• 제목/요약/키워드: SNS 정보 특성

Search Result 227, Processing Time 0.026 seconds

The Effect of E-WOM Quality of Dessert Cafe on Perceived Value and Visit Intention (디저트 카페의 온라인 구전 품질이 지각된 가치와 방문의도에 미치는 영향)

  • Kim, Sang Bum;Kim, Hong-Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.14 no.2
    • /
    • pp.199-209
    • /
    • 2019
  • With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

Design and Analysis a Robust Recommender System Exploiting the Effect of Social Trust Clusters (소셜 트러스트 클러스터 효과를 이용한 견고한 추천 시스템 설계 및 분석)

  • Noh, Giseop;Oh, Hayoung;Lee, Jaehoon
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.28 no.1
    • /
    • pp.241-248
    • /
    • 2018
  • A Recommender System (RS) is a system that provides optimized information to users in an over-supply situation. The key to RS is to accurately predict the behavior of the user. The Matrix Factorization (MF) method was used for this prediction in the early stage, and according to the recent SNS development, social information is additionally utilized to improve prediction accuracy. In this paper, we use RS internal trust cluster, which was overlooked in previous studies, to further improve performance and analyze the characteristics of trust clusters.

A Method for Evaluating News Value based on Supply and Demand of Information Using Text Analysis (텍스트 분석을 활용한 정보의 수요 공급 기반 뉴스 가치 평가 방안)

  • Lee, Donghoon;Choi, Hochang;Kim, Namgyu
    • Journal of Intelligence and Information Systems
    • /
    • v.22 no.4
    • /
    • pp.45-67
    • /
    • 2016
  • Given the recent development of smart devices, users are producing, sharing, and acquiring a variety of information via the Internet and social network services (SNSs). Because users tend to use multiple media simultaneously according to their goals and preferences, domestic SNS users use around 2.09 media concurrently on average. Since the information provided by such media is usually textually represented, recent studies have been actively conducting textual analysis in order to understand users more deeply. Earlier studies using textual analysis focused on analyzing a document's contents without substantive consideration of the diverse characteristics of the source medium. However, current studies argue that analytical and interpretive approaches should be applied differently according to the characteristics of a document's source. Documents can be classified into the following types: informative documents for delivering information, expressive documents for expressing emotions and aesthetics, operational documents for inducing the recipient's behavior, and audiovisual media documents for supplementing the above three functions through images and music. Further, documents can be classified according to their contents, which comprise facts, concepts, procedures, principles, rules, stories, opinions, and descriptions. Documents have unique characteristics according to the source media by which they are distributed. In terms of newspapers, only highly trained people tend to write articles for public dissemination. In contrast, with SNSs, various types of users can freely write any message and such messages are distributed in an unpredictable way. Again, in the case of newspapers, each article exists independently and does not tend to have any relation to other articles. However, messages (original tweets) on Twitter, for example, are highly organized and regularly duplicated and repeated through replies and retweets. There have been many studies focusing on the different characteristics between newspapers and SNSs. However, it is difficult to find a study that focuses on the difference between the two media from the perspective of supply and demand. We can regard the articles of newspapers as a kind of information supply, whereas messages on various SNSs represent a demand for information. By investigating traditional newspapers and SNSs from the perspective of supply and demand of information, we can explore and explain the information dilemma more clearly. For example, there may be superfluous issues that are heavily reported in newspaper articles despite the fact that users seldom have much interest in these issues. Such overproduced information is not only a waste of media resources but also makes it difficult to find valuable, in-demand information. Further, some issues that are covered by only a few newspapers may be of high interest to SNS users. To alleviate the deleterious effects of information asymmetries, it is necessary to analyze the supply and demand of each information source and, accordingly, provide information flexibly. Such an approach would allow the value of information to be explored and approximated on the basis of the supply-demand balance. Conceptually, this is very similar to the price of goods or services being determined by the supply-demand relationship. Adopting this concept, media companies could focus on the production of highly in-demand issues that are in short supply. In this study, we selected Internet news sites and Twitter as representative media for investigating information supply and demand, respectively. We present the notion of News Value Index (NVI), which evaluates the value of news information in terms of the magnitude of Twitter messages associated with it. In addition, we visualize the change of information value over time using the NVI. We conducted an analysis using 387,014 news articles and 31,674,795 Twitter messages. The analysis results revealed interesting patterns: most issues show lower NVI than average of the whole issue, whereas a few issues show steadily higher NVI than the average.

