• Culinary science and hospitality research
• /
• v.23 no.2
• /
• pp.35-44
• /
• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• Proceedings of the Korean Society of Crop Science Conference
• /
• 2017.06a
• /
• pp.46-46
• /
• 2017

We developed a rice simulation model for remote-sensing (SIMRIW-RS, Homma et al., 2007) to evaluate rice production and management on a regional scale. Here, we reports its application trial to estimate rice production in farmers' fields in Sendai, Japan. The remote-sensing data for the application was periodically obtained by multispectral camera (RGB + NIR and RedEdge) attached with unmanned air vehicle (UAV). The airborne images was 8 cm in resolution which was attained by the flight at an altitude of 115 m. The remote-sensing data was relatively corresponded with leaf area index (LAI) of rice and its spatial and temporal variation, although the correspondences had some errors due to locational inaccuracy. Calibration of the simulation model depended on the first two remote-sensing data (obtained around one month after transplanting and panicle initiation) well predicted rice growth evaluated by the third remote-sensing data. The parameters obtained through the calibration may reflect soil fertility, and will be utilized for nutritional management. Although estimation accuracy has still needed to be improved, the rice yield was also well estimated. These results recommended further data accumulation and more accurate locational identification to improve the estimation accuracy.

• Journal of Korean Society on Water Environment
• /
• v.28 no.6
• /
• pp.923-932
• /
• 2012

The purpose of this study was to determine parameters of surface cover materials and evaluation the effects on runoff and sediment reductions with rice straw mat with PAM at watershed scale using the SWAT model. In this study, 1) regression equation of CN for rice straw mat + PAM using SCS curve number method was developed, 2) the USLE P factor, being able to reflect simulation of rice straw mat + PAM in the agricultural field, was estimated for various slope scenarios with VFSMOD-w. Then regression equation for CN and USLE P factor were used as input data in the SWAT model. Assuming rice straw mat + PAM is applied to radish and potato fields, occupying 24% of agricultural fields at the study watershed. Result of direct runoff without rice straw mat + PAM was $65,964,368\;m^3,$ with rice straw mat + PAM, direct runoff was $65,637,336\;m^3$, $327,031.8\;m^3$ reductions compared without it. Also, result of sediment without rice straw mat + PAM was 163,531 ton, with rice straw mat + PAM, sediment was 84,779 ton, 78,752 ton reduction compared without it. This analysis showed that about 48% sediment reductions would be expected with rice straw mat + PAM. As shown in this study, rice straw mat + PAM would be used as an efficient site-specific BMPs to reduce runoff and sediment discharge from field.

• Proceedings of the Korean Society of Crop Science Conference
• /
• 2004.04a
• /
• pp.12-27
• /
• 2004

Thanks to spectacular advances in the techniques for identifying proteins separated by two-dimensional electrophoresis and in methods for large-scale analysis of proteome variations, proteomics is becoming an essential methodology in various fields of plant sciences. Plant proteomics would be most useful when combined with other functional genomics tools and approaches. A combination of microarray and proteomics analysis will indicate whether gene regulation is controlled at the level of transcription or translation and protein accumulation. In this review, we described the catalogues of the rice proteome which were constructed in our program, and functional characterization of some of these proteins was discussed. Mass-spectrometry is a most prevalent technique to identify rapidly a large of proteins in proteome analysis. However, the conventional Western blotting/sequencing technique us still used in many laboratories. As a first step to efficiently construct protein data-file in proteome analysis of major cereals, we have analyzed the N-terminal sequences of 100 rice embryo proteins and 70 wheat spike proteins separated by two-dimensional electrophoresis. Edman degradation revealed the N-terminal peptide sequences of only 31 rice proteins and 47 wheat proteins, suggesting that the rest of separated protein spots are N-terminally blocked. To efficiently determine the internal sequence of blocked proteins, we have developed a modified Cleveland peptide mapping method. Using this above method, the internal sequences of all blocked rice proteins (i. e., 69 proteins) were determined. Among these 100 rice proteins, thirty were proteins for which homologous sequence in the rice genome database could be identified. However, the rest of the proteins lacked homologous proteins. This appears to be consistent with the fact that about 30% of total rice cDNA have been deposited in the database. Also, the major proteins involved in the growth and development of rice can be identified using the proteome approach. Some of these proteins, including a calcium-binding protein that fumed out to be calreticulin, gibberellin-binding protein, which is ribulose-1,5-bisphosphate carboxylase/oxygenase activate in rice, and leginsulin-binding protein in soybean have functions in the signal transduction pathway. Proteomics is well suited not only to determine interaction between pairs of proteins, but also to identify multisubunit complexes. Currently, a protein-protein interaction database for plant proteins (http://genome .c .kanazawa-u.ac.jp/Y2H)could be a very useful tool for the plant research community. Recently, we are separated proteins from grain filling and seed maturation in rice to perform ESI-Q-TOF/MS and MALDI-TOF/MS. This experiment shows a possibility to easily and rapidly identify a number of 2-DE separated proteins of rice by ESI-Q-TOF/MS and MALDI-TOF/MS. Therefore, the Information thus obtained from the plant proteome would be helpful in predicting the function of the unknown proteins and would be useful in the plant molecular breeding. Also, information from our study could provide a venue to plant breeder and molecular biologist to design their research strategies precisely.

