effects of start-up preparatory factors on business performance. Results - Since start-up preparatory factors generally affect business performance, it was identified that start-up preparatory factors importantly affect operating profits and sales, which are business performances. However, start-up preparatory periods and the implementation of education among preparatory activities were shown to have no effect on business performances, and the effect of the ratio of start-up fund provided by the founder on operating profits was shown to be not significant. Conclusions - The present study comprehensively examined those start-up preparatory factors that have positive effects on business performances after start-up. The present study is meaningful in that it can provide positive implications for efficient start-up of small enterprises hereafter.

• 동아시아경상학회지
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• 제5권2호
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• pp.1-11
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• 2017

This study attempts to verify effects of CEO' supports, compensation and educational training and those of individual annual salaries and company's sales on promotion of knowledge management expected to contribute to enhancing construction industry's competitiveness, from the perspective of person-organization fit. For the analysis, a total of 368 effective questionnaires were used to conduct independent sample t-test, regression analysis and hierarchical moderated regression analysis. The findings show that individual annual salaries have a positive relationship with company's performance and company's sales also have positive relationships with both knowledge management activities and company performance, and CEO's supports, compensation and educational training are important factors that can improve knowledge management activities. In addition, the principle that the rich get richer and the poor get poorer is also operated in construction industry, as in other industries. Therefore, members in a company should conduct optimal strategies to enhance the knowledge management activities through selection and concentration, while governmental agencies require the establishment of IT system for it and supports for related cost and consulting of it.

• 농촌지도와개발
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• 제28권1호
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• pp.41-52
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• 2021

It is important to understand the factors that affect the business performance of insect farm for continuous insect farm management. The purpose of this study is to investigate factors influencing the business performance of insect farm. For this study, 1,577 questionnaires were collected through a telephone survey targeting insect farm owner. As a result of analysis using linear multiple regression analysis, the factors affecting total sales were gender, age, business experience, number of workers, and national and local government support projects. The factors affecting the net profit rate were age, business experience, number of workers, national and local government support projects, and education. When the gender of the business operator is male, it only affected the increase in total sales, and it was found that both the total sales amount and the net profit margin increased with the younger the business operator's age.

• 경영과정보연구
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• 제22권
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• pp.137-165
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• 2007

It seems high time to increase productivity by adopting e-business to overcome challenges posed by both external factors including the appreciation of Korean won, oil hikes and fierce global competition and domestic issues represented by disparities between large corporations and small and medium enterprises (SMEs), Seoul metropolitan and local cities, and export and domestic demand all of which weaken future growth engines in the Korean economy. The demands of the globalization era are for innovative changes in businessprocess and industrial structure aiming for creating new values. To this end, e-business is expected to play a core role in the sophistication of the Korean economy through new values and innovation. In order to examine business performance in e-business-adopting industries, this study analyzed the home shopping industry by closely looking into the financial ratios including the ratio of net profit to sales, the ratio of operation income to sales, the ratio of gross cost to sales cost, the ratio of gross cost to selling, general and administrative (SG&A) expense, and return of investment (ROI). This study, for best outcome, referred to corporate financial statements as a main resource to calculate financial ratios by utilizing Data Analysis, Retrieval and Transfer System (DART) of the Financial Supervisory Service, one of the Korea's financial supervisory authorities. First of all, the result of the trend analysis on the ratio of net profit to sales is as following. CJ Home Shopping has registered a remarkable increase in its ratio of net profit rate to sales since 2002 while its competitors find it hard to catch up with CJ's stunning performances. This is partly due to the efficient management compared to CJ's value of capital. Such significance, if the current trend continues, will make the front-runner assume the largest market share. On the other hand, GS Home Shopping, despite its best organized system and largest value of capital among others, lacks efficiency in management. Second of all, the result of the trend analysis on the ratio of operation income to sales is as following. Both CJ Home Shopping and GS Home Shopping have, until 2004, recorded similar growth trend. However, while CJ Home Shopping's operating income continued to increase in 2005, GS Home Shopping observed its operating income declining which resulted in the increasing income gap with CJ Home Shopping. While CJ Home Shopping with the largest market share in home shopping industryis engaged in aggressive marketing, GS Home Shopping due to its stability-driven management strategies falls behind CJ again in the ratio of operation income to sales in spite of its favorable management environment including its large capital. Companies in the Group B were established in the same year of 2001. NS Home Shopping was the first in the Group B to shift its loss to profit. Woori Home Shopping has continued to post operating loss for three consecutive years and finally was sold to Lotte Group in 2007, but since then, has registered a continuing increase in net income on sales. Third of all, the result of the trend analysis on the ratio of gross cost to sales cost is as following. Since home shopping falls into sales business, its cost of sales is much lower than that of other types of business such as manufacturing industry. Since 2002 in gross costs including cost of sales, SG&A expense, and non-operating expense, cost of sales turned out to have remarkably decreased. Group B has also posted a notable decline in the same sector since 2002. Fourth of all, the result of the trend analysis on the ratio of gross cost to SG&A expense is as following. Due to its unique characteristics, the home shopping industry usually posts ahigh ratio of SG&A expense. However, more than 80% of SG&A expense means the result of lax management and at the same time, a sharp lower net income on sales than other industries. Last but not least, the result of the trend analysis on ROI is as following. As for CJ Home Shopping, the curve of ROI looks similar to that of its investment on fixed assets. As it turned out, the company's ratio of fixed assets to operating income skyrocketed in 2004 and 2005. As far as GS Home Shopping is concerned, its fixed assets are not as much as that of CJ Home Shopping. Consequently, competition in the home shopping industry, at the moment, is among CJ, GS, Hyundai, NS and Woori Home Shoppings, and all of them need to more thoroughly manage their costs. In order for the late-comers of Group B and other home shopping companies to advance further, the current lax management should be reformed particularly on their SG&A expense sector. Provided that the total sales volume in the Internet shopping sector is projected to grow over 20 trillion won by the year 2010, it is concluded that all the participants in the home shopping industry should put strategies on efficient management on costs and expenses as their top priority rather than increase revenues, if they hope to grow even further after 2007.