SNS and Social Journalism during the Egyptian Revolution: A Case Study of A Facebook Page, (이집트 민주화 혁명에서 SNS와 소셜 저널리즘: 페이스북의 사례분석을 중심으로)

  • Seol, Jin-Ah
    • Korean journal of communication and information
    • /
    • v.58
    • /
    • pp.7-30
    • /
    • 2012
  • The advent of Social Journalism coincided with the rise of social media to create and deliver news information; as a type of civic journalism, social journalism may be characterized as a new form of information gathering and news reporting which is fed by citizens creating news information through their use social networking services (SNSs). The current study analyzed a Facebook page called, to determine how this page was utilized during the onset of the citizen movement for the Egyptian democratic revolution to produce news, to facilitate interaction among the public and to deliver the news under the form of networked journalism. Each post uploaded onto the Facebook page from January 27 till February 2, 2011 was coded in its category, content and the contextual frame of the news. The results of the study showed that during the first week, straight news rather than those with opinions was produced most frequently. The research findings of the current study suggest that in a society of political turmoil, such as in Egypt and other Arabic countries, when the institutionalized media are controlled severely by the government or other forces, SNSs can perform journalistic media roles which create and distribute news information representing facts and reality, and simultaneously facilitate the public's interactions on social and political issues.

  • PDF

The Recognition Comparison for the Utilization State of Smart Devices and Culinary Education Application Development of High School Students (고등학생의 스마트 기기 활용 실태와 조리교육 애플리케이션 개발에 대한 인식 비교 연구)

  • Kang, Keoung-Shim
    • Journal of Digital Convergence
    • /
    • v.10 no.11
    • /
    • pp.619-626
    • /
    • 2012
  • The purpose of this study is to compare and analyze the utilization state of smart devices and the recognition level of educational application development of the general high school and the specialized high school. Specialized high school students preferred the utilization of smart devices more and daily spent on the devices more time than general high school students. As for the learning field, language for the general high school and the certificate of qualification for the specialized high school were shown high. The merit of smart device utilization is the use of spare time and its infrastructure was most required. The most expected content is a video lecture for the general high school and cooperative learning for the specialized high school and the most satisfied point was mobility. The specialized high school students feel more necessity about the application development for culinary education and had a plan to utilize it more and more preferred practice videos. As for the food development areas, the general high school students hoped simple food and the specialized high school students did cooking technician food and they both hoped the application to be uploaded in portal sites and the department homepage. The application development for culinary education is required to focus simulation learning including practice videos and cooking recipes and add an evaluation function to check the academic achievement levels. It is required to provide the subject goals of each course and concrete information on solving problems. Contents including video, music, texts need to be attached to improve learning immersion. There should be the beginning and development of a lesson and the flow of arrangement and communication between main bodies of learning should be improved by utilization of SNS cooperative learning services.

Discriminating User Attributes in Social Text based on Multi-Instance Learning (다중 인스턴스 학습 기반 사용자 프로파일 식별)

  • Song, Hyun-Je;Kim, A-Yeong;Park, Seong-Bae
    • Annual Conference on Human and Language Technology
    • /
    • 2012.10a
    • /
    • pp.47-52
    • /
    • 2012
  • 본 논문에서는 소셜 네트워크 서비스에서 사용자가 작성한 텍스트로부터 그 사용자 프로파일 식별하는 문제를 다룬다. 프로파일 식별 관련 기존 연구에서는 개별 텍스트를 하나의 학습 단위로 간주하고 이를 기반으로 학습 모델을 구축한다. 프로파일을 식별하고자 하는 사용자의 텍스트들이 주어지면 각 텍스트마다 프로파일을 식별하고, 식별된 결과들을 합쳐 최종 프로파일로 선택한다. 하지만 SNS 특성상 프로파일을 식별하는 데에 영향을 끼치지 않는 텍스트들이 다수 존재하며, 기존 연구들은 이 텍스트들을 특별한 처리없이 학습 및 테스트에 사용함으로 인해 프로파일 식별 성능이 저하되는 문제점이 있다. 본 논문에서는 다중 인스턴스 학습(Multi-Instance Learning)을 기반으로 사용자 프로파일을 식별한다. 제안한 방법은 사용자가 작성한 텍스트 전체, 즉 텍스트 집합을 학습 단위로 간주하고 다중 인스턴스 학습 문제로 변환하여 프로파일을 식별한다. 다중 인스턴스 학습을 사용함으로써 프로파일 식별에 유의미한 텍스트들만이 고려되고 그 결과 프로파일 식별에 영향을 끼치지 않는 텍스트로부터의 성능 하락을 최소화할 수 있다. 실험을 통해 제안한 방법이 기존 학습 방법보다 성별, 나이, 결혼/연애 상태를 식별함에 있어서 더 좋은 성능을 보인다.

