• Title/Summary/Keyword: SNS-빅데이터

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Unstructured Data based a Study of Effectiveness about Prediction of Corporate Bankruptcy with a Real Case (실제 사례 기반 비정형 데이터를 활용한 기업의 부실징후 예측에 관한 효용성 연구)

  • JIN, Hoon;Hong, Jeoung-Pyo;Lee, Kang-Ho;Joo, Dong-Won
    • Annual Conference on Human and Language Technology
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    • 2018.10a
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    • pp.487-492
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    • 2018
  • 4차산업 혁명의 여파로 국내에서는 다양한 분야에 인공지능과 빅데이터 기술을 활용하여 이전에 시행 중인 다양한 서비스 분야에 기술적 접목과 보완을 시도하고 있다. 특히 금융권에서 자금을 빌린 기업들을 대상으로 여신 안정성을 확보하고 선제적인 대응을 위해 온라인 뉴스기사들과 SNS 데이터 등을 이용하여 부실가능성을 예측하고 실제 업무에 도입하려는 시도들이 국내 주요 은행들을 중심으로 활발히 진행 중이다. 우리는 국내의 국책은행에서 수행한 비정형 데이터 기반의 기업의 부실징후 예측 시스템 개발 과정에서 시도된 다양한 분석 방법과 결과 그리고 과정 중에 발생한 문제점들에 관해 기술하고 관련 이슈들에 관하여 다룬다. 결과적으로 본 논문은 레이블이 없는 대량의 기사들에 레이블을 달기 위한 자동 태거(tagger) 개발과 뉴스 기사 예측 결과로부터 부실 가능성을 예측하기 위한 모델 및 성능 면에서 기사 예측 정확도 92%(AUC 0.96) 및 부실 가능성 기업 예측에서도 정형 데이터 분석결과에 견줄만한 성과를 이루었고 이에 관해 보고한다.

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Building an SNS Crawling System Using Python (Python을 이용한 SNS 크롤링 시스템 구축)

  • Lee, Jong-Hwa
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.5
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    • pp.61-76
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    • 2018
  • Everything is coming into the world of network where modern people are living. The Internet of Things that attach sensors to objects allows real-time data transfer to and from the network. Mobile devices, essential for modern humans, play an important role in keeping all traces of everyday life in real time. Through the social network services, information acquisition activities and communication activities are left in a huge network in real time. From the business point of view, customer needs analysis begins with SNS data. In this research, we want to build an automatic collection system of SNS contents of web environment in real time using Python. We want to help customers' needs analysis through the typical data collection system of Instagram, Twitter, and YouTube, which has a large number of users worldwide. It is stored in database through the exploitation process and NLP process by using the virtual web browser in the Python web server environment. According to the results of this study, we want to conduct service through the site, the desired data is automatically collected by the search function and the netizen's response can be confirmed in real time. Through time series data analysis. Also, since the search was performed within 5 seconds of the execution result, the advantage of the proposed algorithm is confirmed.

A Study on the Service Model Construction for the Reputation Analysis on Big Data (빅 데이터 평판분석을 위한 서비스 모델구축에 관한 연구)

  • Kang, Min-Shik;Song, Eun-Jee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.848-849
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    • 2014
  • 실시간으로 고객의 피드백을 파악할 수 있는 방법으로 SNS 등과 같은 빅 데이터를 이용하는 것이 매우 효율적 이다. 따라서 최근 기업들은 온라인상의 빅 데이터 평판을 분석하는 시스템들을 이용하여 고객피드백에 관한 정보를 수집하고 분석하고 있다. 본 논문에서는 온라인상의 고객피드백의 보다 정확하고 효율적인 정보 수집과 분석이 가능하며 분석 지식체계의 근간을 이루는 서비스 모델구축 방법을 제안한다. 서비스 모델 구축방법은 서비스 산업군에 대한 시소러스 분석 체계를 정의하고 데스트베드 대상의 인터뷰 등을 통하여 분류체계 기본 방향을 수립하며 타겟 대상의 특화된 수집원 및 범위를 설정하는 방법 등으로 이루어진다.

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A Study on the Reputation of Tourism Services using Social Big Data (소셜 빅 데이터를 이용한 관광서비스 평판에 관한 연구)

  • Song, Eun-Jee;Kang, Min-Shik
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.671-672
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    • 2014
  • 최근 기업의 효율적인 경영을 위해 다양한 소셜 채널에서 폭발적으로 생성되고 확산되는 빅 데이터를 실시간으로 분석하는 기술이 개발되고 있다. 본 논문에서는 관광서비스에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 정보 수집과 분석이 가능하도록 하기위한 모델구축 방법을 제안하고 관광서비스에 관한 평판을 분석한다. 관광 산업 도메인 네트워크를 활용한 표준화, 일반화 확보를 위해 먼저 B2C 산업군 및 업종별 공통 수집원 추출 및 표준화 분석 체계 수립을 통한 해당 적용분야의 설계안 수립하고 관광객(소비자) 작성 게시글 분석을 위한 산업군 정보 추출하며 관광지, 숙박지, 교통 등 다양한 업종에 대한 분석 수행한다. 관광지에 대한 평가 기준을 기존의 설문이 아닌 SNS 상의 고객 의견을 바탕으로 호감도로 분석한다.

