• 제목/요약/키워드: SNS-빅데이터

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A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

A Study on Disaster Information Support using Big Data (빅 데이터를 이용한 재해 정보 지원에 관한 연구)

  • Shin, Bong-Hi;Jeon, Hye-Kyoung
    • Journal of the Korea Convergence Society
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    • v.9 no.8
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    • pp.25-32
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    • 2018
  • Recently, the size and type of disasters in Korea has been diversified. However, Korea has not been able to build various information support systems to predict these disasters.Many other organizations also provide relevant information. This information is mainly provided on the Web, but most of it is not real time information. In this study, we have paid attention to support information using big data to provide better quality real - time information together with information provided by institutions. Big data has a large amount of information with real-time property, and it can make customized service using it. Among them, SNS such as Twitter and Facebook can be used as a new information collection medium in case of disaster. However, it is very difficult to retrieve necessary information from too much information, and it is difficult to collect intuitive information. For this purpose, this study develops an information support system using Twitter. The system retrieves information using the Twitter hashtag. Also, information mapping is performed on the map so that intuitive information can be grasped. For system evaluation, information extraction, degree of mapping, and recommendation speed are evaluated.

Study on the social issue sentiment classification using text mining (텍스트마이닝을 이용한 사회 이슈 찬반 분류에 관한 연구)

  • Kang, Sun-A;Kim, Yoo Sin;Choi, Sang Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.5
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    • pp.1167-1173
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    • 2015
  • The development of information and communication technology like SNS, blogs, and bulletin boards, was provided a variety of places where you can express your thoughts and comments and allowing Big Data to grow, many people reveal the opinion of the social issues in SNS such as Twitter. In this study, we would like to pre-built sentimental dictionary about social issues and conduct a sentimental analysis with structured dictionary, to gather opinions on social issues that are created on twitter. The data that I used is "bikini", "nakkomsu" including tweet. As the result of analysis, precision is 61% and F1- score is 74%. This study expect to suggest the standard of dictionary construction allowing you to classify positive/negative opinion on specific social issues.

Analysis of Information Education Related Theses Using R Program (R을 활용한 정보교육관련 논문 분석)

  • Park, SunJu
    • Journal of The Korean Association of Information Education
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    • v.21 no.1
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    • pp.57-66
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    • 2017
  • Lately, academic interests in big data analysis and social network has been prominently raised. Various academic fields are involved in this social network based research trend, which is, social network has been actively used as the research topic in social science field as well as in natural science field. Accordingly, this paper focuses on the text analysis and the following social network analysis with the Master's and Doctor's dissertations. The result indicates that certain words had a high frequency throughout the entire period and some words had fluctuating frequencies in different period. In detail, the words with a high frequency had a higher betweenness centrality and each period seems to have a distinctive research flow. Therefore, it was found that the subjects of the Master's and Doctor's dissertations were changed sensitively to the development of IT technology and changes in information curriculum of elementary, middle and high school. It is predicted that researches related to smart, mobile, smartphone, SNS, application, storytelling, multicultural, and STEAM, which had an increased frequency in period 4, would be continuously conducted. Moreover, the topics of robots, programming, coding, algorithms, creativity, interaction, and privacy will also be studied steadily.

Seasonal Weather Factors and Sensibility Change Relationship via Textmining

  • Yeo, Hyun-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.8
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    • pp.219-224
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    • 2022
  • The Korea Meteorological Administration(KMA) has been released life-related indexes such as 'Life industrial weather information' and 'Safety weather information' while other countries' meteorological administrations have been made 'Human-biometeorology' and 'Health meteorology' indexes that concern human sensibility effections to diverse criteria. Although human sensibility changes have been studied in psychological research criteria with diverse and innumerous application areas, there are not enough studies that make data mining based validation of sensibility change factors. In this research I made models to estimate sensibility change caused by weather factors such as temperature and humidity, and validated by collecting sensibility data from SNS text crawling and weather data from KMA public dataset. By Logistic Regression, I clarify factors affecting sensibility changes.

