• 농촌지도와개발
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• 제20권4호
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• pp.1181-1216
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• 2013

본 연구는 한우 브랜드에 대한 자산 가치를 제고하기 위해서 소비자들의 마음속에 차별화된 이미지를 포지션 시킬 수 있는 브랜드 포지셔닝 전략을 개발 하고자 하였다. 연구의 목적을 달성하기 위해서 먼저 소비자의 인구통계학적인 특성을 바탕으로 ward 군집분석을 실시하여 시장을 3개로 분류하였다. A시장은 고학력, 고소득의 청장년층, B시장은 고학력 고소득의 중장년 계층, C시장은 저소득의 중 장년 소득계층으로 구분 되었다. 둘째 쇠고기 소비자들이 쇠고기 브랜드에 대해 느끼는 제품의 기능적, 정서적, 자아 표현적 편익 등의 지각 자료를 바탕으로 소비자의 포지셔닝 맵을 분석하였다(MDS). 그리고 브랜드 별 포지셔닝 맵과 속성벡터 맵을 연계하여 각 브랜드의 상대적인 위치와 세분시장의 경쟁구조를 분석하고 브랜드별 포지셔닝 전략을 도출하였다. 사례분석 결과 횡성한우는 3개 시장 전체에서 경쟁력을 가지고 있으나 A시장에서 고품격의 명품 가격 이미지, 품질 및 브랜드 이미지에서 소비자의 높은 평가를 받고 있어 A시장을 목표시장으로 선정하였으며, 향후 경영개선을 위해서는 안전성과 신뢰성에 대한 소비자의 인식 제고 활동이 필요 한 것으로 분석 되었다.

• 농촌지도와개발
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• 제20권1호
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• pp.105-141
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• 2013

본 연구에서는 마을단위 농업경영체 경영성과에 미치는 영향요인에 대해 설명하였다. 본 연구의 목적은 마을단위 농업경영체의 경영개선방안 기초 연구로서 마을단위 농업경영체의 개념정리 농업경영체의 구축과 지속적 운영을 위해 경영성과요소를 조사분석 하였다. 본 연구의 대상은 마을단위 농업경영체로 행정구역상의 마을단위로 한정짓기보다는 마을이라는 개념을 넓게 보기위한 상징적인 개념으로 영농활동을 적극적으로 수행하는 농업인이 면 군 단위로 또는 수평적으로 활동하는 확장된 범위에서의 농업경영체를 의미한다. 이를 토대로 실제 마을을 움직이고 있는 핵심농이 벤치마킹할 수 있으며 현재 운영하고 있는 예비사회적 기업, 농어촌공동체회사, 색깔있는 마을 중에서 표본을 추출하고 140개소에 현장방문 및 우편, 전화설문조사를 실시하였다. 이중 설문에 참여한 경영체 51개소로, 조사결과를 바탕으로 인적인프라, 문화유산관리, 공동체유대감, 공동체커뮤니케이션, 의사결정과정 및 갈등관리역량보다는 경영역량, 생산역량, 마케팅역량, 경쟁역량이 경영성과(매출액)와 관계가 있는 것으로 나타났다. 이를 참고하여 마을 단위 농업경영체들의 성과에 영향을 주는 요소들을 실증적으로 살펴봄으로써 향후 실무적인 차원에서 농업경영체를 운영하는 주체들에게 시사점을 줄 것으로 기대한다.

• Asian Pacific Journal of Cancer Prevention
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• 제13권6호
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• pp.2663-2667
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• 2012

Objectives: An attempt was made to understand the nicotine dependence of smokers selected for an ongoing smoking cessation intervention programme in rural Kerala, India. Methods: Data were collected from resident males in the age group of 18 to 60 years from 4 randomly allocated community development blocks of rural Thiruvananthapuram district (2 intervention and 2 control groups). Trained accredited social health activist workers were utilised to collect data from all groups through face to face interview. Nicotine dependence among participants was assessed by means of the six-item Fagerstrom Test for Nicotine Dependence (FTND) translated into the local language. The internal consistency of FTND was computed using Cronbach's alpha coefficient. Criterion validity (concurrent) was assessed by correlations of nicotine dependence scores with age at initiation of smoking and cumulative smoking volume in pack-years. Results: Among the 928 smokers identified, 474 subjects were in the intervention area (mean age = 44.6 years, SD = 9.66 years) and 454 in the control area (mean age = 44.5 years, SD = 10.30 years). The overall FTND score among current daily smokers was 5.04 (SD: 5.05). FTND scores in the control and intervention areas were 4.75 (SD: 2.57) and 4.92 (SD: 2.51) respectively. The FTND scores increased with age and decreased with higher literacy and socioeconomic status. The average FTND score was high among smokers using both bidi and cigarettes (mean 6.10, SD 2.17). Internal consistency analysis yielded a Cronbach's alpha coefficient of 0.70 in a subsample of 150 subjects, a moderate result. The association of the scale was strongest, with the number of pack-years smoked (rho = 0.677, p < 0.001). Conclusion: A moderate level of nicotine dependence was observed among smokers in the current study. Tobacco cessation strategies could be made more cost effective and productive if a baseline assessment of nicotine dependence is completed before any intervention.

