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Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

  • DAM, Sao Mai;DAM, Tri Cuong
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.585-593
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    • 2021
  • The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image to gain customer satisfaction and customer loyalty. This study's current purpose is to empirical research the linking between service quality, brand image, customer satisfaction, and customer loyalty. We collect research data from 299 consumers who bought goods at supermarkets in Ho Chi Minh City, Vietnam, using a convenient sampling technique. We proposed the conceptual model from prior studies and considered it in Vietnam's context. PLS-SEM was conducted to test the relationships in the conceptual model. We have estimated the scale's reliability by Cronbach's alpha values and composite reliability values. Moreover, we have evaluated discriminant validity by the Fornell-Larcker standard. The findings showed that service quality positively affects the brand image, customer satisfaction, and customer loyalty. Likewise, the results also confirmed brand image had a positive impact on customer satisfaction and customer loyalty. Moreover, the outcomes also disclosed that customer satisfaction had a positive relationship with customer loyalty. The research suggested implications for managers, limitations, and directions for future research from the above findings.

Preliminary semi-quantitative evaluation of developed latent fingerprints on non-porous surface with natural powders using a densitometric image analysis (비 다공성 표면에서 천연분말로 현출된 잠재지문의 농도계 이미지분석을 이용한 예비적인 반 정량적 평가)

  • Kim, Eun-Mi;Heo, Bo-Reum;Ok, Yun-Seok;Kim, Jin-Kyung;Joung, In-Nam;Choi, Sung-Woon
    • Analytical Science and Technology
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    • v.29 no.6
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    • pp.283-292
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    • 2016
  • Conventional fingerprint powders used during crime scene investigations pose potential health hazards. Thus, multiple natural replacement powders, including squid ink powder, indigo and rice powder were used to develop (visualize) latent fingerprints on non-porous surfaces (e.g., glass, plastic and tile). Fingerprints developed using the natural powders were compared using the Automatic Fingerprint Identification System (AFIS) with those developed with traditional black powder. The peak areas of ridges were also compared using densitometric image analyses. Collectively, objective and quantitative evaluation methods were developed. The effectiveness of natural powders varied depending on the surface but, in general, squid ink powder performed well on most surfaces. Indigo powder performed well on tile surfaces, while rice powder performed well on glass surfaces. Plastic was the most difficult surface from which to develop fingerprints. Image analysis using Field Emission Scanning Electron Microscopy (SEM) demonstrated the importance of the size and shape of natural powder particles to properly adhere to the ridges. Although densitometric image analyses did not correlate the number of minutiae and ridge peak areas, an unbiased, objective evaluation method would be possible using image analyses with a reference image. Additional experimentation will yield safe and cost-effective natural powders with which adequate fingerprint development can be performed.

Preparation and Electrochemical Behavior of MWNT and MWNT/DAAQ Nanocomposite Materials for Electrochemical Capacitor (전기화학캐패시터용 MWNT 및 MWNT/DAAQ 나노 복합체의 제조 및 전기화학적 거동)

  • Kim, Hong-Il;Park, Soo-Gil
    • Journal of the Korean Electrochemical Society
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    • v.10 no.3
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    • pp.169-174
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    • 2007
  • MWNT/DAAQ(1,5-diaminoanthraquinone) composites were prepared by chemical polymerization of DAAQ onto MWNT and their capacitance was evaluated by means of cyclic voltammetry in 1M $H_2SO_4$ electrolyte. The performances of such cells have been compared with pure MWNT and DAAQ based electrodes. The SEM image shows that DAAQ was coated onto MWNT during polymerization and thermal stability from th TG analysis. The highest specific capacitance values of 97F/g were observed with AC-MWNT/DAAQ composite electrode. And MWNT/DAAQ based composite electrode also showed relatively good electrochemical behaviors better than MWNT electrode in sulfuric acid electrolyte.

