• Journal of Fashion Business
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• v.26 no.1
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• pp.140-157
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• 2022

This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

• Cartoon and Animation Studies
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• s.51
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• pp.361-390
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• 2018

Users of KakaoTalk emoticons use Kakao Talk emoticons as means of communicating their emotions in virtual space. Emotional state is represented by design element (auxiliary, color, form, motion) and storytelling element contained in emoticons. The purpose of this study is to investigate the factors of the storytelling and design elements of kakaoTalk emoticons and how they prefer the kakaoTalk emoticons as emotional expression means. In terms of storytelling, crocodiles, peaches, dogs, ducks, lions, moles, and rabbits were made up of ordinary fruits and animals. Most of the emoticons are composed of stories with unique personality, and each story has a complex one by one, which makes it easy for users to approach and use them. In terms of design, I used various auxiliary elements (flame, sweat, tears, runny nose, angry eyes, etc.) to express angry, sincere, nervous, begging, joy, and sadness. The color elements consisted of most of the warm color series with the unique colors (green, red, yellow, pink, white, black, brown, etc.) of emoticon characters regardless of feelings of joy, anger, sadness, pleasure. The form factor is composed of a round shape when expressing factors such as joy and sadness. On the other hand, when FRODO and NEO express sadness and anger, they represent the shape of a rectangle. The motion elements are horizontal, vertical, and oblique expressions of APPEACH, NEO, TUBE, and JAY-G, expressing emotional expressions of sadness, anger, and pleasure. APEACH, TUBE, MUZI & / Shows the dynamic impression of the oblique and the radiation / back / forward / rotation. The anger of TUBE and FRODO shows horizontal / vertical / diagonal and radial motion. As a result of this study, storytelling is structured in accordance with each emoticon character. In terms of design, auxiliary elements such as flame, sweat, and tears are represented by images. The color elements used the unique colors of the character series regardless of the difference of emotion. The form factor represented various movements for each emotion expression. These findings will contribute to the development of communication, emotional design and industrial aspects. Despite the significance of the above paper, I would like to point out that the analysis framework of the storytelling and the semiotic analysis of the supplementary elements are not considered as limitations of the study.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.70-80
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• 2013

The purpose of this study has placed its meaning in the use as the basic material for the research of the person's facial expressions, by researching and analyzing the visual reactions of recognition of children according to the facial expressions of emotion and by surveying the verbal reactions of boys and girls according to the individual expressions of emotion. The subjects of this study were 108 children at the age of 6 - 8 (55 males, 53 females) who were able to understand the presented research tool, and the response survey conducted twice were used in the method of data collection by individual interviews and self administered questionnaires. The research tool using in the questionnaires were classified into 6 types of joy, sadness, anger, surprise, disgust, and fear which could derive the specific and accurate responses. Regarding children's visual reactions of recognition, both of boys and girls showed the high frequency in the facial expressions of joy, sadness, anger, surprise, and the low frequency in fear, disgust. Regarding verbal reactions, it showed the high frequency in the heuristic responses either to explore or the responds to the impressive parts reminiscent to the facial appearances in all the joy, sadness, anger, surprise, disgust, fear. And it came out that the imaginary responses created new stories reminiscent to the facial expression in surprise, disgust, and fear.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.105-120
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• 2012

This study aimed to develop a Korean emotion vocabulary list that functions as an important tool in understanding human feelings. In doing so, the focus was on the careful extraction of most widely used feeling words, as well as categorization into groups of emotion(s) in relation to its meaning when used in real life. A total of 12 professionals (including Korean major graduate students) partook in the study. Using the Korean 'word frequency list' developed by Yonsei University and through various sorting processes, the study condensed the original 64,666 emotion words into a finalized 504 words. In the next step, a total of 80 social work students evaluated and classified each word for its meaning and into any of the following categories that seem most appropriate for inclusion: 'happiness', 'sadness', 'fear', 'anger', 'disgust', 'surprise', 'interest', 'boredom', 'pain', 'neutral', and 'other'. Findings showed that, of the 504 feeling words, 426 words expressed a single emotion, whereas 72 words reflected two emotions (i.e., same word indicating two distinct emotions), and 6 words showing three emotions. Of the 426 words that represent a single emotion, 'sadness' was predominant, followed by 'anger' and 'happiness'. Amongst 72 words that showed two emotions were mostly a combination of 'anger' and 'disgust', followed by 'sadness' and 'fear', and 'happiness' and 'interest'. The significance of the study is on the development of a most adaptive list of Korean feeling words that can be meticulously combined with other emotion signals such as facial expression in optimizing emotion recognition research, particularly in the Human-Computer Interface (HCI) area. The identification of feeling words that connote more than one emotion is also noteworthy.

