• Title/Summary/Keyword: SWOT

Search Result 366, Processing Time 0.025 seconds

SaaS 비즈니스 모델별 시장 경쟁력 결정 요인 프레임워크에 관한 연구;그룹웨어, CRM 및 ERP를 중심으로

  • Kim, Sin-Pyo;Lee, Chun-Ryeol
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.11a
    • /
    • pp.367-373
    • /
    • 2007
  • 최근 소프트웨어 유통방식은 웹(Web) 2.0 시대의 도래와 더불어 SOA(Service Oriented Architecture) 웹 서비스(Web Service), 온 디멘드(On Demand), 컴퍼넌트(Component) 등의 개념 및 기술의 발전으로 ASP(Application Service Provider) 방식에서 SaaS(Soft as a Service) 방식으로 빠르게 진화하고 있다. 새롭게 등장하고 있는 SaaS 비즈니스 모델의 시장 경쟁력 결정 요인 분석은 SaaS 비즈니스 모델 중에서도 국내 가장 대표적인 그룹웨어, CRM, ERP 를 중심으로 전략경영이론을 도입하여 기업의 내부 및 외부 경쟁력 결정요인을 마이클포터, 동인분석, 주요 성공요인 분석, SWOT 를 중심으로 접근하고자 한다. 설문조사를 통한 주요 SaaS 비즈니스 모델별 시장 경쟁력 결정 요인에 대한 시론적인 분석 결과는 SaaS 시장 진출 신규 기업 및 정부의 SaaS 시장 육성 방향 설정 그리고 후속적인 연구의 방향을 결정하는데 중요한 벤치마킹 자료로 활용될 수 있을 것으로 기대된다.

  • PDF

Strategy for the Successful Bio-venture in GMO Environment (성공적인 바이오벤처의 경영전략)

  • Park, Han-Oh
    • Proceedings of the Korean Society of Plant Biotechnology Conference
    • /
    • 2003.04a
    • /
    • pp.31-36
    • /
    • 2003
  • Bio-venture companies have undertaken harsh environment after 2000 bubble corruption. It is unlike to be changed in the near future. The business model of near-term cash flow, financial stability and survival is a key issue to be discussed. The company shall be rearranged to achieve fast recovery from investment and have to show clear and quantitative business model to the investors. Nevertheless, bio-venture should not drop long-term value creation by sacrificing the possibility of emerging technologies. Prior to clarifing agro-bioventure business model, GMO strategy should have broad supports from stakeholders. The interests and worries of stakeholders are discussed and SWOT is analyzed. For sustainable economy of future, new technology continuously should be invested to fit ROI model of genomics-based GMO developments. Hybrid of products ${\varepsilon}$ technologies may be one of the favorites in this stormy season.

  • PDF

충북 U-Health 제품의 효율적 시장진입을 위한 마케팅 전략

  • Ha, Dae-Yong;Oh, Sang-Yeong
    • Proceedings of the Korea Society of Information Technology Applications Conference
    • /
    • 2007.05a
    • /
    • pp.430-454
    • /
    • 2007
  • 국가 간의 자유무역협정을 통한 세계 경제는 통합화를 추구하고, 이러한 결과로 국가 또는 기업 간의 경쟁이 점점 가속화되고 있다. 시대적 Paradigm은 세계 경제의 통합과 경쟁 방식의 변화이며, 이러한 가운데 소비자들은 건강과 Wellbeing에 대한 관심이 혁신적으로 증대되고 있다. 특히 U-Health의 필요성 증대, 지속적인 U-Health 시장 수요의 증가의 전망되고 있으며 고령화 사회로 접어들면서 건강관리 비용이 GDP의 7% 상회할 것으로 예측되고 있다. 따라서 국가는 국가 경쟁력을 위해, 지역은 지역 경쟁력을 위해 U-Health 산업의 육성을 간과할 수 없다. 그러므로 본 연구에서는 충북 지역의 독자적 생존노력 강화 차원에서 차별적인 U-Health 서비스의 우수 브랜드 개발을 통하여 지역 경제활성화 방안을 연구하고자 한다. 먼저 충북 지역은 U-Health 분야의 Power Brand 제정을 통한 충북 지역의 U-Health분야의 독자적 경쟁력을 구축할 수 있다. 그렇게 하기 위해서는 U-Health 제품에 대한 효율적 마케팅전략 전개 필요하다. 그러므로 본 연구에서는 SWOT 분석을 통한 경쟁력 확보 전략, STP 분석을 통한 지역 산업화 전략, Marketing Mix 전략을 통한 산업의 활성화 전략을 연구하였다.

  • PDF

A Study on the Characteristics Amenities for rural village development plan - A subject of Chungbuk Yeongdong-gun sihanggol area - (농촌마을 개발계획을 위한 어메니티특성에 관한연구 -충북 영동군 시항골권역을 대상으로-)

  • Ju, Jaecheol;Jung, Dayoung;Song, Yi;Rhee, Sinho
    • Journal of the Korean Institute of Rural Architecture
    • /
    • v.13 no.4
    • /
    • pp.133-140
    • /
    • 2011
  • The Government's investment for rural issues and continues to increase in the rural village developed and emerging. Among these development plans in the amenity characteristics analysis is an essential element of working. In this study, Chungbuk Yeongdong sihanggol in sub-analysis of the resources and amenities to the regional characteristics you want to animate a plan was developed. Analysis of city attractions as well as through seeking to gain a competitive edge and to reflect the resident physicians conducted a SWOT analysis. Major strategic include utilizing the strengths sihanggol opportunities for the many ways to leverage the resources and sub-concepts derived from detailed planning to detailed business information presented.

