• Title/Summary/Keyword: SNS participation

Search Result 106, Processing Time 0.027 seconds

A Study on Continued Use of Social Network Services : Focused on the Moderating Effect of User's SNS Literacy (Social Network Service (SNS) 지속사용에 관한 연구 : 사용자의 SNS 리터러시 조절효과를 중심으로)

  • Park, Kyungja;Ryu, Il;Kim, Jaejon
    • The Journal of Information Systems
    • /
    • v.22 no.1
    • /
    • pp.65-87
    • /
    • 2013
  • The development and expansion of communication technology in the field of information technology (IT) have changed the method and culture of communication, mediating communication among people. In particular, since social network service (SNS) has the attributes of information delivery and processing, it has a more powerful dissipating effect and influence than other existing communication methods. The role of users in SNS is important because it has the communication structure of producer-consumer, which consists of sharing, connection and participation of users. In this line, the purpose of this study is to investigate the intention for continued use of SNS by user ability. In order to explain the motivation and behavior for continued use of SNS by users, this study employed the motivation theory and post-adaptation model. The study applied 'media literacy' to the characteristics of SNS media and environment and expanded it into the concept of 'SNS literacy' to identify the moderating effect by user ability. Referred to as 'user's ability that is required to use SNS,' the SNS literacy was verified for its moderating effect with the three sub-dimensions: 'technical accessing ability,' 'understanding ability' and 'creative ability.' The major findings of this study are as follows. First, the perceived usefulness and playfulness were found to have a significant effect on the intention for continued use of SNS, showing the same result with previous studies on technology acceptance. In other words, usefulness and playfulness are variables with an explanatory power in the SNS environment as well. Second, the conceptualization of SNS literacy with accessing ability, understanding ability and creative ability was found to be valid. Third, it was verified that there was a significant difference in the SNS literacy between perceived usefulness and continued use, indicating that users with higher ability respond sensitively to usefulness and affect continued behavior. The moderating effect of SNS literacy was also verified in the relationship between perceived playfulness and intention for continued use. The results above confirm the difference in post-adaptation behavior of individuals, and are expected to provide several implications.

Strategic Use of SNS in PR for Improving Trust in Government Policy (정부정책의 신뢰도 제고를 위한 SNS활용 PR 전략)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.5
    • /
    • pp.103-116
    • /
    • 2013
  • Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.

Information Distribution of Sport Social Networking Sites: Their Use in Promoting Psychological Well-Being

  • Seung Hwan PARK;Min Soo KIM;Miok KIM;Seungmin LEE;Taeyeon OH;Sun Ju KIM;Won Jae SEO
    • Journal of Distribution Science
    • /
    • v.22 no.3
    • /
    • pp.83-92
    • /
    • 2024
  • Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

Implementation of the L-SNS System based on Media Literacy as an Information Ethics Education Methodology (정보윤리 교육의 방법론으로서 미디어리터러시를 적용한 L-SNS시스템 구현)

  • Lee, Myung-Suk;Son, Yoo-Ek
    • The KIPS Transactions:PartA
    • /
    • v.18A no.6
    • /
    • pp.233-240
    • /
    • 2011
  • In this paper, we design and implement an L-SNS system to reduce ever-increasing adverse effects of the Internet through the strengths of social network service system based on media literacy, including critical comprehension, creative expression, participation, communication ability, etc. The L-SNS system we proposed here was used the Smartphone as a medium of communication for learners, and to let them have indirect experience and real-time interaction. In addition, it provides the environment to make objective decisions through the process examining an in-depth discussion among other learners in the aspect of a third party.

A research for Social Learning method of using Social Media (소셜 미디어를 활용한 소셜 러닝 체제 연구)

  • Chang, Il-Su;Hong, Myung-Hui
    • 한국정보교육학회:학술대회논문집
    • /
    • 2011.01a
    • /
    • pp.233-240
    • /
    • 2011
  • Social Media is the open online tool and media platform for sharing and participation of users opinion, experience, viewpoiont, so general situation that is one-side flowing from production to consume doesn't act, and while use of two-way, user create contents use of sharing and participation. This social media include Blog, Social Network Service(SNS), Wiki, User Create Contents(UCC), Micro Blog, 5 types. In broad terms, Social Learning is self-learning that user sharing with coperation and collective intelligence through Social Media, and in few wards Social Learning is learning for Social Media. In this research, we define Social Media and Social Learning, and research of method of use of Elementary Education.

