• 제목/요약/키워드: Reward Value

검색결과 107건 처리시간 0.035초

소비자 혁신성, 가격민감도, 동조 성향, 소비자 가치가 패션제품의 크라우드펀딩에 대한 소비자 태도 및 펀딩참여의도에 미치는 영향 (The Effects of Consumer Innovation, Price Sensitivity, Conformity, and Consumer Values on Consumer Attitudes and Intentions to Participate in the Crowdfunding of Fashion Products)

  • 김재희;김나래;이윤정
    • Human Ecology Research
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    • 제61권3호
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    • pp.281-295
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    • 2023
  • This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted with 228 individuals aged 18 years and older who are aware of or have had experience using crowdfunding. Respondents were asked to answer questions based on the example of actual fashion crowdfunding projects. To analyze the data, reliability tests, the generation of descriptive statistics, factor analysis, and multiple regression were performed using SPSS 25.0. The results revealed that consumer innovativeness, non-conforming tendency, and emotional, quality, social, and ethnical consumer values had a significant influence on attitudes, which in turn affected intentions to participate in crowdfunding. Consumer innovativeness, price sensitivity, emotional value, and social value also had a direct influence on intentions to participate. In addition to its academic contribution, this study has important marketing implications for project initiators striving to identify and understand consumers who are willing to participate in reward-based crowdfunding for fashion products.

도시 및 농촌 거주자의 가족 및 친족관련 가치관 비교 (A Study on the Family and kinship Value in Urban and Rural Families of Korea)

  • 옥선화;성미애;신기영
    • 대한가정학회지
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    • 제38권9호
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    • pp.1-18
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    • 2000
  • The purpose of this study is to investigate the Korean value about family and kinship in urban and rural families. For this purpose, we surveyed 716 subjects with structured questionnaires in Seoul and 593 subjects in rural areas. From this survey, we reached the following conclusions: 1) In urban families, most of the respondents are found not to support familism, materialism, boy preference, and they show an ambivalence about the child value in the viewpoint of the reward and the cost. 2) Most of the respondents in rural families are found to support familism, materialism, and rewardable child value. But, as the same as urban families, they don't show boy preference. 3) Comparing urban families with rural families, the latter are found to support familism more strongly. And there are sleight differences in boy preference significantly. On the other hand, urban families are found to show costly chad value more strongly.

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부산지역 학교영양(교)사의 직무변인이 직무소진과 직무열의에 미치는 영향 (Effects of Job Characteristics on Job Burnout and Engagement in School Foodservice Dietitians in Busan Area)