  • PDF

Related Works for an Input String Recommendation and Modification on Mobile Environment (모바일 기기의 입력 문자열 추천 및 오타수정 모델을 위한 주요 기술)

  • Lee, Song-Wook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2011.05a
    • /
    • pp.602-604
    • /
    • 2011
  • Due to wide usage of smartphones and mobile internet, mobile devices are used in various fields such as sending SMS, participating SNS, retrieving information and the number of users taking advantage of them are growing. The keypads of a mobile device are relatively smaller than those of desktop computers. Thus, the user has a difficulty in input sentences quickly and correctly. In this study, we introduce some string recommendation and modification techniques which can be used for helping a user input in mobile devices quickly and correctly. We describe a TRIE dictionary and n-gram language model which are the main technologies of the keyword recommendation applied to the online search engines.

  • PDF

Exploring Television Viewing Experience through OTT Service (OTT 서비스와 시청 경험에 대한 탐색적 연구 : 티빙(tving)을 중심으로)

  • Choi, Sun Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2013.10a
    • /
    • pp.591-594
    • /
    • 2013
  • This study examines how OTT service changes the television viewing experience, what are the underlying dimensions that difference of viewing behavior and experiences between OTT service and old television media. The result showed the characteristic of viewing experiences through OTT service that social viewing, channel zapping by sharing information, multi viewing, de-contextualized viewing space. Specifically, television as a family media turned into a personalized media, social viewing generalized so called 'lean forward' with each other using texts and images at the same time. In particular, information on the content and appraisal shared with each other on SNS in real time.

  • PDF

Delivery Service Demand Analysis Using Social Network Analysis (SNA) (소셜 네트워크 분석(SNA)을 활용한 택배 서비스 수요 분석)

  • Kyungeun Oh;Sulim Kim;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
    • /
    • v.24 no.4
    • /
    • pp.1-22
    • /
    • 2022
  • The transition to a non-face-to-face consumer society has rapidly occurred since Covid-19. The need for a subdivided urban logistics policy centered on courier delivery, a life-friendly last-mile logistics service, has been raised. This study proposes a SNS-based method that can analyze the demand relationship by region and product, respectively. We extend the market basket network (MBN) and co-purchased product network (CPN), find product category patterns, and confirm regional differences by using delivery order data. Our results imply that SNA analysis can be effectively applied to inventory distribution or product (SKU) selection strategies in urban logistics.

Characteristics of Interactions between Fan and Celebrities on Twitter (유명인과의 트위터 매개 상호작용 특성 탐색)

  • Hwang, Yoosun
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.8
    • /
    • pp.72-82
    • /
    • 2013
  • The present study explored types of Twitter-mediated communication and emotional responses of Twitter users toward celebrities. Three perspectives of para-social interactions, information hub, and fandom were proposed as communication types on Twitter. Celebrities were classified by entertainer, politician, specialist, and blogger. Communication patterns according to each category of celebrities were analyzed. The patterns of emotional responses, which represents the use of emoticons and emotional expressions were also analyzed. The results show that the type of para-social interactions was frequently accepted for the interactions with politicians and specialists, while fandom style was salient for the entertainers. For the power bloggers, the users tend to adopt the type of information hub interaction. The use of emotions and emotional expressions were most frequent in case of fandom style communication and the messages to the entertainers. Implications were further discussed.