• 유통과학연구
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• 제15권10호
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• pp.65-80
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• 2017

Purpose - The purpose of the present study is to discover success factors for small and medium-sized exporting enterprises and to derive factors that can positively influence the export of small and medium-sized enterprises. The ultimate goal is to contribute to the problem solution mentioned above. Research design, data, and methodology - A total of 258 filled-in questionnaires were collected; afterwards, frequency and cross tabulation analyses were conducted. The PPML analytic technique was applied to the core factors analyzed in Stages 1 and 2 to conduct regression analysis (cause and effect analysis and estimation method), thereby deriving success factors. Result - Based on detailed factors, a total of 15 success factors directly/indirectly involved in the success of export in small and medium-sized enterprises comprising 9 success factors, three positive effect factors for export, and three governments support policy factors were identified. Conclusions - The present paper is a rare empirical study paper that found and presented three detailed factors that positively influence on export and three government support policy factors, in addition to the above factors. Therefore, the results can be used by small and medium-sized enterprises that require not only previous studies, but also actual export success factor.

• 유통과학연구
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• 제16권1호
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• pp.59-71
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• 2018

Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.

• 기술혁신학회지
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• 제15권1호
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• pp.76-104
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• 2012

중소기업의 성장은 국가혁신체제(National Innovation System: NIS)에서 핵심적인 요소로서 그 중요성이 지속적으로 강조되고 있다. 최근, 작지만 강한 기업인 히든챔피언에 대한 관심이 증대되고, 이에 대한 성공모델을 제시함으로써 중소기업의 성공을 도모하려는 연구들이 확산되고 있다. 그러나 히든챔피언에 대한 정성적인 연구는 많은 반면, 정량적으로 분석한 연구는 미흡하기 때문에, 본 연구에서는 그와 유사한 세계선도 중소기업을 선정하여 기술혁신활동조사 자료를 통해 정량적인 방법으로 다른 유형의 중소기업과의 차이점을 분석하고, 혁신 성공요인을 도출하고자 한다. 이를 위해 첫째, 선행연구들을 통해 세계선도 중소기업의 혁신 성공요인 변수를 도출하고, 둘째, t검정, 카이스퀘어검정, 그리고 로지스틱회귀분석을 통해 정량적인 성공요인을 도출한다. 결과적으로, 중소기업은 정부기관과 박람회 같은 외부정보를 활용하여 시장추세와 비즈니스 기회를 파악하고, 정부에서는 중소기업 지원을 활발히 하여 세계선도 중소기업을 육성할 수 있을 것이다.

• 통상정보연구
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• 제15권4호
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• pp.341-366
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• 2013

글로벌 경제불황과 유로존의 재정위기에도 2012년 경이적인 무역흑자로 인하여 독일경제를 재조명하는 분위기가 고조되면서 이러한 성장을 이끈 주역으로서 독일 중소기업에 대한 관심이 증대하고 있다. 각국에서 국가경제를 회복시키기 위한 방법으로서 독일 미텔슈탄트를 모방하려는 시도가 나타나고 있다. 세계 제조업의 절대강자인 독일 중소기업의 수출경쟁력은 독일경제와 유사하게 수출의존적 경제구조를 갖고 있는 한국의 중소기업들에게 시사하는 바가 클 것이다. 따라서 본고에서는 독일 미텔슈탄트를 글로벌 강소기업을 목표로 하는 한국 중소수출기업들의 롤 모델로서 상정하고, 독일 제조업 경쟁력의 주역이라 평가받는 미텔슈탄트(Mittelstand) 성장의 역사적 고찰과 함께 수출경쟁력 구축 성공요인을 조명한다. 성공요인 분석의 결과는 한국 수출중소기업을 위한 비즈니스 전략 시사점으로 제공될수 있을 것이다. 독일 미텔슈탄트의 수출경쟁력은 기업 스스로의 기술 혁신성, 경영전략의 장기지향성을 보증하는 가족경영의 전통, 핵심역량을 작은 목표시장에 집중하는 니치전략과 함께 적극적인 글로벌화에서 그 성공요인을 찾을 수 있다. 이와 함께 미래지향적이고 효율적인 직업교육제도, 중소기업을 겨냥한 금융프로그램 그리고 정교하게 설계되고 운영되는 산업클러스터 및 산학연 네트워크 등이 미텔슈탄트의 내부적인 경쟁적 자산과 유기적으로 조합되면서 수출경쟁력에 시너지가 나타났다고 본다.

• 무역학회지
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• 제47권5호
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• pp.253-272
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• 2022

As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.