• Management & Information Systems Review
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• v.31 no.4
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• pp.261-286
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• 2012

Rumors are widely prevalent in marketplace and It can be problematic and dangerous for the company's reputation and damages their image. Recently, many companies are given trouble by rumors. As getting invigorates the social media, there is high possibility to shape the vicious rumors without any confirmation whether information is true or not. It affects the companies' reputation and trust they have built for long time, also sales drop off. Despite numerous denials, the rumor persisted, keeping occur again and again all the times. Refutation purposes to decrease levels of belief in a rumor. First, establish Study 1 that a variation in identification influences the impact of a rumor on individuals' beliefs. Furthermore, we analyze the effectiveness of a refutation under varying degree of one's level of identification with the rumor object. According to research result, the response pattern of identification and disidentificaion consumers are very different. Disidentifiers, who engaged in systematic processing, believed the rumor less only when the refutation contained strong arguments. Identifiers, processing heuristically, remained unbelieving in the rumor. Study found that identification is an important moderator of consumer response to negative rumors. These defensive processes alleviate the bad influence of that information, and also can reduce the likelihood of attitude degradation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.10
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• pp.3211-3229
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• 2022

To solve the problems existing in the process of Weibo disaster rumor recognition, such as lack of corpus, poor text standardization, difficult to learn semantic information, and simple semantic features of disaster rumor text, this paper takes Sina Weibo as the data source, constructs a dataset for Weibo disaster rumor recognition, and proposes a deep learning model BERT_AT_Stacked LSTM for Weibo disaster rumor recognition. First, add adversarial disturbance to the embedding vector of each word to generate adversarial samples to enhance the features of rumor text, and carry out adversarial training to solve the problem that the text features of disaster rumors are relatively single. Second, the BERT part obtains the word-level semantic information of each Weibo text and generates a hidden vector containing sentence-level feature information. Finally, the hidden complex semantic information of poorly-regulated Weibo texts is learned using a Stacked Long Short-Term Memory (Stacked LSTM) structure. The experimental results show that, compared with other comparative models, the model in this paper has more advantages in recognizing disaster rumors on Weibo, with an F1_Socre of 97.48%, and has been tested on an open general domain dataset, with an F1_Score of 94.59%, indicating that the model has better generalization.

• International Journal of Computer Science & Network Security
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• v.21 no.11
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• pp.73-80
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• 2021

Nowadays microblogs have become the most popular platforms to obtain and spread information. Twitter is one of the most used platforms to share everyday life event. However, rumors and misinformation on Arabic social media platforms has become pervasive which can create inestimable harm to society. Therefore, it is imperative to tackle and study this issue to distinguish the verified information from the unverified ones. There is an increasing interest in rumor detection on microblogs recently, however, it is mostly applied on English language while the work on Arabic language is still ongoing research topic and need more efforts. In this paper, we propose a combined Convolutional Neural Network (CNN) and Long Short-Term Memory (LSTM) to detect rumors on Twitter dataset. Various experiments were conducted to choose the best hyper-parameters tuning to achieve the best results. Moreover, different neural network models are used to evaluate performance and compare results. Experiments show that the CNN-LSTM model achieved the best accuracy 0.95 and an F1-score of 0.94 which outperform the state-of-the-art methods.

• Asia Marketing Journal
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• v.14 no.2
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• pp.65-96
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• 2012

