• 한국작물학회지
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• 제52권2호
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• pp.123-128
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• 2007

Demand for high quality rice has always been a major factor in the international rice marketing. In the present study, doubled haploid (DH) population derived from anther culture of a Tongil/japonica hybrid was used for genetic analysis of rice grain quality. The average values of DH lines for grain weight, grain length and the ratio of grain length to width were near the mid-parent value. More than 40% DH lines showed transgressive segregation for grain weight, length, amylose and lipid content, but less than 10% DH lines observed on ratio of length to width and grain thickness were transgressive segregation. Correlation analysis between appearance qualities and physicochemical characters indicated that grain width and grain thickness both significantly and negatively correlated to protein and lipid content. A highly significant negative correlation between protein content and amylose content was observed.

• 한국농공학회지
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• 제38권2호
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• pp.87-96
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• 1996

General concepts and overall procedures of APMAG-Agricultural Products Marketing Analysis Model using GIS(Geographic Information System) techniques for appropriate allocation and management of agricultural products marketing facilities are introduced. In this study, modeling techniques and visual reporting skills are both emphasized. The APMAG enables to analyze the temporal and spatial flow of agricultural products marketing by the flow function that is proposed in this study. Results analyzed by proposed model for rice are displayed many different ways and show the use of the given model.

• 한국식품저장유통학회:학술대회논문집
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• 한국식품저장유통학회 2002년도 창립 10주년 기념 국제학술심포지움
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• pp.46-53
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• 2002

The self-sufficiency of rice production was attained in 1975 through development of Tongil-type high-yielding rices and rapid dissemination to farmers and innovation of cultivation technologies, so-called "green revolution" in Korea. It can be continued during the last twenty seven years except some years with meterological disasters. The national average of milled rice yield per ha was only 3.1 ton at the first half of 1960′s, but it drastically increased to 5.0 ton at the 2nd half of 1990′s. Also, the rice quality was highly improved through the continuous varietal improvement of high-yielding japonica rice cultivars. The amounts of rice stock will go beyond about 1.9 million tons in 2002 due to the recent continuos bumper rice crop and relatively rapid reducing in rice consumption. There are so many rice brands over 1,200 in Korea, but most of rice commodities are not enough controlled in terms of marketing quality and palatability of cooked rice. Although the most rice brands are not properly controlled in quality management, its average level of grain quality is largely improved through the continuously increased diffusion of newly-developed high-quality rice cultivars since 1991. The rapid construction of rice processing complex(RPC) since 1992 also accelerates the production and distribution of brand rices. Especially, about half of distribution amounts are covered by brand rice commodities of the agricultural cooperative associations. The rice is mainly consumed by the type of cooked rice. The amounts of rice consumption for food processing is only below 4% of total rice consumption. The processed rice foods is mainly consumed as various processed cooked rices, rice cakes, and rice wines.

• 한국작물학회:학술대회논문집
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• 한국작물학회 2002년도 춘계 학술대회지
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• pp.53-57
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• 2002

Quality evaluation must be more developed in order to offer the sufficient information for producer, distribution centers buyer, consumer. There are many parameters which influence the rice quality and cooked rice. It is difficult to evaluate the quality of rice and cooked rice by only some parameters. In the case of rice quality evaluation in Korea, physicochemical inspection is performed by examining the minimum and maximum limits of brown rice recovery, moisture content, damaged kernel, and colored kernel as inspection standard. Marketing standard of rice defines the limits of perfect, white core and belly, colored, damaged kernels, and broken rice, classifying into special, excellent, and normal grades. As a research direction for the development of rice quality evaluation, establishment as parts of technical field, must be further developed as follows : more detailed measure of characters, search of unknown taste-related components, creation and grade classification of quality evaluation factors at each management stages of treatment after harvesting, evaluation as food material as well as cooking rice, method development for simple evaluation and establishment of equation for palatability. In the side of policy, the following concerns must be conducted: price discrimination in conformity to rice cultivar and grade under the basis of qualify evaluation method developed, fixation of head rice branding, and introduction of low temperature circulation.

