• Title/Summary/Keyword: SNS Bigdata

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Development of Demand Prediction Model for Video Contents Using Digital Big Data (디지털 빅데이터를 이용한 영상컨텐츠 수요예측모형 개발)

  • Song, Min-Gu
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.31-37
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    • 2022
  • Research on what factors affect the success of the movie market is very important for reducing risks in related industries and developing the movie industry. In this study, in order to find out the degree of correlation of independent variables that affect movie performance, a survey was conducted on film experts using the AHP method and the importance of each measurement factor was evaluated. In addition, we hypothesized that factors derived from big data related to search portals and SNS will affect the success of movies due to the increase in the spread and use of smart phones. And a prediction model that reflects both the expert survey information and big data mentioned above was proposed. In order to check the accuracy of the prediction of the proposed model, it was confirmed that it was improved (10.5%) compared to the existing model as a result of verification with real data.Therefore, it is judged that the proposed model will be helpful in decision-making of film production companies and distributors.

Building an SNS Crawling System Using Python (Python을 이용한 SNS 크롤링 시스템 구축)

  • Lee, Jong-Hwa
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.5
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    • pp.61-76
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    • 2018
  • Everything is coming into the world of network where modern people are living. The Internet of Things that attach sensors to objects allows real-time data transfer to and from the network. Mobile devices, essential for modern humans, play an important role in keeping all traces of everyday life in real time. Through the social network services, information acquisition activities and communication activities are left in a huge network in real time. From the business point of view, customer needs analysis begins with SNS data. In this research, we want to build an automatic collection system of SNS contents of web environment in real time using Python. We want to help customers' needs analysis through the typical data collection system of Instagram, Twitter, and YouTube, which has a large number of users worldwide. It is stored in database through the exploitation process and NLP process by using the virtual web browser in the Python web server environment. According to the results of this study, we want to conduct service through the site, the desired data is automatically collected by the search function and the netizen's response can be confirmed in real time. Through time series data analysis. Also, since the search was performed within 5 seconds of the execution result, the advantage of the proposed algorithm is confirmed.

A Comparative Analysis of the Prediction Models for the Direction of Stock Price Using the Online Company Reviews (기업 리뷰 정보를 활용한 주가 방향 예측 모델 비교 분석)

  • Lim, Yongtaek;Lim, Heuiseok
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.165-171
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    • 2020
  • Most of the stock price prediction research using text mining uses news and SNS data. However, there is a weakness that it is difficult to get honest and vivid information about companies from them. This paper deals with the problem of the prediction for the direction of stock price by doing text mining the online company reviews of internal staff indicating employee satisfaction. The comparative analysis of the prediction models for the direction of stock price showed the prediction model, which adds internal employee reviews, has better performance than those that did not. This paper presents the convergence study using natural language processing in financial engineering. In the field of stock price prediction, This paper pursued a new methodology that used employee satisfaction. In practice, it is expected to provide useful information in the field of forecasting stock price direction.

A Study on Big Data Anti-Money Laundering Systems Design through A Bank's Case Analysis (A 은행 사례 분석을 통한 빅데이터 기반 자금세탁방지 시스템 설계)

  • Kim, Sang-Wan;Hahm, Yu-Kun
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.85-94
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    • 2016
  • Traditional Anti-Money Laundering (AML) software applications monitor bank customer transactions on a daily basis using customer historical information and account profile data to provide a "whole picture" to bank management. With the advent of Big Data, these applications could be benefited from size, variety, and speed of unstructured data, which have not been used in AML applications before. This study analyses the weaknesses of a bank's current AML systems and proposes an AML systems taking advantage of Big Data. For example, early warning of AML risk can be improved by exposing identities and uncovering hidden relationships through predictive and entity analytics on real-time and outside data such as SNS data.

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Comparative research on urban image assets of Iksan by analysing bigdata (빅데이터 분석을 통한 익산의 도시 이미지 자산 비교 연구)

  • Yang, Ji-Yu
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.385-392
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    • 2018
  • Iksan is one of medium city in Jellabukdo, South Korea. It has a favorable natural environment for the specialization potential of natural industries and development projects. In addition, it has various historical and cultural resources including Mireuksajji, and KTX Honam line which has been opened for a representative feature as transport city. However, it faces week connection with neighboring cities and large scale of development in neighboring areas, especially in Jeonju and Gunsan. In this paper, we try to classify the urban image assets of Iksan as 'Iksan Station' and 'ktx' on keywords and analyze the possibility of being a center of transportation and logistics through big data analysis extracted from SNS and website. In comparison with Gwangju Songjeong, KTX Honam line station, which has been developed with similar regional characteristics, it is aimed to establish the basis of improvement and establishment of urban image of Iksan city in the future.

