• Journal of Intelligence and Information Systems
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• v.29 no.2
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• pp.303-321
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• 2023

Metaverse shopping has emerged as a new phenomenon in social commerce. This study aims to investigate the user experience of metaverse stores shopping based on the S-O-R model. The results of the study show that telepresence, entertainment, personalized recommendation, and social interaction have significant positive effects on flow experience and satisfaction in metaverse shopping. Additionally, satisfaction and flow experience are shown to have significant positive effects on user intentions. This study provides valuable implications for the design and management of metaverse stores to improve user experience and increase user intention.

• Korean Journal of Optics and Photonics
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• v.14 no.3
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• pp.215-218
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• 2003

A 2R O/E/O wavelength converter is useful for bit rate transparency, though it has a limit on cascadability due to timing-jitter accumulation. In this paper, we propose a nonlinear signal model which is more practical than the commonly used sine wave model. With our model, we theoretically analyzed the effects of timing-jitter and the cascadability of a 2R O/E/O wavelength converter. To confirm the theoretical results, we measured the cascadability in a 40-km re-circulation loop for 10 Gb/s signal.

• Journal of Families and Better Life
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• v.34 no.4
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• pp.139-156
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• 2016

This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

• Korean Management Science Review
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• v.1
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• pp.26-34
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• 1984

한국적 경영환경에서 O.R 기법을 경영활동에 적용하는 데에는 O.R의 이론적 측면보다 실용화가 더욱 어려운 실정이다. 관리자들이 편견과 자기 경험의 노예 상태에서 직관적으로 의사결정을 한다던가, 이노베이션에 대한 거부 반응이 거세다던가, 시스템 의식이 미약하다던가, 데이터의 축적이 빈곤하다던가 하는 따위 등이 O.R의 실용화에 장애요인으로 작용된다. 이 글은 쌍용양회공업주식회사에서 광산 조업활용에 적용하여 성공적으로 활용되고 있는 O.R의 모델을 간추린 것이다. 이 회사에서는 7년여에 걸쳐 MIS의 추진과정을 통해 관리자들이 컴퓨터시스템 마인드를 제고시키고, 정보시스템을 설계하고, 정보시스템을 개발하고, 정보시스템을 활용하면서 데이터를 축적하여 O.R기법을 실제에 적용하였다.

• The Korean Journal of Pesticide Science
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• v.11 no.2
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• pp.72-81
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• 2007

Quantitative structure-activity relationships (QSARs) on the pre-emergency herbicidal activity and reactivity of a series of new O,O-dialkyl-1-phenoxyacetoxy-1-methylphosphonates (S) analogues against seed of cucumber (Cucumus Sativa) were discussed quantitatively using 2D-QSAR and HQSAR methods. The statistical values of HQSAR model were better than that of 2D-QSAR model. From the frontier molecular orbital (FMO) interaction between substrate molecule (S) and $BH^+$ ion (I) in PDH enzyme, the electrophilic reaction was superior in reactivity. From the effect of substituents, $R_2$-groups in substrate molecule (S) contributed to electrophilic reaction with carbonyl oxygen atom while X, Y-groups contributed to nucleophilic reaction with carbonyl carbon atom. And the influence of X,Y-groups was more effective than that of $R_2$-groups. As a results of 2D-QSAR model (I & II) and atomic contribution maps with HQSAR model, the more length of X, Y-groups is longer, the more herbicidal activity tends to increased. And also, the optimal ${\epsilon}LUMO$ energy, $({\epsilon}LUMO)_{opt.}$=-0.479 (e.v.) of substrate molecule is important factor in determining the herbicidal activity. It is predicted that the herbicidal activity proceeds through a nucleophilic reaction. From the analytical results of 2D-QSAR and HQSAR model, it is suggested that the structural distinctions and descriptors that contribute to herbicidal activities will be able to applied new herbicide design.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.107-127
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• 2022

