• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 춘계학술대회 논문집
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• pp.942-946
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• 2005

This study investigate both the structure and characteristics of world railway market and major railway manufacturers' major business fields and their strategies to go abroad. Based on this market analysis, we study the SWOP analysis by dividing the important factors that affect railway system into strength, weakness, opportunity, threat factors, and suggest marketing strategies for advancing railway system into foreign countries.

• 한국항해항만학회지
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• 제34권7호
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• pp.595-601
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• 2010

This paper aims to diagnose the strategy execution ability and to provide corresponding measures for Korean oceanic shipping companies. The analysis method is the t-test between importance awareness and Corresponding ability for strategy execution diagnosis index(XPP). According to the diagnosed results, the strategy development is unsatisfactory because the strategy implemented does not adhere to concurrent environmental change. Moreover, the execution of the strategy is also unsatisfactory. Therefore, an evaluation shows that there is a need for a SWOT analysis using BSC, an organization structure to strengthen the strategy execution ability and the support from the market condition analysis prediction center.