• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.213-225
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• 2012

The identified research result can be outlined more specifically as follows: first, informativeness of SNS was giving positive impact to some degree on the user satisfaction; second, connectivity of SNS was giving very positive impact on the user satisfaction; third, accessibility was giving very positive impact on the user satisfaction; forth, usability of SNS was giving very positive impact on the user satisfaction; fifth, amusement of SNS was giving very positive impact on the user satisfaction; the satisfaction level of SNS users gave positive impact on the further intention of SNS users. It was identified, however, that interactiveness of SNS was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

• 유통과학연구
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• 제14권10호
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• 문화기술의 융합
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• 제9권2호
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• pp.407-412
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• 2023

우리는 군 내 장병들의 휴대폰 사용이 전면 허용된 오늘날 상황에서 장병들의 휴대폰의 사용, 특히 SNS 의 사용의 현 실태를 확인하고 군 생활에 기능적인 SNS 사용을 위한 합의점을 도출하고자 하였다. 특히 SNS 이용 동기에 주목해 각 하위변인과 삶의 만족도 간 관계를 탐색하여 군 관리자로 하여금 장병들의 SNS 사용에 대해 올바르게 지도할 수 있도록 도움을 주고자 한다. 이를 위해 육군3사관학교 생도 189명을 대상으로 SNS 이용 동기와 삶의 만족도를 측정하였고 SNS 이용 동기의 각 하위변인과 만족도와의 관계를 분석하였다. 먼저 생도들의 SNS 이용 동기는 정보 추구가 가장 높았으며, 지위 추구가 가장 작았다. 다음으로 SNS 이용 동기 중 정보 추구는 만족도의 하위요인에 정적 영향을 미쳤으나, 지위 추구는 오히려 만족도와 부적 상관을 보였다. 따라서 정보 혹은 아이디어 탐색을 위한 SNS 사용을 장려해야 한다. 또한, 사관생도들의 이러한 연구결과는 SNS의 허용이 장병의 만족도를 높여줄 것이라는 막연한 믿음이 합리적이지 않음을 증명하며, 그러므로 군 내 기능적인 SNS 활용을 위한 신중한 접근이 요구됨을 시사한다.

• 한국컴퓨터정보학회논문지
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• 제20권11호
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• pp.143-150
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• 2015

Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.35-51
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• 2014

The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 보건의료산업학회지
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• 제8권1호
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• pp.15-25
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• 2014

This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer's SNS.

• 유통과학연구
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• 제18권8호
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• pp.5-14
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• 2020

This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.114-131
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• 2022

SNS를 통한 정부 중앙 부처 및 공공기관의 효과적인 대국민 소통이 나날이 중요해지는 현 시점에서 본 연구는 이들 기관 임직원의 시간관과 삶의 만족도가 기관 운영 SNS 태도 및 구전효과에 미치는 영향에 대해 살펴 보았다. 본 연구는 총 136명의 현직 임직원을 대상으로 온라인 설문을 실시하였다. 주요 분석 결과로 과거긍정적, 현재쾌락적, 미래지향적 시간관은 삶의 만족도와 기관 SNS 태도에 정적인 영향을 미친 것으로 나타났다. 한편 과거부정적 시간관은 삶의 만족도에만 부적 영향을 미쳤으며, 현재운명론적 시간관은 삶의 만족도와 SNS 태도에 부적 영향을 미치지 않는 것으로 나타났다. 끝으로 삶의 만족도는 기관 SNS 태도를 통해 구전효과에 순차적으로 정적 영향을 주는 것으로 밝혀졌다. 본 연구는 정부 중앙 부처 및 공공기관 임직원의 시간관 및 삶의 만족도가 기관 SNS 태도 및 구전효과 인식에 어떤 영향을 미치는지 밝힘으로써 대국민 소통 및 내부 커뮤니케이션의 효과성 제고를 위한 이론적, 실무적 함의를 제공할 것이다.

• 한국산학기술학회논문지
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• 제19권4호
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• pp.454-462
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• 2018

본 연구의 목적은 대학생의 SNS중독경향성과 대인관계 만족도를 파악하고, 두 변수간의 상간관계를 파악하여, 대학생의 대인관계 향상 및 SNS 중독 예방을 위한 중재방안의 기초자료를 제공하기 위해 수행되었다. 본 연구의 대상은 D시와 K 지역 대학에 재학 중인 대학생 316명이며, 자료수집 기간은 2017년 6월 30일부터 7월 30일까지였다. 자료수집 방법은 온라인 설문을 이용하여 자가 보고식으로 수집하였고, 자료분석은 SPSS를 이용하여 기술통계, t-test, Pearson correlation coefficients로 분석하였다. 본 연구의 결과 SNS중독경향성과 대인관계만족도는 유의한 음의 상관관계(r=-.57, p<.01)를 보여주어 SNS중독경향성이 높을수록 대인관계 만족도가 낮아짐을 알 수 있었다. 성별(t=.05, p=.963), SNS인맥수(t=.66, p=.513), SNS에서만 유지하는 인맥정도(t=-1.24, p=.216)에 따른 SNS중독경향성의 유의한 차이는 없었다. SNS사용목적 중 정보수집을 위해 SNS이용하는 경우 대인관계 만족도가 더 높았지만(t=3.02, p=.030), SNS사용목적에 따른 SNS중독경향성의 유이한 차이는 없었다(t=0.39, p=.759). 따라서 대학생의 대인관계 만족도를 향상시키기 위한 중재 프로그램 개발 시 본 연구에서 규명된 자료를 기초로 하여 대학생의 SNS중독을 예방하고 대인관계를 향상시키는 프로그램에 활용될 수 있기를 기대한다.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.