• Korean Journal of Weed Science
• /
• v.31 no.3
• /
• pp.279-288
• /
• 2011

To suggest the weed management technique for environment friendly rice cultivation, we investigated occurrence patterns of weeds, the actual condition of weed management, and rice yield at the environment friendly agricultural complex located in Honam and Chungnam regions. The practical performance of weed management was relatively satisfactory in decreasing order of agricultural technique with golden-apple-snail (GAS) > agricultural technique with duck (Duck) > agricultural technique with rice bran (RB) > agricultural technique with soft-shelled turtle (ST). In the rice fields employed by agricultural technique with GAS, the dominant weeds were Echinochloa crus-galli, Ludwigia prostrata, Monochoria vaginalis, Sagittaria trifolia, and Aneilema keisak. However, E. crus-galli, M. vaginalis, L. prostrata, Aeschynomene indica and Bidens frondosa were found as dominant weeds at the fields using the Duck and E. crus-galli, M. vaginalis, L. prostrata, Polyganum hydropiper and Eleocharis kuroguwai at the fields using RB. In comparison of rice yield ($5.2\;MT\;ha^{-1}$) obtained from the conventional cultivation using herbicides, about 93% was reached by Duck, about 91% by GAS, about 92% by RB, and about 78% by ST. When rice qualities obtained from environment friendly rice cultivation were compared with those from the conventional cultivation, the producing rates of perfect kernel, immature kernel, immature opaque kernel, cracked rice, and damaged kernel were lower in the former cultivation, whereas contents of protein, amylose, and fatty acid were similar in the two cultivation methods. The problems found in the environment friendly agriculture were poor plowing and harrowing, carless irrigation management, and geological poor condition as cultivation area with cold water. These have caused severe infestation of weeds, frequent incident of disease and insect pest, and rice lodging. This resulted in reduction of rice yield as high as about 32 to 79% as compared with the conventional cultivation using herbicides.

• Journal of the Korean Society of Environmental Restoration Technology
• /
• v.18 no.1
• /
• pp.71-82
• /
• 2015

Hyla suweonensis is an endemic species and is designated as the only endangered species I among amphibians in 2012 by the Ministry of Environment, however studies about its habitat are lacking. This study was carried out to analyze habitat of H. suweonensis based on the spatial information using Maxent (Maximum entropy model as a species distribution model. We detected 45 present points until 2013 and 10 environmental variables by literature review for the model. The results showed that $429km^2$ (0.95%) of the study area, which was about 7.75% of the total agricultural area, was high possible habitats of H. suweonensis. The habitat of H. suweonensis was analyzed by over $1km^2$ rice paddy fields that were lower elevations, flat slopes, and not fragmented. The distance from forests and rivers was identified as a factor that affects its habitat possibilities. In order to conserve H. suweonensis, a large area of rice paddy fields should be preserved, and especially the area around forests and rivers would be required more intensive management. In addition, to compensate for degraded habitats of H. suweonensis in urban areas like as Suwon city, considering integrated watershed management strategy could be effective in the perspective of ecological habitat network of H. suweonensis.

• Journal of Ginseng Research
• /
• v.14 no.3
• /
• pp.421-426
• /
• 1990

Field and laboratory works were conducted to Investigate the life history, ginseng damage and chemical control effect of the field slug, Deroceras varians A. Adams. D. varians laid eggs from April to June, but a small number of eggs were also found from July to September in the field. Most young slugs grew through the slimmer months to maturity by October. overwintered beneath the moist soil surface, and began feeding and egg-laying in the following April. indicating that D varians have a life cycle in a year. Damage of ginseng plants by D. varina occurred mainly from late April to mid May in the 3rd to 5th year ginseng fields with rice-straw mulching. It seems that this damage is caused by the adults in oviposition periods and related to rice-straw mulching of ginseng fields. In the experiment, ethoprop 5% granule and metaldehyde 6% bait showed relatively high effectiveness in the control of D. varians adults. Bordeaux mixture was more effective when the chemical was sprayed after infestation of the slug than before the infestation and when the 6-12 mixture was used.

• Journal of the Speleological Society of Korea
• /
• no.63
• /
• pp.45-59
• /
• 2004

Chilbo Mountain Area have the high water table. Chilbo wetland located near the sully or distributes, but had a little water source by surface water. The most of Chilbo wetland water sources are aquifer or confined aquifer. This hydro-geomorphologic charateristics made them into many rice fields. But today these rice fields changed the watland for this points.

• Proceedings of the Korean Society of Agricultural Engineers Conference
• /
• 2005.10a
• /
• pp.643-648
• /
• 2005

The objective of this paper is to analyze the environmental effects by the fertilizer change with wastewater reuse for agriculture. For this research, Lysimeter tests are being implemented to cultivate rice with different levels of fertilizer applications with wastewater irrigation., and to analyze the nutrient loading by wastwater reuse in paddy fields was examined the CREAMS-PADDY model. CREAMS-PADDY model is modified from CREAMS model for considering the hydrologic cycles in paddy field. As a result, in the lysimeter treated by irrigation with wastewater and chemical fertilizer with half of the conventional amount showed generally similar tendency to the control plot. This may require the modifications of standard cultural practices for rice in terms of fertilizer and pesticide applications. However, high concentration of sodium in wastewater might cause damage to physico-chemical properties of paddy soil. And the wastewater reuse effects on nutrient loads were quantitatively analyzed and this results provide the reasonable management for agricultural reuse.

• Animal Systematics, Evolution and Diversity
• /
• v.19 no.1
• /
• pp.11-17
• /
• 2003

In the study of population dynamics of non-biting midges (Diptera: Chironomidae) emerging from reclaimed rice fields in Seosan, Chungchongnam-do, Korea, a new species, Tanytarsus seosanensis sp. nov. and an unrecorded species from Korea, Chironomus javonus (Kieffer) were found. T.seosonensis was the third dominant species among the non-biting midges found in the reclaimed rice fields, whereas C.javanus was a rare species. They are fully described with illustrations.