• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.109-114
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• 2019

This study explored how the tendency of writing 'comment' by Facebook users and the number of 'like' in posting message affected to product attitude, purchasing intention. One hundred thirty five male and female college students were divided into groups with high/low tendency of writing 'comment'. The subjects had to read posting message about athlete shoes on Facebook's newsfeed, different from the conditions under which the 'like' in the posting was high and low. Then, they were responded product attitude and the intention of purchasing. The results of two-way ANOVA showed that the users with low tendency of writing 'comment' displayed more positive product attitude and higher willingness to purchase under condition with a high 'like' number of posting than under condition with a low 'like' number of it.

• The Korean Journal of Archival Studies
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• no.50
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• pp.139-175
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• 2016

This study is a content analysis on the National Archives of Korea as reflected in tweets produced between 2014 and 2015. The study thus collected all tweets that used the key word 'National Archives of Korea' from 2014 and 2015. The contents of the tweets, including their category and issues mention, were then analyzed. The results of the analysis were as follows. First, the analysis showed that the collected archives of the National Archives had increased their volume in over two years, which have a similar type and pattern in their content. Second, the tweets produced by the public reflects more current political and social issues rather than archival service.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.193-198
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• 2023

We study a learner-customized lecture recommendation project using deep learning. Recommendation systems can be easily found on the web and apps, and examples using this feature include recommending feature videos by clicking users and advertising items in areas of interest to users on SNS. In this study, the sentence similarity Word2Vec was mainly used to filter twice, and the course was recommended through the Surprise library. With this system, it provides users with the desired classification of course data conveniently and conveniently. Surprise Library is a Python scikit-learn-based library that is conveniently used in recommendation systems. By analyzing the data, the system is implemented at a high speed, and deeper learning is used to implement more precise results through course steps. When a user enters a keyword of interest, similarity between the keyword and the course title is executed, and similarity with the extracted video data and voice text is executed, and the highest ranking video data is recommended through the Surprise Library.

• Journal of Information Processing Systems
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• v.19 no.3
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• pp.289-301
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• 2023

Due to the development and dissemination of modern technology, anyone can easily communicate using services such as social network service (SNS) through a personal computer (PC) or smartphone. The development of these technologies has caused many beneficial effects. At the same time, bad effects also occurred, one of which was the spam problem. Spam refers to unwanted or rejected information received by unspecified users. The continuous exposure of such information to service users creates inconvenience in the user's use of the service, and if filtering is not performed correctly, the quality of service deteriorates. Recently, spammers are creating more malicious spam by distorting the image of spam text so that optical character recognition (OCR)-based spam filters cannot easily detect it. Fortunately, the level of transformation of image spam circulated on social media is not serious yet. However, in the mail system, spammers (the person who sends spam) showed various modifications to the spam image for neutralizing OCR, and therefore, the same situation can happen with spam images on social media. Spammers have been shown to interfere with OCR reading through geometric transformations such as image distortion, noise addition, and blurring. Various techniques have been studied to filter image spam, but at the same time, methods of interfering with image spam identification using obfuscated images are also continuously developing. In this paper, we propose a deep learning-based spam image detection model to improve the existing OCR-based spam image detection performance and compensate for vulnerabilities. The proposed model extracts text features and image features from the image using four sub-models. First, the OCR-based text model extracts the text-related features, whether the image contains spam words, and the word embedding vector from the input image. Then, the convolution neural network-based image model extracts image obfuscation and image feature vectors from the input image. The extracted feature is determined whether it is a spam image by the final spam image classifier. As a result of evaluating the F1-score of the proposed model, the performance was about 14 points higher than the OCR-based spam image detection performance.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.1
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• pp.217-224
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• 2024

With the rapid growth of K-POP, the dance content industry is spreading. With the recent increase in the spread of SNS, they also shoot and share their dance videos. However, it is not easy for dance beginners who are new to dancing to learn dance moves because it is difficult to receive objective feedback when dancing alone while watching videos. This paper describes a system that uses MediaPipe to compare choreography videos and dance videos of users and detect whether they are following the movement correctly. This study proposes a method of giving feedback based on Color Map to users by calculating the similarity of dance movements between user images taken with webcam or camera and choreography images using cosine similarity and COCO OKS. Through this system, objective feedback on users' dance movements can be visually received, and beginners are expected to be able to learn accurate dance movements.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.107-113
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• 2016