Personal broadcasting utilizing Vtuber, a virtual creator made of 2D or 3D avatars, has recently appeared and is growing in popularity. Vtuber is a virtual person who broadcasts on the Internet using 2D or 3D avatars with real-time motion capture and computer graphics technologies. While the personal broadcasting industry utilizing Vtuber is proliferating, related studies have mainly concentrated on technical issues. Therefore, in this study, the antecedent factors that form the technical characteristics and virtual creator characteristics of Vtuber personal broadcasting are derived using the Stimulus-Organism-Response (S-O-R) model. Then the effect of these factors on viewer pleasure and satisfaction, which lead to increased paid sponsorship is to be examined. Furthermore, we investigate how this influencing mechanism fluctuates based on the avatar type (2D vs. 3D). This study contributes to empirical examinations of viewers' paid sponsorship intention in Vtuber personal broadcasting through the S-O-R model. It also offers insights that technological or virtual creator characteristics could improve viewers' pleasure, satisfaction, and even paid sponsorship.

• Journal of the Korean Society of Propulsion Engineers
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• v.16 no.6
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• pp.23-31
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• 2012

Present work deals three families of $SiO_2$ gelling agents which have been used to produce gel fuel based on Kerosene. Jet A-1 is chosen as fuel where power-law rheological model is used to confirm whether or not the gelification is achieved depending on the %wt of gellant. It was confirmed that the produced jelly-like substance have shear-thinning effect, and that its apparent viscosity increases as $SiO_2$ concentration increases. Compared to other gellants, gel with Aerosil(R) R972 fits most to the power-law model, while gels with Silica 230 and Silica 530 deviate from the power-law model. The rheological characteristics behaved differently depending on the mixing method(vortex mixing and manual mixing) when gellant concentration is increased.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.65-72
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• 2013

This study utilizes a S-O-R model to investigate the effects of apparel product presentations using a 3D avatar model in Internet fashion malls for pleasure(emotional state) and approach behavior. We chose a 3D avatar model to present a fashion product in this study. The model walked for about one minute on stage; subsequently, respondents completed a questionnaire after they viewed it. The questionnaire consists of telepresence, pleasure and approach behavior. Respondents are limited to females 20s and 30s years old who have purchased fashion products in an Internet mall and are highly interested in fashion products. A total of 226 samples were used for the final analysis. Cronbach's alpha, correlation analysis, confirmatory factor analysis, and structural equation modeling were utilized in this study. The results are as follows. First, telepresence has a significant influence on pleasure; subsequently, pleasure influenced consumer approach behavior. Second, telepresence positively influenced the approach behavior (directly and indirectly). This verified the effectiveness of a 3D avatar model using S-O-R. A 3D avatar model can be a strategic alternative in the fiercely competitive Internet shopping sector.

• Proceedings of the Korean Society of Propulsion Engineers Conference
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• 2011.04a
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• pp.337-340
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• 2011

This study investigates the rheological characteristics of $SiO_2$-Kerosene gel propellants with Aerosil(R) R972, Silica 230, Silica 530. Power-law rheological model is used to confirm whether or not gelification is achieved. It was found that the produced gel have shear-thinning effect, and that the viscosity of the gel propellants increases with increasing $SiO_2$ concentration. Among gellants used in this study, gel propellant with Aerosil(R) R972 fits most to the power law model as the shear rate increases. However, gels produced with Silica 230 and Silica 530 gellant deviate from the power law model when the shear rate regime is below 100 [1/s].

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.95-103
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• 2022

This study aims to understand a gamer participatory mechanism by comparing Gamer Participation 1.0(Bartz Liberation War) and Gamer Participation 2.0(Truck Demonstration). The process of gamers' political participation is analyzed by applying the communication-mediated O-S-O-R model with the case of gamers' truck protests caused by probability items' issue. This study found out that changes in the social, technological, and discursive layers that constitute the gamer's communication ecology led to diversification of communication channels and changes in the perception of games. Gamers utilized the technological layer of the media environment that presupposes immediate mutual communication, expressed opinions on issues in the mobilization process, and shared the necessity of participation to derive collective mobilization. Through communication, gamers were able to participate in socio-political issues with high participation thresholds. This study is significant in that it discussed the gamers' democratic citizenship and role as issue publics. The study suggests that the need for theoretical and methodological expansion to analyze various participatory cases.