Prediction of Agricultural Purchases Using Structured and Unstructured Data: Focusing on Paprika (정형 및 비정형 데이터를 이용한 농산물 구매량 예측: 파프리카를 중심으로)

  • Somakhamixay Oui;Kyung-Hee Lee;HyungChul Rah;Eun-Seon Choi;Wan-Sup Cho
    • The Journal of Bigdata
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    • v.6 no.2
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    • pp.169-179
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    • 2021
  • Consumers' food consumption behavior is likely to be affected not only by structured data such as consumer panel data but also by unstructured data such as mass media and social media. In this study, a deep learning-based consumption prediction model is generated and verified for the fusion data set linking structured data and unstructured data related to food consumption. The results of the study showed that model accuracy was improved when combining structured data and unstructured data. In addition, unstructured data were found to improve model predictability. As a result of using the SHAP technique to identify the importance of variables, it was found that variables related to blog and video data were on the top list and had a positive correlation with the amount of paprika purchased. In addition, according to the experimental results, it was confirmed that the machine learning model showed higher accuracy than the deep learning model and could be an efficient alternative to the existing time series analysis modeling.

Comparison of Micro Mobility Patterns of Public Bicycles Before and After the Pandemic: A Case Study in Seoul (팬데믹 전후 공공자전거의 마이크로 모빌리티 패턴 비교: 서울시 사례 연구)

  • Jae-Hee Cho;Ga-Eun Baek;Il-Jung Seo
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.235-244
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    • 2022
  • The rental history data of public bicycles in Seoul were analyzed to examine how pandemic phenomena such as COVID-19 caused changes in people's micro mobility. Data for 2019 and 2021 were compared and analyzed by dividing them before and after COVID-19. Data were collected from public data portal sites, and data marts were created for in-depth analysis. In order to compare the changes in the two periods, the riding direction type dimension and the rental station type dimension were added, and the derived variables (rotation rate per unit, riding speed) were newly created. There is no significant difference in the average rental time before and after COVID-19, but the average rental distance and average usage speed decreased. Even in the mobility of Ttareungi, you can see the slow rhythm of daily life. On weekdays, the usage rate was the highest during commuting hours even before COVID-19, but it increased rapidly after COVID-19. It can be interpreted that people who are concerned about infection prefer Ttareungi to village buses as a means of micro-mobility. The results of data mart-based visualization and analysis proposed in this study will be able to provide insight into public bicycle operation and policy development. In future studies, it is necessary to combine SNS data such as Twitter and Instagram with public bicycle rental history data. It is expected that the value of related research can be improved by examining the behavior of bike users in various places.

Social Issue Analysis Based on Sentiment of Twitter Users (트위터 사용자들의 감성을 이용한 사회적 이슈 분석)

  • Kim, Hannah;Jeong, Young-Seob
    • Journal of Convergence for Information Technology
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    • v.9 no.11
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    • pp.81-91
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    • 2019
  • Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

Social Factors Affecting Internet Searches on Cyber Bullying in Korea and America Using Social Big Data and Google Search Trends (소셜 빅데이터와 Google 검색트렌드를 활용한 한국과 미국의 사이버불링 검색에 영향을 미치는 요인 분석)

  • Song, Tae-Min;Song, Juyoung;Cheon, Mi-Kyung
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.67-75
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    • 2016
  • The study analyzed big data extracted from Google and social media to identify factors related to searches on cyber bullying in Korea and America. Korea's cyber bullying analysis was conducted social big data collected from online news sites, blogs, $caf{\acute{e}}s$, social network services and message for between January 1, 2011 and March 31, 2013. Google search trends for the search words of stress, exercise, drinking, and cyber bullying were obtained for January 1, 2004 and December 22, 2013. The main results of this study were as follows: first, the significant factors stress were cyber bullying that Korea more than America. Secondly, a positive relationship was found between stress and drinking, exercise and cyber bullying both Korea and America. Thirdly, significant differences were found all path both Korea and America. The study shows that both adults and teenagers are influenced in Korea. We need to develop online application that if cyber bullying behavior was predicted can intervene in real time because these actual cyber bullying-related exposure to psychological and behavioral characteristic.

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Technique for Concurrent Processing Graph Structure and Transaction Using Topic Maps and Cassandra (토픽맵과 카산드라를 이용한 그래프 구조와 트랜잭션 동시 처리 기법)

  • Shin, Jae-Hyun
    • KIPS Transactions on Software and Data Engineering
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    • v.1 no.3
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    • pp.159-168
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    • 2012
  • Relation in the new IT environment, such as the SNS, Cloud, Web3.0, has become an important factor. And these relations generate a transaction. However, existing relational database and graph database does not processe graph structure representing the relationships and transactions. This paper, we propose the technique that can be processed concurrently graph structures and transactions in a scalable complex network system. The proposed technique simultaneously save and navigate graph structures and transactions using the Topic Maps data model. Topic Maps is one of ontology language to implement the semantic web(Web 3.0). It has been used as the navigator of the information through the association of the information resources. In this paper, the architecture of the proposed technique was implemented and design using Cassandra - one of column type NoSQL. It is to ensure that can handle up to Big Data-level data using distributed processing. Finally, the experiments showed about the process of storage and query about typical RDBMS Oracle and the proposed technique to the same data source and the same questions. It can show that is expressed by the relationship without the 'join' enough alternative to the role of the RDBMS.