Following the recent advancement in the use of social networks, a vast amount of different online reviews is created. These variable online reviews which provide feedback data of contents' are being used as sources of valuable information to both contents' users and providers. With the increasing importance of online reviews, studies on opinion mining which analyzes online reviews to extract opinions or evaluations, attitudes and emotions of the writer have been on the increase. However, previous sentiment analysis techniques of opinion-mining focus only on the classification of reviews into positive or negative classes but does not include detailed information analysis of the user's satisfaction or sentiment grounds. Also, previous designs of the sentiment analysis technique only applied to one content domain that is, either product or movie, and could not be applied to other contents from a different domain. This paper suggests a sentiment analysis technique that can analyze detailed satisfaction of online reviews and extract detailed information of the satisfaction level. The proposed technique can analyze not only one domain of contents but also a variety of contents that are not from the same domain. In addition, we design a system based on Hadoop to process vast amounts of data quickly and efficiently. Through our proposed system, both users and contents' providers will be able to receive feedback information more clearly and in detail. Consequently, potential users who will use the content can make effective decisions and contents' providers can quickly apply the users' responses when developing marketing strategy as opposed to the old methods of using surveys. Moreover, the system is expected to be used practically in various fields that require user comments.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.5
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• pp.385-393
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• 2013

In the past decade, a paradigm shift from machine-centered to human-centered and from technology-driven to user-driven has been witnessed. Consequently, Social search is getting more social and Social Network Service (SNS) is a popular Web service to connect and/or find friends, and the tendency of users interests often affects his/her who have similar interests. If we can track users' preferences in certain boundaries in terms of Web search and/or knowledge sharing, we can find more relevant information for users. In this paper, we propose a novel Topic Sensitive_Social Relationship Rank (TS_SRR) algorithm. We propose enhanced Web searching idea by finding similar and credible users in a Social Network incorporating social information in Web search. The Social Relation Rank between users are Social Relation Value, that is, for a different topics, a different subset of the above attributes is used to measure the Social Relation Rank. We observe that a user has a certain common interest with his/her credible friends in a Social Network, then focus on the problem of identifying users who have similar interests and high credibility, and sharing their search experiences. Thus, the proposed algorithm can make social search improve one step forward.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.137-165
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• 2015

This study aimed to investigate the period-specific changes (Library 1.0, Library 2.0, Library 3.0 Period) of job factors and performance features in academic libraries. For this, the study categorized an academic library's job into five dimensions: 1) library administration 2) collection development and management 3) information organization 4) information services and 5) information system development and management, After the categorized library's job was defined in detail, the Delphi survey was conducted twice on librarians and professors of library and information science. The result showed that there were many changes in job factors and performance features in academic libraries towards the period of library 2.0 characterized by user participation, sharing and openness and into library 3.0 characterized by social network and semantic web. Library 3.0 is likely to bring about a significant change in user services with ever changing technological advances stemming from library 2.0, such as mobile services, RFID and NFC etc. The finding of the study suggest that library systems need to be continually upgraded in the period of library 3.0.

• Spatial Information Research
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• v.23 no.5
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• pp.1-7
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• 2015

Twitter has the fast propagation and diffusion of information compare to other SNS. Therefore, many researches about detecting real-time event using twitter are progressing. Twitter real-time event detecting system assumes every twitter user as a sensor and analyzes their written tweet in order to detect the event. Researches that are related to this twitter have already obtained good results but confronted the limits because of some problems. Especially, many existing researches are using the method that can trace an event location by using GPS coordinate. However, it can be suggested a definite limitation through the present user's skeptical responses about making personal location information public. Therefore, this paper suggests the method that traces the location information in tweet contents text without using the provided location information from twitter. Associated words were grouped by using the keyword that extracted in tweet contents text. The place that the events have occurred and whether the events have surely occurred are detected by this experiment using this algorithm. Furthermore, this experiment demonstrated the necessity of the suggested methods by showing faster detection compare to the other existing media.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.