  • 류은순;이경아
    • 한국식품영양과학회지
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    • 제46권1호
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    • pp.132-139
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    • 2017
  • 본 연구는 부산지역 초 중 고등학교 영양(교)사를 대상으로 직무변인(업무량, 자율성, 보상, 커뮤니티, 공정성, 가치)이 직무소진(정서적 소진, 냉소)과 직무열의(활기, 헌신, 몰입)에 미치는 영향력을 규명함으로써 영양(교)사의 직무개선에 필요한 자료를 제공하고자 시도하였다. 본 연구의 목적을 위해 부산광역시 초 중 고등학교 영양(교)사를 대상으로 설문조사를 시행하였다. 2014년 2월 11일 총 532부를 배부하여 401부(회수율 75.4%)가 회수되었으며, 이 중 부실 기재된 것을 제외한 393부를 통계자료로 이용하였다. 연구 결과 영양(교)사의 직무변인 평균 점수는 커뮤니티 3.38/5.00점, 자율성 3.32/5.00점, 가치 3.07/5.00점, 공정성 2.93/5.00점, 보상 2.91/5.00점, 업무량 2.21/5.00점 순으로 나타났다. 직무소진 중 정서적 소진은 3.50/5.00점, 냉소는 2.69/5.00점이었다. 직무열의 중 활력은 2.79/5.00점, 헌신은 3.22/5.00점, 몰입은 3.21/5.00점으로 나타났다. 직무변인, 직무소진 및 직무열의의 변인 간의 상관관계에서, 업무량은 정서적 소진(P<0.001)과 냉소(P<0.01)와는 유의한 음(-)의 상관관계를, 활기와는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 자율성은 정서적 소진(P<0.001)과 냉소(P<0.01)와 유의한 음(-)의 상관관계를, 활기, 헌신, 몰입과는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 보상은 정서적 소진(P<0.001)과 냉소(P<0.01)와는 유의한 음(-)의 상관관계를, 활기, 헌신, 몰입과는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 커뮤니티는 정서적 소진(P<0.001)과 냉소(P<0.01)와는 유의한 음(-)의 상관관계를, 활기, 헌신, 몰입과는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 공정성은 정서적 소진(P<0.01)과 냉소(P<0.01)와 유의한 음(-)의 상관관계를 보였으나, 활기, 헌신, 몰입에 대해서는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 가치는 정서적 소진과 냉소와는 유의한(P<0.01) 음(-)의 상관관계를, 활기, 헌신, 몰입에 대해서는 유의한(P<0.01) 양(+)의 상관관계를 보였다. 직무변인이 직무소진, 직무관여에 미치는 영향력에서, 정서적 소진에는 업무량(${\beta}=-0.521$, P<0.001), 보상(${\beta}=-0.164$, P<0.001), 공정성(${\beta}=-0.129$, P<0.01), 가치(${\beta}=-0.094$, P<0.05)는 음(-)의 영향력을 주었고, 냉소에는 보상(${\beta}=-0.137$, P<0.05), 가치(${\beta}=-0.325$, P<0.001)가 유의하게 음(-)의 영향을 주었다. 활력에는 업무량(${\beta}=0.090$, P<0.05), 보상(${\beta}=0.165$, P<0.001), 가치(${\beta}=0.392$, P<0.001)가 양(+)의 영향을 주었고, 헌신에는 보상(${\beta}=0.147$, P<0.01), 가치(${\beta}=0.443$, P<0.001)가 양(+)의 영향을 주었으며, 몰입에는 가치(${\beta}=0.444$, P<0.001)가 양(+)의 영향을 주었다. 이상의 결과를 살펴볼 때 영양(교)사는 일과 보상이 적절하고 자기 일에 대해 가치를 느끼면 심리적 이탈감이 낮아지고 자발적으로 직무를 수행하는 열의가 높아지지만, 자신의 직무에 대해 공정하지 않은 처우를 받게 되면 정서적으로 지치고 스트레스를 받게 된다. 따라서 1일 2식을 제공하는 고등학교 영양(교)사의 과중한 업무량을 줄이는 방안을 마련하고 공정한 처우와 업무에 따른 적절한 보상이 이루어지도록 하며, 무엇보다 영양(교)사들이 자신의 직무 가치에 만족할 수 있도록 해야 하겠다.

Q-NAV: 수중 무선 네트워크에서 강화학습 기반의 NAV 설정 방법 (Q-NAV: NAV Setting Method based on Reinforcement Learning in Underwater Wireless Networks)

  • 박석현;조오현
    • 융합정보논문지
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    • 제10권6호
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    • pp.1-7
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    • 2020
  • 수중 자원 탐색 및 해양 탐사, 환경 조사 등 수중 통신에 대한 수요가 급격하게 증가하고 있다. 하지만 수중 무선 통신을 사용하기 앞서 많은 문제점을 가지고 있다. 특히 수중 무선 네트워크에서 환경적 요인으로 인해 불가피하게 발생하는 불필요한 지연 시간과 노드 거리에 따른 공간적 불평등 문제가 존재한다. 본 논문은 이러한 문제를 해결하기 위해 ALOHA-Q를 기반으로 한 새로운 NAV 설정 방법을 제안한다. 제안 방법은 NAV 값을 랜덤하게 사용하고 통신 성공, 실패 유무에 따라 보상을 측정한다. 이후 보상 값에 따라 NAV 값을 설정 한다. 수중 무선 네트워크에서 에너지와 컴퓨팅 자원을 최대한 낮게 사용하면서 NAV 값을 강화 학습을 통하여 학습하고 한다. 시뮬레이션 결과 NAV 값이 해당 환경에 적응하고 최선의 값을 선택하여 불필요한 지연 시간문제와 공간적 불평등 문제를 해결할 수 있음을 보여준다. 시뮬레이션 결과 설정한 환경 내에서 기존 NAV 설정 시간 대비 약 17.5%의 시간을 감소하는 것을 보여준다.

