The Journal of The Korea Institute of Intelligent Transport Systems (한국ITS학회 논문지)

The Korea Institute of Intelligent Transport Systems (한국ITS학회)
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Analysis of Priority in the Robotaxi Design Elements : Focusing on Application of AHP Methodology

로보택시 설계 요소 간 우선순위 분석 : AHP 방법론 적용을 중심으로

  • Juhye Ha (Dept. of Information UX Track., Univ. of Yonsei) ;
  • Yeonbi Jeung (Dept. of Information UX Track., Univ. of Yonsei) ;
  • Junho Choi (Dept. of Information UX Track., Univ. of Yonsei)
  • 하주혜 (연세대학교 정보대학원 UX트랙 ) ;
  • 정연비 (연세대학교 정보대학원 UX트랙 ) ;
  • 최준호 (연세대학교 정보대학원 UX트랙 )
  • Received : 2023.06.30
  • Accepted : 2023.08.07
  • Published : 2023.08.31
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Abstract

research on user-friendly experience design is crucial to reduce resistance and enhance acceptance of robotaxis. This study analyzes the prioritization of design factors in robotaxi systems and provides design guidelines based on user experience. Using the AHP(Analytic Hierarchy Process) technique, users' perceived importance of four primary design factors and sixteen 16 sub-design elements were assessed, and comfort and safety were top priorities. The results showed that the artificial intelligence agent was the most critical design factor, followed by driving guidance information, interior design, and exterior design. These findings offer valuable insights for robotaxi professionals, and could assist in informed decision-making and creating user-centered design guidelines.

로보택시에 대한 거부감을 낮추고 수용도를 높이기 위해서는, 사용자 친화적인 경험 디자인 요소를 파악하기 위한 선행 연구가 필요하다. 이 연구의 목표는 로보택시의 다양한 설계 요인 간의 우선순위를 분석하여 사용자 경험에 기반한 설계 가이드라인을 제시하는 것이다. 로보택시의 최상위 가치를 편안함과 안전감으로 설정하고, AHP 기법을 사용하여 4개의 상위 설계 요인과 16개의 하위 디자인 요소에 대한 잠재 탑승 고객들의 중요도 인식 우선순위를 분석하였다. 분석 결과, 인공지능 에이전트가 가장 중요한 설계 요인으로 평가되었다. 그다음 주행안내 정보설계, 내부 디자인, 외관 디자인 순으로 중요도가 평가되었다. 이 연구 결과는 로보택시 관련 전문가들에게 수요자들이 기대하는 설계 요인과 디자인 요소의 중요도 우선순위를 제시하여, 합리적 의사 결정을 지원하는 사용자 경험 기반 가이드라인으로 활용될 수 있다.

Keywords

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