• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제5권10호
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• pp.339-346
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• 2016

1인 미디어가 개인의 욕구분출과 인터넷의 발달이 맞물리면서 정보화 시대의 대세로 자리매김하였다. 하지만, 인터넷의 접근성은 의도치 않던 사생활 침해 우려를 낳고 있으며 폐쇄적인 SNS의 수요를 중가시키는 실정이다. 본 논문에서는 PWW(Person Wide Web)를 이용하여 1인 미디어를 생성하고 타인과 공유하는 1인 미디어 체계를 제시한다. PWW는 스마트폰과 모바일 앵커, 개인의 클라우드 스토리지로 구성된 웹 기반의 정보체계이다. 현장의 객체에 부착된 모바일 앵커로부터 개인 클라우드 저장소의 주소를 얻고 그 주소에 저장된 웹문서를 가져와 스마트폰의 웹뷰에서 처리한다. 또한, PWW 방식의 1인 미디어 체계를 설명하고 현장에서 1인 미디어를 활용한 예를 제시한다. WWW 방식의 1인 미디오와 PWW 방식의 1인 미디어의 보안성을 비교, 분석하였으며, PWW 방식의 1인미디어가 더 높은 보안성을 갖는 것을 보였다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• 정보화정책
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• 제23권2호
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• pp.19-34
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• 2016

스마트폰의 보급으로 인류는 다양한 모바일 정보를 언제 어디서나 접근하고 활용할 수 있게 되었다. 모바일 정보에 접근하고 다루는 모바일 정보역량은 개인의 삶의 질에 영향을 미치고 있다. 본 연구에서는 한국, 중국, 미국 3국의 소비자 1,290명을 대상으로 모바일 정보역량과 삶의 질에 대해서 분석하였다. 그 결과, 모바일 정보역량 중에서 정보접근역량은 한국이 가장 높았으나, 정보활용역량에서는 미국이 가장 높고, 한국이 가장 낮게 나왔다. 모바일로 인한 삶의 질 향상에서도 한국은 미국, 중국에 이어 가장 낮게 평가하였다. 이러한 결과는 한국이 접근성이 좋아 모바일 인터넷 사용시간은 많지만, 삶의 질을 높일 수 있도록 제대로 활용을 하고 있지 못하다는 것을 보여준다. 또한 모바일 정보활용도에 영향을 미치는 개인변수들을 중 소비자 혁신성이 가장 큰 영향을 미쳤다. 본 연구의 결과, 한국에서는 모바일정보 활용능력을 함양시키고 혁신성을 높이는 정책이 필요할 것으로 보인다.

• 한국식품조리과학회지
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• 제30권3호
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• pp.291-306
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• 2014

The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

• 디지털융복합연구
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• 제18권3호
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• pp.333-339
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• 2020

다변화된 사회 구조와 취향을 가진 20대라는 새로운 소비계층의 라이프 스타일이 사회 전반적으로 영향을 미치고 있다. 본 논문은 독특한 감성과 개성을 가진 복합문화공간이 곳곳에 생겨나는 현재, 이들의 라이프스타일을 분석하여 복합문화공간 브랜딩을 제안하는 논문이다. 복합문화공간으로는 사운즈 한남을 선정하여 방문자들을 대상으로 한 브랜드 경험 심층 인터뷰와 참여 관찰을 진행하였다. 연구 결과, 사운즈 한남의 감각적인 요인이 시각에 집중되어 있어 청각, 후각적인 요인이 필요하며, SNS를 통한 알맞은 소통 창구를 만들 필요성이 있다고 밝혀졌다. 사운즈 한남은 기존의 복합문화공간과는 다른 다양함을 바탕으로 한 감수성과 휴식, 그리고 콘텐츠라는 특징적 요인을 가지고 있었다. 위와 같은 연구를 통하여 행동과 창의적 사고를 유발하는 공간구성을 통해 영감을 주는 장소로써 기획하는 것이 복합문화공간의 지향점이며 동시에 20대의 라이프스타일을 반영한 효과적인 방법임을 도출하였다.