A study on the User Experience at Unmanned Checkout Counter Using Big Data Analysis (빅데이터 분석을 통한 무인계산대 사용자 경험에 관한 연구)

  • Kim, Ae-sook;Jung, Sun-mi;Ryu, Gi-hwan;Kim, Hee-young
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.343-348
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    • 2022
  • This study aims to analyze the user experience of unmanned checkout counters perceived by consumers using SNS big data. For this study, blogs, news, intellectuals, cafes, intellectuals (tips), and web documents were analyzed on Naver and Daum, and 'unmanned checkpoints' were used as keywords for data search. The data analysis period was selected as two years from January 1, 2020 to December 31, 2021. For data collection and analysis, frequency and matrix data were extracted through Textom, and network analysis and visualization analysis were conducted using the NetDraw function of the UCINET 6 program. As a result, the perception of the checkout counter was clustered into accessibility, usability, continuous use intention, and others according to the definition of consumers' experience factors. From a supplier's point of view, if unmanned checkpoints spread indiscriminately to solve the problem of raising the minimum wage and shortening working hours, a bigger employment problem will arise from a social point of view. In addition, institutionalization is needed to supply easy and convenient unmanned checkout counters for the elderly and younger generations, children, and foreigners who are not familiar with unmanned calculation.

Comparing Customer Reactions Before and After of a Smart Watch Release through Opinion Mining (오피니언 마이닝을 통한 스마트 워치 출시 전후 소비자 반응 분석)

  • Lee, Jongho;Park, Heejun
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.1-7
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    • 2016
  • Social media such as twitter has been popular by the diffusion of internet, and thanks to the radical improvement of computational ability of computers big data analysis became possible. This research is regarding about smart watch which is receiving attention as post-smartphone technology. Among various types of smart watch, this research focuses on the recently released Samsung Galaxy Gear S2. The main purpose of the research is to analyze customer's actual twitter data that was produced before and after the release of the smart watch to the market. Through the analysis, this research provides practical marketing strategy guideline, and also the analysis framework used in this research can be a research framework for other area and product researches.

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Analysis for Daily Food Delivery & Consumption Trends in the Post-Covid-19 Era through Big Data

  • Jeong, Chan-u;Moon, Yoo-Jin;Hwang, Young-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.231-238
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    • 2021
  • In this paper, we suggest a method of analysis for daily food delivery & consumption trends through big data of the post-Covid-19 era. Through analysis of big data and the database system, four analyzed factors, excluding weather, was proved to have significant correlation with delivery sales for 'Baedarui Minjok' of a catering delivery application. The research found that KBS, MBC and SBS Media showed remarkable results in food delivery & consumption sales soaring up to about 60 percent increase on the day after the Covid-19 related new article was issued. In addition, it proved that mobile media and web surfing were the main factors in increasing sales of food delivery & consumption applications, suggesting that viral marketing and emotional analysis by crawling data from SNS used by Millennials might be an important factor in sales growth. It can contribute the companies in the economic recession era to survive by providing the method for analyzing the big data and increasing their sales.

A Study on the Safety Index Service Model by Disaster Sector using Big Data Analysis (빅데이터 분석을 활용한 재해 분야별 안전지수 서비스 모델 연구)

  • Jeong, Myoung Gyun;Lee, Seok Hyung;Kim, Chang Soo
    • Journal of the Society of Disaster Information
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    • v.16 no.4
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    • pp.682-690
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    • 2020
  • Purpose: This study builds a database by collecting and refining disaster occurrence data and real-time weather and atmospheric data. In conjunction with the public data provided by the API, we propose a service model for the Big Data-based Urban Safety Index. Method: The plan is to provide a way to collect various information related to disaster occurrence by utilizing public data and SNS, and to identify and cope with disaster situations in areas of interest by real-time dashboards. Result: Compared with the prediction model by extracting the characteristics of the local safety index and weather and air relationship by area, the regional safety index in the area of traffic accidents confirmed that there is a significant correlation with weather and atmospheric data. Conclusion: It proposed a system that generates a prediction model for safety index based on machine learning algorithm and displays safety index by sector on a map in areas of interest to users.

A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution (제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구)

  • Han, Soon-lim;Kim, Tae-ho;Lee, Jong-ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.1-10
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    • 2017
  • This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.