• 제목/요약/키워드: S value

검색결과 25,298건 처리시간 0.048초

잡지에 나타난 남성화장품 광고 분석 (Analysis of Advertisement for Men's cosmetics on Magazines)

  • 박길순;박수진
    • 한국패션뷰티학회지
    • /
    • 제3권1호
    • /
    • pp.39-49
    • /
    • 2005
  • The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

  • PDF

A study on direct-to-consumer and intermediated marketing for the 6th industrialization in the U. S. agricultural sector

  • Kim, Sounghun
    • 농업과학연구
    • /
    • 제45권2호
    • /
    • pp.308-316
    • /
    • 2018
  • The Korean government introduced the $6^{th}$ industrialization in the agricultural sector to increase farmers' income and value-added agricultural products. The U.S. government has also supported farmers' efforts to increase their income and value-added products in a similar way even though the $6^{th}$ industrialization is not the usual concept in the U.S. Especially, direct-to-consumer and intermediated marketing is one of the main methods to increase farmers' income and value-added agricultural products in the U.S. The purpose of this paper was to analyze direct-to-consumer and intermediated marketing in the U.S., through a survey and frequency analysis. The results of this study are as follows: First, U.S. farmers have shifted their concern and efforts from direct-to-consumer marketing to intermediated marketing because intermediated marketing may offer higher value-added agricultural products. However, consumers' perception and interest are higher for direct-to-consumer marketing than for intermediated marketing of agricultural products and related services. Consumers also will increase the portion of consumption of agricultural products and related services through direct-to-consumer marketing. This difference between farmers and consumers may cause difficulties in increasing farmers' income and value-added agricultural products in the U.S. Korean farmers may have same problem in the future, even though they have not encountered it yet. Especially, the Korean government needs to develop the capabilities of farmers so that they can solve this problem.

동태적 정보서비스 품질 관리 모델 (Dynamic Information Service Quality Model)

  • 김상욱;정재림;조현웅
    • 한국시스템다이내믹스연구
    • /
    • 제12권4호
    • /
    • pp.125-156
    • /
    • 2011
  • The information service management models developed thus far have put their focuses mostly on technical dimensions of information systems (IS), finding their rationale from the goods-dominant logic (GDL) that IS as goods has value in itself. Information systems, however, is nothing more than a mechanism by which value is delivered to the users. According to the service-dominant logic (SDL), value is created and determined not at the time serve is made by the providers but at the time it is consumed by the users. The users therefore should be regarded as active value creators not as passive consumers of the value delivered by the providers. Based on the service-dominant logic, DISQM (Dynamic Information Service Quality Model) is developed. DISQM's backbone is designed in causal loop diagrams referring to and reinterpreting in systems thinking the 'Parasuraman, Zeithaml & Berry's GAP Model' and 'SERVQUAL' as an operational tool for the GAP Model, and the main IS success constructs are mapped onto the model exploiting the 'DeLone & MacLean's IS Success Model'. With VENSIM simulation software, this paper also shows how DISQM works in computer-simulation settings. After confirming DISQM's validity with the base simulation run, two scenarios are developed for the exemplary purpose and tested in terms of IS quality, service quality, and net benefits from the service for the public information service. Implications from the simulation runs are also discussed.

  • PDF

The Effect of Perceived Value of Education Training for Small and Medium Sized Enterprise (SME) Cooperatives on Job Performance

  • Byoung-Jo HWANG;Chang-ki HONG
    • 융합경영연구
    • /
    • 제11권3호
    • /
    • pp.11-23
    • /
    • 2023
  • Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

감초추출물에 의한 면직물의 염색성과 기능성(II) - 키토산, 캐티온화제 처리에 의한 면직물의 농색화 - (Dyeing and Functional Property of Cotton Fabrics dyed with Glycyrrhizae Radix Extract(II) - The Color Depth of Cotton Fabrics by Chitosan & Cationed Treatment-)

  • 이영숙;장정대
    • 한국의류산업학회지
    • /
    • 제12권5호
    • /
    • pp.667-675
    • /
    • 2010
  • This research did chistosan and cation treatment to raise K/S vlue. In this result, chitosan 1%, cation 4% treatment showed the highest K/S value. Gilycyrrhizae radix dyeing showed the highest K/S value in pH3, pre-mordant, $30^{\circ}C$, 80 min.. Its color Y, YR. K/S value over 2.5 times showed in chitosan treatment fabrics, 5 times in cation treatment fabrics than cotton fabrics on the condition of none-mordant ones. In the antibacterial activity, staphylococus showed 99.9% in all fabrics. Klebsilla Pneumonia also showed 97.1% in chitosan treatment fabrics and it showed 99.9% in other all fabrics. In the deodorization and UV-cut effect, the more K/S value and the larger effect was showed.

