• The Journal of Information Systems
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• v.23 no.1
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• pp.53-71
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• 2014

The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• Educational Technology International
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• v.23 no.1
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• pp.41-66
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• 2022

Vocabulary learning plays an important role in language learning. This study explored a new paradigm based on social networking site (SNS) supported collaborative learning for vocabulary learning. SNS supported collaborative learning (SSCL) can effectively promote learners' engagement, interest and motivation by providing a more communicative and interactive environment. However, vocabulary learning studies on SSCL mainly focused on the effectiveness and influencing factors, lacking specific instructional strategies. Therefore, this study aims to develop instructional strategies that guide instructors to create an SSCL environment for facilitating vocabulary learning. The final instructional strategies are composed of three stages according to the course process, consisting of 8 general strategies and 21 specific guidelines. The content validity was ensured by four experts in the field of educational technology. The instructional strategies were then applied in an actual classroom with 16 students. The positive responses from the instructor and learners indicated that SSCL can be reasonably incorporated into the current curriculum to provide effective learning opportunities and to promote learners' vocabulary learning.

• The Korean Journal of Food And Nutrition
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• v.28 no.3
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• pp.358-368
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• 2015

The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.143-150
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• 2018

This study used a learner acceptance model to investigate the effect of SNS characteristics on user satisfaction and visit intention. A structured self - report questionnaire was administered to 172 college students. Structural equation modeling was applied using SPSS 18.0 and AMOS 22.0. The results of this study are as follows: First of all, the usefulness of informativeness did not affect the usability of the extracted SNS characteristics, and the usability did not affect usability. (+) Influence of. The characteristics of SNS can be utilized as a marketing tool to increase customer 's use and influence the customer' s intention to visit and further to create customers. In the future, various age groups will have to be surveyed. By examining the correlation between the degree of food companies' involvement in SNS and consumer visits, one can see how SNS activities of restaurant companies affect marketing activities.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.201-208
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• 2023

This study is a empirical study to investigate the mediating effect of self-efficacy and social support in the relationship between SNS use time and acculturation stress for Chinese students. A survey was conducted from April 1 to 12, 2022 on 239 Chinese students from universities across the country using Wenjuanxing questionnaires. Descriptive statistics analysis and Baron and Kenny hierarchical regression analysis were performed on the collected data using SPSS 26.0, and bootstrapping was performed to verify the mediating effect. As a result of the study, SNS use time had a significant effect on the self-efficacy and social support. The acculturation stress was significantly influenced by SNS use time, self-efficacy, and social support. SNS use time had a significant effect on acculturation stress, and self-efficacy and social support had a partial mediating effect in the relationship between SNS use time and acculturation stress. Therefore, based on the above research, SNS can be used to develop the projects for International students to enhance their cultural adaptative ability and thus alleviate the acculturation stress. This study can serve as the foundational and supplementary materials for the follow-up study of SNS and acculturation stress.

• Journal of Information Technology Applications and Management
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• v.24 no.1
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• pp.11-24
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• 2017

Due to development of smart and network technologies, social network service (SNS) has become popular in daily life. With increasing use of SNS, the scope of communication has been widened. Lots of activities can be easily shared daily on SNS. Differing with opinions about more activated communication on SNSs, some people have viewpoints that, in some cases, communications may be decreased among SNS users. This research is to investigate whether there may be the differences among generations in the social network age. Major concerns of study are as follows. First, there may be differences in age related to the decrease of communication activities. On the other hand, there may be differences among generations related to the increase of communication. Two research steps have been adopted that the FGI (focus group interview) was to understand. Defining actual communication status was the first step, and an empirical approach, a survey to verify hypotheses, was performed as the second step. Key findings of the study were that older generations perceived communication has been decreased. Research results can provide implications regarding characteristics of SNS communication.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.1-17
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• 2014

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.111-112
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• 2020

본 논문에서는 소비자들의 4차 산업혁명에 대한 인식이 어떠한지를 살펴보고, 그러한 인식들은 개별 소비주체들의 SNS 지향적인 활동에 따라 다를 것이라는 가정을 두고 분석을 시작하였다. 즉, SNS 지향적인 활동을 하는 사람일수록 4차 산업혁명에 대한 인식이 잘 되어 있을 것이다. 하지만 그러한 개방적인 인식도 프라이버시의 수준에 따라 의존적일 수 있을 것이므로 이에 대한 조절효과를 살펴보고자 하였다. 그 결과, SNS 지향적인 소비자일수록 4차 산업혁명에 대한 인식이 높게 나타났으며 이러한 관계는 개인들이 프라이버시에 대해 자유로울수록 더 증폭되는 것으로 나타났다. 본 연구는 4차 산업혁명에 당면한 경제구조 속에서 보다 적극적인 대응을 하기 위한 기초자료로 기여를 할 것으로 판단된다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.211-222
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• 2014

This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.