• 제목/요약/키워드: Retail Sales

검색결과 254건 처리시간 0.025초

소비자의 구매행동에 영향을 미치는 상점조명 연출에 관한 연구 (A Study of Lighting Design in a Retail Store to Perform Customer's Transaction)

  • 최진식;우상기
    • 한국실내디자인학회논문집
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    • 제34호
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    • pp.124-131
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    • 2002
  • Lighting is the single most important part of the design of a retail store. Good lighting can enhance a product's appearance, accentuate a special display, balance the visual elements of a store, and create the proper mood. In shops the lighting is required to draw the customer's attention to the goods help him to appraise them, and provide an atmosphere conducive to sales. The method will vary according to the types of good displayed, the form of trading, the design of the shop, and the class of customers expected. For the all reason, this study is focused on how the lighting design effects the customer's interest to the goods and intended to prescribe the possibilities of effective lighting design.

한방산업의 정의와 분류에 대한 연구 (A research on the Korean medicine industry of define and classification)

  • 신현규
    • 한국한의학연구원논문집
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    • 제10권1호
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    • pp.97-105
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    • 2004
  • 1. To define 'Korean medicine industry' through study on existing medicine related industries, Korean medicine industry means all industrial activities related to Korean medicine. It covers material resources such as herbs and products made with herbs, medical instruments, Korean medical service and related information service based on Korean medicine theories. 2. According to Korea National Statistical Office standard industrial branch, Korean medicine industry was classified as a large branch. There were industries such as agriculture, food and beverage manufacture, publishing, copy of prints and record media, manufacture of compound and chemical products, medical service, manufacture of precise optical instruments, wholesale trade and product mediation, retail trade, restaurant, research and development, education service, health preservation service, entertainment, culture and sports industry related to the Korean medicine industry. 3. If we classify this according to the industry branch of English economists Clark, Colin Grant, herb cultivating industry will be classified as primary industry, manufacture of foot and beverage related to Korean medicine, secondary industry and wholesale and retail sales of herb, research and development, education, health preservation, social welfare, tertiary industries.

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Testing of Disconfirmation of Expectation Paradigm among Apparel Consumers

  • Ko, Eun-Ju
    • 마케팅과학연구
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    • 제4권
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    • pp.197-211
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    • 1999
  • The purpose of the research is (1) to identify the usage of Quick Response technologies (QRT) by apparel retailers and the improvement of store attributes by QRT, and (2) to test a conceptual model which examines Consumer Satisfaction(CS) with apparel retail stores. A convenience sample of 32 retailers and 200 apparel consumers participated in the survey research. The most used technology is sales captured at the item level and the store attribute most improved by QRT is fast turnaround of goods. Disconfirmation(DC) (i.e., QRT based, non-QRT based attributes) had significant effects on CS with apparel retail stores. DC of QRT based attributes (e.g. reduced stockout) have more influence on CS than DC of non-QRT based attributes (e.g., location of store).

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백화점 특약매입 거래에서 판매수수료의 결정요인 : 거래비용, 힘-의존이론과 자원기반이론의 통합적 관점 (Determinants of Department Store Sales Commissions Under Consignment Contracts: An Integrated Perspective)

  • 이호택;염민선;서헌주
    • 유통과학연구
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    • 제13권11호
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    • pp.47-58
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    • 2015
  • Purpose - This study aims to seek determinants of department store sales commission rates under consignment contracts based on transaction cost theory, the power-dependence view, and the resource-based view. A consignment contract is a unique contract where the retailer, over a given period, takes possession of goods owned by a supplier, promotes the sales of these goods, and receives a profit share from their sales. Under this contract, the supplier owns the goods until they are sold. In department stores in South Korea, over 70% of overall sales comes through consignment contracts. In other words, this is the most popular contract agreement between large retailers and vendors in South Korea. Consignment contracts yield high profits to department stores with minimal sales uncertainty, stock cost, and marketing investment. Many suppliers believe the consignment contract commission rates are too high. However, department stores disagree. They state that the commissions are not high as they generate new value for the suppliers by accumulating up-to-date merchandise and supporting various marketing programs on their behalf. Recently, consignment contracts have been critically examined and scrutinized by politicians, mass media, and the public of Korea. This study further intends to derive implications reflecting both buyer and seller perspectives as well as offer insights to policy makers in making appropriate decisions. Research design, data, and methodology - To verify the proposed research model and test hypotheses, the authors selected 164 suppliers, which currently have relationships with department stores. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program Results - For the transaction cost theory and the power-dependence view, the results indicated that product diversity and demand volatility had a positive impact on the sales dependence on a department store. Dependence in turn had a positive effect on the sales commission under the consignment contract. Based on the resource-based view, the department store's marketing capability, the supplier's perception toward merchandising, and supporting activities could enhance the department store's channel leadership in the buyer-seller relationship. Subsequently, the channel leadership had a positive effect on the sales commission. However, product complexity had no relationship with department store dependence. Conclusions - This is the first empirical research that investigates the determinants of sales commissions under consignment contracts in the domestic retail industry. This study reveals several theoretical and practical implications for both marketing scholars and marketers. In terms of theoretical implication, this study integrated and enlarged certain theoretical background, such as transaction cost theory, the power-dependence view, and the resource-based view, to explain the determinants of sales commissions under consignment contracts that include sales revenue. From a business management viewpoint, this research offers useful insights for policy makers by applying two different perspectives, both the manufacturer and the retailer, in terms of the sales commission issue under a consignment contract.