• 농촌지도와개발
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• 제19권4호
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• pp.1041-1066
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• 2012

농촌정책의 중요한 과제는 농촌 지역경제 활성화인데, 대다수 연구와 정책은 농업인과 농업을 중심으로 전개되고 있다. 그러나 지역경제 활성화는 지역 내의 다양한 산업이 얽혀 내외부의 변화에 반응하는 것으로 어느 한 부분의 성장만으로 농촌 지역경제 활성화는 달성되기 어렵다. 본 연구는 이러한 문제점을 바탕으로 충청남도 5개 군을 대상으로 농촌지역에서 농업부문의 위치를 살펴보고, 농촌에 위치한 산업별 변화요인을 살펴보았다. 분석결과 5개 군에서 농림어업은 수위산업으로서 역할을 담당하고 있으며, 지역 내부요인인 지역산업효과, 지역경쟁효과가 매우 취약함을 보여 5개 군에서 지역경제 활성화를 위해서는 위와 관련한 요인들의 성장을 위한 노력이 필요한 것으로 분석되었다. 또한 농림어업부분은 지역 외부효과에 의해 영향을 많이 받고 있었으며, 도소매업, 숙박 및 음식점업 등 농촌 지역에 기초수요를 제공하는 산업부문의 감소가 두드러지게 나타나고 있었다. 이러한 연구결과가 농촌지역에 주는 시사점은 다음과 같다. 우선 농림어업 내 생산물의 지역내 소비와 연결시키는 노력을 통해 지역산업과 연결시키는 개선이 필요할 것이며, 농촌지역 주민의 기초서비스를 제공하는 업종의 보호를 위한 정책적 수단마련을 위해 읍면소재지 개발 등의 사업내용에 소상공인 지원을 위한 사업내용의 고려가 필요하다.

• 한국농공학회논문집
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• 제63권4호
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• pp.23-32
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• 2021

For agricultural water management, it is essential to establish the digital infrastructure data such as agricultural watershed, irrigated area and canal network in rural areas. Approximately 70,000 irrigation facilities in agricultural watershed, including reservoirs, pumping and draining stations, weirs, and tube wells have been installed in South Korea to enable the efficient management of agricultural water. The total length of irrigation and drainage canal network, important components of agricultural water supply, is 184,000 km. Major problem faced by irrigation facilities management is that these facilities are spread over an irrigated area at a low density and are difficult to access. In addition, the management of irrigation facilities suffers from missing or errors of spatial information and acquisition of limited range of data through direct survey. Therefore, it is necessary to establish and redefine accurate identification of irrigated areas and canal network using up-to-date high resolution images. In this study, previous existing data such as RIMS (Rural Infrastructure Management System), smart farm map, and land cover map were used to redefine irrigated area and canal network based on appropriate image data using satellite imagery, aerial imagery, and drone imagery. The results of the building the digital infrastructure in rural areas are expected to be utilized for efficient water allocation and planning, such as identifying areas of water shortage and monitoring spatiotemporal distribution of water supply by irrigated areas and irrigation canal network.

• 한국보건간호학회지
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• 제36권3호
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• pp.417-430
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• 2022

Purpose: The purpose of this study was to develop a respiratory infection prevention program for the rural elderly in the post-coronavirus disease 2019 (COVID-19) era. Methods: The Delphi method was used to validate the contents of the program. Two rounds of Delphi surveys and one individual interview were conducted on four subjects and 16 categories with nine experts. Content validity was calculated using the content validity ratio (CVR) and coefficient of variation (CV). Results: This study verified the content validity of the existing program components, such as respiratory infection prevention characteristics, cough etiquette, correct hand washing, oral hygiene, correct tooth brushing, and exercise by walking. The study comprised 28 categories covering seven subjects, including the provision of knowledge and information about COVID-19, environmental management for respiratory infection prevention, and exercise training for immunity enhancement. Conclusion: This Delphi study examined the respiratory infection prevention program that was redesigned for the post-COVID-19 era and confirmed the validity of the educational contents. The findings of this study suggest that the program can be used practically for the prevention of respiratory infection among the rural elderly.

• 한국농공학회논문집
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• 제65권2호
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• pp.35-45
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• 2023

The DOR (Drainage outlet raising) in the paddy field has been suggested as one of the most important best management practices for the TMDL (Total maximum daily load) management in the technical guidelines by the NIER (National institute of environmental research). However, this method is underestimated and is not well adopted by local governments for the TMDL. The purpose of this study is to evaluate the unit load reduction equation according to the application of DOR in order to expand this equation. The original equation in the guideline was derived using the HSPF (Hydrological Simulation Program-Fortran) model for 1 year in Changnyeong. We analyzed the reduction effect of the original equation application by collecting additional long-term monitoring data from the Buan, Icheon, Iksan, and Jeonju. When comparing the reduction loads between the original equation and monitoring results, the evaluation results of the original equation were 11% of the monitoring analysis results, which was underestimated. This means that the original equation needs to be improved. For assessing the equation, the HSPF Paddy-RCH model was established according to the NI ER guideline and evaluated for applicability. The performance results of the model showed a reasonable range by the statistical criteria. Modified equations 1 and 2 were proposed based on the monitoring and modeling results. Modified equation 1 was the method of modifying the original equation's main factors, and modified equation 2 was the method of applying the non-point pollution reduction efficiency according to the rainfall class using the long-term modeling results. At the level of 58.6~64.6% of monitoring data, the difference between them could be further reduced compared to the original equation. The suggested approach will be more reasonable and practicable for decision-makers and will contribute to the TMDL management plans.

