• Title/Summary/Keyword: Rice Marketing

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Post-harvesting Technology of Rice in Cambodia (캄보디아의 벼 수확 후 처리기술)

  • Lee, Se-Eun
    • Bulletin of Food Technology
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    • v.23 no.4
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    • pp.598-612
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    • 2010
  • 본 내용은 한국농촌경제연구원의 2010년 국제농업협력 기획사업인 '캄보디아 쌀 산업 일관체계 구축지원사업'의 일환으로 추진 중인 캄보디아의 시범 RPC 가능지역 선정을 위한 현지 추진조사와 관련하여 RPC 전문가로서 캄보디아 프놈펜과 Battambang주의 벼 수확 후 처리기술 및 시설 현지 조사 업무 수행을 하였다.

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Research Status and Prospects in Rice Quality (쌀 품질의 연구현황, 문제점 및 방향)

  • Kim, Kwang-Ho;Chae, Je-Cheon;Lim, Moo-Sang;Cho, Soo-Yeon;Park, Rae-Kyeong
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.33 no.s01
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    • pp.1-17
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    • 1988
  • Rice Quality is considered to the five catagories ; the nutritional value: the characteristics of cooking. eating and processing: grain size, shape and appearance : milling yields: and storage characteristics. Because most rice is processed and consumed in whole-kernel form. the cooking and eating quality is of important and the physical properties of the intact kernel such as size, shape and general appearance are of particular significance in determining marketing quality. Eating Quality which can be directly evaluated by consumer's panel test is so complicate and variable, and thus the objective and simplified method of evaluation is required of using appropriate instruments. Even though many researches have been done to evaluate the eating quality in various aspects such as the texture of cooked rice kernels, amylogram analysis of rice powder, amylose content. gelatinization temperature. moisture absorption of rice kernel, and cooking characteristics, none of them is satisfied for the evaluation of eating quality. The improving eating quality should be also considered to many cultural factors. such as varieties, climatic and soil conditions, cultural method, handling after harvest. milling and storage conditions. In Korea, many researches in grain size. shape and appearance, and eating quality have been done with the varietal improvement mainly by rice breeders, but no effective method of evaluation was established. A few research have been done in the relationship between rice quality and cultural factors. In the future, research in rice quality should emphasize to establish the standard evaluation method in the physicochemical properties of rice kernels for application of varietal selection. and to develop cultural practices for the preserving quality characteristics of the varieties.

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Korean country-specific-advantage factors on Chinese consumer's buying intention of Korean rice: focus on the Shanghai area

  • Yang, Suk-Joon
    • Korean Journal of Agricultural Science
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    • v.46 no.4
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    • pp.915-930
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    • 2019
  • The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

Challenges and Opportunities for Agribusiness Development: Lesson from Indonesia

  • SOETRIONO, Soetriono;SOEJONO, Djoko;HANI, Evita Soliha;SUWANDARI, Anik;NARMADITYA, Bagus Shandy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.791-800
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    • 2020
  • This study aims to determine the technical aspects of organic food systems in rice agribusiness and analyze the pattern of economic and institutional structures of agribusiness in East Java of Indonesia. Also, this study investigates the feasibility of farming and understands the strategies of rice agribusiness development. This study was conducted in several places in East Java of Indonesia, covering the district of Blitar, Kediri, Bondowoso, Tulungagung, and Malang. The data were collected through a structured questionnaire and focus group discussion. Furthermore, the data were analyzed using efficiency analysis, revenues analysis, and SWOT analysis. The findings indicated that, technically, the district of Bondowoso, Malang, Kediri, and Tulungagung had implemented the organic systems, while the district of Blitar applied under semi-organic systems. The pattern of economic institutions of agribusiness commodity consists of the production facility, farming, post-harvest and product processing, marketing, and support services institutional. These results showed that the organic rice farming is economically viable, and the government support was provided in the form of the establishment of development centers, the facilitation of agricultural machines, integrated crop management field school, and the organic certification. These findings suggest that several places in East Java have prospective opportunities for production of rice agribusiness development.