QFD방법을 이용한 의료 서비스 개선전략에 관한 연구 (A Study on Strategy for Improving Health Care Service through Quality Function Deployment)

  • 김순이;최재하
    • 품질경영학회지
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    • 제27권2호
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    • pp.1-19
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    • 1999
  • It is truism to say that today's customers demand high quality products and services; nevertheless, nowhere is this more prevalent than in the medical industry. Korea's globalization has increased it's citizen's awareness of greater life expectancies and medical improvements in other regions of the globe. Therefore, it is universally essential that in order to be successful in the medical industry, vendors must meet the ever increasing demands of better educated customers. The purpose of this study was twofold: 1) The first objective was discover what health care services are in demand and the quality factors related to these services. 2) The second objective was to determine a strategy for improving health care service through quality function deployment(QFD). One hundred and ninety-five respondents were randomly selected and asked to fill out a questionnaire after having undergone treatment at a medical clinic, located in Daejon, South Korea. The questionnaire was designed to obtain information about both he clients' satisfaction with, and their sense of the value of the medical treatment they received. Penalty-reward analysis and QFD were used to interpret the survey results and to deploy the collective voices of the customers. The results of the penalty-reward analysis illustrated that the 'communication' service quality factor was classified into an excitement factor that incurs no penalty if not achieved but adds value if the requirement is exceeded. As a result of the QFD analysis on the 'communication' service quality factor, eleven strategic alternatives were prioritized, and isolated a vital service quality characteristic. This characteristic can be implemented to bring value-added changes for the improvement of health care services.

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한비자(韓非子) 술치론(術治論)의 입론사유(立論思惟) 분석(分析) (An analysis of the argument-thought in Hanfeizi's Shuzhi-theory)

  • 김예호
    • 한국철학논집
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    • 제35호
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    • pp.361-384
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    • 2012
  • 본 논문은, 최상의 철학적 가치가 제반 범주에 관철되는 선진(先秦) 철학에 나타난 체계상의 특징을 고찰하는 가운데, 한비자의 법치(法治)와 술치(術治)의 결합 관계를 간과하거나 술치론 비판의 연장선상에서 한비자의 법치론을 오독하는 연구의 문제점을 지적한다. 이를 위해 인식론, 윤리론, 군사론 범주에서 비롯한 한비자 술치론의 입론사유를 분석하면서, 그 요지가 사건의 실제적 정황과 사물의 실질을 파악하여 상벌의 객관적 근거를 확보하는 것임을 논증한다. 한비자 술치론의 입론 근거는 다음의 세 가지이다. 첫째, 사물의 실질을 파악하고 사물의 자연적 본성에 부합한 직책과 직무를 부여하는 인식론 사유, 둘째, 정형화된 예법에 얽매이지 않고 법과 조화하며 이기적 본성을 자유롭게 발현시키는 윤리론 사유, 셋째, 사건과 사물의 실질을 정확하게 파악하기 위한 '궤사(詭詐)'의 군사론 사유이다. 이상의 세 가지 내용은 한비자의 술치론이 상벌의 객관적 근거 확보와 법의 공정한 시행을 위한 것임을 보여준다.

