• Informatization Policy
• /
• v.19 no.4
• /
• pp.3-26
• /
• 2012

The purpose of this study is to provide a systematical view point of SNS research published by scholarly journals in communications vis a meta-analysis. A total of 72 articles dealing with SNS issues from 2006 to 2012 were analysed by research theme, related sub-theme, methodology, theoretic rationale, targeted media, and characteristics. Effect research get the largest portion and then user research in terms of a developmental model of media research agenda. A major methodological trend is an online survey and theoretical background is Uses and Gratification. Twitter is the most popular medium researched and SNS is mainly characterized as information provision and seeking as well as relationship forming.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.191-197
• /
• 2017

As individual opinions are expressed and discussed through SNS, SNS is used as a new basis to estimate the direction of public opinion. This change also appears in election. So many voters state their views through SNS, so that candidates utilize it as a new space for communication. In this paper, positive mention in SNS were collected and analysed in the course of the election of Korean 20th Congressman, to understand how the mention on election in SNS affects the result of election. This result was compared with the traditional survey on public opinion, to find out which one more corresponds to the result. In conclusion, mention in SNS coincide more with the result of elelction than the traditional survey.

• IE interfaces
• /
• v.6 no.1
• /
• pp.47-54
• /
• 1993

Sequential Numbering System(SNS) is one of the production and inventory management system, which is more effective and practical to minor enterprises than Material Requirement Planning (MRP) system or Just-in-Time(JIT) system. The purpose of the paper is the structured analysis of SNS as the first phase of software development. Data Flow Diagram(DFD), Data Dictionary(DD), and Mini-Specs are used to analyze the system through the second level. The result can be exploited to SNS software design and programming.

• International Commerce and Information Review
• /
• v.15 no.3
• /
• pp.111-133
• /
• 2013

The purpose of this study is to evaluate the effect that the utilization motivation of SNS (Social Network Service) marketing affects on the export performance of medium small sized exporting enterprises (MSEE) directly and indirectly. This study is to investigate the effects of the export marketing environment of MSEE onto the motivation of SNS application and then it proposes a model which evaluates the performance of SNS marketing. In this study, for data collection and analysis questionnaire, survey was conducted for MSEE participated in trade exhibitions sponsored by COEX and used TradeSOS consulting services of Korea International Trade Association. The results showed that MSEE utilized SNS for cost reduction.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.1
• /
• pp.77-88
• /
• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• Journal of Advanced Technology Convergence
• /
• v.2 no.4
• /
• pp.21-30
• /
• 2023

This paper tried to determine whether emotional dysregulation would function as a mediating variable when social exclusion affects SNS addiction tendencies. For this purpose, a survey was conducted targeting students enrolled in a university located in the central region. Responses from 298 people were analyzed. The analysis results show that social exclusion completely mediates emotional dysregulation and influences SNS addiction tendencies. Meanwhile, we set the two sub-dimensions of social exclusion as independent variables to determine whether it influences SNS addiction tendency through emotion regulation. It was found that the experience of being ignored influenced the tendency to addict to SNS by partially mediating the experience of emotion regulation, while the experience of rejection was found to affect the tendency to addict to SNS by fully mediating the experience of emotion regulation. These analysis results show that when establishing social exclusion as an influential factor in SNS addiction tendency, it is meaningful not only to set it as an overall factor but also to approach it by dividing it into individual factors.

• Science of Emotion and Sensibility
• /
• v.26 no.1
• /
• pp.87-100
• /
• 2023

This study aimed to check the role of SNS upward comparison and SNS usage motivation in the effect of contingent self-esteem on inferiority feelings by verifying the link between each variable in young adults. Depending on passed studies, a study model for the relationship of each variable was founded and the moderated mediation effect was checked. We performed a survey on 400 young adults using SNS through an online survey, and finally, a total of 351 data were employed for analysis. The outcome of the analysis was as follows. First, contingent self-esteem, SNS upward comparison, SNS usage motivation, and inferiority feelings were all affirmed to reveal a positive correlation. Second, contingent self-esteem had an important impact on inferiority feelings, which was mediated by SNS upward comparison. Third, the relationship between SNS upward comparison and inferiority feelings was moderated by SNS usage motivation. Finally, SNS usage motivation moderated the indirect effect of contingent self-esteem on inferiority feelings via SNS upward comparison. Based on the results of this study, we presented the psychological and emotional implications that can experience the inferiority feelings in young adults.

• The Journal of Information Systems
• /
• v.24 no.3
• /
• pp.95-114
• /
• 2015

Purpose: This study was tried to investigate a structural relationship among key impacting factors and usage in SNS of government institutions. It was designed to research the processing property of SNS, the emotional property of SNS, and the service property of SNS for the SNS usage. Based on the research framework from the relationships among intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS, the empirical research model and the hypotheses were established. Design/methodology/approach: Data for empirical study were collected from 453 of total distributed 500 by the structured questionnaire survey with SNS users of government institutions. The analysis was performed from effective 432 data, and the sample was mainly consisted of men, the thirty-old, and salesmen. Findings: The results showed that the emotional and service properties in intrinsic characteristics of SNS have a significantly positive effect to the value perception and the security variable in social psychological characteristics has a significant positive effects to the trust. Finally, the value perception has positive effects on both trust and use intention of government institutions' SNS. Meaning of these results is that intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS have a significant effect on SNS usage.

• The Journal of Information Systems
• /
• v.22 no.1
• /
• pp.29-64
• /
• 2013

This study empirically investigates the effect of self presentation on SNS to interpersonal relation and quality of life. Especially, we performed exploratory analysis that how SNS affect to quality of life and wether the change of interpersonal relation is mediating effect to quality of life and intention to use. And we also suggest that the capability of communication would be a moderator. In the results, firstly, the using SNS has significantly positive effect on the change of interpersonal relation. And it as mediation variable can positive impact on the relationship between the using SNS, quality of life, and Intention to use. In the moderating analysis, SNS users who responded higher communication capability have significantly more higher effect on the change of interpersonal relation and quality of life. Secondly, the change of interpersonal relation after use of SNS as a mediation variable serves to enhance the relationship between the use of SNS and the quality of life in the positive direction.

• Journal of Korean Clinical Health Science
• /
• v.6 no.2
• /
• pp.1147-1155
• /
• 2018

Purpose: This study investigates university students' SNS addiction tendency, trait-anxiety and quality of sleep. This study is going to offer basic resource that required to make the way that is able to reduce the anxiety with figuring out the relation between variable. Method: 213 people participated in this study is 20 to 30 age of university students who use SNS. Collecting resource period was April 4 to May 11, 2018. Analyses consisted of descriptive statistics, ANOVA, Pearson's correlation analysis, and stepwise multiple regression analysis. Results: The findings showed SNS addiction tendency and quality of sleep(r=.45, p<.000). Major Influence factor is predicted addiction tendency of SNS using time (F=21.21, p=.000) and trait-anxiety (F=23.55, p=.000). Of the highest trait-anxiety affects quality of sleep (F=24.82 p=.000). Conclusion: These findings indicate that it is necessary to develop and implement information programs and design appropriate SNS addiction prevention programs that can induce trait-anxiety and improve quality of sleep. Thus follow-up study should have diverse participants to investigate SNS addiction tendency, trait-anxiety and quality of sleep that influenced by overusing SNS.