건강기능식품과 유가공 산업 (Functional Health Food and Milk Product Industry)

  • 장경원;조양희
    • Journal of Dairy Science and Biotechnology
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    • 제22권1호
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    • pp.53-60
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    • 2004
  • During the past decade, functional foods and nutraceuticals have emerged as a major consumer-driven trend, serving the desire of aging populations to exercise greater control over health, delaying aging, prevent disease and enhance well-being and performance. On a global basis, retail sales of functional food were worth an estimated USD 1,501 billion in 2001. The market for functional food in Korea has increased in the last three years above 10%. Especially value sales rose by over 30% between 1999 and 2001, and are worth around 12,000 billion won in 2001. To regulate functional food represented a rapidly growing market in Korea a new act 'Functional Health Food Act' was announced officially in 2002. The type of functional milk product in Korea market is conventional food containing various functional ingredient. To promote functional food market in milk product sector the introduction of functional and health claim should be taken into account in the future in Korea.

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Iterative search for a combined pricing and (S-1,S) inventory policy in a two-echelon supply chain with lost sales allowed

  • Sung Chang Sup;Park Sun Hoo
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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    • pp.8-13
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    • 2003
  • This paper considers a continuous-review two-echelon inventory control problem with one-to-one replenishment policy incorporated and with lost sales allowed where demand arrives In a stationary Poisson process The problem Is formulated using METRIC-approximation in a combined approach of pricing and (S-1.S) Inventory policy, for which an iterative solution algorithm is derived with respect to the corresponding one-warehouse multi-retailor supply chain. Specifically, decisions on retail pricing and warehouse inventory policies are made in integration to maximize total profit in the supply chain. The objective function of the model consists of sub-functions of revenue and cost (holding cost and penalty cost). To test the effectiveness and efficiency of the proposed algorithm, numerical experiments are performed The computational results show that the proposed algorithm is efficient and derives quite good decisions

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주민자치조직의 구성원에 관한 연구 -청주지역의 주민자치위원회를 중심으로- (A Study on the Members of Citizen Autonomy Organization - A case of Citizen Autonomy Committee in Cheongju Area -)

  • 원세용
    • 한국농촌건축학회논문집
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    • 제9권1호
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    • pp.35-42
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    • 2007
  • This study is the research of occupation distribution about citizen members of autonomy organization in Cheongju area. Investigation of autonomy organization members acting as local readers makes it possible to understand direction for community promotion. Result of this study sums up two type occupational categories. First, in urban area independently managers is above participation ratio in public affairs appeared. On the other hand, ratio of private organization, employee, and experts are low. In rural area, it shows the participation ratio of functional representatives and farmers highly. Second, with investigation of detailed occupation, most independent contractors and such as architecture, real-estate, whole and retail sales, restaurant, nursery, and private educational institute. And small number of insurance, news paper, car sales, gas station mangers participate in autonomy organization. Private organization consist of educational organization, social welfare corporate and district head council, as well as some teachers and farmers.

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패류의 정미성분에 관한 연구 (Studies on the Taste components of shellfishes.)

  • 유영상
    • 대한가정학회지
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    • 제23권3호
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    • pp.75-84
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    • 1985
  • This studies was conducted to elucidate the taste components of shellfishes, producted in Korea. Four kinds of shellfishes including sea mussel, short-necked clam, corb shell and ark ahell were selected according to the higher sales order and cheaper retail price at 50 fish markets in Seoul in August 1982. The results are : Palatable taste of shellfishes should be caused by nucleotide related products, organic acids and free amino acids. Thus taste components found in four shellfishes were succinic, fumaric, and lactic acids as organic acids, glycine, alanine and glutamic acid as free amino acids.

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The Utilization of Customer Information in Korean Retail Bank

  • Kwak, Soo-Hwan
    • 정보관리연구
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    • 제39권2호
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    • pp.235-249
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    • 2008
  • The combination of information and technology makes dramatically increase both information quality and quantity. Almost of company utilize customer information for the purpose of increasing sales amount and profitability. The purpose of this paper is to discover customer information's utilization practices in the Korean financial industry. The case of K Bank's information analysis in the inbound and outbound marketing is provided, The customer segmentation is used for the inbound marketing by using RFM analysis. And the loan card model is used for the outbound marketing by using logit analysis.

Online Shopping Research Trend Analysis Using BERTopic and LDA

  • Yoon-Hwang, JU;Woo-Ryeong, YANG;Hoe-Chang, YANG
    • 융합경영연구
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    • 제11권1호
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    • pp.21-30
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    • 2023
  • Purpose: As one of the ongoing studies on the distribution industry, the purpose of this study is to identify the research trends on online shopping so far to propose not only the development of online shopping companies but also the possibility of coexistence between online and offline retailers and the development of the distribution industry. Research design, data and methodology: In this study, the English abstracts of 645 papers on online shopping registered in scienceON were obtained. For the analysis through BERTopic and LDA using Python 3.7 and identifying which topics were interesting to researchers. Results: As a result of word frequency analysis and co-occurrence analysis, it was found that studies related to online shopping were frequently conducted on factors such as products, services, and shopping malls. As a result of BERTopic, five topics such as 'service quality' and 'sales strategy' were derived, and as a result of LDA, three topics including 'purchase experience' were derived. It was confirmed that 'Customer Recommendation' and 'Fashion Mall' showed relatively high interest, and 'Sales Strategy' showed relatively low interest. Conclusions: It was suggested that more diverse studies related to the online shopping mall platform, sales content, and usage influencing factors are needed to develop the online shopping industry.