• 농촌지도와개발
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• 제26권4호
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• pp.193-203
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• 2019

Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

• 농촌계획
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• 제29권1호
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• pp.29-35
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• 2023

Although Due to industrial development and urbanization, the number of schools closing due to a decrease in the school-age population is increasing due to the phenomenon of relocation from farming and fishing villages. Closing schools are used as social and cultural facilities, or they are used to generate income by providing education and experiences. Agro-healing is an activity that promotes psychological, social, and physical health by using rural resources. By reflecting the Agro-healing in the services operated by the closed school, the perception of the provision of the Agro-healing service was investigated as a way to provide a therapeutic service to visitors and to increase the utilization of the closed school. The questionnaire consisted of 10 questions, a total of 5 questions related to demographic information, a total of 5 questions related to the perception of agro-healing activities in closed school facilities. As a result, 347 people participated in the survey. The higher the awareness of agro-healing, the need for a agro-healing expert, the satisfaction with the use of rural closed school facilities, and the willingness to participate in agro-healing activities, the higher the awareness that the provision of agro-healing services was necessary by the state. Theses results are expected to be useful as basic to data to solve the diverse limitation in rural closed school and agro-healing activities.

• 농촌계획
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• 제29권4호
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• pp.93-103
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• 2023

The purpose of this study was to explore the experiences and future challenges in providing of social service based on agro-healing. The study conducted was a general qualitative research which involved the collection and analysis of experiences shared by four representatives of participating in Gyeonggi-do community service investment pilot project. The data were gathered through individual in-depth interviews, and the findings were thoroughly analyzed to draw meaningful insights. The study revealed three main topics of discussion: "knowing the necessity of entering social services," "thresholds to be crossed to enter social services," and "future tasks". Based on the these results, implications for the development of community social services related to agro-healing were suggested, and the limitations were also discussed.

• 벤처창업연구
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• 제13권4호
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• pp.59-72
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• 2018

최근 급격히 증가하는 노인들과 정신적 휴식이 필요한 도시인들의 신체적 정신적 건강과 안녕감을 유지하기 위한 방법으로써 치유농업에 관한 다양한 연구가 이루어지고 있다. 본 연구는 치유농업 이용의도에 영향을 미치는 변인고찰을 위하여 노후준비도, 농촌치유 공급조건, 농촌치유 제공서비스를 독립변수로 정하여 연구하였다. 본 연구의 목적은 첫째, 치유농업 이용의도에 영향을 미치는 다양한 요인들을 실증적 분석을 통하여 파악하고자 한다. 둘째는 다양한 요인들 중에서 어느 변인이 이용의도에 더 많은 영향을 미쳤는지를 검증하고자 한다. 셋째, 이들 검증결과를 바탕으로 치유농업 활성화 정책을 제언하는 데 있다. 본 연구를 위해서 30세 이상 성인 남녀를 대상으로 설문조사를 실시하여 최종 356부를 분석대상으로 확정하였다. 연구가설의 검증은 선형회귀분석을 통하여 검증하였다. 분석결과는 다음과 같다. 첫째, 노후준비도의 신체적 준비와 정서적 준비 그리고 경제적 준비는 이용의도에 유의한 영향을 미치는 것으로 조사되었다. 둘째, 농촌치유 공급조건의 자연경관, 접근성, 안전성은 이용의도에 유의한 영향을 미치는 것으로 조사되었다. 그러나 경제성과 전문성은 기각되었다. 셋째, 농촌치유 제공서비스의 농작물 재배, 동물매개, 치유시설은 이용의도에 유의한 영향을 미치는 것으로 검증되었다. 이러한 연구를 통해, 치유농업의 이용의도를 높이기 위해서는 소비자의 노후준비가 잘되어 있어야 하며, 농촌치유 공급조건에서는 접근성과 안전성이, 농촌치유제공 서비스에서는 치유시설이 잘 갖춰져야 치유농업을 이용하려는 소비자의 이용의도를 높일 수 있다는 결론을 도출하였다.

• 농촌계획
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• 제22권3호
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• pp.11-19
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• 2016

The purpose of this study was to develop the strategy on activation of village by forest healing. Researcher conducted the questionnaire survey for forest healing village development to classify the mountain's characteristics by the three factors(linkage resource, program, facilities). In result, village characteristics were divided into two types: single element outstanding type(resource), complex element outstanding type(resource+program, resource+facilities). The development of forest healing village have to focused on the forest healing service recipient and mountain village characteristics. In conclusion, relationship between forest healing recipient and mountain characteristics was as follows: single type (resource) - public; complex type (resource+program) - chronic disease, social vulnerable people; complex type (resource+facilities) - severe disease. The detailed guideline for forest healing village needs to be established according to the mountain characteristics.

