• Journal of Information Technology Services
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• v.13 no.3
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• pp.183-200
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• 2014

Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

• Microbiology and Biotechnology Letters
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• v.27 no.2
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• pp.113-117
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• 1999

As a basic study for quality improvement of Korean soybean paste and soybean sauce, we investigated on microflora of soybean paste and soybean sauce fermentation. Major Microorganisms were isolated from the sample pastes and sauces, and identified systematically. Selected Microorganisms were identified by MIS whole cell fatty acid analysis by gas chromatography. Identification results showed that Bacillus licheniformis, bacillus pumilis and Bacillus subtilis were dominant in soybean paste and Staphylococcus vitulus, Bacillus subtilis, Bacillus pumilus, and Lactobacillus fermentum were dominant in soybean sauce. It seemed that these Microorganisms played an important role in soybean paste and soybean sauce fermentation and could be used for the further studies such as protease and amylase activities.

• Speech Sciences
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• v.8 no.1
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• pp.93-111
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• 2001

This study investigates the contribution of vocalic information following the release of an initial stop to the identification of the three-way stop contrast (aspirated, lax, and tense) in Korean. Recent studies showed that there is a strong interaction between consonant types and tone. The findings raise questions concerning Korean listeners' use of tonal (or vocalic F0) variation in differentiation initial tense, lax, and aspirated stops. The above issues are addressed in the present study using a cross-splicing methodology. The overall results show that low vocalic F0 provided the most salient information for lax stops; tense and aspirated stop identification depended on a combination of VOT, F0, and H1-H2 characteristics. The perceptual dominance of F0 over VOT for lax stops is consistent with the size of the F0 difference in utterance-initial position, as well as their prominent role in Korean intonational phonology.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.91-98
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• 2021

Peer to Peer Networks play an increasing role in today's networks, also it's expected that this type of communication networks evolves more in the future. Since the number of users that is involved in Peer to Peer Networks is huge and will be increased more in the future, security issues will appear and increase as well. Thus, providing a sustainable solution is needed to ensure the security of Peer to Peer Networks. This paper is presenting a new protocol called Malicious Trust Managers Identification (MTMI). This protocol is used to ensure anonymity of trust manager, that computes and stores the trust value for another peer. The proposed protocol builds a secure connection between trust managers by using public key infrastructure. As well as experimental testing has been conducted to validate the proposed protocol.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.12
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• pp.1956-1959
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• 2021

AIS(Automatic Identification System) provides navigational information including identification, position, a ship's course and status to ground and other vessels. To obtain AIS Marine Equipment Approval Service, various requirements are required and meet the requirements International Standards. However, most of the requirements are to identify essential functions, response time, hardware requirements, and communication protocols of AIS. The requirements for the quality of SW are not sufficient or detailed, and the weight is relatively low. As role of SW grows and types become more diverse, AIS SW quality inspection is essential. In this paper, We apply eight-quality characteristics of ISO/IEC 25023 standard to improve SW coverage quality of AIS. Suggest additional AIS SW requirements based on the eight quality characteristics of ISO/IEC 25023 standard.

• Journal of Distribution Science
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• v.21 no.10
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• pp.109-121
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• 2023

Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

• Journal of Families and Better Life
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• v.20 no.3
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• pp.13-25
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• 2002

This is a study of care-oriented morality and justice-oriented morality among middle-aged adults. Thirty seven males and forty six females between the ages of 45 and 59 years old participated in this study Care-oriented morality was measured by the Ethic of Care Interview(ECI) while the justice-oriented morality was assessed using the Korean Defining Issues Test(DIT). Sex role identification was interpreted by using the Korean Sex Role Inventory(KSRI). In terms of care-oriented morality, the majority of the subjects were at level 2. The P(%) score of justice-oriented morality was found to be a little low. We found a significant difference between genders in terms of care-oriented morality, with females exhibiting a higher care-oriented morality. However, there was no significant difference in sex role identity types in terms of care-oriented morality. Nor did we find a significant interaction effect between gender and sex role identity. There was no gender difference in justice-oriented morality, but there was a significant difference among sex role identity types. Masculine males Possess the highest justice-oriented morality. A significant interaction effect was found to exist between sex role identity and gender.

• Parasites, Hosts and Diseases
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• v.51 no.6
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• pp.657-662
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• 2013

Freshwater snails of the family Lymnaeidae play an important role in the transmission of fascioliasis worldwide. In Vietnam, 2 common lymnaeid species, Lymnaea swinhoei and Lymnaea viridis, can be recognized on the basis of morphology, and a third species, Lymnaea sp., is known to exist. Recent studies have raised controversy about their role in transmission of Fasciola spp. because of confusion in identification of the snail hosts. The aim of this study is, therefore, to clarify the identities of lymnaeid snails in Vietnam by a combination of morphological and molecular approaches. The molecular analyses using the second internal transcribed spacer (ITS2) of the nuclear ribosomal DNA clearly showed that lymnaeids in Vietnam include 3 species, Austropeplea viridis (morphologically identified as L. viridis), Radix auricularia (morphologically identified as L. swinhoei) and Radix rubiginosa (morphologically identified as Lymnaea sp.). R. rubiginosa is a new record for Vietnam. Among them, only A. viridis was found to be infected with Fasciola spp. These results provide a new insight into lymnaeid snails in Vietnam. Identification of lymnaeid snails in Vietnam and their role in the liver fluke transmission should be further investigated.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.189-196
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• 2013

The main purpose of this study was to investigate the effect of CSR identity on customer-corporate identification and to explore the effect of customer-corporate identification on consumers' affective commitment and behavioral commitment intention. Indeed, this study investigated the mediating role of affective commitment in linking customer-corporate identification and behavioral commitment intention. Results found CSR identity to be a statistically significant construct that has an impact on consumers' customer-corporate identification. The result also showed that customer-corporate identification had positive effect on customers' affective commitment and behavioral commitment intention. And affective commitment was found to be a statistically non significant mediator that explaining the relationship between customer-corporate identification and behavioral commitment intention.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.