• Journal of Popular Narrative
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• v.25 no.1
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• pp.123-161
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• 2019

The popularity of melodrama indicates that melodrama is composed in a historical context. This is the reason why it is necessary to analyze the imagination of melodrama within a sociocultural context rather than asking the essentialistic question of "What is melodrama?". (2016) and (2018) caused sensations while holding unchallenged top positions in terms of viewing rate and popularity. These dramas indicate the popular imagination and desire of Korean society in the 2010s during a period of upheaval. This paper analyzed imagination in melodrama with a focus on nation and emotions of individuals in and . In preexisting dramas, conflicts are often limited to individuals and families; on the contrary, in and , a nation appears as a motif that forms conflicts between individuals. In these intense situations of conflict, people make rational judgments at first; however, they soon dispose of such judgments and reveal value-oriented attitudes through emotions, which drive actions. Both dramas form poésie mainly through poetic rhyming and the mise-en-scène of objects. The dramas also amplify emotions. The main emotions of these dramas are sympathy and sadness. Such emotions are not consumed in itself; instead, they show moral aims through performativity. Consequently, sympathy becomes solidarity, and sadness becomes mourning. Unlike preexisting melodramas whose endings were simply pursuits of love and happiness within the realm of individuals, and demonstrate a moral imagination that simultaneously reminds us of the individual and community through solidarity and mourning.

• Journal of the Korean Society of School Health
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• v.37 no.1
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• pp.22-32
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• 2024

Purpose: The purpose of this study is to compare sociocultural attitudes toward appearance, appearance satisfaction, and peer relationships between male and female middle school students, and to compare the effects of these variables on self-esteem in students of different genders. Methods: Data were collected in August and September of 2023 and analyzed using SPSS 24.0. Data were collected from 289 male and 240 female students through a survey, and descriptive statistics, x2 test, t-test, Scheffé test, and multiple regression analysis were conducted. Results: Female students showed significantly higher scores for sociocultural attitudes toward appearance (3.06±0.77 vs. 2.82±0.74), significantly lower scores for appearance satisfaction (2.55±0.46 vs. 2.71±0.40), and significantly higher scores for peer relationships (3.46±0.69 vs. 3.00±0.78) than male students. Additionally, self-esteem was significantly lower in female students (2.84±0.59) than in male students (2.95±0.51). As a result of adjusting for weekly allowance, subjective academic achievement, family economic status, stress, and experience of sadness or despair, which were significant in the univariate analysis, self-esteem increased as appearance satisfaction (p for all <.001) and peer relationships increased in both male (p=.009) and female (p<.001) students. In addition, sociocultural attitudes toward appearance did not have a significant impact on self-esteem in both male and female students. Among general characteristics, weekly allowance, subjective academic achievement, and stress were found to have a significant effect on self-esteem in both genders. Relationships with parents had a significant effect on self-esteem only in male students, and experience of sadness or despair had a significant effect only in female students. Conclusion: In order to improve self-esteem in both boys and girls, appearance satisfaction and peer relationships should be improved. As boys with poor relationships with their parents and girls with high levels of sadness or despair are particularly likely to have low self-esteem, they are to be considered as a high-risk group.

• MALSORI
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• v.55
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• pp.119-130
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• 2005

The aim of this paper is to investigate some acoustical characteristics of the voice quality features from the emotional speech database. Six different parameters are measured and compared for 6 different emotions (normal, happiness, sadness, fear, anger, boredom) and from 6 different speakers. Inter-speaker variability and intra-speaker variability are measured. Some intra-speaker consistency of the parameter change across the emotions are observed, but inter-speaker consistency are not observed.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2004.10a
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• pp.1123-1126
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• 2004

Recognizing emotion in speech is required lots of spoken language corpus not only at the different emotional statues, but also in individual languages. In this paper, we focused on the changes speech signals in different emotions. We compared the features of speech information like formant and pitch according to the 4 emotions (normal, happiness, sadness, anger). In Korean, pitch data on monophthongs changed in each emotion. Therefore we suggested the suitable analysis techniques using these features to recognize emotions in Korean.

• 제어로봇시스템학회:학술대회논문집
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• 2001.10a
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• pp.138.2-138
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• 2001

This paper proposes the technique for recognizing the human´s emotion by using the CCD color image. To do this, we first acquire the color image from the CCD camera. And then propose the method for recognizing the expressing to be represented the structural correlation of man´s feature points(eyebrows, eye, nose, mouse), In the proposed method. Human´s emotion is divided into four emotion(surprise, anger, happiness, sadness). Finally, we have proven the effectiveness of the proposed method through the experimentation.

• The Research Journal of the Costume Culture
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• v.2 no.1
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• pp.39-53
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• 1994

This paper analyzes clothing symbolism of mood and emotion described in master pieces of Charles dickens(2812∼1870), who is a well-known writer of England, and thus tries to clarify symbolic characteristics of clothing woven into all human lives.. The result show that clothing symbolizes in various ways such mood and emotion as bless, wrath, friendliness, respect, surprise, excitement, embarrassment, uneasiness, sadness, melancholy, anxiety, hostility, unpleasantness, deliveration, shyness, blessing, gratitude, despair, shame, sympathy, boasting, etc.