• Journal of Korean Society of Rural Planning
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• v.19 no.4
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• pp.283-291
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• 2013

In this paper, in order to clarify the effect and characteristics of rural women enterprise in rural areas, AWATAKE Restaurant at Kita Ward, Kobe is taken as a case study, and its management and operation condition, and the effects towards the region are analyzed. As a result, it can be concluded that: 1) according to the local employment and purchase of local food products, the economic effect towards the area shows a returning 73% of the gross sales to the area, 2) lifestyle technology which is empowered by women and food culture which is used as a start in the enterprise activities, are functioning as new workplace to cultivate technologies own by the women, moreover, members have never decreased, and most of them stayed for as long as 10 years, 3) however, the average age of the members are high and decreasing, leaving a new task on how to encourage participation of young members, 4) lastly, rural women enterprise is easy to manage, and also received cooperation from family in the members' working environment.

• Journal of Korean Society of Rural Planning
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• v.20 no.3
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• pp.21-31
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• 2014

The purpose of this study is to develop promotion strategies for revitalizing mountain eco-villages through social economic support. In order to fulfill this purpose, this study analyzed operation conditions, income creation structures of 240 mountain eco-villages formed by Korea Forest Service, and reviewed systems for social economic support. As summarized in research outputs, this study confirmed that the activities of organizations for joint projects had not been properly implemented due to the absence of supporting systems following the construction of mountain eco-villages. In addition, 159 villages formed as experience villages could not be qualified for enterprise systems due to aging population and absence of network systems. As for income creation, as indicated by comparing net incomes for joint projects calculated based on the classification of village management evaluation, the average net income of 51 highly-rated villages was 22 million Won and that of 128 moderately-rated villages was 3.5 million Won. Experience-based projects and the sales of processed forestry products made by young adult associations or women's societies were major sources of income, and the absence of inner economic bases or villages' jobs caused young adults and returned farmers to focus on working for outside economic activities. Finally, this study developed strategies for mountain eco-village's social economic promotion and suggested four stages of social economic revitalization provisions.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.655-670
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• 2007

The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."