Brand has received much attention from considerable marketing research. When consumers consume product or services, they are exposed to a lot of brand related stimuli. These contain brand personality, brand experience, brand identity, brand communications and so on. A special kind of new crisis occasionally confronting companies' brand management today is the brand related rumor. An important influence on consumers' purchase decision making is the word-of-mouth spread by other consumers and most decisions are influenced by other's recommendations. In light of this influence, firms have reasonable reason to study and understand consumer-to-consumer communication such as brand rumor. The importance of brand rumor to marketers is increasing as the number of internet user and SNS(social network service) site grows. Due to the development of internet technology, people can spread rumors without the limitation of time, space and place. However relatively few studies have been published in marketing journals and little is known about brand rumors in the marketplace. The study of rumor has a long history in all major social science. But very few studies have dealt with the antecedents and consequences of any kind of brand rumor. Rumor has been generally described as a story or statement in general circulation without proper confirmation or certainty as to fact. And it also can be defined as an unconfirmed proposition, passed along from people to people. Rosnow(1991) claimed that rumors were transmitted because people needed to explain ambiguous and uncertain events and talking about them reduced associated anxiety. Especially negative rumors are believed to have the potential to devastate a company's reputation and relations with customers. From the perspective of marketer, negative rumors are considered harmful and extremely difficult to control in general. It is becoming a threat to a company's sustainability and sometimes leads to negative brand image and loss of customers. Thus there is a growing concern that these negative rumors can damage brands' reputations and lead them to financial disaster too. In this study we aimed to distinguish antecedents of brand rumor transmission and investigate the effects of brand rumor characteristics on rumor spread intention. We also found key components in personal acceptance of brand rumor. In contextualist perspective, we tried to unify the traditional psychological and sociological views. In this unified research approach we defined brand rumor's characteristics based on five major variables that had been found to influence the process of rumor spread intention. The five factors of usefulness, source credibility, message credibility, worry, and vividness, encompass multi level elements of brand rumor. We also selected product involvement as a control variable. To perform the empirical research, imaginary Korean 'Kimch' brand and related contamination rumor was created and proposed. Questionnaires were collected from 178 Korean samples. Data were collected from college students who have been experienced the focal product. College students were regarded as good subjects because they have a tendency to express their opinions in detail. PLS(partial least square) method was adopted to analyze the relations between variables in the equation model. The most widely adopted causal modeling method is LISREL. However it is poorly suited to deal with relatively small data samples and can yield not proper solutions in some cases. PLS has been developed to avoid some of these limitations and provide more reliable results. To test the reliability using SPSS 16 s/w, Cronbach alpha was examined and all the values were appropriate showing alpha values between .802 and .953. Subsequently, confirmatory factor analysis was conducted successfully. And structural equation modeling has been used to analyze the research model using smartPLS(ver. 2.0) s/w. Overall, R² of adoption of rumor is .476 and R² of intention of rumor transmission is .218. The overall model showed a satisfactory fit. The empirical results can be summarized as follows. According to the results, the variables of brand rumor characteristic such as source credibility, message credibility, worry, and vividness affect argument strength of rumor. And argument strength of rumor also affects rumor intention. On the other hand, the relationship between perceived usefulness and argument strength of rumor is not significant. The moderating effect of product involvement on the relations between argument strength of rumor and rumor W.O.M intention is not supported neither. Consequently this study suggests some managerial and academic implications. We consider some implications for corporate crisis management planning, PR and brand management. This results show marketers that rumor is a critical factor for managing strong brand assets. Also for researchers, brand rumor should become an important thesis of their interests to understand the relationship between consumer and brand. Recently many brand managers and marketers have focused on the short-term view. They just focused on strengthen the positive brand image. According to this study we suggested that effective brand management requires managing negative brand rumors with a long-term view of marketing decisions.

• Journal of KIISE
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• v.44 no.7
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• pp.680-685
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• 2017

The emergence of online media and their data has enabled data-driven methods to solve challenging and complex tasks such as rumor classification problems. Recently, deep learning based models have been shown as one of the fastest and the most accurate algorithms to solve such problems. These new models, however, either rely on complete data or several days-worth of data, limiting their applicability in real time. In this study, we go beyond this limit and test the possibility of super early rumor detection via recurrent neural networks (RNNs). Our model takes in social media streams as time series input, along with basic meta-information about the rumongers including the follower count and the psycholinguistic traits of rumor content itself. Based on analyzing millions of social media posts on 498 real rumors and 494 non-rumor events, our RNN-based model detected rumors with only 30 initial posts (i.e., within a few hours of rumor circulation) with remarkable F1 score of 0.74. This finding widens the scope of new possibilities for building a fast and efficient rumor detection system.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.53-62
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• 2022

Disposition Effect (DE) is one of the many investment biases, wherein the investors sell the profitable stocks rather quickly and they tend to hold on the loss making stocks. Various factors related to the DE are the character of investors applying risk management which is also influenced by the social media, Salient Shock (COVID-19), and in the specific case of Indonesia, the phenomenon of rumor stocks wherein the price can rise as much as up to 8500%. The study aims to provide empirical evidence regarding the DE with specific explanatory factors, namely investor behavior and rumors. Data was obtained through a questionnaire sent to 248 Indonesian Stock Exchange Investors (IDX) during the period October-November 2021 by using Ordinary Least Square (OLS) method. The results show: Generation Z, women, and investors with a low education has a greater DE, risk-takers tend to have lower DE, and professionals have negative DE. Implementation of risk management will reduce DE. Social Media and the COVID-19 situation positively affect DE. Especially on stock rumors, there is evidence that investors who own rumor stocks will have a low DE. The results indicate the need for: (i) risk management, especially for Z Generation, women and low education Investors, (ii) to provide positive information so that information on social media can be responded to positively.