Effect of Mg Additive in the Bi1.84Pb0.34Sr1.91Ca2.03Cu3.06O10+δ(110 K phase) Superconductors (Bi1.84Pb0.34Sr1.91Ca2.03Cu3.06O10+δ(110 K 상)산화물 고온초전도체에 Mg 첨가에 따른 영향)

  • 이민수
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.16 no.6
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    • pp.522-531
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    • 2003
  • Samples with the nominal composition, B $i_{1.84}$P $b_{0.34}$S $r_{1.91}$C $a_{2.03}$C $u_{3.06}$ $O_{10+{\delta}}$ high- $T_{c}$ superconductors containing MgO as an additive were fabricated by a solid-state reaction method. Samples with MgO of 5~30 wt% each were sintered at 820~86$0^{\circ}C$ for 24 hours. The structural characteristics, critical temperature, grain size and image of mapping with respect to MgO contents were analyzed by XRD(X-Ray Diffraction), SEM(Scanning Electron Microscope) and EDS(Energy dispersive X-ray spectrometer) respectively. As MgO contents increased, intensity of MgO Peaks and ratio of Bi-2212 phase in superconductors intensified and the proportion of the phase transition from Bi-2223 to Bi-2212 was increased.

Synthesis and Property of Pyrene-Naphthalene Diimide-Pyrene Triad (Pyrene-Naphthalene Diimide-Pyrene Triad의 합성 및 물성에 대한 연구)

  • Kim, Hyunji;Kim, A-Rong;Park, Jong S.
    • Textile Coloration and Finishing
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    • v.26 no.4
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    • pp.305-310
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    • 2014
  • In this study, we presented a newly synthesized pyrene-naphthalene diimide(NDI)-pyrene triad. The optical and structural properties were examined using various characterization techniques. A donor-acceptor-donor triad molecule exhibited a strong charge transfer, though there existed neither intramolecular nor intermolecular hydrogen bonding sites, due to the formation of preferential complementary complex between pyrene and NDI. Powder XRD measurement revealed a sharp and distinctive X-ray patterns, indicating the presence of microcrystalline-like structure. POM images showed anisotropic fingerprint texture similar to that of cholesteric phase, and SEM images showed numerous columnar structures with length of 1 to $10{\mu}m$. Above observation clearly demonstrated that ${\pi}$-complementary NDI-pyrene interactions in the traid was strong enough to form columnar aggregates in the long range.

Investigating the Colour Difference of Old and New Blue Japanese Glass Pigments for Artistic Use

  • Chua, Lynn;Quan, Seah Zi;Yan, Gao;Yoo, Woo Sik
    • Journal of Conservation Science
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    • v.38 no.1
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    • pp.1-13
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    • 2022
  • Colour consistency is an important consideration when selecting pigments used on works of art. In this study, we analyse the colour difference between two sets of synthetic blue glass pigments acquired at least 8 years apart from the same manufacturer in Japan. The old pigment set (unused, dry powder with four different grain sizes) appears faded compared to the new set. These pigments are made available for artistic use, commonly in Nihonga or Japanese paintings. Raman spectroscopy and SEM-EDS results characterize these pigments as cobalt aluminate spinels dissolved in leaded glaze, a special class of complex coloured inorganic pigments that is not well-understood in the field of conservation. Colour difference between the old and new pigments with four different grain sizes were quantified by analysing photomicrographs with image analysis software. Blue pigments with coarse and extremely fine grains showed significant colour change compared to pigments with medium and fine grain sizes. The high occurrence of crystallites in the finer grains give a final colour that is bluer and lighter. Possible causes for the colour difference including manufacturing methods and storage environment are discussed.

Pseudo-strain hardening and mechanical properties of green cementitious composites containing polypropylene fibers

  • Karimpour, Hossein;Mazloom, Moosa
    • Structural Engineering and Mechanics
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    • v.81 no.5
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    • pp.575-589
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    • 2022
  • In order to enhance the greenness in the strain-hardening composites and to reduce the high cost of typical polyvinyl alcohol fiber reinforced engineered cementitious composite (PVA-ECC), an affordable strain-hardening composite with green binder content has been proposed. For optimizing the strain-hardening behavior of cementitious composites, this paper investigates the effects of polypropylene fibers on the first cracking strength, fracture properties, and micromechanical parameters of cementitious composites. For this purpose, digital image correlation (DIC) technique was utilized to monitor crack propagation. In addition, to have an in-depth understanding of fiber/matrix interaction, scanning electron microscope (SEM) analysis was used. To understand the effect of fibers on the strain hardening behavior of cementitious composites, ten mixes were designed with the variables of fiber length and volume. To investigate the micromechanical parameters from fracture tests on notched beam specimens, a novel technique has been suggested. In this regard, mechanical and fracture tests were carried out, and the results have been discussed utilizing both fracture and micromechanical concepts. This study shows that the fiber length and volume have optimal values; therefore, using fibers without considering the optimal values has negative effects on the strain-hardening behavior of cementitious composites.