• The Plant Pathology Journal
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• 제39권4호
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• pp.397-408
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• 2023

Fire blight disease, caused by Erwinia amylovora, is a devastating affliction in apple cultivation worldwide. Chemical pesticides have exhibited limited effectiveness in controlling the disease, and biological control options for treating fruit trees are limited. Therefore, a relatively large-scale survey is necessary to develop microbial agents for apple trees. Here we collected healthy apple trees from across the country to identify common and core bacterial taxa. We analyzed the endophytic bacterial communities in leaves and twigs and discovered that the twig bacterial communities were more conserved than those in the leaves, regardless of the origin of the sample. This finding indicates that specific endophytic taxa are consistently present in healthy apple trees and may be involved in vital functions such as disease prevention and growth. Furthermore, we compared the community metabolite pathway expression rates of these endophyte communities with those of E. amylovora infected apple trees and discovered that the endophyte communities in healthy apple trees not only had similar community structures but also similar metabolite pathway expression rates. Additionally, Pseudomonas and Methylobacterium-Methylorobrum were the dominant taxa in all healthy apple trees. Our findings provide valuable insights into the potential roles of endophytes in healthy apple trees and inform the development of strategies for enhancing apple growth and resilience. Moreover, the similarity in cluster structure and pathway analysis between healthy orchards was mutually reinforcing, demonstrating the power of microbiome analysis as a tool for identifying factors that contribute to plant health.

• 농촌계획
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• 제21권2호
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• pp.11-21
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• 2015

This study carried out evaluation of vulnerability in accessability and functionality using road network that was extracted from Intelligent Transportation System(ITS) and digital map. It was built in order to figure out accessability that locational data which include community center, public facilities, medical facilities and highway IC. The method for grasping functionality are Digital Elevation Model(DEM) and land slide hazard map provided by Korea Forest Service. The evaluation criteria for figure out accessability was set to related comparison of average time in urban area. Functionality value was calculated by the possibility of backing the vehicle possibility of snowfall and landslides. At last, this research computed weighting value through Analytic Hierarchy Process (AHP), calculated a vulnerable score. As the result, the accessability of rural village came out that would spend more time by 1.4 to 3.2 times in comparison with urban area. Even though, vulnerability of the road by a snowfall was estimated that more than 50% satisfies the first class, however, it show up that the road were still vulnerable due snowing because over the 14% of the road being evaluated the fifth class. The functionality has been satisfied most of the road, however, It was vulnerable around Lake Daechung and Piban-ryung, Yumti-jae, Suriti-jae where on the way Boeun. Also, the fifth class road are about 35 km away from the city hall on distance, take an hour to an hour and a half. The fourth class road are about 25 km away from the city hall on distance, take 25 min to an hour. The other class of the road take in 30 min from the city hall or aren't affected of weather and have been analyzed that a density of road is high. In A result that compare between distribution and a housing density came out different the southern and the eastern area, so this result could be suggested quantitative data for possibility of development.

• 한국농촌건축학회논문집
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• 제1권1호
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• pp.3-14
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• 1999

It is a important problem that the adjustment of a rural settlementas a unit of rural community, and many number of researcher tackled its. The aim of this paper is to verificate the process of rural con-struction, that is applied the regional resources, and to introduce the situation of attending inhabitants, and their employments as a results of this planning. We chose Odaira hamlets in Oomama town, it is located in Gunma prefecture as an object of this study. Odaira is a small village in the mauntain, and it is composed only 135 families. Odaira is an underpopulated hamlet. It is engaged no lively farming and forestry. Most of inhabitants are commuting to the cities around here. Inhabitants of Odaira who are conscious of the conditions of declining hamlet organized a group to improve it. This group have investigated all around the hamlet as a system of workshop. And they found the resources for sight-seeing, crops as the regional products, and other resources for rural planning under three keywords ; resources for the sight-seeing, the rigional products, and theimprovement of environments. In many resources, most important thing was the existens of a stalactite cave come down as a legend from old time. Local government of Oomama town and the inhabitants tried to explorate of stalactite cave and succesed to excavate it. They have constructed two facilities for management, parkaround the stalactite cave and these have been a new place of work for inhabitants. Arrangement of the rural constructions developed to other items schemed acording to the master plan, like as a camping ground, bungalows, a wet botanical garden, and a park beside a river. These also produced the new places of work for 54 people as a result of this rural planning. The most of them were the aged peoples and the women of farmer. The highest age was 83 years old, he is working at the camping ground. In the employment system at Odaira, people who desire to work and desire to employ both registrate to a commission of management of Odaira, and this commission arrange them in case of needs.