• 유통과학연구
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• 제10권9호
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• pp.13-21
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• 2012

Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

• Journal of Biosystems Engineering
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• 제38권1호
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• pp.18-24
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• 2013

Purpose: This study was conducted to develop an optimal combine scheduling program using Max-Coverage algorithm which derives the maximum efficiency for a specific location in harvest seasons. Methods: The combine scheduling program was operated with information about combine specification and farmland. Four operating types (Max-Coverage algorithm type, Boustrophedon path type, max quality value type, and max area type) were selected to compare quality and working capacity. Result: The working time of Max-Coverage algorithm type was shorter than others, and the total quality value of Max-Coverage algorithm and max quality value type were higher than others. Conclusion: The developed combine scheduling program using Max-Coverage algorithm will provide optimal operation and maximum quality in a limited area and time.

• 한국지역사회생활과학회지
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• 제19권4호
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• pp.497-507
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• 2008

This study investigated relationships between the importance and satisfaction of rice-based menu selection attributes at family restaurants. For data collection, a total of 250 copies of questionnaires were distributed to 4-year college students who had an experience of a rice-based menu at casual dining restaurants, and finally 221 surveys (88.4%) among them were analyzed by using SPSS Win ver. 11.5. Twenty selection attributes were used to test the level of importance and satisfaction for rice-based menu. The factor analysis identified six dimensions of the importance of rice-based menu selection attributes; variety of items, menu information, recommendation & atmosphere, food quality, preferred menu, and price. Also, five dimensions of satisfaction were identified as nutrition & taste, menu information, preferred menu & atmosphere, variety of items, and cooking. Canonical correlation analysis revealed that preferred menu factor of importance was highly correlated with preferred menu and restaurant atmosphere factor of satisfaction of rice-based menu selection. The managerial implications of these results for rice-base menu selection attributes are as follows: There seems to be a need to develop a variety of rice-based menus, because rice-based menus tend to be considered as an additional menu, not a main course. Aggressive marketing and communication strategies are necessary to position rice-based menu as a main course for college students and as a major maket segment to family restaurants.

• 한국식품저장유통학회지
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• 제10권3호
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• pp.376-380
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• 2003

본 연구는 쌀에 대한 구입비율이 높을 것으로 추측되는 서울지역 주부를 대상으로 최근 공급이 증가하고 있는 브랜드 쌀에 대한 소비측면의 연구를 수행하였다. 주요한 분석 목적은 브랜드 쌀에 대한 소비경험 띤 재구매 의향 조사를 통하여 주부들의 어떠한 특성요인이 브랜드 쌀 소비에 영향을 미치는가를 분석한 것이다. 분석결과 브랜드 쌀에 대한 주부들의 선호는 고소득 가구, 연령이 높은 계층, 고학력, 아파트 거주 주부들이 높게 나타났다. 또한 브랜드 쌀에 대한 재구매 의향은 고학력, 취업한 주부일수록 선호도가 높게 나타났다. 결론적으로 브랜드 쌀에 대한 장기적 판매전망은 가계의 경제사정과 밀접한 관련이 있는 것으로 추측될 수 있으며, 경제성장과 더불어 브랜드 쌀에 대한 소비는 일반 쌀보다 증가할 가능성이 높다고 추론할 수 있다.

• 식품기술
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• 제25권2호
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• pp.208-215
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• 2012

본 내용은 쌀 소비 촉진가공기술 산업화 연구단 과제의 원활한 수행을 위하여 중국 상해에서 개최하는 중국 최대 식품 박람회(SIAL CHINA)에 참석하여 쌀 가공 제품의 현지 소비자 반응 및 중국내 쌀 가공 제품 시장 조사를 통하여 국내 쌀 소비 촉진을 위한 활성화 방안을 마련하고자 한다.

• 식품기술
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• 제24권2호
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• pp.298-305
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• 2011

본 내용은 일본에서 개최한 동경 제과 및 제빵 박람회(MOBAC SHOW 2011)에 참관하여 제품 기술개발 현황 조사와 교토, 오사카 지역의 쌀 가공식품 판매현장 방문을 통한 조사 업무를 통하여 쌀을 이용한 식품 현황 파악, 개발 제품의 사업화 방향 등 향후 연구에 반영하고자 한다.