• Title/Summary/Keyword: SCCT

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A Study on Situational Crisis Communication Strategy according to Type of Crisis in Korea (위기 유형별 위기 대응 커뮤니케이션 전략 실태 연구 : 기업 사과문 분석을 중심으로)

  • Min, Jisun;Choi, Seong-Rak
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.471-482
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    • 2015
  • Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

A Study on the Difference of Crisis Communication Strategy and PR Team's Role according to Type of Crisis (위기 유형에 따른 위기 대응 커뮤니케이션 전략 및 역할 차이에 대한 연구)

  • Min, Ji-Sun;Choi, Seong-Rak
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.398-409
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    • 2017
  • Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. Therefore, this study analyzed whether the crisis response strategies of Korea companies are different according to the types of crisis. According to the result of analysis on survey to PR managers, the crisis response strategies are different according to the types of crisis. And the role and function of PR team are different according to the types of crisis, too. This conclusion can contribute to devising SCCT theory and to develop a more Korea relevant theory.

Synthesis of Spherical Carbons Containing Titania and Their Physicochemical and Photochemical Properties

  • Oh, Won-Chun;Kim, Jong-Gyu;Kim, Hyuk;Chen, Ming-Liang;Zhang, Feng-Jun;Meng, Ze-Da;Choi, Jong-Geun;Zhang, Kan
    • Journal of the Korean Ceramic Society
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    • v.48 no.1
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    • pp.6-13
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    • 2011
  • In this study, we used activated carbon (AC) and charcoal (CH) as carbon sources with $TiO_2$ powder to prepare spherical carbons containing titania (SCCT) by using phenolic resin (PR) as a bonding agent. The physicochemical characteristics of the SCCT samples were examined by BET, XRD, SEM, EDX, iodine adsorption and compressive strength. The photocatalytic activity was evaluated by measuring the removal efficiency of three kinds of organic dyes: methylene blue (MB), methyl orange (MO) and rhodamine B (Rh.B) under a UV/SCCT system. In addition, evaluation of chemical oxygen demand (COD) of piggery waste was done at regular intervals and gave a good idea about the mineralization of wastewater.

The Potential Risk of Sports Sponsorship: Categorization of Crisis and Developing Contingency Plans in Perspective of SCCT (스포츠 스폰서십의 잠재적 위험: SCCT를 적용한 위기 유형 분류와 대응전략 개발)

  • Shin, Seongyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.214-221
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    • 2018
  • This study was conducted to identify the negative effects of sports sponsorships on consumer attitudes towards sports celebrities and the products advertised by them. The results of this study verified the main effects of sports celebrities' responsibility level on consumer attitudes toward the sports celebrity and his/her products in cases of negative incidents. Furthermore, the moderating roles of sports celebrities' response strategies were identified. Data were collected from 135 undergraduate students in the Republic of Korea using a questionnaire. The data from nine participants were discarded because of disingenuous answers to the questionnaire; thus, the final sample consisted of 126 participants. Multivariate analysis of variance (MANOVA) of the obtained data revealed that a sports celebrity's responsibility level has negative effects on consumer attitude toward the sports celebrity and the product. The moderating effects of the sports celebrity's response strategies were also significant.

The Development and Validation of Instrument for Measuring High School Students' STEM Career Motivation (고등학생들을 위한 이공계 진로동기 검사도구 개발 및 타당화)

  • Shin, Sein;Ha, Minsu;Lee, Jun-Ki
    • Journal of The Korean Association For Science Education
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    • v.36 no.1
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    • pp.75-86
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    • 2016
  • The purpose of the present study is to develop and validate an instrument to assess STEM career motivation. We developed 32 items for 7 constructs (i.e. education experience, career value, academic self-efficacy, career self-efficacy, career interest, parents' support, and career motivation) on STEM career motivation based on Social Cognitive Career Theory (SCCT; Lent et al.,1994). 767 first year high school students participated in this study. The items were validated by Messick's framework (1995). In this study, we examined the validity of items in four aspects (i.e. content, substantive, structural and generalizability of validity). Methodologically, we used Rasch analysis, Exploratory factor analysis, confirmative factor analysis based on structural equation modelling. We confirmed that our instrument with 32 items as valid and reliable for measuring the STEM career motivation. In addition, we tested the STEM career motivation model based on SCCT. Our model explained the data well, suggesting that external factors (education experience and parents' support) and cognitive factors (perception of value, self-efficacy and interest) were significantly related to STEM career motivation.

Social-Cognitive Model of Social Justice Interest and Commitment: for Korean College Students (사회 인지 관점에 따른 사회 정의 관심과 실천 모형의 검증: 국내 대학생을 중심으로)

  • Moon-Kyung Min;Hyun-nie Ahn
    • Korean Journal of Culture and Social Issue
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    • v.20 no.2
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    • pp.133-154
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    • 2014
  • The purpose of this study was to investigate psychological processes based on the Korean college students' development of social justice interest and commitment. For this study, we replicated Miller and colleagues'(2009) study, which explained the development of social justice interest and commitment by social-cognitive career theory(SCCT). Social desirability was controlled, and then self-reports data from 343 college students were analyzed using Structural Estimate Modeling(SEM). As a result, the final research model that social justice self-efficacy and outcome expectations affect social justice interest and commitment was proven valid for Korean college students. Also, in comparison with the direct effects model(social supports and barriers affect directly on commitment), the indirect effects model(social supports and barriers affect indirectly on commitment through self-efficacy) was supported. As an unique path of social-justice domain, the indirect effect by social support on commitment through outcome expectation was proved, as well. This study covers measurement limitations, future directions for research, and some lessons points with regards to how Korean college students to have social justice interest and commitment.

