• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.4
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• pp.179-193
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• 2023

research on user-friendly experience design is crucial to reduce resistance and enhance acceptance of robotaxis. This study analyzes the prioritization of design factors in robotaxi systems and provides design guidelines based on user experience. Using the AHP(Analytic Hierarchy Process) technique, users' perceived importance of four primary design factors and sixteen 16 sub-design elements were assessed, and comfort and safety were top priorities. The results showed that the artificial intelligence agent was the most critical design factor, followed by driving guidance information, interior design, and exterior design. These findings offer valuable insights for robotaxi professionals, and could assist in informed decision-making and creating user-centered design guidelines.