• Korean Journal of Applied Biomechanics
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• v.14 no.2
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• pp.85-103
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• 2004

This study was conducted to determine what effects would the midsole hardness of running shoes have on shoe flex angle and maximum propulsive force. Furthermore, the relationship between the shoes flex angle and maximum propulsive force was elucidated in order to provide basic data for developing running shoes to improve sports performances and prevent injuries. The subjects employed in the study were 10 college students majoring in physical education who did not have lower limbs injuries for the last one year and whose running pattern was rearfoot strike pattern of normal foot. The shoes used in this study had 3different hardness, shore A 40(soft), 50(medium) and 60(hard). The subjects were asked to run at a speed of $4{\pm}0.08m/sec$, and their movements were videotaped with 2 S-VHS video-cameras and measured with a force platform. And the following results were obtained after analyzing and comparing the variables. 1. Although the minimum angle of shoes flex angle was estimated to appear at SFA4, it appeared at SFA2 except in those shoes with the hardness of 40. 2. The minimum angle of shoes flex angle was $145.1^{\circ}$ with barefoot. Among the shoes with different hardness, it was the smallest when the hardness was 50 at $149.9^{\circ}$. The time to the minimum angle was 70.7% of the total ground contact time. 3. Maximum propulsive force according to midsole hardness was the largest when the hardness was 50 at $1913.9{\pm}184.3N$. There was a low correlation between maximum propulsive force and shoes flex angle.

• Journal of Biomedical Engineering Research
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• v.10 no.3
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• pp.279-284
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• 1989

Measurement of cardiac output during exercise by noninvasive technique is very needed in the area of sports medicine. However there are only two noninvasive techniques, one of which is $CO_2$ subscript rebreathing technique and the other one is impedance cardiography. While $CO_2$ rebreathing technique needs special breathing and metablic steady state, impedance cardiography has motion Uiiau problem. In this study maior sources of the mothion artifact during treadmill exercise was found experimentally to. be the impact caused by each step on the treadmill. Thus special shoes to reduce the impact were developed. These are the shoes with silicon rubber and hard sponge attached to the soles. It was possible to measure cardiac output with the newly developed shoes for Burke protocol whose speed of the treadmill was constant 3.5 miles/hour while it was impossibel with the conventional exercise shoes.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• Korean Management Science Review
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• v.31 no.4
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• pp.151-163
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• 2014

The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.

• Korean Journal of Applied Biomechanics
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• v.21 no.2
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• pp.231-241
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• 2011

The purpose of this study was to analyze the distribution of foot pressure generated by active materials of a functional insole. Comfort is an important consideration while selectingfootwear and insoles. Consequently, it has an influence on injury. The development of new materials for functional insoles is considered one of the more important points for their manufacture. The method adopted in this study is as follows. First, ten healthy males were selected as subjects for the study. Each subject's foof was pre-screened podoscope(Alfoots, Korea) to check for the presence of any foot abnormalities, Two kinds of equipment were used for the study: a foot pressure device from Pedar-X, Germany, and a treadmill from Pulsefitness, UK. Next, each subject was asked to test four types of insoles(insoles of outdoor shoes, indoor shoes, walking shoes, and sports shoes) via walking trials on the treadmill at a constant speed of 4.2 km/h. The pressure distribution data(contact area, maximum force, maximum peak pressure, and maximum mean pressure) was collected using the pressure device at a sampling rate of 100 Hz. Results of the tests showed that all four types of functional insoles increased contact areas whit the foot. Further, functional insoles of walking shoes and sport shoes decreased the foot pressure. From these results, we conclude that the active materials of functional insoles of shoes can increase the contact area and provide greater comfort.

• Korean Journal of Applied Biomechanics
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• v.19 no.2
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• pp.217-225
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• 2009

Recently, intensive research efforts are world-widely forced on the development of sport shoes improving both the injury protection and the playing performance by taking kinesiology and biomechanics into consideration. However, the success of this goal depends definitely on the reliable evaluation of the dynamic responses of sport shoes and human foot, particularly the landing impact characteristics. It is because the landing impact force is a main source of unexpected injuries and influences the playing performance in court sport activities. This paper addresses the application of finite element method to the evaluation of landing impact characteristics of barefoot and several representative court sport shoes in running. In order to accurately reflect the coupling effect between human foot and shoes accurately, we construct a fully coupled three-diemensional foot-shoe FEM model which does not rely on the independent experimental data any more. Through the numerical simulation, we assessed the reliability of the numerical FEM model by comparing with the experimental results and investigated the landing impact characteristics, such as GRF, MIF, acceleration and frequency responses, of representative court sport shoes.

• Journal of Global Scholars of Marketing Science
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• v.19 no.1
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• pp.47-58
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• 2009

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.34-35
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• 2005

• Journal of the Korean Applied Science and Technology
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• v.39 no.1
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• pp.96-107
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• 2022

The purpose of this study was to demonstrate the effects of 8weeks Kettlebell training on the FMS and Balance in Middle school baseball player. Fourteen middle school baseball players were randomly assigned to a kettlebell group (n=8) and a control group (n=6), and kettlebell training was applied twice a week for 60 minutes. And the FMS, Y-balance test and static and dynamic balance test using smart shoes were tested before and after kettlebell training. Repeated two-way ANOVA measures was performed both before and after the exercise to verify the effect of kettlebell training. Also, if there was an interaction between time and group, a paired sample t-test was performed for each group. As a results of the study, FMS score showed a significant difference in IL (Inline Lunge) and TS(Total Score), and there was no significant difference in other variables of FMS. The YBT score showed a significant difference in all YBT variables except for the left AT. And the balance test using smart shoes, there was no significant interaction effect between group and period in all variables. In conclusion, it was found that the application of kettlebell training in middle school baseball players had an effects on the FMS and YBT scores related to functional movement and functional balance, but it did not affect the static/dynamic balance test using smart shoes evaluated by the foot pressure method. It seems that the results of this study can be provided as basic data necessary for planning a training program for middle school baseball players.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.17-21
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• 2021

Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.