• 인간식물환경학회지
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• 제22권1호
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• pp.1-14
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• 2019

This study was designed to examine agro-healing services and programs provided and operated by farms in Korea. The results of the analysis of the agro-healing programs and operation of farms were as follows. The purpose of the operation of farms was to raise productivity by managing farms in a cooperative way through agricultural production, education and healing, and to raise income by processing and selling agricultural products. It was difficult to access farms by public transport and thus visitors had to use their own cars. The size of farms varied. The main resources utilized in the surveyed programs were plants, rural environments and landscapes, and agricultural products. The programs were conducted using resources that were commonly found in rural areas. Facilities on each farm were equipped with facilities (indoor and outdoor learning place, gardens, vegetable gardens, orchards, etc.) and convenience facilities (parking lots, drinking fountains, kiosks, etc.) to support program operation. However, facilities for the handicapped and accommodation facilities were insufficient. The programs operated on each farm utilized agricultural resources, farm produce, and rural resources and were classified into activities such as making, feeling, and growing. The average number of people who operated the family-centered program was 2-3, having qualifications such as welfare horticultural therapists, forest interpreters, experience instructors, and social workers. In addition, they had expertise in medicinal food, dietary life, and social welfare, and they also had essential expertise required to operate programs.

• 농촌계획
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• 제25권4호
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• pp.1-11
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• 2019

This study conducted a survey on the recognition and demand such as recognition level, policy necessity, service demand and policy demand by supply types in order to provide the basic data for successful settlement of agro-healing services. According to the survey on awareness, 45.2% of respondents were aware of the healing farming, and 31.3% of respondents had experience in participating in the agro-healing services. 63.6% of respondents replied that they were experiencing reasons for participating in agro-healing services. Respondents who had no knowledge of agro-healing services responded that 76.7% of respondents said they would not participate. More than two-thirds of respondents in all types indicated that they needed agro-healing services. As a result of evaluating the maximum willingness to pay, there was a willingness to pay for farm work healing about 15,800 won, horticulture healing about 14,800 won, forest healing about 13,400 won, and animal assisted healing about 17,000 won. Improving accessibility and strengthening awareness were high priorities for inconveniences and improvements. 70.1% of the respondents said that policies for agro-healing services are needed. Development of agro-healing programs and contents was the first priority for support policy. The result of this study is expected to provide reference data that can be suggested for agro-healing policy establishment.

• 농촌계획
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• 제25권3호
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• pp.89-102
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• 2019

This study was conducted to investigate priority recognition of experts and related facility operators in establishing policies for revitalizing agro-healing services. After reviewing related studies, 5 policy division and 19 detailed sector were drawn, including improving accessibility, improving promotion and information provision method, improved public relations and information provision, diversification of facility and program, financial support, and expansion of expert and specialized institutions. A questionnaire survey was conducted on agro-healing experts, agro-healing facility operators, social welfare experts, and social welfare facility operators. The AHP analysis indicated that agro-healing experts and facility operators had the highest priority in the division of expansion of expert and specialized institutions, while social welfare experts and facility operators had the highest priority in financial support. The IPA analysis was conducted to identify the priority of each policy sector. Respondents recognized above normal importance to policy divisions, but were relatively aware of the importance of improving accessibility, with overall satisfaction level appearing to be moderate. The results of this study are expected to provide useful information for establishing agro-healing policies and for establishing effective strategies.

• 농촌계획
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• 제27권3호
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• pp.85-92
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• 2021

As the paradigm of green has been expended as the core of sustainable development in Korea, agro-healing projects increasingly have been a priority at the national policy and investment area. But little is known about the current overview of national research and development(R&D) related to agro-healing. The aim of this study was generally to investigate the research trends of national R&D related to agro-healing over the past five years. Dataset were gathered from provided by National Science & Technology Information Service(NTIS), word cloud techniques were applied. The main results showed that amounts of number and funding related to agro-healing projects have been increasing. In particular, the Rural Development Administration had the highest number of research, and it was found that the Ministry of Trade, Industry and Energy have spended a lot of money on agro-healing. As a results, it is necessary to expand the scope of the field of agro-healing projects, especially at the multisectoral and intersectoral level for improving health, well-being and a sustainable future.

• 문화기술의 융합
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• 제7권1호
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• pp.272-283
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• 2021

연구의 목적은 농촌관광 내재적동기와 음식선호의 관련성을 살펴봄으로써 농촌관광 음식상품의 방향을 제안하는 것이다. 분석을 통해 농촌관광 내재적동기는 '여가지향', '가족지향', '관계지향', '건강지향', 음식선호는 '요리건강성', '재료기능성', '지역자원성', '소비체험성' 요인이 추출되었다. 상관관계 분석결과 '여가·건강지향'은 요리건강성, '건강·관계지향'은 재료기능성, '여가·가족·관계지향'은 지역자원성, 관계지향은 소비체험성과 유의미한 관계가 있는 것으로 조사되었다. 그러므로 휴식과 힐링, 건강을 원하는 관광객에게는 건강한 요리를 제공하고, 가족 등과 여가 시간을 희망하는 관광객은 향토요리나 특산물요리를 제공하며, 사람과의 관계를 원하는 관광객은 기능성식품이나 한방약초 요리가 권장된다. 관광객 요구에 맞는 농촌관광 음식상품은 관광객의 만족도를 높임으로써 재방문을 유도하여 농촌관광의 확대를 통해 농촌 지역 경제 활성화를 가져올 것이다.