The Current Situation and Tasks for Agricultural Extension Services in Korea. (한국(韓國)의 농업기술보급사업(農業技術普及事業))

  • Ko, Yil-Woong;Choe, Young-Chang;Park, Sung-Jun
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.1
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    • pp.3-12
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    • 2000
  • Agricultural extension services in Korea began in 1956, and led self sufficiency of rice through the 'Green Revolution' in 1970's, and a year around supply of green vegetables through the 'White/Vinyl Revolution' in 1980s. The developmental stages of agricultural extension services in Korea, in terms of major purposes, observed by the researcher were as follows; 1) Stage of production guidance when increase in production was directly related to increased income of farmers, 2) Stage of management guidance, when agricultural extension were not only concerned in increasing production, but also in management and marketing, and 3) Stage of improved welfare, when extension services put more emphasis on welfare of farmers in terms of quality of life, as well as increased production, management and marketing. Since late 1980s, farmers in Korea realized the fact that increased production may not lead to increased income. because of this, farmers also wanted improvement of management and marketing. Extension changed the identified needs of farmers to new knowledge, information, and technology in their farm business operation including management and marketing. Loosened cooperations among the central, provincial and local levels after localization of extension services since January 1997 should be strengthened. Provincial level monitoring and supervising should be enhanced for more effective agricultural extension services to meet the changing needs of farmers in the future.

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Research on Definition and Economics of Organic Farming Methods (유기농업의 정의와 경제성에 관한 연구)

  • 김종무
    • Korean Journal of Organic Agriculture
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    • v.1
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    • pp.19-28
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    • 1992
  • The definitions of organic farming method has rather philosophical meaning than application of agricultural practices. The meaning of organic farming method has certainly basic differences in comparison with the conventional farming methods. The main definitions of organec farming method have certainly to reduce or not to apply any kinds of farm inputs materials by increasing quality of agricultural prod-ucts. However, the quality of produced food by organic farming method should be improved in compari-son with cinvethional farming method. By applying organic method, the qualith of food, envir-onment as well as spiritual attitude of human being should be improved in future. Actually, there are very wide fields of research on organic farming methods such as production tech-niques, soil and water conservation, plant and animal production, marketing and consumers behavior on organic products. In this article the present situation of organic farming methods in the United States of Americal is investigated in cimparison with conventional rice production. The production cost of rice per acre in the United States of America mde 58, 788 Won in 1986, while it was 121, 699 Won in Korea having about 107 percent higher in Korea than tham the U.S.A There is a larger rice farm cost analysis between conventional and organic rice farm in California. The cash cost pre 1 lbs of conventional rice made 4.86 $, while the organic rice was 6.96$ showing about 43.2%higher level of cost in organic products(1 lbs=0.45359kg) At present, there is less econmic advantage of organic rice production in California because of lower yields as well as price levels, Therefore, the total net return over cash cost peracer/yeat was a little lower in organic rice production than conventional rice prouction.

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A Study on the Export Priority Indicators of Rice Processed Food for Export Business

  • Kang, Kyung soo;Son, Chan soo;Jung, Jong min;Park, Sang youn;Kim, Hyo Eun
    • International Journal of Advanced Culture Technology
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    • v.6 no.3
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    • pp.88-97
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    • 2018
  • As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

Small Multi-Function Oven Research and Development Via the FGI Survey (FGI조사를 통한 소형 복합오븐 개발 연구)

  • Kim, Young-Sic;Hong, Wan-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.6
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    • pp.2566-2574
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    • 2013
  • This study performed a focus group interview(14 people) on food-service staffs, dieticians, and housewives to develop a small multi-function oven for rice flour. The interviewees have experienced rice flour cooking and oven at home or food-service business. The interviewees have not used commercial ovens on a daily basis for several reasons, such as the absence of understanding rice flour, lack of various recipes with rice flour and inconvenience of the oven. This study suggests of design, user experience, functional characteristics, color and so on relating to a small multi-function oven to the customers.

Physicochemical Characteristics and Varietal Improvement Related to Palatability of Cooked Rice or Suitability to Food Processing in Rice (쌀 식미 및 가공적성에 관련된 이화학적 특성)

