• 제목/요약/키워드: Retail Business

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국내 유통산업군의 상생협력과 발전전략에 관한 실증적 연구 (An Empirical Study on Development Strategies about the Win-Win Cooperation with Domestic Retail Industries)

  • 안삼용;김동일
    • 한국산학기술학회:학술대회논문집
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    • 한국산학기술학회 2010년도 춘계학술발표논문집 2부
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    • pp.708-711
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    • 2010
  • 본 연구는 국내유통산업의 구조를 중심으로 우리나라 유통산업의 실태와 문제점. 특히 유통대기업과 지방유통업간의 상생협력과 유통구조의 문제점을 조사 분석하였다. 특히 이들 간에 발생하고 있는 다양한 상충적 요인을 중심으로 연구 분석 하였다. 우리나라유통산업은 국민경제적 측면에서 매우 중요한 산업으로 발전하고 있으며, 1996년 유통시장의 전면개방 이후 국내 유통산업이 구조적으로 큰 변화를 겪게 되었다. 따라서 본 연구에서는 유통산업의 세계화와 경쟁력 확보를 위해 유통구조와 유통형태에 따라 나타나는 운영의 문제점과 현황을 파악하여 그러한 문제점을 극복하기 위한 대안으로서 상생협력의 방안을 제안하고자 하였다.

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중국 석탄산업의 경제적 효과 분석

  • 최정석
    • 중국학논총
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    • 제71호
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    • pp.151-167
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    • 2021
  • Looking at the economic effects of the Chinese coal industry analyzed in this text, the following results could be drawn. First, according to the analysis result of the influence coefficient of the Chinese coal industry in 2017, it is mainly rural and regional development It was analyzed that it had a great influence on the necessary sectors. Second, the sensitivity coefficient of the Chinese coal industry in 2017 was presented in the order of electricity and heat production and supply, monetary finance and other financial services, business services, refined petroleum and nuclear fuel processing products, wholesale business, and retail business. It is judged that this is more influenced by government policy than by influence coefficient.

The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework

  • Kon Woo Kwon;Gee-Woo Bock;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • 제30권2호
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    • pp.252-283
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    • 2020
  • Online retail is a growing opportunity for retailers and consumers. Cross-buying provides companies with an opportunity to increase their revenue contributions from existing consumers. In many fields, especially in the service sector, cross-selling is an easier strategy to use relative to increasing revenue rather than acquiring new consumers. Website personalization has been a powerful indispensable tool for web-based companies and end users. Using the Mehrabian and Russell's Stimulus-Organism-Response framework, we experimentally examined how an online retailing merchant's environmental stimuli (S) arouses internal affective and cognitive states (O), that affect consumers' approach-avoidance behavior (R) in cross-buying and shopping cart abandonment in online transactions.

Smart Services and Internet of Things

  • Sung-Byung Yang;Kyung Young Lee;Sunghun Chung
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.407-413
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    • 2019
  • This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.

The development model of PT Visionet Internasional (OVO) in Indonesia

  • Yuhang Xia;Yuming Liu;Myeongcheol Choi;Chuijie Meng;Haanearl Kim
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.125-131
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    • 2023
  • OVO is a digital platform that provides simple payments and smart financial services, as well as one of the largest digital payment platforms in Indonesia. It has wide coverage and security when making payments, and supports multiple settlement currencies. The purpose of this study is to explore the history, business model, and future strategic direction of OVO, an Indonesian e-wallet. To date, OVO has built its own mobile payment ecosystem covering a wide range of consumer scenarios including e-commerce, travel, offline shopping and finance. And it supports mobile banking, online banking, debit cards or selected partner merchants. Its three largest transaction categories are in the transportation, retail and e-commerce sectors. With over 110 million consumers and 1.3 million merchant users, it is one of the dominant e-wallets in Indonesian market and has become the country's e-payment market leader. OVO eWallet's 'One Card' model offers convenience and choice for users, thus contributing to the rapid growth of OVO eWallet. And OVO eWallet competes fiercely with other competitors, but OVO eWallet continues to grow in terms of the number of users and market share. Finally, this study analyzes the strategic goals and plans of OVO eWallet, predicts its future direction. OVO eWallet has a huge success, but there are still competition and challenges to face.

Drivers of Small Business Competitive Advantage: A Study on Flower Shop Product Distribution in Bali

  • i gusti agung ketut gede SUASANA;i gede RIANA;i wayan SANTIKA;anak agung ayu diah puspita MAHADEWI
    • 유통과학연구
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    • 제22권1호
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    • pp.1-12
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    • 2024
  • Purpose: Rapid technological advancements and information dissemination have catalyzed a steep upsurge in the distribution of ornamental flower arrangement products, effectively meeting the burgeoning demands of customers. This research endeavours to elucidate the relationship between market orientation (MO) and competitive advantage (CA), with the intermediary role of marketing performance (MP) within Denpasar's flower arrangement retail sector. Research Methods: Conducted within a Denpasar-based flower shop, the study engaged 94 respondents through a questionnaire-based data collection methodology. Utilizing a saturated sampling approach, the sample size equated to the population size. The analysis employed SmartPLS, a robust statistical tool. Results: The study findings reveal that MO does not exert a statistically significant direct impact on CA. Nevertheless, MO exhibits a substantively positive and statistically significant influence on MP, which, in turn, substantially and significantly contributes to CA. For flower arrangement business owners, it is imperative to orchestrate effective control over their marketing performance. Conclusion: This involves nurturing enduring customer and employee relationships by steadily implementing market-oriented distribution strategies. By doing so, customer satisfaction and growth, pivotal in bolstering marketing performance, can be adeptly sustained, ultimately culminating in attaining competitive advantage.