• Information Systems Review
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• v.15 no.2
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• pp.21-40
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• 2013

Because of the recent development of information technology, especially the popularization of social media, false rumors and abusive comments on social media have increased, which has accelerated conflicts in online society. Since these conflicts lead to significant negative influences on online society, it is important to figure out how to cope with the conflicts and integrate the society. Thus, this study provides effective political implications that will advance the society where people can communicate based on trust in social media. In addition, we suggest new sociocultural change phenomenon and social integration by drawing the Causal Loop Diagram focusing on the dimension of social capital in social media environment.

• Safety and Health at Work
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• v.7 no.4
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• pp.284-292
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• 2016

Background: In Ghana, fire incidents have become a regular occurrence, with thousands of lives and millions of dollars lost every year. Hardly a day passes without news of a fire outbreak in some part of Ghana, causing fear and panic among the people. This generates much discussion centering on rumors relating to politics, sabotage, misfortune, religious differences, etc. This article seeks to discuss the trend of fire incidents occurring in Ghana from 2000 to 2013 and the different ways to prevent these incidents. Methods: The pattern of fire incidence in Ghana as a whole as well as in each region is discussed. The study took into consideration the causes, mechanisms, as well as preventive measures against the fire menace. Data were obtained from the head office of Ghana's national fire service. Results: It was noticed that in general the rate of fire incidence increased each year. This increase was attributed to several factors: rate of population growth and industrialization, unstable electricity, urbanization, negligence, illegal electrical connection, etc. The cause of fire was categorized into domestic, industrial, vehicular, institutional, electrical, commercial, bush, and others. Among these causes, domestic fire accounted for 41% of the total number of fire incidents in the country. Conclusion: Finally, this study presents several recommendations to help prevent and mitigate fire incidents in Ghana.

• Convergence Security Journal
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• v.13 no.5
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• pp.11-18
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• 2013

What is national security? National security is reduced for state national security. At present, national security threats can be divided into main enemies and potential ones and main enemies are separated inside and external ones. Arnold Toynbee said, "The destruction of the state is starting not from outside but from inside". This means we must be aware of inside enemies. How much do we know of the internal enemies who are trying to divide the people and overthrow the state? This paper focuses on corresponding strategies to depend our democratic state against inside enemies who penetrate all sectors of society and fabricate rumors, incite violence, and even try to overthrow our legitimate state with the base on the lessons of past West Germany case.

• Clinical and Experimental Pediatrics
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• v.56 no.1
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• pp.1-7
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• 2013

School bullying has become a major social problem in Korea after the emergence of media reports on children who committed suicide after being victimized by bullies. In this article, we review the characteristics of bullying, and investigate the role of the pediatrician in the prevention of and intervention against bullying and school violence. Bullying can take on many forms such as physical threat, verbal humiliation, malicious rumors, and social ostracism. The prevalence of bullying in various countries is approximately 10% to 20%. In Korea, the prevalence of school violence is similar but seems to be more intense because of the highly competitive environment. From our review of literature, we found that children who were bullied had a significantly higher risk of developing psychosomatic and psychosocial problems such as headache, abdominal pain, anxiety, and depression than those who were not bullied. Hence, it is important for health practitioners to detect these signs in a child who was bullied by questioning and examining the child, and to determine whether bullying plays a contributing role when a child exhibits such signs. Pediatricians can play an important role in the prevention of or intervention against school violence along with school authorities, parents, and community leaders. Moreover, guidelines to prevent school violence, such as the Olweus Bullying Prevention Program, KiVa of the Finish Ministry of Education, and Connected Kids: Safe, Strong, Secure of the American Academy Pediatrics, should be implemented.