  • 최해춘
    • Proceedings of the Korean Journal of Food and Nutrition Conference
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    • 2001.12a
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    • pp.39-74
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    • 2001
  • The endeavors enhancing the grain quality of high-yielding japonica rice were steadily continued during 1980s∼1990s along with the self-sufficiency of rice production and the increasing demands of high-quality rices. During this time, considerably great, progress and success was obtained in development of high-quality japonica cultivars and qualify evaluation techniques including the elucidation of interrelationship between the physicochemical properties of rice grain and the physical or palatability components of cooked rice. In 1990s, some high-quality japonica rice caltivars and special rices adaptable for food processing such as large kernel, chalky endosperm aromatic and colored rices were developed and its objective preference and utility was also examined by a palatability meter, rapid-visco analyzer and texture analyzer. The water uptake rate and the maximum water absorption ratio showed significantly negative correlations with the K/Mg ratio and alkali digestion value(ADV) of milled rice. The rice materials showing the higher amount of hot water absorption exhibited the larger volume expansion of cooked rice. The harder rices with lower moisture content revealed the higher rate of water uptake at twenty minutes after soaking and the higher ratio of maximum water uptake under the room temperature condition. These water uptake characteristics were not associated with the protein and amylose contents of milled rice and the palatability of cooked rice. The water/rice ratio (in w/w basis) for optimum cooking was averaged to 1.52 in dry milled rices (12% wet basis) with varietal range from 1.45 to 1.61 and the expansion ratio of milled rice after proper boiling was average to 2.63(in v/v basis). The major physicochemical components of rice grain associated with the palatability of cooked rice were examined using japonica rice materials showing narrow varietal variation in grain size and shape, alkali digestibility, gel consistency, amylose and protein contents, but considerable difference in appearance and torture of cooked rice. The glossiness or gross palatability score of cooked rice were closely associated with the peak. hot paste and consistency viscosities of viscogram with year difference. The high-quality rice variety “Ilpumbyeo” showed less portion of amylose on the outer layer of milled rice grain and less and slower change in iodine blue value of extracted paste during twenty minutes of boiling. This highly palatable rice also exhibited very fine net structure in outer layer and fine-spongy and well-swollen shape of gelatinized starch granules in inner layer and core of cooked rice kernel compared with the poor palatable rice through image of scanning electronic mcroscope. Gross sensory score of cooked rice could be estimated by multiple linear regression formula, deduced from relationship between rice quality components mentioned above and eating quality of cooked rice, with high Probability of determination. The ${\alpha}$ -amylose-iodine method was adopted for checking the varietal difference in retrogradation of cooked rice. The rice cultivars revealing the relatively slow retrogradation in aged cooked rice were Ilpumbyeo, Chucheongbyeo, Sasanishiki, Jinbubyeo and Koshihikari. A Tongil-type rice, Taebaegbyeo, and a japonica cultivar, Seomjinbyeo, shelved the relatively fast deterioration of cooked rice. Generally, the better rice cultivars in eating quality of cooked rice showed less retrogiadation and much sponginess in cooled cooked rice. Also, the rice varieties exhibiting less retrogradation in cooled cooked rice revealed higher hot viscosity and lower cool viscosity of rice flour in amylogram. The sponginess of cooled cooked rice was closely associated with magnesium content and volume expansion of cooked rice. The hardness-changed ratio of cooked rice by cooling was negatively correlated with solids amount extracted during boiling and volume expansion of cooked rice. The major physicochemical properties of rice grain closely related to the palatability of cooked rice may be directly or indirectly associated with the retrogradation characteristics of cooked rice. The softer gel consistency and lower amylose content in milled rice revealed the higher ratio of popped rice and larger bulk density of popping. The stronger hardness of rice grain showed relatively higher ratio of popping and the more chalky or less translucent rice exhibited the lower ratio of intact popped brown rice. The potassium and magnesium contents of milled rice were negatively associated with gross score of noodle making mixed with wheat flour in half and the better rice for noodle making revealed relatively less amount of solid extraction during boiling. The more volume expansion of batters for making brown rice bread resulted the better loaf formation and more springiness in rice bread. The higher protein rices produced relatively the more moist white rice bread. The springiness of rice bread was also significantly correlated with high amylose content and hard gel consistency. The completely chalky and large gram rices showed better suitability for fermentation and brewing. Our breeding efforts on rice quality improvement for the future should focus on enhancement of palatability of cooked rice and marketing qualify as well as the diversification in morphological and physicochemical characteristics of rice grain for various value-added rice food processings.

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A Study on the Development of Rice Cake Pattern Complex Using Ceramic Weld Extension Technique (도자 덧살 확장 기법을 이용한 떡살 문양 단지 개발에 관한 연구)

  • Kim, Seung-Man
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.671-680
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    • 2020
  • Today, if you don't reflect trends in developing new content crafts, you can't succeed in marketing. This is because the trend is the driving force that leads to the needs of consumers that come and go temporarily. The current market is changing and wants new lifestyle trends. As a trend of such latent desire, the purpose is to develop high-value-added interior vases using rice cake patterns and ceramic complexes. In the manufacturing method, the first rice cake patterns writing tool is stamped at a different angle from the top of the toremi board (a new term created above) written in the process of the pot work. A cylinder is made of a second potter's wheel, and after the outer wall is double-flavored, the cylinder is quickly rotated to be extended by pushing it from inside to outside by hand. The purpose of this vase is to develop a decorative vase with high added value by experimenting with various geometric patterns that are dismantled vertically and horizontally at a high speed with the static rice cake pattern stamped on the third, and then utilizing the various rice cake patterns developed in this way as the shape of a jar.