  • PDF

An Empirical Study of Knowledge Sharing Behavior of the SNS: A Case Study of "Sina Weibo"

  • Lu, Jinku;Kim, Jongki
    • Asia pacific journal of information systems
    • /
    • v.26 no.3
    • /
    • pp.367-384
    • /
    • 2016
  • Social networking services (SNS) have become a significant platform for Internet users to obtain knowledge and information. Users can share messages mutually via this platform. This kind of sharing enables users to exchange and gain useful information. However, in recent years, the crisis of stickiness has appeared in SNS, calling attention to the social network industry. Relevant professionals explain that the interest of users in sharing knowledge on SNS websites and applications may gradually decrease, eventually leading to users giving it because the platforms utilize simple and uninteresting methods to attract active participation from users. However, factors affecting the knowledge sharing on SNS websites and applications should be identified clearly through studies. Sina Weibo is one of the largest SNS platforms in the world, and studies on the factors affecting knowledge sharing of users could be valuable in addressing this issue. This paper establishes the theoretical analysis model of knowledge sharing in SNS sites and applications, analyzes the factors affecting knowledge sharing on these sites, and proposes the corresponding strategies to address the issues. Using questionnaire surveys on Sina Weibo users, this article will discuss the factors affecting knowledge sharing, and analyze these factors on SNS as well as improve the stickiness of users to achieve the aim of SNS platforms enabling the expansion of the range of users. The study will discuss theoretical foundations and the hypotheses that arise. The method of study will also be discussed. The study concludes with theoretical implications, practical implications, limitations, and future research opportunities. The results of this study could aid researchers in understanding the underlying reasons for social network activities as well as for SNS developers in improving SNS services.

A Study on the User Participatory Design Methodology using Social Network Service for School Facilities (소셜네트워크서비스(SNS)를 활용한 학교건축의 사용자 참여디자인 방법론 연구)

  • Cho, Chang-Hee;Lee, Hwa-Ryong
    • Journal of the Korean Institute of Educational Facilities
    • /
    • v.23 no.2
    • /
    • pp.3-10
    • /
    • 2016
  • The purpose of user participatory design is to project the images and demands of all the users of a school in person through their direct and active participation. Also, user participatory design is supposed to reduce the role of professionals who have led design to date and to expand the role of users and participants; thereby improving design quality in school construction. The study propose design realization methods using design camp courses and SNS based user participatory workshops. And The study propose on-offline based method and tool which are able to reflect diverse situations and purposes. Finally, the study proposed an application scenario for applying the above proposed methods efficiently in user participatory design. For the application scenario, the study proposed an SNS-based user participatory design method as the most appropriate for Korea.

Stereotyping of Social Network Service with Contents of Fashion and Fashion Design Process Using a Method to Form Network (패션을 콘텐츠로 한 소셜네트워크서비스의 유형화와 네트워크 형성 방법을 활용한 패션디자인프로세스)

  • Im, Min-Jung;Kim, Young-In
    • Journal of the Korean Society of Costume
    • /
    • v.64 no.4
    • /
    • pp.21-36
    • /
    • 2014
  • The purpose of this study is to suggest an effective fashion design process using social network services(SNS) as a method to develop designs. Fashion design process was systemized through literature study. The characteristics of social network, and element and method of network formation were investigated, and then design processes using SNS were suggested through survey study. This was done by applying formation of network and its method in SNS with contents of fashion to stage of process to develop fashion design. The study results are as follows. First, Fashion design process using SNS is composed of 5 stages. Second, SNS types with contents of fashion were classified to five types: blog, community, connection of fashion web service and SNS, fashion SNS, and fashion SNS game. Among them, types where development of fashion design and product distribution was done by formation of network are connected type of fashion web service and SNS, fashion SNS type. Fashion design development can be done by compiling, having contests, and cooperative work. A method that can be used for making assessments and decision is voting and predicting the market. Third, Fashion design process using SNS is composed of the stages such as planning, compiling, analysis, decision, implementation, and formation of network. It was analyzed that by connecting stages of collection and evaluation of information through participation of users, new contents were produced and there was a structure that was cycled continuously.

A Study on Design and Implementation of Archival Information Services based on Social Network Service in Mobile Environments (모바일 환경에서의 SNS를 활용한 기록정보서비스 설계 및 구현에 관한 연구)

  • Kang, Hye-Kyung;Kim, Yong
    • Journal of Korean Society of Archives and Records Management
    • /
    • v.12 no.1
    • /
    • pp.33-58
    • /
    • 2012
  • With technological and cultural changes around web and mobile networks, SNS would be considered as an important tool for information sharing. Especially, SNS represented Facebook and Twitter is being new paradigm for communication. This study seeks to methods to provide a service user participation and cooperation and expands use and access to archival information service through SNS. To achieve the goals, this study proposed a method to provide effective archival information service through literature research. Also, the proposed service was implemented with system design and components.

Research on Possibilies of Social Network Services through IPTV (IPTV를 통한 SNS 가능성에 관한 연구)

  • Kim, Hyun-Suk;Kim, So-Hyun
    • Journal of the HCI Society of Korea
    • /
    • v.4 no.1
    • /
    • pp.11-15
    • /
    • 2009
  • Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.

  • PDF