The Analysis of Slag Exacavated from Jisa area (지사동 출토 제철슬래그의 금속학적 조사 연구)

  • Park, Sung-Taik;Choi, Chang-Ock
    • Journal of Conservation Science
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    • v.16 s.16
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    • pp.64-76
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    • 2004
  • This study was performed by chemical analysis and metallographic observation. Chemical properties were analized by ICP, XRD and SEM-EDS and slag structures were observed by microscope and SEM. Total Fe amounts in A, C area of slag can be observed $39\~45\%$ by chemical analysis results. It was average of acient times. CaO was $3\~8\%$. It's not plentiful but we think that was artificial. Ti was found in A area a little, and Ti, V were found in C area so much. The compounds, as if Fayalite, Wustite, Magnetite, Ilmenite, Pseudo-brookite, Ulvospinel, Forsterite, Fephroite, Olivine were observed in the result XRD. These structures were also observed in microscope and SEM image. Therefore, The furnance of A area usually used an iron mine, An Iron furnance of C area considered it which refined using a raw iron mine and a raw iron sand.

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The Evaluation and Fabrication of Radiation Phosphor Screen for Non-destructive Testing using the Special Room Temperature Gel-printing Method (상온 겔프린팅 기법을 이용한 비파괴 검사용 방사선 증감지 제작 및 평가)

  • Lee, Jun Haeng
    • Journal of the Korean Society of Radiology
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    • v.14 no.4
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    • pp.391-396
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    • 2020
  • In this study, we developed a phosphor film screen that can be applied to radiographs during non-destructive testing using Gd2O2S:Tb phosphor compounds. The image uniformity of the fabricated phosphor screen film was analyzed by FE-SEM, RMS and RDS analysis. In addition, the tensile strength, elongation, and modulus of elasticity of the Gd2O2S:Tb phosphor screen were evaluated by measuring the stress-strain characteristic curve. As a result, it was evaluated that the RSD value had an excellent image uniformity within 10% of the evaluation criteria. In addition, as a result of evaluation of physical properties, the tensile strength was 1.1760 N/㎟, the tensile strength at break was 1.1515 N/㎟. These results suggest that the Gd2O2S:Tb phosphor screen fabricated using the room temperature gel-printing method could be applied to digital radiography detectors for radiography.

Microstructure and Properties of Mortar Containing Synthetic Resin using Image Analysis (이미지 분석을 활용한 합성수지 혼입 모르타르의 특성 및 미세구조 분석)

  • Lee, Binna;Min, Jiyoung;Lee, Jong-Suk;Lee, Jang-Hwa
    • Journal of the Korea Concrete Institute
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    • v.28 no.1
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    • pp.59-65
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    • 2016
  • Commercial synthetic resins with great amount of hydrogen atoms were investigated for neutron shielding aggregates. Total three types of resins were considered in this study: high density polyethylene (HDPE), polypropylene (PP), and ultra molecular weight polyethylene (UPE). When these resins replaced 20, 40, 60 vol% of fine aggregates, mechanical properties were first evaluated including compressive and tensile strengths, and then image/microstructure analyses such as cross-section analysis, SEM, and X-ray CT were performed. The results showed that the compressive and tensile strengths decreased with the increase of replacement ratio of HDPE and PP, which was found through image analysis that it was closely related to the distribution of resins at the failure surface of test specimens. The strength reduction of UPE was quite small compared to HDPE and PP but it abruptly increased when the replacement level exceeded 60 vol%. The results of microstructure analyses indicated that the replacement level significantly affected the amount of air void so that it is critical to determine the reasonable amount of UPE to make cementitous materials for neutron shielding.