• 디지털융복합연구
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• 제13권9호
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• pp.115-128
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• 2015

Web 2.0시대를 맞이하여 다양한 플랫폼으로부터 기업의 수많은 정보가 쏟아지고 있다. 그러나 셀 수 없이 많은 정보의 홍수 속에서 대중들의 호응을 얻기 위해 기업들은 각각의 플랫폼의 특징을 이해하고 이에 적합한 마케팅 전략을 구사해야 한다. 그러나 최근에 급격히 성장하고 있는 소셜네트워크(Social Network Service)에 관련한 연구는 많이 진행되었으나 특정 매체에 관한 연구는 상대적으로 부족한 실정이다. 본 연구는 한국과 미국의 소비자들에서 인스타그램 게시글 정보가 어떻게 받아들여지는지 분석하여 인스타그램 게시글 정보특성이 수용의도 및 구전효과에 어떠한 관계가 있는지를 정보유용성 매개효과를 통해 살펴보았다. 이 연구문제에 답하기 위해서 인스타그램의 주요 이용자인 한국과 미국 대학생을 대상으로 온라인 설문을 실시하였다. 그 결과 정보유용성은 인스타그램 게시글 정보특성과 수용의도 및 구전효과 사이에서 주요한 매개효과 역할을 하는 결과가 도출되었다.

• 한국의류산업학회지
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• 제15권5호
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• pp.743-752
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• 2013

Consumers can share their diverse opinions about products due to the increased popularity of smartphones and the internet that enables increased access to the websites and encourages the use of 'SNS' (Social Network Services). Social commerce has expanded rapidly as a mainstream online shopping channel over the past year, compelling consumers to spend more money vis-$\grave{a}$-vis social commerce websites. This allows individuals to see different lists of prices for specific products; however, it is also likely to lead to serious compulsive buying. Despite these changing trends, earlier studies have been limited to factors that affect impulse purchases vis-$\grave{a}$-vis Internet shopping malls; therefore, in is salient to conduct research on consumer spending habits related to social commerce websites. This study describes the characteristics of consumers and utilizes social commerce websites as parameters for the impact of impulsive shopping based on a survey of 300 women in their 20's who have experienced impulse buying vis-$\grave{a}$-vis social commerce websites. This study shows that: First, discounts, product scarcity and social commerce site's reputation affect impulse buying when consumers buy products from the social commerce websites. Second, variables on the characteristics of the personal experiences, interests, and self-control also stimulate impulsive purchases.

• 패션비즈니스
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• 제17권4호
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• pp.149-163
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• 2013

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권2호
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• pp.695-712
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• 2021

As the use of smart devices is being increased rapidly by the development of internet and IT technology, the contents production and utilization rate are showing higher increase, too. In addition, the type of contents also shows very diverse forms such as education, game, video, UCC, etc. In the meantime, the contents are reproduced in diverse forms by reprocessing the original contents, and they are being serviced through the contents service platform. Therefore, the platform to make the contents reprocessing easy and fast is needed. As the diverse contents distribution channels such as YouTube, SNS, App Service, etc, easier contents distribution platform is needed, and the development of the relevant area is expected. In addition, as the selective consumption of the contents having easy accessibility through diverse smart devices is distinguished, the demand for the platform and service that can identify the contents consumption propensity by individual is being increased. Therefore, in this study, to vitalize the online contents distribution, the contents reproduction and publishing platform, was designed and materialized, which can reproduce and distribute the contents based on the real-time contents editing technology in URL unit and the consumer propensity analysis technology using the data management-based broadcasting contents distribution metadata technology and the edited image contents streaming technology. In addition, in the results of comparing with other platforms through the experiment, the performance superiority of the suggested platform was verified. If the suggested platform is applied to the areas of education, broadcasting, press, etc, the multi-media contents can be reproduced and distributed easily, through which the vitalization of contents-related industry is expected.

• 한국의류학회지
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• 제45권2호
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• pp.356-375
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• 2021

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.