원가절감대책방안으로써의 VA의 조직적 활동에 대한 사례연구 (A Case Study on the Organizational Activities of Value Analysis as Countermeasure Scheme for the Cost Reducement)

  • 이상억
    • 산업경영시스템학회지
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    • 제4권5호
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    • pp.73-83
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    • 1981
  • The purpose of value analysis is to assist each to approach nearer enough to this goal to provide substantial competitive and profit advantages. It provides planned and disciplined thought and act ion which hel ps identify unnecessary cost throughout the product or process cycle. Value analysis is a precise, disciplined, one-purpose thinking process. Its one purpose is to retain all the performance and aesthetic factors which now exist In the product, process or services, which the customer wants and is willing to pay for : and through disciplined thinking procedures, to put together Practical alternatives which will accomplish them at still lower cost. Value in a product or service is the reward for appropriate performance and appropriate cost Value analysis must therefore employ techniques which will sensitize any "lacking" area so that the need can be identified and satisfied. As the business begins to see the benefit of the activity, additional value analysts consultants may be added. This will provide more penetration in the three identified areas, of top managers group, individual value analysis consultants and senior member who organizes value analysis work, and besides, additional abilities will be secured.e secured.

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The Effect of Innovation on Price to Book Value: The Role of Managerial Ownership in Indonesian Companies

  • BASUKI, Basuki;PULUNGAN, Nur Aisyah F.;UDIN, Udin
    • The Journal of Asian Finance, Economics and Business
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    • 제7권5호
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    • pp.249-258
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    • 2020
  • This study examines and analyzes the effect of innovation on the price to book value mediated by managerial ownership in Indonesian companies. In order to achieve the goals and objectives, the company increases its value by increasing shareholders. Improving the welfare of shareholders can be done through investment and financial policies, and is reflected in share prices in the capital market. The higher the share price, the better the owner's welfare, and the company's value will also increase. The population of this study is the manufacturing companies - as many as 162 - listed on the Indonesia Stock Exchange in 2012-2017. By using a purposive sampling method, 25 companies met the criteria for the sample. The data comes from the companies' annual report taken from the Indonesia Stock Exchange website. The data is further analyzed using partial least square (PLS). The results of the study showed that innovation has a significant effect on price to book value. The companies with high marketing innovation produce high company performance as well. The companies get a commensurate reward from marketing innovation activities to carry out continuous marketing innovations. In addition, managerial ownership does not mediate the relationship between innovation and price to book value.

인터넷 기반 고객관계관리의 전략적 도입에 관한 연구 (A Study on the Strategic Adoption of Internet based Customer Relationship Management)

  • 노경호
    • 경영과정보연구
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    • 제5권
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    • pp.61-79
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    • 2000
  • This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

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액터-크리틱 모형기반 포트폴리오 연구 (A Study on the Portfolio Performance Evaluation using Actor-Critic Reinforcement Learning Algorithms)

  • 이우식
    • 한국산업융합학회 논문집
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    • 제25권3호
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    • pp.467-476
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    • 2022
  • The Bank of Korea raised the benchmark interest rate by a quarter percentage point to 1.75 percent per year, and analysts predict that South Korea's policy rate will reach 2.00 percent by the end of calendar year 2022. Furthermore, because market volatility has been significantly increased by a variety of factors, including rising rates, inflation, and market volatility, many investors have struggled to meet their financial objectives or deliver returns. Banks and financial institutions are attempting to provide Robo-Advisors to manage client portfolios without human intervention in this situation. In this regard, determining the best hyper-parameter combination is becoming increasingly important. This study compares some activation functions of the Deep Deterministic Policy Gradient(DDPG) and Twin-delayed Deep Deterministic Policy Gradient (TD3) Algorithms to choose a sequence of actions that maximizes long-term reward. The DDPG and TD3 outperformed its benchmark index, according to the results. One reason for this is that we need to understand the action probabilities in order to choose an action and receive a reward, which we then compare to the state value to determine an advantage. As interest in machine learning has grown and research into deep reinforcement learning has become more active, finding an optimal hyper-parameter combination for DDPG and TD3 has become increasingly important.