콕스 비례위험 모형을 이용한 중소기업의 업종별 생존율 및 생존요인 분석 (Survival analysis on the business types of small business using Cox's proportional hazard regression model)

  • 박진경;오광호;김민수
    • Journal of the Korean Data and Information Science Society
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    • 제23권2호
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    • pp.257-269
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    • 2012
  • 최근 글로벌 금융위기와 중소기업들의 연이은 도산으로 인해 국내 중소기업들의 구조조정에 대한 논의가 활발히 진행되고 있다. 이에 본 논문에서는 신용보증기금에 등록된 중소기업 자료에 대하여 업종별 생존율 동향을 비교분석하였다. 이때 생존율의 차이는 로그순위 검정과 윌콕슨의 검정통계량을 사용하여 분석하였다. 또한 재무변수들을 이용하여 중소기업의 업종별 콕스 회귀분석을 실시하였다. 그 결과, 도소매업과 서비스업이 경공업과 중공업, 건설업에 비하여 생존율이 높았으며, 건설업의 경우 생존율이 가장 낮음을 알 수 있었다. 또한, 업종별로 유의한 재무변수를 살펴보면, 건설업은 자기자본비율, 유동비율이 커질수록 부도율이 감소하는 반면에 차입금의존도가 커질수록 부도율이 증가하였다. 경공업은 자기자본비율, 총자산 순이익률이 커질수록, 도소매업은 자기자본비율, 유동비율이 커질수록 부도율이 감소하였다. 중공업은 자기자본비율, 총자산 순이익률, 유동비율이 커질수록 부도율이 감소하였지만 결합지표가 커질수록 부도율이 증가하였다. 마지막으로, 서비스업은 유동비율이 커질수록 부도율이 감소하였다.

변혁적 리더십, 내부마케팅이 구성원들의 직무만족, 고객지향성을 매개로 경영성과에 미치는 영향: 의류매장 관리자를 중심으로 (Impact of Transformational Leadership and Internal Marketing on Management Performance with the Mediation of Job Satisfaction and Customer Orientation: Focus on Clothing Store Managers)

  • 최정희;박우진;배병윤
    • 벤처창업연구
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    • 제15권3호
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    • pp.89-101
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    • 2020
  • 본 연구의 목적은 의류매장의 관리자를 중심으로 변혁적 리더십이라는 관리적 역량과 내부마케팅이라는 구조적 영향이 구성원들의 직무만족, 고객지향성을 매개로 경영성과에 영향을 미치는 변수를 검증하려 했고, 더 나아가 경영성과를 향상시킬 수 있는 학문적 또는 실무적 창업과도 연계한 시사점을 도출하려 했다. 선행연구의 변혁적 리더십, 내부마케팅, 경영성과 등 사례를 통해 더욱 그 중요성을 이해하게 되었고, 선행연구를 배경으로 유통의류점, 백화점, 대리점 등 관리자를 중심으로 어떤 결과가 예측되는지 실증분석하게 되었다. 따라서 본 연구는 유통의류점, 백화점, 대리점 등 관리자 305명을 대상으로 실증연구를 실시하였다. 실증분석결과 첫째 의류매장을 통한 실험결과 관리자의 변혁적 리더십이 경영성과를 달성하기 위해서는 직무만족이라는 매개효과 과정을 거쳐야 함을 확인하였다. 둘째 변혁적 리더십이 경영성과를 달성하기 위해서는 고객지향성이라는 매개효과 과정을 거쳐야 함을 확인하였다. 셋째 내부마케팅이 경영성과를 달성하기 위해서는 직무만족이라는 매개효과 과정을 거쳐야 함을 확인하였다. 따라서 연구자가 보고자 했던 매개효과의 역할이 유통의류점, 백화점, 대리점 등에서는 완전 매개효과를 나타냄으로써 그 역할수행이 중요하게 이루어지고 있음을 확인하였다. 기업가정신을 통제변수로 하여 경영성과에 영향을 미치는지 연구를 하게 된 사례는 유통의류점, 백화점, 대리점 관리자가 평소 교육과 지식 등을 집약한 상태로 기업가적인 설문을 이행하였을 경우 경영성과로 드러날 수 있는 통계적 수치는 얼마나 나타날까? 연구자 의도로 검증하게 되었다. 따라서 구성원들의 평소 교육과 지식 등 집약된 상태는 경영성과를 높이기 위해 노력하고 있음을 통계적 수치로 검증하였다. 이와 같이 연구결과를 바탕으로 본 연구는 관리자를 중심으로 실증분석을 통해 경영성과를 향상시킬 수 있는 매개변수를 검정하려 했고, 더 나아가 경영성과를 향상시킬 수 있는 학문적, 실무적 그리고 창업과도 연계한 시사점을 도출하려 했다.

The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China

  • WANG, Junbin;JIANG, Xinyu
    • The Journal of Asian Finance, Economics and Business
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    • 제9권2호
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    • pp.229-242
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    • 2022
  • Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

The Strategy and Countermeasures of E-Commerce Development for Chinese Retailing Enterprises

  • Ju, Chunhua
    • 통상정보연구
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    • 제6권3호
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    • pp.3-18
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    • 2004
  • Chinese retailing enterprises have been facing a tough competition from foreign retail giants since China entered WTO. They must change their traditional ways of doing business and adopt new information technologies and electronic commerce in order to survive. This paper analyzes the current situation and the problems in Chinese retailing enterprises, including the cultural, the social, the technological and the environmental aspects. It gives strategies, tactics and countermeasures of E-Commerce development for Chinese retailing enterprises.

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