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A Study on Image Recognition of local Currency Consumers Using Big Data (빅데이터를 활용한 지역화폐 소비자 이미지 인식에 관한 연구)

  • Kim, Myung-hee;Ryu, Ki-hwan
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.11-17
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    • 2022
  • Currently, the income and funds of the local economy are flowing out to the metropolitan area, and talented people, the driving force for regional development, also gather in the metropolitan area, and the local economy is facing a serious crisis. Local currency is issued by local governments and is a currency with auxiliary and complementary functions that can be used only within the area concerned. In order to revitalize the local economy, as local governments have focused their attention on the introduction of local currency, studies on the issuance and use of local currency are continuously being conducted. In this study, by using big data from data materials such as portals and SNS, the consumer image of local currency issued in local governments was identified through big data analysis, and based on the research results, the issuance and operation of local currency was conducted. The purpose is to present implications for The results of this study are as follows. First, by inducing local consumption through the policy issuance of local currency, it is showing the effect of increasing the economic income of the region. Second, local governments are exerting efforts to revitalize the economy and establish a virtuous cycle system for the local economy by issuing and distributing local currency. Third, the introduction of blockchain technology shows the stable operation of local currency. With academic significance, it was possible to grasp the changed appearance and effect of local currency through big data analysis and the policy direction of local currency.

A Study on Changing SNS Platform Using the Augmented Reality and Pairing (증강현실과 페어링을 이용한 SNS 플랫폼의 변화에 대한 연구)

  • Roh, Chang-Bae;Na, Wonshik
    • Journal of Digital Contents Society
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    • v.15 no.5
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    • pp.587-594
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    • 2014
  • Owing to supply of smart phones and the diffusion of SNS, the number of peoples who are living, linked with us, is incomparably more than in the past. The continuous communication is essential in maintaining good relationship, so peoples have no choice but to seek for most efficient communication method in order to maintain good relationship. This thesis intended to advise how to construct next generation immersive multi-media system, using augmented reality and MPEG-V that have come to the fore recently. In addition, the SNS platform service of new type was suggested in this thesis, in connection with the pairing service. Now, we can create a town in a specific space like the real world, if we utilize the augmented reality that became possible by SNS service and we can talk and exchange informations in that space. This system would provide various services peoples wish to have, interlocking experiences through five senses like sense of vision, sense of hearing, sense of touch and etc..

Case Study of Big Data-Based Agri-food Recommendation System According to Types of Customers (빅데이터 기반 소비자 유형별 농식품 추천시스템 구축 사례)

  • Moon, Junghoon;Jang, Ikhoon;Choe, Young Chan;Kim, Jin Gyo;Bock, Gene
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.5
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    • pp.903-913
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    • 2015
  • The Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries launched a public data portal service in January 2015. The service provides customized information for consumers through an agri-food recommendation system built-in portal service. The recommendation system has fallowing characteristics. First, the system can increase recommendation accuracy by using a wide variety of agri-food related data, including SNS opinion mining, consumer's purchase data, climate data, and wholesale price data. Second, the system uses segmentation method based on consumer's lifestyle and megatrends factors to overcome the cold start problem. Third, the system recommends agri-foods to users reflecting various preference contextual factors by using recommendation algorithm, dirichlet-multinomial distribution. In addition, the system provides diverse information related to recommended agri-foods to increase interest in agri-food of service users.

Prediction of Agricultural Purchases Using Structured and Unstructured Data: Focusing on Paprika (정형 및 비정형 데이터를 이용한 농산물 구매량 예측: 파프리카를 중심으로)

  • Somakhamixay Oui;Kyung-Hee Lee;HyungChul Rah;Eun-Seon Choi;Wan-Sup Cho
    • The Journal of Bigdata
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    • v.6 no.2
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    • pp.169-179
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    • 2021
  • Consumers' food consumption behavior is likely to be affected not only by structured data such as consumer panel data but also by unstructured data such as mass media and social media. In this study, a deep learning-based consumption prediction model is generated and verified for the fusion data set linking structured data and unstructured data related to food consumption. The results of the study showed that model accuracy was improved when combining structured data and unstructured data. In addition, unstructured data were found to improve model predictability. As a result of using the SHAP technique to identify the importance of variables, it was found that variables related to blog and video data were on the top list and had a positive correlation with the amount of paprika purchased. In addition, according to the experimental results, it was confirmed that the machine learning model showed higher accuracy than the deep learning model and could be an efficient alternative to the existing time series analysis modeling.

Functional Cosmetics Trend Analysis System Using SNS Big Data For The Girls High School Students (여고생들의 SNS 자료를 이용한 기능성 화장품 기호분석시스템)

  • Seo, Jeong Min;Song, Jeo;Lee, Chae Ri;Lee, Sang Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.01a
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    • pp.99-101
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    • 2013
  • 본 논문에서는 사춘기 여고생들의 기능성 화장품의 신상품 개발과 성능 향상을 위한 효율적인 정보의 분석과 생산 정책을 위한 SNS 분석시스템을 제안한다. 제안하는 시스템은 여고생들의 기능성 화장품에 관한 SNS 내용을 분석하기 위한 효율적 알고리즘과 방법론을 제안하여 시스템의 처리량을 최대화하고, 각 작업의 수행시간을 최소화한다. 또한 여고생들의 기능성 화장품에 대한 기호 상태를 파악하여, 그 분석 결과를 제품의 개발 및 생산에 반영하기 위한 비주얼 방법론을 함께 제안한다. 따라서 본 논문에서 제안하는 시스템은 단지 화장품에 대한 분석뿐만 아니라 이와 비슷한 소비자의 기호가 빠르게 변화하는 제조업 분야에서 다양하게 응용이 가능하다.

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Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.