A Diagnosis of Strategy Execution Ability and Corresponding Measures for Korean Oceanic Shipping Companies

  • Ahn, Ki-Myung;Kim, Myung-Jae
    • Journal of Navigation and Port Research
    • /
    • v.34 no.7
    • /
    • pp.595-601
    • /
    • 2010
  • This paper aims to diagnose the strategy execution ability and to provide corresponding measures for Korean oceanic shipping companies. The analysis method is the t-test between importance awareness and Corresponding ability for strategy execution diagnosis index(XPP). According to the diagnosed results, the strategy development is unsatisfactory because the strategy implemented does not adhere to concurrent environmental change. Moreover, the execution of the strategy is also unsatisfactory. Therefore, an evaluation shows that there is a need for a SWOT analysis using BSC, an organization structure to strengthen the strategy execution ability and the support from the market condition analysis prediction center.

Development Strategies of Construction Management Firms in Korea (국내 건설관리 업체의 발전전략)

  • Han, Kap Ky;Kim, Sun Kuk
    • KIEAE Journal
    • /
    • v.7 no.4
    • /
    • pp.97-104
    • /
    • 2007
  • Competition among building contractors in the Korean construction environment has been increasing lately, and with the recent conclusion of the FTA between Korea and the United States, further advancement in the systems of construction, bidding and contract awarding is expected to be facilitated in the long term. Considerable changes are also expected particularly in the construction management (CM) market. Given these drastic changes, it has become more noticeable that the role of CM is enlarged in terms of time, cost, quality, risks and others to guarantee the Korean competitiveness against the global construction market. This study analyzed the current status of domestic CM companies via SWOT analysis and, based on such analysis, established development strategies for CM contractors. The strategies proposed in this study will be utilized by CM companies as basic materials in their future strategies in a short, mid and long term perspective respectively for competitive advantages in the market.

Present and Future of Construction Automation and Robotics in Korea (국내 건설로봇 기술개발 현황과 미래 전망)

  • Kim Young-Suk;Lee Jun-Bok;Kwon Soon-Wook
    • Proceedings of the Computational Structural Engineering Institute Conference
    • /
    • 2006.04a
    • /
    • pp.50-57
    • /
    • 2006
  • In recent years, a mm1ber of construction robots have been developed, but few practical examples can be found on construction sites today. Nevertheless, automation and robotics are proposed as apparent solutions to problems in productivity, quality, safety, and skilled-labor availability in future construction industry. Since the early 2000s, there has been growing interest in construction automation and robotics in Korea, and significant progresses have also been made. This paper mainly describes the needs of research and development program to introduce robots on construction sites, and primary outcomes which are developed in domestic construction industry. Essential technologies required for the development of construction robots, future prospects of the technology advances, and several suggestions are also presented in this paper.

  • PDF

A Study on the Implementation Model of Global e-trade (글로벌 전자무역 구현모델에 관한 연구)

  • Lee, Sang-Jin;Chung, Ja-Son
    • International Commerce and Information Review
    • /
    • v.7 no.4
    • /
    • pp.305-322
    • /
    • 2005
  • To meet the demand of Korea's e-trade, global e-trade should be implemented and the global network is absolutely needed for the completion of e-trade. In this regard, this study suggested the concept and effect of global e-trade and analyzed the current status of PAA, ASEM projects which have been processing as pilot projects. Also, it derived tasks for the implementation of global e-trade through SWOT analysis and made up questions to the firms which are participating the pilot projects. Therefore, the four implementation models of global e-trade network are brought up. These models are very similar to each pilot project such as PAA, ASEM, and could be classified by developed and developing countries.

  • PDF

The Corresponding Plan of Construction Management Enterprise for the Introduce of Construction and Technology Promotion Law with Delphi Method (Delphi 기법을 통한 건설기술진흥법 개정에 따른 CM사 대응방안에 관한 연구)

  • Kim, Sung-Sik;Park, Jung-Lo;Kim, Ju-Hyung;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2012.05a
    • /
    • pp.121-122
    • /
    • 2012
  • It has been passed around two decades since the CM is introduced in December 1996. And 20 years have passed. Construction Technology Management Act is the enacted of 1987, since Independence Hall fire in 1986. In the meantime, basic background and operational rather than the development of regulations that skewed had a voice of concern. Accordingly, Ministry of land is promoting a full-scale revision that Construction Technology Promotion law as switching to promote and support the necessity from Regulatory and management-oriented paradigm. In this paper, according to the Construction and Technology Promotion law amended in the course of doing business, was conducting research for drawn counterstrategy through SWOT analysis that was not the side of owner but CM company.

  • PDF

Study on the Measurement of Management Performance based on BSC: Examining Japanese Food Manufacturers

  • Park, Chul-Ju;Jeong, Tae-Seok
    • Journal of Distribution Science
    • /
    • v.10 no.11
    • /
    • pp.11-20
    • /
    • 2012
  • Purpose - This study attempts to measure the management performance of a food manufacturer using the BSC as one of the main business management techniques used to achieve the vision of a corporation. Research design, data, methodology - The measurement of business performance of a Japanese food manufacturer was conducted from four perspectives of BSC. Matsui (2005) developed the 'Cross-analysis chart'. Results - First, there were many cases where a minor wastage of raw materials was related to increasing costs. Second, the food manufacturer should try to recover the investment cost through significantly increasing the rate of the facility's operations. Third, reducing personnel expenses could be an important issue in labor-intensive manufacturing. Fourth, customer management was very important in the food manufacturing business. Finally, the food manufacturer should actively consider proposals influencing the food culture to secure high profits in the future. Conclusions - There were many limitations in applying these results to Korean food manufacturers, as this study applied to and analyzed the results in the context of the Japanese food manufacturer.

  • PDF