Solvolysis of (1S)-(+)-Menthyl Chloroformate in Various Mixed Solvents

  • Koh, Han Joong;Kang, Suk Jin
    • 대한화학회지
    • /
    • 제65권5호
    • /
    • pp.309-312
    • /
    • 2021
  • The solvolysis of (1s)-(+)-menthyl chloroformate (1) were studied kinetically in 28 pure and various mixed solvents. The analysis using the extended Grunwald-Winstein equation in the solvolysis of 1 obtained the l value of 2.46 ± 0.18, the m value of 0.91 ± 0.07, and the correlation coefficient of 0.950. The solvolysis of 1 might proceed via an associative SN2 mechanism enhancing bond making than bond breaking in the transition state (TS). The value of l/m is 2.7 within the ranges of value found in associative SN2 reaction. This interpretation is further supported by a relatively large solvent kinetic isotope effect (SKIE, 2.16).

설계단계에서 건축주 만족도 증진을 위해 가치평가방법을 활용한 설계자 접근절차에 대한 연구 (The Study of Designer's Approaching Procedure by Applying Value Evaluation Method to improve Degree of Owner's Satisfactions in Design Phase)

  • 이도형;박찬식
    • 한국건설관리학회:학술대회논문집
    • /
    • 한국건설관리학회 2006년도 정기학술발표대회 논문집
    • /
    • pp.117-122
    • /
    • 2006
  • 기본설계단계에서 설계자가 건축주 요구사항 만족을 위해 접근하는 방법이 다양하나, 설계과정에서 건축주 및 관련자가 참여하여 정량적으로 설계의 중간과정을 평가하는 것이 부족하다. 이로 인해 설계가 완료된 후에 수많은 변경을 하여 설계자로 하여금 많은 손해를 입게 한다. 이러한 것을 방지하지 위해 기본설계 초기단계에서부터 건축주의 요구사항을 체계적으로 정리하고, 설계자는 그 것을 만족시키는 설계 초안에 대해 건축주 및 관련자들에게 가치평가를 하게한다. 이 후로 일정가치가 이상이 되면 다음 설계단계로 진행되게 하여, 설계가 완료된 후에 건축주의 의도가 제대로 반영되지 않거나 건축주가 의사를 변경하여 발생되는 재설계를 방지하게 함으로써 설계자의 추가 비용을 현저히 줄일 수 있다. 또한 건축주도 설계결과 및 시공결과에 대해 평가하게 하고 건축주의 의도가 제대로 반영되었는지를 알 수 있게 한다. 또한 건축주의 만족도를 평가하게 하고, 건축주나 설계자가 상호 설계 및 시공결과를 정량적으로 확인시켜 시공 후에 발생되는 논란을 최소화 시킨 수 있는 장점이 있다. 본 논문은 설계과정에서 각 결과물에 대해 가치를 평가한 후 일정 전수가 이상 되면 다음단계로 넘어가게 하여 설계자의 손해를 최소화 시킬 수 있다는 것을 나타낸 것이다.

  • PDF

가치전략 중점의 변화가 재무성과에 미치는 영향 (The Financial Impact Generated by Shifts in Value Strategic Emphasis)