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Does "Women Friendliness" Matter in STEM Education?: Differential Effects of High-Impact Practices on Career Aspiration of STEM College Students by Gender

  • Jin, Seonmi;Rhee, Byung Shik;Jeon, Seokjean
    • Journal of Engineering Education Research
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    • v.23 no.4
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    • pp.37-51
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    • 2020
  • This study examined the differential effects of High-Impact Practices(HIPs) on the career aspiration of STEM college students by gender. Through the theoretical lens of Social Cognitive Career Theory(SCCT), a two-level model analysis was conducted. A sample of 2,101 third- and fourth-year undergraduate students majoring in STEM at 38 universities, which had been collected from the National Survey on College Student Experiences and Learning Outcomes funded by the Korea Research Foundation, was used. This study found that the three HIP domains(learning with peers, faculty support, content relevancy) had different influences depending on gender. These findings suggest that HIPs can benefit the development of female students' career aspiration and have gender-differential effects on students in STEM majors. Based on those findings, this study also deduced implications about the roles of faculty members and higher-education institutions that might foster the retention of women in STEM.

Relationship Between Work Ability, Self-efficacy, Work Satisfaction, Sequelae and Workplace Relationships of Reemployed Workers Who Experienced Industrial Accidents (재취업한 산재 노동자의 업무능력, 자기효능감, 직무 만족, 후유증, 동료관계의 구조적 관계)

  • Kim, Do-Hee
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.463-477
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    • 2022
  • The current study examined the mediating effect of self-efficacy (SE) in the relationship between work ability (WA) and work satisfaction (WS) perceived by reemployed workers who have experienced industrial accidents based on social cognitive career theory (SCCT), and investigated the effect of Industrial accident sequelae and workplace relationships (WR) on these variables. The data of 976 newly employed workers were selected from the data of the Panel Study of Worker's Compensation Insurance collected in 2018. The data were analyzed by Structural Equation Modeling through SPSS and AMOS programs. It was found that WA had a positive effect on WS through SE. In addition, it was found that the level of pain, the severity of the disability, and the activities of daily living had a negative effect on WS through WA and SE sequentially. Meanwhile, it was found that the WR was affected by the activities of daily living, and had a positive effect on WS through WE. These results emphasize that it is important to provide support to manage sequelae and increase SE in order to help victims of industrial accidents return to the job market and live satisfactorily. It also suggests that SCCT is useful in explaining WS of industrially injured workers.

The Influence of College Students' Self-Efficacy and Outcome Expectations on Career Exploration (대학생의 자기효능감과 결과기대가 진로 탐색에 미치는 영향)

  • Kim, Young-ran;Lee, Sang-jik
    • Journal of Venture Innovation
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    • v.6 no.2
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    • pp.159-172
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    • 2023
  • This study aimed to empirically analyze the factors influencing the career search intention of college students. The research model was derived based on the Social Cognitive Career Theory (SCCT), considering the unique characteristics of university students. Self-efficacy and outcome expectations were investigated as independent variables, while mastery experience, verbal persuasion, vicarious learning, and positive emotions were considered as antecedent variables. A survey was conducted among college students in the metropolitan area, resulting in 217 valid responses for analysis. Empirical analysis was conducted using structural equation modeling with AMOS 24. The findings revealed that mastery experience, vicarious learning, and positive emotions had a significant positive effect on self-efficacy. Furthermore, verbal persuasion and positive emotions significantly influenced outcome expectations. However, the impact of verbal persuasion on self-efficacy was not found to be significant, and the relationship between mastery experience, vicarious learning, and outcome expectations was not examined. Both self-efficacy and outcome expectations were found to have a significant positive effect on career search intention, with outcome expectations exhibiting a stronger influence. The empirical results contribute to the understanding of college students' career exploration and provide implications for academic and practical contexts.

A Study of Social Media User Response about Firms' Crisis Response Strategies (기업의 위기대응전략에 대한 소셜 미디어 이용자의 반응 연구)

  • Kim, Bora;Kim, Woohee;Jung, Yoonhyuk
    • The Journal of Bigdata
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    • v.2 no.1
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    • pp.27-39
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    • 2017
  • The importance of online communication is getting increased by the rapid growth of smartphone supply and Social Network Service (SNS) use. Catching up with the trend, firms are actively use SNS to improve brand image, promote products, and communicate with customer. On the one hand, SNS is the channel for firms' marketing activities, but on the other, it is also the channel where the events related to the firms propagate in real time. Firms are led to unexpected state of crisis, when events are quickly spread out on SNS. Then firms are assessed their image by the way they deal with the state of crisis. This paper proposes to figure out user response on SNS according to each crisis response strategies by analyzing event-related twitter data when crisis situations of firms arise. We classify crisis response strategies into response attitude, defensive and accommodative response, and response speed, fast and slow response. This paper suggests optimal crisis response strategy to firms regarding state of crisis propagated on SNS.

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