• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.97-106
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• 2008

'Hoon's family story' is worth analysing because it is appreciated one of excellent advertising campaigns made success of gaining social sympathy and inducing interaction on media. And advertisements expressions have been regarded as the tort that we should analyze by semiotic methods. This paper provides possibilities of the advertisement analysis matrix for analysing significations of this campaign based on theories of Roland Barthes and Roman Jakobson for advertising planners and designers.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.170-181
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• 2012

The study on the analytical and productive methodolgy of visual culture contents is meaningful because cultural contents are regarded as a national growth industry. The fundamental notion of cultural contents is researched based on the notion of visual culture, and important factors of the fun are analyzed as a creative motive of visual culture contents. So this paper provides anaytical methodologies for the fun in visual culture contents, which are based on semiotic theories of Charles Morris, Roland Barthes and Roman Jakobson. These analytical matrix can be references for the study of the mechanism of fun and the basic theory for using fun effects in the visual culture contents.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.56-66
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• 2008

The purpose of this study is to analyze the multi-layered space utilized as strategy for deconstruction in the architecture of Hiromi Fujii. Although the design of Eisenman and Fujii was based on the philosophical theory of Jacques Derrida, there are many different aspects of architecture. At the same time, Hiromi Fujii could construct his concept of multi-layered space to colligate the academic knowledge of Jacques Derrida, Roman Jakobson and Colin Rowe. This kind of concept for multi-layered space is a critical element to be distinct from the characters between two architects, and it is implied such as an significant concept to analyze the architecture for Hiromi Fujii. This multi-layered space contains interesting and researchable value to understand and to analyze the western architecture theory from the viewpoint of Asian architect. Accordingly, the purpose of the thesis is to find the meaning to establish an theoretical foundation for being under discussion to the architecture of Fujii through the concept of multi-layered space.

• Lingua Humanitatis
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• v.1 no.1
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• pp.295-321
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• 2001

This paper attempts to demonstrate how the linguistic and mythological features of the shamanic language make it incantatory, or ′enchanting′. Passages used in shamanic rites manifest linguistic characteristics that point to their own norms and conventions, as well as some mythological features that contribute to the undecipherablity of the shamanic language. Focusing on the estranged linguistic and mythological features, I propose that shamanic languages can be best interpreted in terms of the linguistic hierarchization, a notion that has been developed since Roman Jakobson′s poetics. The present study adopts Eisele′s framework that reinterprets Jakobsonian hierarchization into a slightly revised notion on the basis of the "degree of combinatorial freedom" and the "degree of semantic immediacy", looking into a set of paradigm examples in search of some parallel structures characterizing the shamanic language. The enchanting effect of this peculiar form of language, it is argued, is due mostly to the frequent use of lexical parallelism, which works in the reverse direction of the normal process of interpretation.

• Archives of design research
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• v.17 no.1
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• pp.201-210
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• 2004

The web as a sign synthesis text has become a kernel for incorporeal knowledge as well as a communication model through the ubiquitous environment all over the world. The evaluation of the communication model, which is essential for the information structure, acts as an important basis on determining the quality of the web contents. In this study, the development of the progress of the communication of semantic meaning in the construction of the information structure was analyzed in views of the form, the function, and the emotional effect of the rich media contents of the web. The transformation process from the initial access elements through the final selection elements was suggested as the communication model and the effects of the function of the information in the web on the process was assessed by the engineering and linguistic models of Shannon, Weaver, and Roman Jakobson. The results of this study showed that the environments such as the speed, the memory space, data compression technique, and data filtering have influences on the web contents expression and the evaluation of the communication model in connection with the environments is the basis in the information structure.

• Design Convergence Study
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• v.15 no.2
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• pp.53-69
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• 2016

This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.