  • 홍기철;박광호
    • 산업경영시스템학회지
    • /
    • 제39권4호
    • /
    • pp.26-39
    • /
    • 2016
  • Korea's main manufacturing industries, which have led its economy for the past three decades, are faced with a serious downturn and loss of competitive advantages due to the current economic depression, China's rise, and the drop of oil prices. Korean business firms must adopt the paradigm shift in their value strategies, along with a government-led industrial restructuring in order to gain sustainable competitive advantages. Business firms allocate their limited resources between value creation and value appropriation, however, what effect does strategic emphasis on value creation versus value appropriation have on a business firm's financial performance? This paper empirically addresses this issue by examining the effect of shifts in strategic emphasis on stock return. Furthermore, this study examines appropriate choices of strategic emphasis to gain differential financial performance. The data set used in this regression analysis comes from the KISLINE database of NICE Information Service. The variables that form the basis of this analysis are stock return, ROA, and Strategic Emphasis [(advertising expenditures-R&D expenditures)/assets]. The interactive effect with situational factors regarding the firm and the type of technological environment in which the firm is operating was also analyzed. Our results show that investors acknowledge a shift of strategic emphasis as a sign of stock valuation. In comparison to US, Korean business firms have weak value creation capabilities in high-technology industries, and weak value appropriation capabilities in low-technology industries. This proves Korean firms are fast followers in the global market. Our findings suggest that Korean firms have to adopt a balanced value strategy, nurturing value creation and developing value appropriation for overcoming the current economic downturn and becoming a first mover in the dawn of "Industry 4.0."

피부색의 계절에 따른 부위별 차이와 특성 -피부색 지도 설계를 위한 연구 I- (Topographic Variations of the Seasonal Skin Color -A Study for the Map of the Skin Color 1-)

  • 박명희;김경순
    • 복식
    • /
    • 제54권7호
    • /
    • pp.79-90
    • /
    • 2004
  • In this study we tried to find the skin color of Koreans according to the change of seasons, and to the degree of make-up used by men and women. in order to furnish foundation data that could be used in the cosmetics and clothes industries. The skin color was measured with Minolta's Chrome Meter CR-200 in seven parts of the body with Munsell's hue, value, chroma. The difference in skin color in men and women's groups, and the difference in skin color of each group in March and in September were treated with SPSS's Anova and t-test. 1. In both seasons. March and September, a big difference could be observed between the two groups (men and women's). The body was more yellowish than the face. The men's group had a reddish skin color than the women's groups. In all groups we could observe a big difference in color between seasons, and in March, the skin was more reddish whereas in September, it became more yellowish. 2. As for the value, both in March and in September, the hairline was darkest, and the lightest areas were the jaw and the inner arm which showed a similar value. The group of women who put on make-up had the highest value, whereas the men's group showed the lowest result in value. We suppose it to be due to the fact that Putting on make-up prevented the melanin pigmentation by blocking the UV rays. 3. We could observe the highest value in chrome in the chin area both in March and in September, and there was no significant change. There was a difference in men and women's groups, but not a significant one within the women's groups.

창원.김해 지역 초등학생의 쌀음식에 대한 지식, 가치관 및 섭취실태 조사 (A Study on Elementary Schoolchildren's Knowledge, One's Value and Consumption Pattern for Rice Foods in Changwon and Gimhae City)

  • 윤현숙;이미자;양한라;이경혜
    • 대한영양사협회학술지
    • /
    • 제11권3호
    • /
    • pp.353-364
    • /
    • 2005
  • The informations concerning knowledge, value and consumption pattern for rice foods of elementary schoolchildren (630 boys and 550 girls in 5th or 6th grade) were investigated in Changwon and Gimhae of Gyeongnam province. They were asked based on knowledge, one’s value and intake frequence of rice foods by questionnaries. Menus for 3 days including 2 weekdays and 1 weekend day were taken from 136 students (77 boys and 59 girls) in two Elementary Schools in Changwon and Gimhae to know intake reality of rice product. The purpose of this survey was to find the way of encouraging rice intake and preference which now seemed to be low because of simplified, westernized eating habits, and to provide basic information needed for inheriting and improving our traditional cooked rice centered eating culture. The results are summarized as follows. The knowledge of rice was positively correlated to the one’s value (r=0.365, p<0.001) and the preference (r=0.132, p<0.001), the one’s value was positively correlated to preference (r=0.409, p<0.001). The score of knowledge for rice was 12.8 points out of 20, the girls get points(13.12) significantly higher than the boys (12.53) (p<0.01). One's value about rice foods was 37.35 points out of 50 what is relatively high. They have eaten cooked rice type food for 2.24 times per day. Both boys and girls in Changwon and Gimhae area were having cooked rice type food significantly more during weekdays compared to weekends (p<0.001) by 3 days food record. According the results, we can see the possibility that schoolchildren can be encouraged to eat more rice foods by nutritional education to go with the development of various programs.

  • PDF